Latest / The Chuck ToddCast / Interview Only w/ Daniel Alegre - Why Hispanics Are Now The Swing Vote In America… And How To Reach Them

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Interview Only w/ Daniel Alegre - Why Hispanics Are Now The Swing Vote In America… And How To Reach Them · The Chuck ToddCast

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  Speaker 1: I think we of important demographic groups that impact American
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  Speaker 1: politics get their information differently than everybody else. Right we
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  Speaker 1: all you put ten people in a room, and I
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  Speaker 1: promise you eight of them have more different viewing habits
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  Speaker 1: than they do the same. If you've done that thirty
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  Speaker 1: years ago, you probably would have gotten the opposite result.
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  Speaker 1: So why am I starting a wind up that way? Well,
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  Speaker 1: my guest today is the CEO of tel Avisa Univision,
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  Speaker 1: and that is for some of you, you may go,
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  Speaker 1: wait a minute, isn't that two separate companies used to be.
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  Speaker 1: Univision basically the largest Spanish language media company in the
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  Speaker 1: United States. Tel Avisa has been the largest in Mexico.
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  Speaker 1: They've always had a sort of an operating relationship that
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  Speaker 1: this is a full fledged merged media company now and
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  Speaker 1: the CEO joins me, Daniel Allegra, to talk a little
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  Speaker 1: bit about everything, but most importantly the Latino vote in
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  Speaker 1: the United States, and certainly coming at it from a
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  Speaker 1: perspective of a media company who's trying to build audience themselves,
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  Speaker 1: I think there's a lot to be learned about understanding
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  Speaker 1: the topics, the interests, the issues that are moving Latino voters.
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  Speaker 1: And never mind the fact that there's a terrific news
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  Speaker 1: division also behind tel Avisa and Universitio.
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  Speaker 2: And Daniel joins me. Now, Daniel, welcome to the podcast.
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  Speaker 3: Hey, it's a pleasure to be with you, and it's
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  Speaker 3: also an incredible honor to be able to represent the
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  Speaker 3: voice of Hispanics in the US. I know there's a
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  Speaker 3: lot we want to cover.
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  Speaker 1: Well, look, I am you know it's interesting. I grew
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  Speaker 1: up in Miami, and so which is Savannah Duthrie who
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  Speaker 1: grew up in Tucson. We used to say, so we
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  Speaker 1: both speak border Spanish, and I say, well, we called
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  Speaker 1: it Spanglish in Miami. You can call it border Spanish.
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  Speaker 1: But the point being is that I think we both
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  Speaker 1: sort of at least under you know, we grew up
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  Speaker 1: next to Latino culture and we were infused more with
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  Speaker 1: it than we fully realized. Until you grow up and
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  Speaker 1: you move from the area and you realize, oh, you
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  Speaker 1: know how much different cultures you know, are a part
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  Speaker 1: of your childhood and become mainstream.
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  Speaker 2: Give me this.
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  Speaker 1: This is a fairly new merger. When I say fairly
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  Speaker 1: new in the last three or four years, explain where
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  Speaker 1: this is going, because I'll tell you I had there
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  Speaker 1: used to be a I had a stereotypes of wrong work.
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  Speaker 1: But the quick distinction between Telemundo and Univision back in
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  Speaker 1: the years, if you were to talk to somebody Univision,
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  Speaker 1: they'd say, well, Telemundo is the channel for Cubans. If
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  Speaker 1: you talk to Telemundo, they say, no, no, we're you know,
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  Speaker 1: we're a bit more English language focus, Univision a little
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  Speaker 1: more Spanish language focused. So there used to be this
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  Speaker 1: sort of and obviously I worked on the Telemundo side
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  Speaker 1: of things, so I'd hear the different marketing pitches of both,
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  Speaker 1: but there definitely was a distinction. Telemundo was a bit
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  Speaker 1: more focused on the Hemisphere politics less so on Mexico,
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  Speaker 1: Univision a little bit more focused on Mexican Americans and
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  Speaker 1: Mexican politics. I'm gathering that's changing and changed over the
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  Speaker 1: last few years. I know Telemundo's made this effort, and
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  Speaker 1: I know Univision's made this effort. So Daniel walk me
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  Speaker 1: through that merger with Televisa.
