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How Porsche Built a Brand on Engineering Myth
In this episode, Lucas and Luna explore how Porsche built one of the most enduring brand identities in automotive history — not through advertising, but through engineering mythology, racing pedigree, and the strategic use of heritage. They focus on one specific lever: how Porsche maintained the iconic 911 design for over 60 years while continuously updating the engineering underneath. The hosts examine the 1997 water-cooled 911 transition, the controversy it caused, and how Porsche managed to evolve without losing its soul. They also discuss the brand's careful extension into SUVs with…
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