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Fast Five Shorts | Hot Or Extra Hot: Starbucks New Ceramic Mug Rollout? · Omni Talk Retail

• 0:00
  Starbucks
• 0:00
  is
• 0:00
  betting
• 0:01
  on
• 0:01
  mugs
• 0:01
  and
• 0:02
  macchiato
• 0:02
  art
• 0:03
  as
• 0:03
  part
• 0:03
  of
• 0:04
  its
• 0:04
  new
• 0:04
  CEOs
• 0:05
  plan.
• 0:05
  According
• 0:06
  to
• 0:06
  Bloomberg,
• 0:07
  when
• 0:07
  customers
• 0:08
  walk
• 0:08
  into
• 0:08
  Starbucks,
• 0:09
  when
• 0:10
  they
• 0:10
  walked
• 0:10
  into
• 0:10
  Starbucks
• 0:10
  this
• 0:11
  week,
• 0:11
  actually
• 0:11
  on
• 0:11
  Monday,
• 0:12
  the
• 0:12
  vibes
• 0:12
  are
• 0:12
  going
• 0:13
  to
• 0:13
  be
• 0:13
  different.
• 0:13
  Did
• 0:13
  you
• 0:13
  feel
• 0:14
  it?
• 0:14
  I
• 0:14
  did
• 0:14
  not
• 0:15
  feel
• 0:15
  it.
• 0:15
  But
• 0:16
  did
• 0:16
  you
• 0:16
  feel
• 0:16
  it,
• 0:16
  Chris?
• 0:17
  Did
• 0:17
  you
• 0:17
  go
• 0:17
  into
• 0:17
  Starbucks?
• 0:17
  I
• 0:17
  haven't
• 0:18
  been
• 0:18
  yet
• 0:18
  this
• 0:18
  week.
• 0:18
  I
• 0:19
  haven't
• 0:19
  been
• 0:19
  to
• 0:19
  Starbucks
• 0:19
  yet.
• 0:20
  But
• 0:20
  we
• 0:20
  get
• 0:20
  to
• 0:20
  Florida,
• 0:21
  this
• 0:21
  is
• 0:21
  the
• 0:21
  first
• 0:21
  thing
• 0:22
  I'm
• 0:22
  doing.
• 0:22
  Okay.
• 0:24
  Workers
• 0:24
  will
• 0:24
  now
• 0:24
  ask
• 0:25
  guests
• 0:25
  if
• 0:25
  they
• 0:25
  want
• 0:26
  drinks
• 0:26
  for
• 0:26
  here
• 0:27
  or
• 0:27
  to
• 0:27
  go,
• 0:28
  offering
• 0:28
  ceramic
• 0:29
  mugs
• 0:29
  for
• 0:29
  those
• 0:30
  who
• 0:30
  want
• 0:30
  to
• 0:30
  stay.
• 0:31
  Baristas
• 0:32
  will
• 0:32
  also
• 0:32
  be
• 0:32
  more
• 0:33
  vigilant.
• 0:34
  This
• 0:34
  is
• 0:34
  my
• 0:34
  favorite
• 0:35
  about
• 0:35
  topping
• 0:36
  with
• 0:37
  a
• 0:37
  caramel
• 0:38
  cross
• 0:38
  hatch
• 0:39
  pattern
• 0:39
  made
• 0:40
  up
• 0:40
  of
• 0:40
  exactly
• 0:40
  seven
• 0:41
  vertical
• 0:41
  lines
• 0:41
  and
• 0:42
  seven
• 0:42
  horizontal
• 0:43
  lines
• 0:43
  which
• 0:43
  will
• 0:43
  take
• 0:44
  seven
• 0:44
  minutes
• 0:44
  too
• 0:44
  long
• 0:45
  in
• 0:45
  my
• 0:45
  opinion.
• 0:46
  Finished
• 0:46
  with
• 0:46
  a
• 0:47
  spiral.
• 0:47
  Now,
• 0:48
  Chris,
• 0:48
  do
• 0:49
  you
• 0:49
  agree
• 0:49
  with
• 0:50
  new
• 0:50
  CEO
• 0:51
  Brian
• 0:51
  Nichols
• 0:51
  move
• 0:52
  to
• 0:52
  offer
• 0:52
  ceramic
• 0:53
  mugs
• 0:53
  to
• 0:54
  in
• 0:54
  store
• 0:54
  customers
• 0:54
  and
• 0:55
  do
• 0:55
  a
• 0:55
  crosshatch
• 0:56
  caramel
• 0:56
  pattern?
