Latest / Masters in Business / At The Money: Building A Car Collection
Transcript
- 0:00Speaker 1: Bloomberg Audio Studios, podcasts, radio news.
- 0:19Speaker 2: Are you passionate about cars? Are you interested in collecting, rebuilding, racing,
- 0:25Speaker 2: or showing them? Have you ever considered having more cars
- 0:28Speaker 2: than you could reasonably drive in a given week or month?
- 0:33Speaker 2: Classic cars have been appreciating rapidly, and if my emails
- 0:38Speaker 2: or anything to go by, quite a few of you
- 0:40Speaker 2: have caught the fever. If you've ever wondered what it's
- 0:43Speaker 2: like to build and own a car collection, well then
- 0:47Speaker 2: I have the perfect guest for you. Hannah Elliott is
- 0:50Speaker 2: the supercar reviewer for Bloomberg. She's been covering cars, the
- 0:54Speaker 2: auto industry, and exploring car culture for over fifteen years.
- 1:00Speaker 2: She also drives in nineteen seventy five Rolls Royce Silver Shadow.
- 1:05Speaker 2: So Hannah, let's start broadly. How does a person who's
- 1:08Speaker 2: passionate about cars find themselves with a collection. Is this
- 1:13Speaker 2: an ill advised idea?
- 1:17Speaker 3: That's a great question. I think the quick answer is no,
- 1:21Speaker 3: it's not an ill advised idea. If you like cars
- 1:25Speaker 3: and you want to have joy in your life, buy
- 1:28Speaker 3: an old car, buy a vintage car. It's fun. Now.
- 1:32Speaker 3: If you are hoping to that this is going to
- 1:36Speaker 3: bring you a lot of money along time down the road.
- 1:40Speaker 3: Probably not the best investment class, but there are a
- 1:43Speaker 3: lot of other values that you get from owning old
- 1:45Speaker 3: cars that aren't just about the money.
- 1:48Speaker 2: So, since you brought up the money, what separates a
- 1:51Speaker 2: passion project from an asset class for the average car
- 1:56Speaker 2: guy or car gal? Is this a hobby or is
- 1:59Speaker 2: this an investment?
- 2:00Speaker 3: For the average person, this is a hobby for sure.
- 2:03Speaker 3: There are a lot of expenses associated with owning old
- 2:06Speaker 3: cars on top of the initial purchase price that you know.
- 2:09Speaker 3: Of course, you've got to think about storage, You've got
- 2:11Speaker 3: to think about insurance, you've got to think about maintenance, repairs, gas. Obviously,
- 2:16Speaker 3: there are lots of things that are going to come up.
- 2:18Speaker 3: I think it's important to think of it as a relationship.
- 2:21Speaker 3: This is a give and take thing. There may be
- 2:23Speaker 3: a little bit of dysfunction. It's not just going to
- 2:26Speaker 3: be you know, right off into the sunset and you
- 2:30Speaker 3: pay upfront and you never pay again. For most people, yes,
- 2:34Speaker 3: it's a hobby. It costs money, but you have a
- 2:37Speaker 3: lot of fun.
- 2:38Speaker 2: So where does one begin. Do you go with the
- 2:40Speaker 2: models that excite you, or do you try and pick
- 2:43Speaker 2: those cars that are going to appreciate over time.
- 2:46Speaker 3: For somebody just getting involved in owning old cars, I
- 2:49Speaker 3: would really strongly recommend you buy things that you genuinely like.
- 2:54Speaker 3: Buy things that genuinely excite you. Sometimes, if you're really lucky,
- 2:59Speaker 3: maybe those things will retain their value. Maybe they will
- 3:02Speaker 3: even gain value over years if you hold something for
- 3:04Speaker 3: a long time. But here's the thing. If you buy
- 3:08Speaker 3: something that you really like, even if it loses a
- 3:10Speaker 3: bit of value over the years, you still get the
- 3:13Speaker 3: value of owning something that you genuinely like. Whereas if
- 3:17Speaker 3: you buy something simply because you think it might gain value,
- 3:21Speaker 3: if it loses value, you're kind of out because you
- 3:23Speaker 3: didn't necessarily like it and you didn't make a lot
- 3:26Speaker 3: of money on it, So it's kind of a lose lose.
