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Thailand’s Tourism Crisis and Vietnam’s Rise | Thailand News
Thailand’s tourism is taking a major hit as Chinese travelers drastically cut visits—down to just 5.1 million in 2026, half of pre-pandemic levels—due to rising safety fears and scam concerns, pushing many toward Vietnam instead. While China’s outbound travel market still expects record-breaking 179 million trips, travelers are spending more cautiously, forcing destinations to compete fiercely for fewer visitors. Thailand’s revised targets reflect mounting pressure from negative media coverage, including a high-profile kidnapping case involving a Chinese actor. Meanwhile, Vietnam surges ahead…
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