Thought Leadership in B2B with Matthew Leopold, Head of Brand, PR, and Content Marketing at LexisNexis UK

B2B Marketing: The Provocative Truth · Nov 2, 2022 · 31m

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Matthew Leopold about the key to good thought leadership.

While businesses may understand that there is a need to contribute to thought leadership, they may not understand how to effectively bring it to market, which could mitigate its intended impact. Effective thought leadership has to be carefully considered and integrated into content marketing strategy in order to resonate with its intended audiences. So what can marketing do to contribute meaningfully?

Matthew Leopold is the Head of Brand, PR, and Content…