Latest / Bloomberg Intelligence / DOJ Opens Probe Into NFL’s Sports TV Deals
Transcript
- 0:02Speaker 1: Bloomberg Audio Studios, podcasts, radio news. You're listening to the
- 0:10Speaker 1: Bloomberg Intelligence Podcast. Catch us live weekdays at ten am
- 0:14Speaker 1: Eastern on Apple, Cocklay and Android Auto with the Bloomberg
- 0:17Speaker 1: Business app. Listen on demand wherever you get your podcasts,
- 0:21Speaker 1: or watch us live on YouTube.
- 0:23Speaker 2: Really interesting headline came across the tape just a couple
- 0:26Speaker 2: of minutes ago. According to a Wall Street Journal, the
- 0:29Speaker 2: Department of Justice opens probe into the NFL on anti
- 0:32Speaker 2: competitive concerns.
- 0:34Speaker 3: I mean, who wants to mess with the NFL? I
- 0:36Speaker 3: guess the federal government.
- 0:37Speaker 4: You can. But let's break it down a little bit
- 0:39Speaker 4: if we can.
- 0:40Speaker 2: Randa Williams, Bloomberg Business of Sports reporter, random, what's the
- 0:43Speaker 2: story here?
- 0:44Speaker 5: So basically Senator Mike Lee, he's from Utah. He sent
- 0:48Speaker 5: a letter about a month ago, maybe a little bit
- 0:50Speaker 5: longer than that, and he encouraged the Federal Trade Commission,
- 0:54Speaker 5: the SEC in the Department of Justice to review this
- 0:57Speaker 5: Sports Broadcasting Act because of the fact that it cost
- 1:00Speaker 5: over one thousand dollars to watch NFL games. Now, rising
- 1:03Speaker 5: costs over broadcasting gals is pretty normal. I mean we've
- 1:07Speaker 5: seen every single time a league goes to the negotiating table.
- 1:10Speaker 5: Normally the costs are passed down to the consumer, but
- 1:12Speaker 5: also the games grow and so I think that it'll
- 1:15Speaker 5: be interesting to see how they approach this if anything changes.
- 1:18Speaker 5: But the NFL still has four years left on its
- 1:21Speaker 5: broadcasting rights agreement. There have been reports that they want
- 1:23Speaker 5: to opt out of that and negotiate early.
- 1:26Speaker 4: Those talks are very very early, so we'll see.
- 1:29Speaker 6: Could there be possible political motivations behind this.
- 1:34Speaker 5: I think with everything happening in the country right now,
- 1:37Speaker 5: you never know who is setting your sights on the NFL.
- 1:40Speaker 5: And I mean, you see what's happening with the Rooney Rule.
- 1:43Speaker 5: There is a Florida Attorney General who has turned his
- 1:46Speaker 5: sites towards the NFL and saying that the Rooney Rule
- 1:48Speaker 5: goes against federal law. We'll see how that plays out.
- 1:51Speaker 5: And I mean, there are no reports right now that
- 1:53Speaker 5: those two things are connected, but we've seen different areas
- 1:58Speaker 5: of this administration set the sites on sporting leagues and
- 2:01Speaker 5: other organizations out there, so it wouldn't surprise me, but
- 2:04Speaker 5: it hasn't been reported yet.
- 2:05Speaker 2: So Randa, this is focusing primarily on the media rights
- 2:08Speaker 2: deals for the NFL.
- 2:09Speaker 3: Now most of those.
- 2:11Speaker 4: Even going back.
- 2:12Speaker 3: Thirty years, forty years, there's.
- 2:14Speaker 2: Been some paid component to it because even if I want
- 2:16Speaker 2: to watch my CBS game, I'm probably getting it through
- 2:19Speaker 2: my cable package as opposed to having my rabbit ears that.
- 2:22Speaker 2: So it's always been some consumers directly paying for sports.
- 2:27Speaker 2: Is it different now that it's streaming?
- 2:30Speaker 4: There are more partners now.
- 2:32Speaker 5: So Amazon has a Thursday night football game you can
- 2:34Speaker 5: stream on Peacock. Occasionally YouTube has streamed the game before.
