Making Learning Matter for the WHY Generation
College has never cost more, or the payoff more uncertain. As students question the value of a degree, many are disconnecting, skipping class, ghosting assignments, and drifting through their education. Faculty, meanwhile, are working harder than ever to re-engage them.
Enter Mark Perna, bestselling author of Answering Why and a leading voice on generational motivation. He believes today’s students are ready to invest when they see clear, compelling relevance. As he argues, the path forward doesn’t require a full reinvention of higher ed, just a smarter, more intentional way to frame what…
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