• 0:57
  What
• 0:57
  do
• 0:58
  you
• 0:58
  think?
• 0:58
  Oh
• 0:58
  my
• 0:58
  God,
• 0:59
  this
• 0:59
  is
• 0:59
  so
• 0:59
  many
• 0:59
  jokes
• 1:00
  coming
• 1:00
  into
• 1:00
  my
• 1:00
  head.
• 1:00
  But
• 1:01
  anyway,
• 1:01
  to
• 1:01
  answer
• 1:01
  that
• 1:01
  question,
• 1:03
  no,
• 1:03
  I
• 1:03
  actually
• 1:04
  don't.
• 1:04
  I
• 1:04
  think,
• 1:05
  I
• 1:05
  think
• 1:05
  he's
• 1:05
  moving
• 1:06
  way
• 1:06
  too
• 1:07
  fast
• 1:07
  on
• 1:07
  this
• 1:07
  an.
• 1:08
  Way
• 1:08
  too
• 1:08
  fast.
• 1:09
  You
• 1:10
  know,
• 1:10
  I've
• 1:10
  said
• 1:10
  on
• 1:10
  the
• 1:10
  show
• 1:10
  many
• 1:11
  times
• 1:11
  I've
• 1:11
  been
• 1:11
  100%
• 1:12
  bought
• 1:12
  in
• 1:12
  on
• 1:12
  the
• 1:13
  4
• 1:13
  minutes
• 1:13
  or
• 1:13
  less
• 1:13
  idea
• 1:14
  and
• 1:15
  I
• 1:15
  have
• 1:15
  noticed
• 1:15
  a
• 1:15
  discernible
• 1:16
  difference
• 1:17
  in
• 1:17
  store
• 1:18
  wait
• 1:18
  times
• 1:19
  versus
• 1:19
  ordering
• 1:19
  on
• 1:20
  mobile.
• 1:20
  So
• 1:20
  I
• 1:21
  give
• 1:21
  him
• 1:21
  big
• 1:21
  points
• 1:22
  on
• 1:22
  that
• 1:22
  and
• 1:22
  big
• 1:23
  marketing
• 1:23
  credit
• 1:23
  for
• 1:23
  that
• 1:24
  too.
• 1:24
  Cause
• 1:24
  he's
• 1:24
  done
• 1:24
  a
• 1:24
  masterful
• 1:25
  job
• 1:25
  on
• 1:25
  that.
• 1:26
  But
• 1:26
  here's
• 1:26
  the
• 1:26
  other
• 1:26
  thing.
• 1:27
  And
• 1:27
  dude,
• 1:28
  Brian
• 1:28
  has
• 1:29
  only
• 1:29
  been
• 1:29
  enrolled
• 1:30
  since
• 1:30
  September,
• 1:31
  which
• 1:31
  is
• 1:31
  like
• 1:32
  less
• 1:32
  than
• 1:32
  four
• 1:33
  months,
• 1:33
  you
• 1:33
  know,
• 1:34
  like
• 1:34
  so,
• 1:35
  so.
• 1:35
  And
• 1:35
  now
• 1:35
  you're
• 1:36
  introducing
• 1:36
  ceramic
• 1:37
  comps
• 1:37
  on
• 1:38
  a
• 1:38
  massive
• 1:38
  scale
• 1:39
  to
• 1:39
  roll
• 1:39
  out
• 1:40
  across
• 1:40
  the
• 1:40
  chain.
• 1:41
  That's
• 1:41
  a
• 1:41
  huge
• 1:41
  change.
• 1:42
  Like
• 1:42
  I'm
• 1:42
  like,
• 1:43
  how,
• 1:43
  how
• 1:43
  long
• 1:44
  did
• 1:44
  you
• 1:44
  test
• 1:44
  that?
• 1:44
  Like
• 1:45
  that's
• 1:45
  the
• 1:45
  type
• 1:45
  of
• 1:45
  thing
• 1:45
  to
• 1:45
  me
• 1:46
  that
• 1:46
  should
• 1:46
  be
• 1:46
  tested
• 1:46
  for
• 1:47
  at
• 1:47
  least
• 1:47
  six
• 1:48
  months,
• 1:48
  if,
• 1:48
  if
• 1:49
  not
• 1:49
  a
• 1:49
  year.
