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Brutal Truths about the Music Industry with What So Not
Poppy Reid sits down in Australia with one of the most innovative names in electronic music: What So Not.
With over 1.3 billion streams, collaborations with Skrillex, RL Grime, Toto, and Daniel Johns, and headline sets at Coachella and Lollapalooza, What So Not’s career has been built on fearless sonic experimentation. In this candid conversation, he opens up about the decade since his groundbreaking debut album Not All The Beautiful Things, the realities of the streaming era, and the creative discipline that’s kept him pushing boundaries for 15 years.
We also dive into:
- The economics of…
The skinny
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