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#245 Is Ecommerce Still Worth Starting in 2026?

Is Ecommerce dead in 2026? Ecommerce is still growing, but the version most people are chasing isn’t the one that works. Are you building the kind of business that can still win in today’s market?

In this episode of the High Voltage Business Builders podcast Week in Review, we break down what’s actually changed in e-commerce and why so many sellers are getting the wrong message about the opportunity in 2026. Neil explains why the old playbooks of cheap products, easy ads, and fast wins no longer hold up, then walks through what still works now.

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