Latest / CPG Week by BevNET & Nosh
Sweet Licensing Deals & Cannabis Sports Drinks
In this episode:
On CPG Week, the podcast team talks co-branding, energy drink and protein supplement licensing with sweets makers, and the evolution of cannabis in sports and recovery drinks.
Kicking off the podcast, Nosh managing editor Monica Watrous shares that she is a fan of the new Oreo and Coca-Cola co-branded products, leading to the group sharing what two CPG products they would like to see paired up. The topic leads to a conversation about energy drink maker C4's announcement that it was partnering with Hershey's on a line of co-branded products. The discussion of candy and…
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