Beijing Woos US Influencers With Free Trip to Show ‘Real China’
China is inviting American influencers to join a 10-day, all-expense paid trip through the country this July, as part of Beijing’s efforts to boost people-to-people exchanges and showcase the “real China.”The initiative, titled “China-Global Youth Influencer Exchange Program,” seeks to enlist young social media influencers with at least 300,000 followers to collaborate with Chinese content creators, according to recruitment posts by Chinese state-affiliated media outlets, including the China Youth Daily.While relations between China and the US have deteriorated in recent months over issues…
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