- 2:38Speaker 5: The NFL has been selling rights to these streamers and
- 2:42Speaker 5: these broadcasting companies for many, many years, and as the
- 2:46Speaker 5: game has grown, as the business has grown, the costs
- 2:48Speaker 5: have grown as well. And I think in reference to
- 2:51Speaker 5: what it costs to watch all NFL games, yes, it
- 2:54Speaker 5: would be expensive because you would then be paying for
- 2:57Speaker 5: NFL Sunday ticket, you could be paying for red Zone,
- 2:59Speaker 5: you could be paying for each individual subscription of you know,
- 3:04Speaker 5: some of these games. With that in mind, of course,
- 3:06Speaker 5: the costs have gone up because they've added partners, they've
- 3:08Speaker 5: added games, you know, all of those things.
- 3:11Speaker 4: But again, like we're talking about.
- 3:13Speaker 5: ABC, NBCCBS, i'm ESPN, all of these things are you
- 3:17Speaker 5: could walk into a bar or just subscribe to your
- 3:20Speaker 5: local cable and they would be right there. Now, you
- 3:22Speaker 5: wouldn't be able to choose a game. And here in
- 3:24Speaker 5: New York you would probably be subject to the Jets
- 3:27Speaker 5: and Giants and other places. It would be the local
- 3:29Speaker 5: markets there. So it really depends on if the customer
- 3:32Speaker 5: wants to pay for all of these games that the
- 3:34Speaker 5: NFL broadcast.
- 3:36Speaker 6: In the letter here by Senator Mike Lee, he said
- 3:38Speaker 6: to watch every NFL game during the past season, football
- 3:41Speaker 6: fans spent almost one thousand dollars on cable and streaming descriptions. Yeah,
- 3:46Speaker 6: I guess if you're a fan, Yeah.
- 3:47Speaker 3: It's with it.
- 3:47Speaker 4: I mean, it depends.
- 3:48Speaker 5: I would just say this that the last Super Bowl
- 3:50Speaker 5: was twelve to zero and then had one hundred and
- 3:52Speaker 5: twenty five million viewers, And it was twelve to zero
- 3:55Speaker 5: at one point heading I believe, heading into the fourth
- 3:57Speaker 5: or you know, fairly well into the game. And it
- 3:59Speaker 5: was the second most watched Super Bowl of all time.
- 4:02Speaker 5: And with that in mind, if you're the NFL, of
- 4:04Speaker 5: course you would like to go back to the negotiating
- 4:07Speaker 5: table to try to get more money. Now, if let's
- 4:10Speaker 5: just say that this investigation kicks things down the road.
- 4:14Speaker 5: If your Super Bowl is twelve to zero and it's
- 4:16Speaker 5: the second most watched game ever four years down the
- 4:19Speaker 5: line might not be a bad thing. You just want
- 4:21Speaker 5: that money right now. So evidently I do think that
- 4:23Speaker 5: the NFL will get their money. It's just about when to.
- 4:26Speaker 3: Get even more money.
- 4:27Speaker 2: There's obviously very advanced talks to add an eighteenth game,
- 4:31Speaker 2: and that would be that would be it.
- 4:32Speaker 4: And that would well, see, I mean that is I
- 4:36Speaker 4: would say it happen.
- 4:36Speaker 3: You have to open up the whole agreement with the players.
- 4:38Speaker 5: Of course, yeah, And the Players Association has been in
- 4:42Speaker 5: flux for over a year. They've had three executive directors
- 4:46Speaker 5: in under a year. And when you have three executive directors,
- 4:48Speaker 5: the NFL then has to go to the players Association,
- 4:52Speaker 5: rip up the collective bargaining agreements, and then they have
- 4:54Speaker 5: to come to terms on a deal. Those negotiations have
- 4:57Speaker 5: not started at all. So an eighteenth game, a six
- 5:00Speaker 5: sixteen international game package that the NFL could sell, those
- 5:03Speaker 5: negotiations haven't started at all. So I think that Roger,
- 5:06Speaker 5: I've heard Jerry Jones, I've heard Robert Kraft. And those
- 5:09Speaker 5: are the Patriots and the Cowboys owners all talk about
- 5:11Speaker 5: adding these things, and I do think that they want to,
- 5:14Speaker 5: but it's so so early, which is why, you know,
- 5:16Speaker 5: going back to this investigation, in a worst case scenario
- 5:18Speaker 5: for the NFL, if they had to wait four years,
- 5:21Speaker 5: it might work out in their favor because of the
- 5:23Speaker 5: fact that they haven't negotiated as CBA.
- 5:25Speaker 4: So you know, I think that we'll see how this
- 5:27Speaker 4: plays out.