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  Speaker 3: Sure the merger merger happened to about four years ago,
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  Speaker 3: and it just made all the strategic sense. Univision being
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  Speaker 3: the largest the Spanish media company in the United States,
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  Speaker 3: de levis obviously also number one in Mexico. We saw
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  Speaker 3: two things.
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  Speaker 2: One is.
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  Speaker 3: Our content factory that we have in Mexico, which is
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  Speaker 3: some phenomenal studios that we have down in Mexico create
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  Speaker 3: content for both Mexico and the United States. And if
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  Speaker 3: you just look at the factor the studios that we
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  Speaker 3: have in Mexico, they parallel any of the large studios
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  Speaker 3: you know, Warner Brothers Universal here in the United States.
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  Speaker 3: And what was important was just how much the Hispanic
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  Speaker 3: audience was growing in the United States. So the merger
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  Speaker 3: was more than just a merger of two companies. It
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  Speaker 3: was a cultural combination of the two so that we
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  Speaker 3: could make sure that the content that's created in those
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  Speaker 3: studios reflect also what the audiences in the United States
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  Speaker 3: need and want. And to your point, we were known
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  Speaker 3: as the network that catered mostly to Mexicans because so
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  Speaker 3: much of the content was made in Mexico for Mexico
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  Speaker 3: and then was licensed to Univision. And now what we
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  Speaker 3: do is this is my number one priorities, make sure
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  Speaker 3: that the content that we create really resonates with all
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  Speaker 3: Hispanics in the United States, Cubans, Dominicans, Puerto Ricans, and
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  Speaker 3: obviously Mexicans as well.
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  Speaker 2: Now did Televisa have a news division.
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  Speaker 3: It does actually has a very very zone so as
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  Speaker 3: own news division in Mexico, eighty years of history behind it.
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  Speaker 3: And we also have the news division here in the
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  Speaker 3: United States with Univision, the National is based out of Miami,
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  Speaker 3: but everywhere around the country we have local local TV
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  Speaker 3: that caters to the local markets.
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  Speaker 1: Telemundo made a move into doing both English and Spanish
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  Speaker 1: has Univision. Where is your head on that?
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  Speaker 3: You know, we've uh, we've given it a fair amount
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  Speaker 3: of thought about it, and what we've seen is you, uh,
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  Speaker 3: it doesn't really work if you really are trying to
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  Speaker 3: target the Hispanic audience.
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  Speaker 2: You know.
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  Speaker 1: Now, I asked this as a kid. I grew up
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  Speaker 1: with Kpasa USC, which was you know.
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  Speaker 3: I use that example and over again because I did
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  Speaker 3: as well.
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  Speaker 1: Right, and it was Look, it was such a I mean,
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  Speaker 1: we were the perfect gringo family to be watching Kasa
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  Speaker 1: USA and Miami. My mother was bilingual, had basically conducted
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  Speaker 1: business always in Spanish in Miami.
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  Speaker 2: My father was sort.
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  Speaker 1: Of probably the one of the voters who voted for
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  Speaker 1: English only back in the day. So it was and
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  Speaker 1: you know, the wonderful generational stereotypes that that show would
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  Speaker 1: would would expose and really sort of helped my entire
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  Speaker 1: family get more comfortable in this cross cultural community and
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  Speaker 1: probably did the same for many many Cuban families as well.
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  Speaker 3: Yeah, yeah, it did. I I remember watching it, but I.
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  Speaker 1: And by the way, I brought it up because it
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  Speaker 1: was regularly in English. My grandparents never spoke English, the
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  Speaker 1: kids never spoke Spanish, and the parents spoke so you you,
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  Speaker 1: everybody sort of easily could follow along better than you realize,
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  Speaker 1: even if you only spoke Spanish or only spoke English.