- 3:28Speaker 3: At least, if you buy something you like, you know
- 3:31Speaker 3: you will enjoy it, and if you make a little
- 3:32Speaker 3: money on top to even better.
- 3:35Speaker 2: Let's talk budgets. What do you need to become a
- 3:37Speaker 2: hobbyist and what are some of the costs that you
- 3:40Speaker 2: should budget going forward.
- 3:42Speaker 3: Okay, I would like to say there is a vintage
- 3:46Speaker 3: car for every price point. You can buy an old
- 3:51Speaker 3: Porsche now I'm not going to say an air cooled
- 3:54Speaker 3: nine to eleven. But you can buy an old Porsche
- 3:57Speaker 3: from a swap meet in Pomona, California for eight grand
- 4:01Speaker 3: ten grand. It's gonna need some work, but you know,
- 4:05Speaker 3: I buy old rolls choices. I have bought them for
- 4:08Speaker 3: ten grand. Now that maintenance costs a little bit more
- 4:12Speaker 3: on that, and we can talk about that, but I
- 4:14Speaker 3: just want to illustrate there is an entry price point
- 4:17Speaker 3: for every budget, of course, and I would say I
- 4:21Speaker 3: don't think there's necessarily a correlation between spending a lot
- 4:25Speaker 3: of money and having a lot more fun on a
- 4:27Speaker 3: car that's perfect, and spending less money and you're gonna
- 4:30Speaker 3: have less fun and the car's gonna need a lot
- 4:32Speaker 3: of work. There's not necessarily a correlation. You can spend
- 4:35Speaker 3: a lot of money on something and it's not great
- 4:37Speaker 3: to drive and it requires a lot more maintenance. Obviously,
- 4:41Speaker 3: registering a car is a one time thing. Insuring a car,
- 4:46Speaker 3: there are many vintage cars insurers like Haggerty for instance,
- 4:49Speaker 3: that have pretty great insurance policies, and you can even
- 4:53Speaker 3: get less expensive insurance policies on classics if you don't
- 4:56Speaker 3: because you don't drive them as much because they're not
- 4:58Speaker 3: daily drivers. So it's worth going with a insurance provider
- 5:02Speaker 3: that specializes in classic cars that will charge you less.
- 5:06Speaker 2: When people used to ask me for suggestions for a
- 5:09Speaker 2: fun car to start with, I used to say, hey,
- 5:13Speaker 2: check out the Honda S two thousand convertible stick shift,
- 5:16Speaker 2: ton of fun. But those have been appreciating, So now
- 5:20Speaker 2: the answer I give people is find a well sorted
- 5:24Speaker 2: out Mazda Miyada, also with a convertible, a stick shift.
- 5:28Speaker 2: So much fun for so little money, and you could
- 5:31Speaker 2: go from there if you want.
- 5:32Speaker 3: You know what, As you said, Mazda Miyada, I was
- 5:36Speaker 3: typing Mazda Miata, so we are completely tracking. You're so right.
- 5:41Speaker 3: It's it's such a fun car. Parts are readily available.
- 5:45Speaker 3: It's very predictable. You know, it's not gonna need a
- 5:49Speaker 3: lot of maintenance. You can get a manual and I'm
- 5:52Speaker 3: looking right now on Haggardy's price values. You can get
- 5:55Speaker 3: one and driving condition for eighty one hundred dollars.
- 5:58Speaker 2: That's amazing. You get a nice one for ten twelve
- 6:00Speaker 2: thousand dollars. They're very reliable, they're very tossible. It's just
- 6:04Speaker 2: a beautifully balanced car. And they have some history. That's
- 6:09Speaker 2: the car that sort of brought back the resurgence in convertibles.
- 6:14Speaker 2: So the other question I wanted to ask is how
- 6:17Speaker 2: important is it to have a theme or a focus
- 6:20Speaker 2: for your interest or collection. And I ask that knowing
- 6:25Speaker 2: your husband specifically collects air cooled nine to elevens from
- 6:29Speaker 2: the sixties and seventies. Some people have a broad assortment,
- 6:33Speaker 2: like Jay Leno, But for the average person thinking about
- 6:36Speaker 2: adding a car or two, where.
