1937: Mass Personalization for Business Communications

Tech Talks Daily · Apr 7, 2022 · 1m

Gianna Scorsone, General Manager and Head of North America at global technology company Aircall ($1B valuation), joins me on The Tech Talks Daily Podcast. We discuss the importance of mass personalization for business communications and how cloud-based, digital-first companies face fierce competition for customer loyalty. Potential and existing customer interactions with a company's sales and customer service team must be personalized and positive to distinguish a brand from similar products and services and continue driving sales growth. In the day and age of the Great Resignation and labor…