Jason's Greatest Personal Branding Trick

Help Wanted · Jun 5, 2025 · 12m

You want to put yourself “out there,” but you're worried. You don’t want to feel too vulnerable or come across as self-centered. So here’s a liberating truth: You don’t need to put your whole self out there. In fact, you shouldn’t. Today, Jason will show you a powerful alternative: he calls it the “5% Character.”

It’s a version of yourself that’s always interesting, always impressive, and always on — and once you identify it, you become exponentially more valuable and desirable. This idea unlocked his career and created a wave of opportunity— and today, he shows you how you can use it, too…