69. The New Sales Engineer: Scaling Impact Without Spreading Thin
In this episode of B2B Sales Trends, Harry Kendlbacher sits down with Nirav Sheth, VP of Global Sales Engineering at Pure Storage, to explore how the Sales Engineering role is evolving in today’s complex enterprise sales environment. Leading a global team of 750+ SEs across 13,500 accounts, Nirav shares how SEs are moving far beyond demos to drive strategic outcomes — influencing deals, scaling impact, and shaping customer journeys from start to finish. Inside the conversation: - How the SE role is shifting from technical expert to trusted advisor. - Where SEs deliver the most impact across…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.