- 5:28Speaker 5: But right now, I think that if I'm the NFL
- 5:31Speaker 5: watching this, it's like, Okay, we'll see.
- 5:33Speaker 6: Yeah, what could possibly be the endgame here?
- 5:38Speaker 4: I'm not exactly sure.
- 5:40Speaker 5: I think that it could be to congregate some of
- 5:43Speaker 5: these costs to make sure that the CBS and the
- 5:47Speaker 5: ABC that there are less streamers involved, that it is
- 5:50Speaker 5: not passed down to the customer as much. But again,
- 5:53Speaker 5: like you got to think, this was one of the
- 5:54Speaker 5: most watched NFL seasons of all time, So really, are
- 5:57Speaker 5: the streamers hurting and I mean, excuse me, are the
- 5:59Speaker 5: customer is hurting if they're continuing to tune in that
- 6:02Speaker 5: That is what I think the NFL's defense to this
- 6:05Speaker 5: would be is that people are watching regardless and they're paying.
- 6:10Speaker 3: Stay with us. More from Bloomberg Intelligence coming up after this.
- 6:16Speaker 1: You're listening to the Bloomberg Intelligence podcast. Catch us live
- 6:20Speaker 1: weekdays at ten am Eastern on Apple, Cocklay and Android
- 6:23Speaker 1: Auto with the Bloomberg Business App. Listen on demand wherever
- 6:26Speaker 1: you get your podcasts, or watch us live on YouTube.
- 6:31Speaker 2: One of the news that we covered earlier today, I
- 6:32Speaker 2: want to cover it from a different angles the NFL.
- 6:35Speaker 2: The DJ is investigating the NFL on anti competitive terrifs
- 6:38Speaker 2: and it relates to the media rights deals that they have,
- 6:42Speaker 2: and the media rights deals are so important to these leagues.
- 6:44Speaker 4: It is a.
- 6:45Speaker 2: Primary driver of value for the franchises across pretty much
- 6:49Speaker 2: all sports. And it's equally valuable to the broadcast networks
- 6:54Speaker 2: and to the cable networks and to the streamers that
- 6:55Speaker 2: put this stuff out there, because boy, advertisers love live programming.
- 6:59Speaker 2: Ethan Ynek, and she's the expert here, she's a US
- 7:02Speaker 2: media analyst here. So Keitha just talk to us a
- 7:04Speaker 2: little bit about this dooja investigation into the NFL. What
- 7:08Speaker 2: are the big media companies who are so vested into this,
- 7:11Speaker 2: What are they saying?
- 7:13Speaker 7: This is actually good news, Paul, for the media companies.
- 7:16Speaker 7: So remember we are right smack in the middle of
- 7:19Speaker 7: what is expected to become a very very contentious media
- 7:23Speaker 7: rights renegotiation process with the NFL. So the NFL is
- 7:27Speaker 7: seeking something like about a sixty percent increase in its
- 7:31Speaker 7: rights fees basically from companies like Fox, Paramount Skuidance from Comcasts,
- 7:36Speaker 7: and be Seeing from Walt Disney. Those are the companies
- 7:38Speaker 7: that are the most exposed.
- 7:40Speaker 3: And with the.
- 7:40Speaker 7: DOJ going after the NFL on anti competitive practices, it
- 7:45Speaker 7: looks like what they're saying is that the NFL is
- 7:47Speaker 7: trying to harm consumers by basically making it more and
- 7:51Speaker 7: more difficult to access their programming. So we know that
- 7:53Speaker 7: the NFL in the past has tried to sell these
- 7:56Speaker 7: smaller packages to streamers, you know, whether it's Christmas Day
- 8:00Speaker 7: games to Netflix or the Thursday night football package to Amazon.
- 8:04Speaker 7: They try to carve out these smaller deals basically in
- 8:07Speaker 7: a move to kind of maximize you know, monetization. But
- 8:12Speaker 7: obviously that's not sitting well with the DOJ. But this
- 8:14Speaker 7: is good news for the broadcasters because I think, you know,
- 8:16Speaker 7: we think it gives them definitely better negotiating leverage when
- 8:20Speaker 7: they go back to renegotiate deals this year with the NFL.
- 8:24Speaker 6: What about let's now head to Disney, they're reading to
- 8:27Speaker 6: cut a thousand jobs, largely in marketing. You've talked a
- 8:30Speaker 6: lot about efficiency, So where exactly are these job cuts
- 8:33Speaker 6: happening and how do you make sure that or as
- 8:36Speaker 6: an analyst, how do you make sure that these don't
- 8:39Speaker 6: hit the creative engines of Disney and really affect the
- 8:43Speaker 6: future of the company.
