How iRobot Lost $3.5 BILLION: The Roomba Bankruptcy Explained
How did iRobot go from a $3.5 billion robot vacuum empire to bankruptcy in just 4 years? We investigate the product failures, broken UX, and regulatory decisions that killed an American icon.The company that invented the robot vacuum market and sold 50 million Roombas just filed for bankruptcy. Now a Chinese manufacturer owns all their IP, home mapping data, and customer information.In this episode of UX Murder Mystery, hosts Brian Crowley and Eve Eden use true-crime storytelling methods to dissect one of the biggest product failures in consumer tech history. UX MURDER MYSTERY HOSTED BY Brian…
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