a16z Podcast: The Future of Food

The a16z Show · Nov 24, 2015 · 32m

Rob Rhinehart, like most startup entrepreneurs, was strapped for cash and time as developed his ideas and ultimately a company. What stood out to Rhinehart in that all-consuming and ongoing process was the contrast between all the things in his life that technology had made more convenient and cheaper -- basically everything powered by smartphones -- and what he felt was a process still trapped in our agrarian past: sitting down for a meal. Out of that observation came Soylent -- nutrition in powder or ready-to-drink form, that substituted for Rhinehart the lousy ramen or frozen corn-dog…