- 8:45Speaker 7: Yeah, so it looks like it's about these job cuts
- 8:48Speaker 7: are really happening in the marketing departments. So let's just
- 8:51Speaker 7: look at you know, if you kind of take a
- 8:52Speaker 7: step back and look at the whole Disney engine. I mean,
- 8:55Speaker 7: they have over two hundred and thirty thousand employees, so,
- 8:59Speaker 7: you know, cutting about one thousand jobs, it's less than
- 9:01Speaker 7: one percent. It's really just a drop in the bucket.
- 9:04Speaker 7: But you know, the layoffs are really part of this
- 9:07Speaker 7: whole cost cutting and as you just said, the efficiencies.
- 9:10Speaker 7: You know, Ever since Barb Byger returned to Disney as
- 9:14Speaker 7: the CEO in November of twenty twenty two, he embarked
- 9:17Speaker 7: on this whole efficiency cost cutting program. He eliminated about
- 9:20Speaker 7: eight thousand jobs, which resulted in about seven and a
- 9:24Speaker 7: half billion dollars of cost cuts. And really this latest
- 9:28Speaker 7: wave of another thousand layoffs is just part of that.
- 9:31Speaker 7: So it is not in any of the creative parts
- 9:34Speaker 7: of the company. This is really more in the marketing department.
- 9:38Speaker 7: So we already know that, you know, Disney has many
- 9:41Speaker 7: multiple operations, so they have like a whole team supporting
- 9:45Speaker 7: Disney Plus. They have a very similar team supporting Hulu,
- 9:48Speaker 7: which is basically, you know, a product that is very
- 9:51Speaker 7: soon going to be integrated. So Disney Plus and Hulu
- 9:53Speaker 7: are going to become one consolidated, integrated product, which means
- 9:57Speaker 7: there's really no need to have two separate treat teas teams,
- 10:00Speaker 7: and so this is just really a process of streamlining
- 10:03Speaker 7: and removing redundancies and increasing the efficiency in the business.
- 10:09Speaker 2: KEITHA, what's the latest on the Paramount Skydiance and Warner
- 10:13Speaker 2: Brothers Discovery.
- 10:14Speaker 3: When is that deal going to close?
- 10:16Speaker 2: And what's some of the feedback you're getting from investors
- 10:18Speaker 2: about this deal?
- 10:20Speaker 7: The deal Paul is expected to get regulatory approval and
- 10:24Speaker 7: to close by September thirtieth of this year, so we
- 10:28Speaker 7: have a few more months. It looks like some of
- 10:31Speaker 7: the biggest investors are recommending that Warner Brothers shareholders obviously
- 10:36Speaker 7: vote in favor of the deal. That vote is set
- 10:38Speaker 7: for April twenty third, So it definitely looks like they're
- 10:41Speaker 7: not going to head into any big regulatory problem, something
- 10:45Speaker 7: that we were kind of anticipating with Netflix. This path
- 10:48Speaker 7: seems a lot more cleaner, a lot more smoother, and
- 10:52Speaker 7: in good news for Paramount, what they've done is they've
- 10:54Speaker 7: kind of secured the Middle Eastern funding, so they've got
- 10:57Speaker 7: about twenty four billion dollars, you know, some sovereign wealth
- 11:01Speaker 7: management funds. This was kind of a little bit of
- 11:04Speaker 7: an investor concern just kind of given all of the
- 11:06Speaker 7: geopolitical tensions and the regional conflicts there. But with that
- 11:09Speaker 7: kind of locked and loaded, I think investors are definitely
- 11:12Speaker 7: kind of heaving a sigh of relief here, and it
- 11:15Speaker 7: looks like everything will go, you know, as per plan.
- 11:20Speaker 7: The question, really, Paul, is whether they're going to be
- 11:23Speaker 7: able to deliver after the deal closes. That's really what
- 11:26Speaker 7: investors are going to be looking for, especially with the
- 11:29Speaker 7: six billion dollars of synergies that they've outlined and.
- 11:33Speaker 2: A lot of debt on the boundaryt talked to us
- 11:34Speaker 2: just real quickly how the market's thinking about their leverage
- 11:36Speaker 2: profile because they're gonna be the most or one of
- 11:38Speaker 2: the most levered media companies out.