• 1:49
  So
• 1:50
  and
• 1:50
  then,
• 1:50
  and
• 1:51
  then
• 1:51
  the
• 1:51
  example
• 1:51
  thing
• 1:52
  too
• 1:52
  is
• 1:52
  like,
• 1:53
  or
• 1:53
  the
• 1:53
  other
• 1:53
  question
• 1:54
  I
• 1:54
  have
• 1:54
  is
• 1:55
  like,
• 1:56
  what
• 1:57
  about
• 1:57
  the
• 1:57
  environments
• 1:57
  themselves?
• 1:58
  Like,
• 1:58
  you
• 1:59
  know,
• 1:59
  like
• 1:59
  I
• 2:00
  would
• 2:00
  say
• 2:00
  that
• 2:00
  the
• 2:00
  environments
• 2:01
  at
• 2:01
  Starbucks
• 2:01
  in
• 2:02
  general
• 2:02
  need
• 2:02
  to
• 2:02
  be
• 2:02
  improved.
• 2:03
  Like
• 2:03
  if
• 2:03
  I
• 2:03
  look
• 2:03
  at
• 2:03
  the
• 2:04
  variance,
• 2:04
  the
• 2:04
  variance
• 2:05
  between
• 2:05
  like
• 2:06
  the
• 2:06
  different
• 2:06
  stores
• 2:07
  that
• 2:07
  are
• 2:07
  around
• 2:07
  me,
• 2:07
  like
• 2:07
  the
• 2:08
  three
• 2:08
  different
• 2:08
  stores,
• 2:08
  they're
• 2:09
  all
• 2:09
  different
• 2:09
  environments.
• 2:09
  Like
• 2:10
  I'm
• 2:10
  not
• 2:10
  going
• 2:10
  to
• 2:10
  want
• 2:10
  ceramic
• 2:11
  mugs
• 2:11
  in
• 2:11
  all
• 2:11
  of
• 2:11
  those.
• 2:12
  I
• 2:12
  might
• 2:12
  want
• 2:12
  them
• 2:12
  in
• 2:12
  some
• 2:13
  of
• 2:13
  them,
• 2:13
  but
• 2:13
  not
• 2:13
  all
• 2:13
  of
• 2:13
  them.
• 2:14
  So
• 2:14
  why
• 2:14
  am
• 2:14
  I
• 2:14
  rolling
• 2:14
  this
• 2:14
  out
• 2:15
  to
• 2:15
  all
• 2:15
  Stores.
• 2:16
  So
• 2:16
  it
• 2:16
  feels
• 2:16
  like
• 2:16
  you're
• 2:16
  putting
• 2:16
  the
• 2:17
  cart
• 2:17
  before
• 2:18
  the
• 2:18
  horse.
• 2:18
  Before
• 2:18
  the
• 2:19
  horse,
• 2:19
  before
• 2:20
  the
• 2:20
  horse.
• 2:21
  But
• 2:21
  I
• 2:21
  don't
• 2:21
  know,
• 2:22
  maybe
• 2:22
  it's
• 2:22
  not
• 2:22
  that
• 2:22
  big
• 2:22
  of
• 2:23
  a
• 2:23
  change,
• 2:23
  but
• 2:23
  I
• 2:23
  just
• 2:23
  think,
• 2:24
  like,
• 2:24
  you
• 2:24
  know,
• 2:24
  not
• 2:24
  understanding
• 2:25
  the
• 2:25
  impact
• 2:25
  of
• 2:26
  spills,
• 2:26
  more
• 2:27
  mess,
• 2:27
  more
• 2:27
  tilts
• 2:28
  in
• 2:28
  the
• 2:28
  operations,
• 2:29
  that
• 2:29
  you
• 2:29
  have
• 2:29
  to
• 2:30
  evaluate
• 2:30
  it
• 2:30
  for
• 2:30
  longer
• 2:31
  because,
• 2:31
  you
• 2:32
  know,
• 2:32
  if
• 2:32
  it
• 2:32
  doesn't
• 2:32
  work
• 2:33
  or
• 2:33
  causes
• 2:33
  some
• 2:33
  wrinkle
• 2:34
  down
• 2:34
  the
• 2:34
  line,
• 2:34
  then
• 2:34
  what
• 2:34
  do
• 2:35
  you
• 2:35
  do?
