Electronic Arts wants a world where in-game advertisements are standardized across the industry

Massively Overpowered · Jul 20, 2026

This may not be bad as the time when then-Electronic Arts CEO John Riccitiello suggested gamers pay real-world money to reload their in-game guns, but we have to admit that the latest statements from an EA exec are up there, in which VP of advertising and sponsorship Alexander Dao suggested that in-game ads should not just […]