- 11:40Speaker 7: There, absolutely right, Paul seven times leverage about eight billion
- 11:44Speaker 7: dollars in debt when the deal closes. So that is
- 11:47Speaker 7: really what you know, the market is worried about, as
- 11:49Speaker 7: you pointed pointed out, and you know, again we have
- 11:53Speaker 7: so many different parts here, but I think the biggest
- 11:55Speaker 7: worry is really the exposure to the linear TV ecosystem.
- 11:59Speaker 7: It's you know, at fifty five percent of revenue still
- 12:02Speaker 7: is going to come from, you know, the linear TV bundle,
- 12:06Speaker 7: and really it's about how well they can manage that.
- 12:08Speaker 7: So this is going to be a wait and wat story.
- 12:11Speaker 7: We've not seen very good results in the past, so
- 12:13Speaker 7: fingers crossed.
- 12:14Speaker 3: Stay with us. More from Bloomberg Intelligence coming up after this.
- 12:21Speaker 1: You're listening to the Bloomberg Intelligence podcast. Catch us live
- 12:25Speaker 1: weekdays at ten am Eastern on Apple, Cocklay and Android
- 12:28Speaker 1: Auto with the Bloomberg Business app, Listen on demand wherever
- 12:32Speaker 1: you get your podcasts, or watch us live on YouTube.
- 12:36Speaker 2: You know, it seems like a lot of these big
- 12:37Speaker 2: tech companies are almost tripping over themselves to get press
- 12:40Speaker 2: releases out, saying how big their AI revenue is, how
- 12:43Speaker 2: fast it's growing, and.
- 12:45Speaker 3: Amazon's no difference.
- 12:46Speaker 2: Amazon CEO Andy Jase, in a shareholder letter set aws's
- 12:50Speaker 2: AI revenue run rate is over twenty billion dollars, as
- 12:53Speaker 2: Selections was just reporting. That's up from fifteen billion just
- 12:56Speaker 2: in first quarter. So that's pretty good. Stocks trading higher
- 12:59Speaker 2: on rog ranaj here technology channels for Bloomberg Intelligence. He's
- 13:03Speaker 2: out there in Chicago anrah Amazon twenty billion.
- 13:07Speaker 3: It seems big to me, how about you?
- 13:10Speaker 8: Yeah, no, it's a very big deal. In fact, this
- 13:11Speaker 8: is the first time they are actually putting a number
- 13:13Speaker 8: around it, because if you remember a couple of years ago,
- 13:16Speaker 8: Microsoft was throwing its number out and everybody else was
- 13:19Speaker 8: asking Amazon, where is your number? Where are you? But
- 13:22Speaker 8: you know, one of the things we talked about at
- 13:23Speaker 8: that point, Amazon's writing on the chat GPT wave where
- 13:27Speaker 8: Amazon's more enterprise focus, and now those enterprise workloads are
- 13:30Speaker 8: coming in and that's where we see the AI revenue
- 13:33Speaker 8: for Amazon.
- 13:35Speaker 6: How does this change the calculus for the outlook of
- 13:38Speaker 6: the company, like the are you more bullish than you
- 13:40Speaker 6: already are?
- 13:42Speaker 8: That's a very good question. In fact, we published a
- 13:44Speaker 8: note yesterday saying that we anticipate aw's growth to pick
- 13:48Speaker 8: up this year, in fact even in the first quarter,
- 13:50Speaker 8: because one of the things we saw just now it's
- 13:53Speaker 8: two days ago was Anthropics revenue went from I think
- 13:55Speaker 8: nine billion to thirty billion within no time. And AWS
- 13:59Speaker 8: is one of the preferred partners. And if you remember
- 14:02Speaker 8: two years ago, it was all Opening II Microsoft. Now
- 14:05Speaker 8: we are seeing Anthropic doing really well and that helps
- 14:07Speaker 8: Amazon Web Services. So this year we think Amazon Web
- 14:11Speaker 8: Service is going to do better than what most people anticipate.
- 14:14Speaker 2: And rag updates on kind of the competitive landscape. Now
- 14:18Speaker 2: where is Amazon fit in these days?
- 14:21Speaker 8: Yeah, so you go back and look at it. Prior
- 14:24Speaker 8: to the AI era, Amazon Web Services was the largest.