• 2:35
  Do
• 2:35
  you
• 2:35
  pull
• 2:35
  it
• 2:35
  back?
• 2:36
  I
• 2:36
  don't
• 2:36
  know.
• 2:36
  It's.
• 2:37
  At
• 2:37
  the
• 2:37
  end
• 2:38
  of
• 2:38
  the
• 2:38
  day,
• 2:38
  this
• 2:38
  feels
• 2:38
  like
• 2:39
  leadership
• 2:39
  by
• 2:40
  fiat
• 2:40
  to
• 2:40
  me,
• 2:41
  based
• 2:41
  on
• 2:41
  how
• 2:41
  quickly
• 2:42
  it's
• 2:42
  happening.
• 2:43
  And
• 2:43
  whenever
• 2:43
  leadership
• 2:44
  by
• 2:44
  fiat
• 2:44
  happens,
• 2:46
  that
• 2:46
  concerns
• 2:47
  me.
• 2:47
  So
• 2:47
  I'm
• 2:47
  a
• 2:48
  little
• 2:48
  worried
• 2:48
  about
• 2:48
  this
• 2:49
  in
• 2:49
  the
• 2:49
  long
• 2:49
  run.
• 2:50
  What's
• 2:50
  leadership
• 2:50
  by
• 2:51
  fiat?
• 2:52
  Yeah,
• 2:52
  it
• 2:52
  means
• 2:52
  like,
• 2:53
  three.
• 2:53
  Like,
• 2:53
  I'm,
• 2:54
  I'm.
• 2:54
  Like,
• 2:54
  I'm.
• 2:55
  I'm.
• 2:56
  I'm
• 2:57
  smarter
• 2:57
  than
• 2:57
  everyone
• 2:58
  else.
• 2:58
  And
• 2:58
  this
• 2:58
  is
• 2:58
  what
• 2:58
  I'm
• 2:59
  going
• 2:59
  to
• 2:59
  tell
• 2:59
  our
• 2:59
  organization
• 3:00
  to
• 3:00
  do.
• 3:01
  Regardless
• 3:01
  of
• 3:01
  testing
• 3:02
  it
• 3:02
  or
• 3:02
  understanding
• 3:03
  if
• 3:03
  it's
• 3:03
  the
• 3:03
  right
• 3:04
  move.
• 3:04
  This
• 3:05
  just
• 3:05
  feels
• 3:05
  like
• 3:05
  too
• 3:06
  fast
• 3:06
  for
• 3:06
  me.
• 3:06
  I'm
• 3:06
  not
• 3:07
  saying
• 3:07
  it's
• 3:07
  wrong.
• 3:08
  Yeah.
• 3:09
  But,
• 3:09
  wow,
• 3:10
  it
• 3:10
  seems
• 3:11
  riskier
• 3:11
  to
• 3:11
  me
• 3:11
  than
• 3:12
  probably
• 3:12
  the
• 3:13
  media
• 3:13
  is
• 3:13
  going
• 3:13
  to
• 3:13
  pick
• 3:13
  up
• 3:14
  on.
• 3:14
  And
• 3:15
  then
• 3:15
  the
• 3:15
  impacts
• 3:15
  of
• 3:15
  the
• 3:16
  experience
• 3:16
  in
• 3:16
  the
• 3:16
  long
• 3:16
  run
• 3:16
  could
• 3:16
  be
• 3:16
  bad
• 3:17
  because
• 3:17
  what
• 3:17
  if.
• 3:18
  I
• 3:18
  mean,
• 3:19
  Starbucks
• 3:19
  stores
• 3:19
  have
• 3:19
  not
• 3:20
  been
• 3:20
  very
• 3:20
  clean
• 3:20
  of
• 3:20
  late?
• 3:20
  Like,
• 3:21
  what
• 3:21
  if
• 3:21
  they're
• 3:21
  just
• 3:21
  sitting
• 3:21
  around,
• 3:22
  like,
• 3:22
  just
• 3:22
  on
• 3:22
  tables,
• 3:23
  like,
• 3:23
  not
• 3:23
  picked
• 3:24
  up
• 3:24
  and
• 3:24
  stuff?
