Moving from Technical Expert to Market Leader with Pete Steege
What happens when a brilliant engineer or software developer builds a successful business, but realizes they don't actually know how to be a CEO? In this episode of the Leaders in Tech podcast, host David Mansilla interviews growth adviser Pete Steege to tackle the unique challenges faced by "Accidental CEOs."
Pete spent decades in tech marketing before launching his own firm, B2B Clarity, right during the pandemic. Today, he shares his proprietary CMP (Clarity, Meaning, Purpose) Growth framework designed to help technical founders simplify their messaging, align their company culture, and…
The skinny
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