- 14:27Speaker 8: It's still the largest, but it was the largest by
- 14:30Speaker 8: a massive amount compared to Microsoft and Google. Since then,
- 14:34Speaker 8: after charge GPT, Microsoft really closed the gap with them
- 14:37Speaker 8: and became a much bigger cloud vendor, you know, compared
- 14:41Speaker 8: to Google, but not as big as Amazon. But all
- 14:45Speaker 8: three of them are doing phenomenally well. Because remember, this
- 14:48Speaker 8: is a business where you need to put in a
- 14:50Speaker 8: lot of CAPEX and data centers in order to gain
- 14:54Speaker 8: this revenue. This is not something you and I can
- 14:56Speaker 8: build in house using you know, either Claude or anything,
- 14:59Speaker 8: because you need physical infrastructure, data center chips. Amazon talked
- 15:04Speaker 8: about their chip business for example. So Amazon still is
- 15:07Speaker 8: in the driver's seat with the largest market share, but
- 15:10Speaker 8: both the others I would say Microsoft and Google are
- 15:13Speaker 8: catching up fairly faster at this point.
- 15:15Speaker 6: So speaking of this flu of deals, we also have Core.
- 15:17Speaker 6: We've expanding their metadal for AIA computing the twenty one
- 15:20Speaker 6: billion dollars. At a headline level, what does the deal
- 15:24Speaker 6: tell you the size and duration was what is that
- 15:26Speaker 6: signal and does it tell you METASAI demand is stronger
- 15:29Speaker 6: than expected?
- 15:31Speaker 8: I think Beta is spending so much because they need
- 15:34Speaker 8: to be relevant. Also in the large language model space,
- 15:37Speaker 8: it seems to me that this particular deal is tied
- 15:40Speaker 8: more so for the training of the model rather than infancing.
- 15:43Speaker 8: Because one of the things what we are seeing is
- 15:45Speaker 8: when it comes to even hyperskid cloud providers, whether that's
- 15:48Speaker 8: Microsoft or Google, they're doing some of the work in
- 15:51Speaker 8: house with their own data centers, but as they can't
- 15:53Speaker 8: expand that rapidly, they're going out to these neoclouds, whether
- 15:57Speaker 8: it's Nebeis or code and renting out their capacity so
- 16:02Speaker 8: that they can parse out some of that work to
- 16:04Speaker 8: them as well. So this is just a continuation of that.
- 16:07Speaker 8: The bottom line is AI infrastructure demand is very strong
- 16:10Speaker 8: and it actually helps out everybody, not just the hyperscal
- 16:13Speaker 8: cloud providers, but also the neoclouds.
- 16:16Speaker 4: And you cover all the software providers.
- 16:19Speaker 2: They've had a tough go over it over the last
- 16:21Speaker 2: several months, four or five months as investors try to
- 16:23Speaker 2: sense which one of these software companies and sectors and
- 16:26Speaker 2: verticals could be at risk from AI.
- 16:29Speaker 3: Where are we now? Where Where's what's the market selling
- 16:31Speaker 3: these days?
- 16:32Speaker 8: So you can see them. I mean the index is
- 16:34Speaker 8: down quite a bit even today. Every software company is down,
- 16:37Speaker 8: and yesterday we heard that, you know, there's going to
- 16:39Speaker 8: be some new model by Clouds. So every time there
- 16:41Speaker 8: is a brand new model from Anthropic or anybody else,
- 16:44Speaker 8: there is pressure on these names, and I don't think
- 16:46Speaker 8: that's going to change anytime soon. What these companies have
- 16:49Speaker 8: to do is show that they are not going to
- 16:51Speaker 8: get cannibalized by these large language models, but actually embed
- 16:55Speaker 8: them in their core product and can continue with that
- 16:58Speaker 8: profitabil growth that they have. But that's not an argument
- 17:01Speaker 8: that gets settled in the next twelve months. It's going
- 17:04Speaker 8: to take a few years to build that out. What
- 17:06Speaker 8: we want to see from companies like Salesforce is to
- 17:09Speaker 8: go out and buy back a lot of the shares,
- 17:10Speaker 8: which they did twenty five billion dollar buy back that
- 17:13Speaker 8: they have announced. If these guys are able to embed
- 17:17Speaker 8: some of these models in their own products and protect
- 17:20Speaker 8: what they have, I think this is going to be
- 17:22Speaker 8: a change around in sentiment. But again, that's not going
- 17:24Speaker 8: to happen anytime soon. It's going to be a few
- 17:27Speaker 8: years before that shows up.
