From $1,000 and a Borrowed Truck to 700 Employees: Robert Underwood's Story
This week on Trades Talk, Justin White sits down with Robert Underwood, founder of AAA Landscape in Phoenix, Arizona. Robert borrowed $1,000 from his mom and a pickup truck from his uncle in 1975 and built one of the largest landscape companies in the Southwest, now more than seven hundred employees strong.
Before landscaping, Robert rode bulls on the professional rodeo circuit and served in the Army. Those years shaped a simple operating philosophy: do the right thing, draw the rankest bull, and take care of your people. In this conversation he shares five decades of hard won lessons on…
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