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Transcript

The Power of Storytelling in Brand Building · The World Knowledge

• 0:00
  Speaker 1: Well, good afternoon, listeners. Thank you for coming on Lament
• 0:03
  Speaker 1: of Hope podcast. It's kind of crazy that we're already
• 0:06
  Speaker 1: in April and just, yeah, already so many interviews done
• 0:10
  Speaker 1: and just seeing, getting to hear so many different stories.
• 0:15
  Speaker 1: And recently we've been kind of talking to a lot
• 0:18
  Speaker 1: of different like survivalists and then talking to a dispatcher.
• 0:24
  Speaker 2: I don't know if I understand your question.
• 0:28
  Speaker 1: Like, If someone is being, if you're taking pictures of
• 0:34
  Speaker 1: something awful, some people may say, well, that's such a, like,
• 0:42
  Speaker 1: how can you do that as a profession? Like, take
• 0:44
  Speaker 1: a picture of something so bad. And some photographers would
• 0:50
  Speaker 1: be like, oh, I need to help and do something,
• 0:53
  Speaker 1: not take a picture to then send back so that
• 0:56
  Speaker 1: people can see what's going on. It's almost like you're
• 0:59
  Speaker 1: entering into their darkness with that person, but then you leave.
• 1:03
  Speaker 1: You take that photo with you, right? And so I
• 1:07
  Speaker 1: wondered if you ever had that tension as a war photographer.
• 1:11
  Speaker 2: I don't know.
• 1:12
  Speaker 3: I don't remember for now, but I wanted to believe
• 1:19
  Speaker 3: that everything depends on the situation. Because, for example, when
• 1:29
  Speaker 3: we have this photograph of a girl, it was like
• 1:37
  Speaker 3: that the photographer stands, like you had this distance between,
• 1:48
  Speaker 3: here you have photographers, here you have distance, and from
• 1:52
  Speaker 3: this distance you saw that somebody is running.
• 1:58
  Speaker 2: To you. So, and then you see, you saw the
• 2:04
  Speaker 2: smoke on the sky. So, something, you know that something
• 2:09
  Speaker 2: was happened. You didn't know what was happening, but you
• 2:14
  Speaker 2: saw that the children, later you see the small pasture,
• 2:20
  Speaker 2: this is the children, and the children is flying towards
• 2:26
  Speaker 2: to you. So then you took the picture. But Nick Wood,
• 2:32
  Speaker 2: the other story is that we don't know for sure
• 2:39
  Speaker 2: that this concrete photograph was taken by Nick Wood or
• 2:46
  Speaker 2: by another photographer. There is a film, documentary film, was made.
• 2:55
  Speaker 4: By HMC7, that they found another photographer who probably took
• 3:06
  Speaker 4: this picture, this concrete picture.
• 3:09
  Speaker 2: But this is another story. But what we know for sure,
• 3:13
  Speaker 2: for sure we know that when this girl died, was
• 3:19
  Speaker 2: really close to this group of photographers, Nick Wood was
• 3:23
  Speaker 2: taking this girl to the car and he brought her
• 3:28
  Speaker 2: to the hospital.
• 3:29
  Speaker 5: And later, he kept this contact with this girl and
• 3:36
  Speaker 5: smiled with this woman.
• 3:42
  Speaker 6: And so what I believe, I believe, I wanted to
• 3:45
  Speaker 6: believe that.
• 3:49
  Speaker 3: If.
• 3:50
  Speaker 2: I will be in that situation that.
• 3:56
  Speaker 6: You have this choice that instead of taking a picture,
• 4:02
  Speaker 6: you should do something. I would like to believe that
• 4:09
  Speaker 6: I choose actually to help these people.
• 4:14
  Speaker 7: And for example, I work in one organization, like a volunteer.
• 4:26
  Speaker 6: This is, it's called Obcalenia Foundation.
• 4:32
  Speaker 2: And this organization is work on the Polish-Hungarian border.