- 17:29Speaker 3: Stay with us more from Bloomberg Intelligence coming up there
- 17:32Speaker 3: for this.
- 17:35Speaker 1: You're listening to the Bloomberg Intelligence podcast. Catch us live
- 17:39Speaker 1: weekdays at ten am Eastern on Apple Coarclay, and Android
- 17:42Speaker 1: Auto with the Bloomberg Business App. Listen on demand wherever
- 17:46Speaker 1: you get your podcasts, or watch us live on YouTube.
- 17:50Speaker 3: Bernie's they're out there.
- 17:51Speaker 2: Constellation Brands was last night after the close, stock straining
- 17:55Speaker 2: higher here. I thought some of the guidance was a
- 17:57Speaker 2: little soft, but I guess the street says, hey, it's
- 17:59Speaker 2: better than we thought it was to be able. Let's
- 18:00Speaker 2: break it down with the red Brown Bloomberg consumer reporter
- 18:04Speaker 2: read what do we hear from Constellation about their business.
- 18:07Speaker 9: Yeah, you're right, the guidance was a little soft last night,
- 18:10Speaker 9: but I think this morning on the call, the company
- 18:12Speaker 9: kind of made the case that March sales were quite strong.
- 18:17Speaker 9: They feel like that momentum in this early part of
- 18:19Speaker 9: the year is going to kind of carry on through
- 18:21Speaker 9: the summer, and with that, they're planning to kind of
- 18:24Speaker 9: support the early momentum with I think the word they
- 18:27Speaker 9: use was an aggressive marketing campaign. So if you think
- 18:30Speaker 9: about the big events we have in the summer, makes
- 18:32Speaker 9: a lot of sense. Of the World Cup, the company
- 18:33Speaker 9: expects that to be kind of a growth driver, especially
- 18:36Speaker 9: for their bigger brands Modello Corona, you know, we associate
- 18:39Speaker 9: those with the summer as well, so makes a lot
- 18:41Speaker 9: of sense. So I think that's kind of explaining a
- 18:43Speaker 9: little bit of the share move that we're seeing. The
- 18:45Speaker 9: question now, I guess, becomes whether or not that this
- 18:47Speaker 9: is just a blip or they're still kind of subject
- 18:49Speaker 9: to the sort of secular decline we're seeing in the
- 18:51Speaker 9: other parts of the alcohol industry.
- 18:53Speaker 6: How much of this softer outlook is macro driven. We
- 18:55Speaker 6: know that it's not really a good economy consumers are
- 18:58Speaker 6: feeling pinch as opposed to with the products themselves.
- 19:01Speaker 9: Yeah, no, the company is making the case with the
- 19:05Speaker 9: when they kind of justified their guidance and it is
- 19:07Speaker 9: the lack of economic visibility. They also withdrew their twenty
- 19:11Speaker 9: twenty eight guidance as well for the same reason. They say,
- 19:14Speaker 9: we just can't see that far out in advance at
- 19:16Speaker 9: the moment. But again, it kind of comes back to
- 19:18Speaker 9: this question about whether or not it is an economic
- 19:20Speaker 9: situation that they're kind of dealing with right now or
- 19:23Speaker 9: it is just their subject to the kind of consistent
- 19:26Speaker 9: decline we see in the beer market. Analysts are kind
- 19:29Speaker 9: of split on what the real situation is.
- 19:32Speaker 2: You mentioned some of their brands, Modello and Corona, brands
- 19:37Speaker 2: that identify with the Hispanic audience in this country.
- 19:40Speaker 3: The companies in the past has.
- 19:42Speaker 2: Caught out the change in immigration policy is impacting having
- 19:45Speaker 2: an impact what they have.
- 19:46Speaker 3: They updated their thoughts there.
- 19:47Speaker 9: So during the call they said they actually saw a
- 19:49Speaker 9: sequential improvement and those zip codes that have.
- 19:52Speaker 4: A higher Hispanic population.
- 19:56Speaker 9: So you know, I guess it doesn't tell us a
- 19:58Speaker 9: ton if it just a sequential improvement from sort of
- 20:01Speaker 9: a lower start.
- 20:02Speaker 4: Right.
- 20:03Speaker 9: They didn't give any sort of specific details on just
- 20:05Speaker 9: how much of an improvement it was, so I guess
- 20:07Speaker 9: it's something that we still need to kind of keep
- 20:08Speaker 9: an eye on.
