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Flex Those Marketing Muscles with Charles Atlas
Hello and welcome to the Kanawha Valley Hustlers podcast. I’m Joe Justice, your host and the Kanawha Valley hustler. Today, I want to share a story that has always fascinated me, a story that goes back to the roaring twenties, a tale of strength, marketing, and the transformation from a 97 pound weakling to an icon of masculinity.
In the early 1920s, the concept of bodybuilding was still in its infancy. There were no sleek gyms with cutting-edge equipment; instead, you had strongmen in circus-like acts showcasing their power. This was the era when Charles Atlas emerged.
Atlas, a winner…
The skinny
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