• 3:24
  And
• 3:24
  like,
• 3:25
  I
• 3:25
  don't
• 3:25
  know,
• 3:25
  it
• 3:26
  could
• 3:26
  just
• 3:26
  detract
• 3:26
  from
• 3:26
  the
• 3:27
  overall
• 3:27
  experience,
• 3:27
  too.
• 3:28
  Yeah.
• 3:28
  I
• 3:28
  mean,
• 3:29
  I
• 3:29
  think
• 3:30
  my
• 3:30
  bigger
• 3:30
  issue
• 3:31
  with
• 3:31
  this
• 3:31
  is,
• 3:31
  like,
• 3:31
  your
• 3:32
  whole
• 3:32
  goal
• 3:32
  is
• 3:33
  about
• 3:33
  throughput.
• 3:34
  Like,
• 3:34
  you
• 3:34
  need
• 3:35
  to
• 3:35
  make
• 3:35
  more
• 3:35
  money
• 3:36
  at
• 3:36
  Starbucks.
• 3:37
  And
• 3:37
  this
• 3:37
  doesn't
• 3:38
  seem
• 3:38
  like
• 3:38
  a
• 3:38
  way.
• 3:39
  I
• 3:39
  don't
• 3:39
  understand
• 3:40
  how
• 3:40
  this
• 3:40
  is
• 3:40
  doing
• 3:41
  it.
• 3:41
  Or,
• 3:42
  you
• 3:42
  know,
• 3:42
  like
• 3:43
  you
• 3:43
  said,
• 3:43
  introducing
• 3:44
  a
• 3:44
  new.
• 3:45
  A
• 3:45
  new
• 3:46
  version
• 3:47
  of
• 3:47
  how
• 3:47
  you
• 3:47
  get
• 3:48
  your
• 3:48
  coffee
• 3:48
  and
• 3:48
  having
• 3:49
  to
• 3:49
  clean
• 3:49
  that
• 3:49
  and
• 3:50
  clean,
• 3:50
  you
• 3:50
  know,
• 3:50
  mugs
• 3:51
  that
• 3:51
  are
• 3:51
  left
• 3:51
  around
• 3:51
  the.
• 3:52
  Like,
• 3:52
  you're
• 3:52
  taking
• 3:53
  people
• 3:53
  away
• 3:53
  from
• 3:54
  doing
• 3:54
  the
• 3:54
  work
• 3:55
  of
• 3:55
  making
• 3:56
  the
• 3:56
  coffee
• 3:56
  faster
• 3:57
  and
• 3:57
  getting
• 3:58
  more
• 3:58
  product
• 3:59
  through.
• 4:00
  You've
• 4:00
  always
• 4:00
  been
• 4:01
  on
• 4:01
  the
• 4:01
  other
• 4:01
  side
• 4:01
  of
• 4:01
  this
• 4:01
  argument.
• 4:02
  You
• 4:02
  don't
• 4:02
  actually
• 4:02
  like
• 4:03
  that
• 4:03
  he's
• 4:03
  going
• 4:03
  this
• 4:04
  direction
• 4:04
  at
• 4:04
  all.
• 4:04
  You,
• 4:04
  like,
• 4:05
  just,
• 4:05
  like
• 4:05
  getting
• 4:05
  the
• 4:05
  throughput,
• 4:06
  getting
• 4:06
  it
• 4:06
  in
• 4:06
  the
• 4:06
  hands,
• 4:07
  going
• 4:07
  faster,
• 4:07
  faster,
• 4:08
  faster.
• 4:08
  Yeah,
• 4:08
  right,
• 4:09
  right.
• 4:09
  For
• 4:09
  sure.
• 4:09
  I.
• 4:10
  I
• 4:10
  just,
• 4:10
  I
• 4:10
  don't
• 4:10
  think
• 4:11
  this
• 4:11
  makes
• 4:11
  any
• 4:11
  sense.
• 4:12
  The
• 4:12
  only
• 4:12
  thing
• 4:12
  I
• 4:13
  could
• 4:13
  think
• 4:13
  of
• 4:13
  is,
• 4:13
  like,
• 4:14
  now
• 4:14
  that
• 4:15
  you
• 4:15
  have
• 4:15
  ceramic
• 4:15
  mugs
• 4:16
  and
• 4:16
  they
• 4:16
  just
• 4:17
  put
• 4:17
  in
• 4:17
  this
• 4:17
  new
• 4:18
  rule,
• 4:18
  like,
• 4:18
  you
• 4:18
  can't
• 4:19
  loiter
• 4:19
  at
• 4:19
  a
• 4:20
  Starbucks.