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  Speaker 3: That's right, and what and oftentimes which what happens in
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  Speaker 3: Hispanic households. Halfway through a sentence, you switch languages, or
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  Speaker 3: you sprinkle English and Spanish into these Those those exercises
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  Speaker 3: and those tests fundamentally didn't work, and it's it's become
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  Speaker 3: even more so now because Hispanics, when they want to
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  Speaker 3: uh connect with their content in their own language, they
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  Speaker 3: just want to stick to Spanish. And if they want
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  Speaker 3: to switch to English, they're going to go to a
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  Speaker 3: full English English language. When you start mixing the two first,
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  Speaker 3: it's very hard to get the cultural nuances right because
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  Speaker 3: you know, Spanglish and for Puerto Ricans is different from
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  Speaker 3: Spanish for Dominicans.
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  Speaker 1: And that's why border Spanish was different than the Spanish.
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  Speaker 2: I please.
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  Speaker 1: My mother, who learned cotillion Spanish, excuse me Spanish, would say, oh,
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  Speaker 1: the Cuban Spanish is grammatically different. You're being taught Cuban Spanish.
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  Speaker 1: You should be being taught this like anything, right, It's
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  Speaker 1: like deciding should you be taught English in uh in
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  Speaker 1: Oxford or in the United States.
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  Speaker 2: But I'll tell you.
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  Speaker 3: I'll tell you one thing that we are working working
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  Speaker 3: on is we have the fastest growing streaming service in
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  Speaker 3: the United States called vix.
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  Speaker 2: It is our Spanish language streaming service.
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  Speaker 3: When I say the fastest, I don't mean the fastest
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  Speaker 3: Spanish language. It's the fastest in the United States English,
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  Speaker 3: whatever language it is. And it's because one we launched
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  Speaker 3: it three and a half years ago, was already profitable
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  Speaker 3: within the first well actually within less than three years,
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  Speaker 3: which is unheard of in the media media space. And
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  Speaker 3: it's because we have this very tailored and incredible content,
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  Speaker 3: not only new and fresh, but also seventy years of Univision,
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  Speaker 3: eighty years of dena visa content that is and that
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  Speaker 3: is on there. But what we're also now starting to
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  Speaker 3: test is, with the advent of technology, how you do
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  Speaker 3: AI translation so that you can actually not only do
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  Speaker 3: a accent change, so you can have something that maybe
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  Speaker 3: may have been recorded in Cuban Spanish, and then you
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  Speaker 3: can hear it in Mexican Spanish or in Colombia Spanish,
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  Speaker 3: but also the translations so that you can do it
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  Speaker 3: in any language. And the technology is not totally there yet.
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  Speaker 3: It's getting there, but it's pretty close. It's not only
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  Speaker 3: a translation, but the actual mouth it changes a little bit,
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  Speaker 3: so it actually feels.
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  Speaker 2: Like it originally from that language.
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  Speaker 1: Missus Todd and I disagree sometimes about dubbing. I've I've
• 11:24
  Speaker 1: liked it more than I thought I would, and she
• 11:26
  Speaker 1: hates it more than she thought she would like. We
• 11:28
  Speaker 1: both and some you know, Netflix has dabbled in this
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  Speaker 1: a little bit. But I imagine that technology is only going
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  Speaker 1: to get better all the time.
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  Speaker 2: It's only going to get back.
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  Speaker 3: Well, look, I grew up the first first third of
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  Speaker 3: my Where did you grow up? Yeah, well, first third
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  Speaker 3: of my life in Mexico City. I come from a
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  Speaker 3: Mexican Mexican family, and then I went to to high
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  Speaker 3: school actually in Canada, and then college and grad school
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  Speaker 3: here in the United States. You are a full fledged
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  Speaker 3: North American.
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  Speaker 2: I am that you are after.
