Focus on Partnerships, Not Paychecks: Why Agencies Must Reinvent Themselves
In this week's episode of Adspeak by ADWEEK, host Alison Weissbrot, Executive Editor at ADWEEK, leads a BrandWeek panel featuring Nadja Bellan-White, Group CEO at M&C Saatchi, Coltrane Curtis, Founder and Managing Partner at Team Epiphany, and Kern Schireson, Chairman and CEO at Known. Together they discuss the need to redefine agency-client partnerships.
As budgets tighten and AI reshapes workflows, they explain why legacy and fee-based models are no longer viable. Instead, success hinges on empathy, trust, and aligned incentives tied to outcomes. The panel shares practical strategies, from…
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