79: Elvira Sojli (U of New South Wales): Rowdy Mermaid Kombucha and Deleting Unreported Information

Creative Distillation · Mar 31, 2025 · 39m

For this episode, another in our series of recordings from the Global Entrepreneurship and Innovation Research Conference, which took place in Boulder in June 2024, we welcome Elvira Sojli, Associate Professor in the School of Banking and Finance at the University of New South Wales in Australia. Elvira’s not a drinker, so this time out, Boulder-made Rowdy Mermaid Kombucha is on the menu. As it happens, Elvira makes her own kombucha at home. As such, you are about to learn more about kombucha than you ever imagined you’d want to. On the topic of entrepreneurship research, Elvira touches on a…