- 20:09Speaker 6: What about I mean, the company in general has benefited
- 20:12Speaker 6: from premiumization. Are we seeing customers trade down and what
- 20:16Speaker 6: trends are they pointing to?
- 20:18Speaker 9: Yeah, the company said that that trend is continuing, so
- 20:21Speaker 9: they're still seeing some strength within their premium brands. I
- 20:24Speaker 9: think what may be going on is that people are
- 20:26Speaker 9: drinking less, but when they do drink, you know, maybe
- 20:28Speaker 9: I'll reach for the nicer options. So we've seen that
- 20:31Speaker 9: in other parts of the alcohol industry as well, So,
- 20:33Speaker 9: like you know, Spirits tend To has been pushing premiumization
- 20:37Speaker 9: as well, so that that trend might you know, maybe
- 20:40Speaker 9: we don't think of beer as necessarily always like a
- 20:42Speaker 9: premium option, but there are sort of ways to trade
- 20:44Speaker 9: within the category.
- 20:46Speaker 3: All Right, you're of that demo, a younger demo, Thank you?
- 20:49Speaker 4: Are you guys drinking beer?
- 20:51Speaker 2: Drinking the Red White Claws and all that iced tea
- 20:54Speaker 2: stuff and all that.
- 20:55Speaker 9: Yeah, No, it's I guess when you go. I mean,
- 20:57Speaker 9: obviously in New York's a specific you know beer, I
- 21:00Speaker 9: mean alcohol culture, bar culture. But I guess when you
- 21:03Speaker 9: do go out there, you do see more people kind
- 21:04Speaker 9: of holding cans. A lot of the times, it's less
- 21:09Speaker 9: a white claw, that's it's more less seltzers. These days,
- 21:11Speaker 9: it's more theas ready to drink. So think of like
- 21:13Speaker 9: a serf side, which is like a spiked lemonade, a
- 21:15Speaker 9: spiked ice tea. Those are really popular right now. And
- 21:18Speaker 9: it all kind of comes back to this idea that
- 21:19Speaker 9: people are just changing the way they drink. They're being
- 21:22Speaker 9: more conscientious with how they drink. You know, they still
- 21:24Speaker 9: want to be social, be out talking to people, you know,
- 21:27Speaker 9: like their inhibitions go, but they want to not deal
- 21:31Speaker 9: with all that all of the health consequences when it
- 21:33Speaker 9: comes to drinking. They don't want they want something that's
- 21:35Speaker 9: a lower calorie. They want something that's lighter, easier to drink.
- 21:38Speaker 9: So I guess you know, that's it's a debate that's
- 21:42Speaker 9: been going on for a long time of like our
- 21:43Speaker 9: younger people actually drinking less. It's it's really kind of
- 21:46Speaker 9: hard to like tease out in the data or they're
- 21:48Speaker 9: just like changing, like we're saying, they're just picking difference
- 21:51Speaker 9: in constellation.
- 21:51Speaker 2: Are they happy with their portfolio of brands or they
- 21:54Speaker 2: think are they always buying and selling stuff?
- 21:56Speaker 3: But I think right now they should be happy.
- 21:58Speaker 9: They have some of the most popular brands like Modella
- 22:01Speaker 9: obviously unseated bud Light a few years ago as the
- 22:03Speaker 9: most popular beer brand in the country. Corona, I think
- 22:07Speaker 9: is fifth. They also have Pacifico is one of the
- 22:10Speaker 9: highest growing brands as well, So I think that they
- 22:13Speaker 9: should be pretty happy with that stable. But you know,
- 22:16Speaker 9: we've seen deals happening in obviously the sort of rumors
- 22:19Speaker 9: around Brown Foreman potentially merging in a couple of weeks ago,
- 22:24Speaker 9: so they're, you know, in this sort of shrinking market
- 22:26Speaker 9: to gain growth, there's going to be probably more of
- 22:29Speaker 9: these sort of swaps, you know, in portfolios.
- 22:33Speaker 1: This is the Bloomberg Intelligence podcast, available on Apple, Spotify,
- 22:38Speaker 1: and anywhere else you get your podcasts. Listen live each
- 22:41Speaker 1: weekday ten am to noon Eastern on Bloomberg dot Com,
- 22:45Speaker 1: the iHeartRadio app, tune In, and the Bloomberg Business app.
- 22:49Speaker 1: You can also watch us live every weekday on YouTube
- 22:52Speaker 1: and always on the Bloomberg terminal