Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#374: Customer Lifetime Value and Journey Orchestration with Matthew Egol, JourneySpark Consulting
I’m excited today to be talking with someone who I’ve collaborated on a few articles with amongst other things. We’ve discussed AI, Customer Experience, and Journey Orchestration based on our experiences working with leading brands.
I’d like to welcome Matthew Egol, Founder & CEO of JourneySpark Consulting, and today we’re going to talk about true, customer-centric journey orchestration.
RESOURCES
JourneySpark Consulting: https://sites.google.com/view/journeysparkconsulting/about-us/our-partner-network
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
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