• 4:20
  You
• 4:20
  have
• 4:20
  to
• 4:20
  buy
• 4:21
  something,
• 4:21
  like,
• 4:22
  maybe
• 4:22
  now
• 4:22
  there's
• 4:23
  no
• 4:23
  lid
• 4:23
  on
• 4:23
  the
• 4:24
  cup,
• 4:24
  so
• 4:24
  they
• 4:24
  can
• 4:25
  be
• 4:25
  like,
• 4:26
  get
• 4:26
  out
• 4:26
  of
• 4:26
  here.
• 4:26
  Your
• 4:27
  coffee's
• 4:27
  gone.
• 4:27
  Go
• 4:28
  buy
• 4:28
  more
• 4:28
  or
• 4:29
  get
• 4:29
  out
• 4:29
  of
• 4:29
  the
• 4:29
  store.
• 4:30
  So
• 4:30
  that's
• 4:30
  the
• 4:30
  only
• 4:30
  logic
• 4:31
  I
• 4:31
  have,
• 4:31
  which
• 4:31
  is
• 4:32
  a
• 4:33
  super
• 4:33
  stretch
• 4:34
  that
• 4:34
  they'd
• 4:34
  be
• 4:35
  able
• 4:35
  to
• 4:35
  see
• 4:35
  with
• 4:35
  a
• 4:36
  ceramic
• 4:36
  mug
• 4:36
  that
• 4:36
  there's
• 4:37
  no
• 4:37
  more
• 4:37
  coffee
• 4:37
  left,
• 4:37
  and
• 4:38
  they
• 4:38
  can
• 4:38
  kick
• 4:38
  people
• 4:38
  out.
• 4:39
  That's,
• 4:39
  that's
• 4:39
  it.
• 4:39
  That's
• 4:40
  all
• 4:40
  I
• 4:40
  got,
• 4:40
  Chris.
• 4:41
  Really?
• 4:41
  That's
• 4:42
  what
• 4:42
  you,
• 4:42
  you
• 4:43
  think
• 4:43
  it's
• 4:43
  that.
• 4:44
  Wow,
• 4:44
  that's
• 4:44
  crazy.
• 4:44
  I,
• 4:45
  no,
• 4:45
  I
• 4:45
  don't
• 4:45
  really
• 4:46
  think
• 4:46
  that.
• 4:46
  I'm
• 4:46
  just.
• 4:47
  Yeah,
• 4:47
  you
• 4:47
  don't
• 4:47
  think
• 4:47
  that.
• 4:47
  But
• 4:47
  that's
• 4:48
  like
• 4:48
  digging
• 4:48
  deep.
• 4:48
  I'm
• 4:49
  like,
• 4:49
  maybe
• 4:50
  with
• 4:50
  my
• 4:50
  ceramic,
• 4:51
  you
• 4:51
  know,
• 4:51
  if
• 4:51
  I'm
• 4:51
  sitting
• 4:51
  at
• 4:52
  a
• 4:52
  table
• 4:52
  and
• 4:52
  I
• 4:53
  can
• 4:53
  have
• 4:53
  an
• 4:53
  empty
• 4:53
  cup
• 4:54
  sitting
• 4:54
  there
• 4:54
  for
• 4:54
  four
• 4:55
  hours,
• 4:55
  as
• 4:55
  we
• 4:55
  know
• 4:56
  some
• 4:56
  people
• 4:56
  like
• 4:56
  to
• 4:56
  do,
• 4:57
  like,
• 4:58
  maybe
• 4:58
  then,
• 4:58
  I
• 4:59
  don't
• 4:59
  know.
• 4:59
  I,
• 4:59
  I,
• 4:59
  I,
• 5:00
  I
• 5:00
  have
• 5:01
  no
• 5:01
  idea.
• 5:02
  Okay,
• 5:02
  so
• 5:02
  let's,
• 5:03
  let's
• 5:03
  put
• 5:03
  our
• 5:03
  money
• 5:03
  where
• 5:03
  our
• 5:03
  mouth
• 5:04
  is
• 5:04
  real
• 5:04
  quick
• 5:04
  on
• 5:04
  this.
