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Brick-and-Mortar Growth: Scaling a Niche Brand Strategically with Melissa Tavss
In this episode of The Growth Class, host Phil Masiello interviews Melissa Tavss, Founder and CEO of Tipsy Scoop, a pioneering boozy ice cream brand known for its liquor‑infused artisanal frozen treats that blend classic dessert craftsmanship with spirited cocktail influences.
Melissa shares how she built Tipsy Scoop from a niche side project rooted in family ice cream tradition into a growing franchise‑friendly business with barlour locations across major metropolitan markets, emphasizing the strategic focus on brick‑and‑mortar growth over wholesale or online‑only channels and the importance…
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