Latest / 30 Minutes to President's Club | No-Nonsense Sales
#204 - Using hypothesis-driven discovery to uncover winning zones (Danilo Capric, Sr. Account Executive @ Databricks)
Download Danilo's Hypothesis-Driven Disco Call Framework
FOUR ACTIONABLE TAKEAWAYS
5 ways to research a prospect: [1] LinkedIn [2] Google search [3] podcast appearances on Listennotes.com [4] social channels [5] If they're a Ph.D., Google their name + “dissertation”
Use that research in the first 2 minutes of the call.
Start with their big business goals, then raise the problems and outcomes that YOU can solve to narrow them into your winning zone.
Bucket your buyers with a market approach technique. You’re either a lean team putting together best-in-breed point solutions to cover your gaps…
The skinny
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