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You Won’t Believe What McDonald’s Just Revealed About U.S. Consumers
You would think this would be McDonald’s moment.
When household budgets are under pressure, when consumers are trading down, and when price suddenly means everything, McDonald’s should be thriving. It's not. This isn’t happening in isolation. Consumer confidence plunged – and I mean plunged - in September to its lowest level since 2014—and that’s according to the Conference Board, typically the most optimistic of the major confidence surveys. And those are just the beginning...
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