413: What They Don’t Tell Therapists About Owning a Small Business
Most conversations about private practice are highlight reels.
But what about the parts no one posts about?
In today’s episode of Selling the Couch, I’m joined by my friend Dr. Justin Dodson, a group practice owner in Memphis, Tennessee, for an honest, real-world conversation about what it actually takes to run (and sustain) a small business as a therapist.
Justin is heading into year 6 of private practice, and I’m in year 11 with STC—so we wanted to pull back the curtain on the things therapists often learn the hard way: pricing, confidence, leadership, loneliness, burnout, and what success…
The skinny
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