- 6:38Speaker 3: Do they go? You know, it's nice to have a
- 6:41Speaker 3: theme or a focus because it creates efficiencies. For instance,
- 6:46Speaker 3: if you have a great mechanic who works on your Mercedes,
- 6:51Speaker 3: he'll be able to take on more Mercedes vehicles, Whereas
- 6:54Speaker 3: if you bring him something else a Miata, for instance,
- 6:58Speaker 3: there may not be as much of It's kind of
- 7:00Speaker 3: nice to have a specialist. You know, I've also got
- 7:03Speaker 3: a seventy seven C three Corvette. You know that car
- 7:06Speaker 3: goes to one guy, The rolls Royces go to another guy,
- 7:09Speaker 3: the Porsches go to another guy. So when you do
- 7:11Speaker 3: have a theme, it creates more efficiencies. You can send
- 7:14Speaker 3: them all to the same person to work on him.
- 7:17Speaker 3: You can swap parts. That's also a nice efficiency. Also,
- 7:22Speaker 3: you can get involved more deeply in the local culture
- 7:26Speaker 3: of whatever that make is, which is really fun because
- 7:29Speaker 3: when you start talking to other people who own similar makes,
- 7:32Speaker 3: or even if you're just going to say all British
- 7:35Speaker 3: cars or all you know Alfa Romeos for instance, you
- 7:40Speaker 3: kind of it's fun to get involved in a culture
- 7:43Speaker 3: that focuses on that thing. You talk to old timers
- 7:46Speaker 3: who have a wealth of knowledge who can give you tips,
- 7:50Speaker 3: You start to learn who the trusted mechanics are. It
- 7:53Speaker 3: just makes it easier. So I do really like the
- 7:56Speaker 3: idea of having a particular theme to it.
- 7:59Speaker 2: So you men earlier the local car community or the
- 8:02Speaker 2: enthusiast community. How important is it to get involved with
- 8:06Speaker 2: your local bing MW or mead or Porsche club in
- 8:10Speaker 2: your neighborhood.
- 8:11Speaker 3: It's important. I think it's a nice value added thing
- 8:14Speaker 3: to get involved with other like minded enthusiasts in your
- 8:18Speaker 3: era I think area. I think you know that is
- 8:23Speaker 3: some of those clubs can be really picky, of course,
- 8:27Speaker 3: I'm thinking of Rolls Royce people.
- 8:29Speaker 2: You know.
- 8:29Speaker 3: I sort of deliberately avoid some of the Rolls Royce
- 8:32Speaker 3: clubs in Los Angeles because those guys are They know
- 8:36Speaker 3: their stuff, which is great and not great. They I
- 8:39Speaker 3: don't drive mint conditioned cars, so you know, they certainly
- 8:43Speaker 3: are friendly. But they also can tell me everything that's
- 8:46Speaker 3: wrong with the car. So you know, I tried. It's useful,
- 8:50Speaker 3: it's useful. The broader answer is yes, of course, get involved.
- 8:54Speaker 3: The more people you have around you, Hey, at some
- 8:56Speaker 3: point you're going to break down, you need to phone
- 8:59Speaker 3: a friend, and triple A is great, but you know,
- 9:01Speaker 3: you just want people around you who are a network,
- 9:04Speaker 3: a support network. They'll lead you to again, the right mechanic,
- 9:08Speaker 3: the right place to find a part. Maybe you end
- 9:10Speaker 3: up getting a second car, and the same theme. They're
- 9:13Speaker 3: gonna they're going to know who wants to trade, who
- 9:16Speaker 3: wants who can you know, lead you down a path
- 9:19Speaker 3: deeper down the rabbit hole of whatever your drug of
- 9:22Speaker 3: choice is.
- 9:22Speaker 2: And you mentioned garages, but there are other options for
- 9:26Speaker 2: storing a car. It's not just your own garage. What
- 9:29Speaker 2: are some of the other storage car clubs.
- 9:32Speaker 3: Car clubs can be a little bit expensive, but again
- 9:35Speaker 3: it's an investment in the hobby. There are many car clubs.
- 9:39Speaker 3: I just know Manhattan and LA because that's where I live.