• 5:04
  Let's
• 5:05
  eat
• 5:05
  what
• 5:05
  we
• 5:05
  cook,
• 5:05
  and
• 5:06
  let's
• 5:06
  go
• 5:06
  test
• 5:06
  this
• 5:06
  out
• 5:06
  this
• 5:07
  week
• 5:07
  when
• 5:07
  we're
• 5:07
  in
• 5:07
  Florida.
• 5:08
  But,
• 5:08
  so,
• 5:09
  so
• 5:09
  you're
• 5:09
  saying
• 5:10
  having
• 5:11
  your
• 5:11
  coffee
• 5:11
  in
• 5:11
  a
• 5:11
  ceramic
• 5:12
  mug
• 5:13
  would
• 5:14
  have
• 5:14
  no
• 5:14
  impact
• 5:14
  on
• 5:15
  your
• 5:15
  desire
• 5:15
  to
• 5:15
  sit
• 5:16
  inside
• 5:16
  of
• 5:16
  a
• 5:16
  Starbucks?
• 5:17
  No,
• 5:17
  I
• 5:18
  prefer
• 5:18
  not
• 5:18
  to
• 5:18
  have
• 5:19
  a
• 5:19
  ceramic
• 5:19
  mug,
• 5:19
  actually.
• 5:20
  Yeah.
• 5:20
  Like
• 5:21
  in
• 5:21
  the,
• 5:21
  in
• 5:21
  a
• 5:21
  Starbucks.
• 5:22
  Like,
• 5:22
  I,
• 5:23
  I,
• 5:23
  I'm
• 5:24
  not
• 5:24
  there
• 5:24
  for
• 5:24
  long.
• 5:25
  I
• 5:25
  want
• 5:25
  to
• 5:25
  get
• 5:25
  in
• 5:25
  and
• 5:25
  get
• 5:26
  out.
• 5:26
  There's
• 5:26
  no
• 5:26
  Starbucks
• 5:27
  is
• 5:27
  still
• 5:28
  not
• 5:28
  an
• 5:28
  environment
• 5:29
  that
• 5:29
  makes
• 5:29
  me
• 5:29
  want
• 5:29
  to
• 5:30
  stay.
• 5:30
  So
• 5:30
  I
• 5:31
  want,
• 5:31
  there's
• 5:31
  no
• 5:31
  reason
• 5:32
  for
• 5:32
  me
• 5:32
  to
• 5:32
  have
• 5:32
  a
• 5:32
  ceramic
• 5:33
  mug
• 5:33
  in
• 5:33
  that
• 5:33
  place.
• 5:34
  Yeah,
• 5:35
  that's
• 5:35
  kind
• 5:36
  of
• 5:36
  what
• 5:36
  I
• 5:36
  was
• 5:36
  trying
• 5:36
  to
• 5:36
  get
• 5:36
  at,
• 5:36
  too,
• 5:37
  is,
• 5:37
  I
• 5:37
  think
• 5:38
  maybe,
• 5:38
  but
• 5:39
  it's
• 5:39
  not
• 5:39
  the
• 5:39
  first
• 5:39
  thing
• 5:39
  that
• 5:40
  needs
• 5:40
  to
• 5:40
  happen
• 5:40
  for
• 5:40
  me
• 5:41
  to
• 5:41
  feel
• 5:41
  like
• 5:41
  I
• 5:41
  want
• 5:41
  to
• 5:42
  stay
• 5:42
  there.
• 5:43
  Right.
• 5:44
  It's
• 5:44
  like
• 5:44
  the
• 5:44
  third
• 5:45
  or
• 5:45
  fourth
• 5:45
  decision
• 5:46
  criteria
• 5:46
  for
• 5:47
  me
• 5:47
  of
• 5:47
  wanting
• 5:47
  to
• 5:47
  stay
• 5:48
  there,
• 5:48
  and
• 5:48
  the
• 5:48
  environment
• 5:49
  and
• 5:49
  the
• 5:49
  design
• 5:49
  of
• 5:49
  the
• 5:49
  environment
• 5:50
  and
• 5:50
  the
• 5:50
  cleanliness
• 5:50
  of
• 5:50
  the
• 5:50
  environment
• 5:51
  is
• 5:51
  first
• 5:51
  and
• 5:51
  foremost.
• 5:52
  So.