Negotiating Big Deals (S1.3)

Drip Talk by Boshart · Apr 14, 2026 · 57m

Landing big accounts is one thing. Keeping them is another. In this episode, we sit down with Aaron Boaz, Director of U.S. Sales at Boshart Industries, for a deep dive into what it really takes to win—and sustain—high-value accounts.

With over 25 years of experience in sales and leadership across multiple industries, Aaron shares hard-earned lessons on navigating complex negotiations, building trust with major customers, and making the tough call to walk away when a deal isn’t the right fit. It’s an honest conversation about strategy, relationships, and knowing your value at the table.

If…