- 9:42Speaker 3: But there are some great car clubs, of course, across
- 9:45Speaker 3: the south. In Arizona. Car clubs are great because again
- 9:49Speaker 3: you pay a price per month for them to store
- 9:51Speaker 3: your car. Often they will also maintain the car for
- 9:54Speaker 3: you in house, which is a great benefit. And again
- 9:57Speaker 3: you get exposed to similar people, like minded enthusiasts who
- 10:00Speaker 3: are keeping their cars there. It's all, at the end
- 10:03Speaker 3: of the day, about building this community of people, friends,
- 10:06Speaker 3: colleagues who enjoy what you enjoy.
- 10:10Speaker 2: So you mentioned Haggarty and you mentioned bring a trailer.
- 10:13Speaker 2: What other resources should potential car collectors know about.
- 10:17Speaker 3: The third one that comes to mind is K five hundred,
- 10:20Speaker 3: which is an index that Simon Kitson runs out of England.
- 10:25Speaker 3: Very good on really high end. Now this is like
- 10:29Speaker 3: an advanced move K five hundred. You need a membership
- 10:32Speaker 3: to subscribe, but again they have amazing data on values, trends, history,
- 10:38Speaker 3: They will have specific pedigrees and lineages of particular cars.
- 10:43Speaker 3: This is for the really high end stuff. But I
- 10:45Speaker 3: also look at K five hundred just as educational. They've
- 10:48Speaker 3: got they cover all of the auctions, they've got analysis,
- 10:51Speaker 3: they've got experts. Steve Wakefield is Simon Kitson's sort of
- 10:56Speaker 3: top analyst. Those guys are really great. They're out of England.
- 11:00Speaker 3: I recommend it ever.
- 11:00Speaker 2: Play with auto Tempest as a web sole now. So
- 11:03Speaker 2: it's just a giant relational database that lets you search
- 11:06Speaker 2: for any year or group of years for any marquee
- 11:11Speaker 2: and specific car and specific variants, and then you can
- 11:14Speaker 2: refine that search for all. Right, show me just the convertibles.
- 11:19Speaker 2: I want to see, just the cars with the sticks.
- 11:21Speaker 2: Just show me this color and it really allows you
- 11:24Speaker 2: to hone in and it pulls in stuff from tons
- 11:28Speaker 2: and tons of other celles Auto Tempests auto Tempests. So
- 11:31Speaker 2: last question, let's talk about documentation. How important is it
- 11:35Speaker 2: to make sure that you're not only getting clear title,
- 11:38Speaker 2: but seeing the service history of any vehicle you're thinking
- 11:41Speaker 2: about purchasing.
- 11:42Speaker 3: I think it's important. Obviously, you want to make sure
- 11:45Speaker 3: you see the title with the seller's name on the title.
- 11:48Speaker 3: For some older cars and race cars, a bill of
- 11:51Speaker 3: sale is also used. Some cars don't have titles if
- 11:54Speaker 3: they're really old, so a bill of sale is used.
- 11:56Speaker 3: If you're buying a car from Europe, that can be
- 11:58Speaker 3: pretty complex to confirm. To transfer a bill of sale
- 12:03Speaker 3: into like an American style title, so you might want
- 12:06Speaker 3: to consult a professional about that. The more maintenance records
- 12:10Speaker 3: the better. Obviously, the longer ownership span that a car
- 12:14Speaker 3: has by a single owner generally the better. You don't
- 12:18Speaker 3: want a car that's been flipped, you know, every two years,
- 12:20Speaker 3: because generally that car there's a reason it's being flipped
- 12:24Speaker 3: and it may not have been maintained so lovingly as
- 12:28Speaker 3: someone who owned their special baby for twenty years. So
- 12:31Speaker 3: the more records you can have, the better.
- 12:33Speaker 2: So to wrap up, there's a lot of common sense
- 12:36Speaker 2: involved in this. You don't need a ton of money.
- 12:39Speaker 2: You could start with just something very basic like a
- 12:42Speaker 2: Miata or an old sl but find the cars you
- 12:47Speaker 2: really like, do your homework, get to know your local
- 12:51Speaker 2: enthusiast club or that particular BMW or Porsche club, and
- 12:56Speaker 2: learn from the experts how to make a good decision
- 13:00Speaker 2: with a car that will bring you pleasure and maybe
- 13:04Speaker 2: a little money for as long as you own it.
- 13:07Speaker 2: I'm Barry Ridolts. You're listening to Bloomberg's at the Money