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  Speaker 3: Yeah, but growing up in Mexico, when we would watch
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  Speaker 3: American TV shows that I learned a lot of my
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  Speaker 3: English through through the American TV shows. But when they
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  Speaker 3: were translated, Charlton Heston, Plane Out of the Apes, Fred Flintstone,
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  Speaker 3: and George Jetson were the same voice in Spanish, like
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  Speaker 3: they always had the same actor who is always doing
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  Speaker 3: so can you can imagine like all the way from
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  Speaker 3: Charlton Heston to Fred Flintstone was always the same guy
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  Speaker 3: and the same thing with uh Betty and whoever the
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  Speaker 3: girlfriend of Charlton Heston wasn't Planet of the Apes. There's
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  Speaker 3: always the same the same voices. But now with technology,
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  Speaker 3: it's gotten to such a point where you actually can't
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  Speaker 3: really tell. Like you can still kind of tell, but
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  Speaker 3: I'd say we're probably within a year or so of
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  Speaker 3: being able to have a level of translation.
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  Speaker 2: I think even your wife is going to go, oh,
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  Speaker 2: that's actually pretty good. Well that's kind of look.
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  Speaker 1: I think we're you know, it's it's I mean, I
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  Speaker 1: I you know, do well the world learn to speak
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  Speaker 1: a common language, or will simply have the technology that.
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  Speaker 2: You never have to learn another language.
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  Speaker 1: And I'm not sure which where we're going, but we're
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  Speaker 1: headed into it. We're headed somewhere in that world. Either
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  Speaker 1: common language or sort of universal instant translation that will
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  Speaker 1: make the need for a second language less. And I
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  Speaker 1: don't know whether. And there's a part of me, you know,
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  Speaker 1: sometimes when things change, you can't get your head around it.
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  Speaker 1: And I can't fully get my head around the idea
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  Speaker 1: that I do think language and geography and culture is
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  Speaker 1: so personal and meaningful that I don't think language. But
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  Speaker 1: we've seen languages go away before, and I just wonder
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  Speaker 1: where we're headed here now that we can instantly communicate
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  Speaker 1: with anybody who speaks any language in any moment in time,
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  Speaker 1: And does that eradicate language or does that celebrate more languages?
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  Speaker 3: I'm not quite sure. Honestly.
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  Speaker 2: My view on this is I set up Mexican.
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  Speaker 3: My ancestry from the Basque region in Spain, the same
• 14:02
  Speaker 3: thing as my wife. And during the Franco regime in Spain,
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  Speaker 3: he tried to obliterate any of the local local languages
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  Speaker 3: or local dialects, including Basque, and you know, it's all
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  Speaker 3: about Castilian Spanish, Castilian Spanish, and what you're seeing now
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  Speaker 3: in the Basque region, you're seeing it actually where my
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  Speaker 3: parents live in the Yucatan Peninsula in Mexico. Is this
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  Speaker 3: resurgence of the Basque language, that the kids wanting to
• 14:30
  Speaker 3: learn the Basque language in the Yucatan, the Mayans holding
• 14:35
  Speaker 3: so so firm about speaking.
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  Speaker 2: Their own may language. So even though you're getting.
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  Speaker 3: An internationalization of communication and connection, but at the core,
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  Speaker 3: people still want to connect with their own own local community.
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  Speaker 3: And I'll give you a real time example. Well, we've
• 14:51
  Speaker 3: been on this this this podcast. I received a text
• 14:59
  Speaker 3: notificate on the right hand side of a campaign in
• 15:03
  Speaker 3: California and it says I am running for some for
• 15:07
  Speaker 3: this position. Literally just it just it just popped up
• 15:10
  Speaker 3: and said this is so important to me. I want
• 15:12
  Speaker 3: you to participate with me. And I looked at that.
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  Speaker 1: You know, obviously we're taping the day before the California.
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  Speaker 3: Primary, We're day before the California front So I see that,
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  Speaker 3: and the first thing I think of is, Wow, I
• 15:28
  Speaker 3: just got a mass communication that fundamentally does not understand me. Now,
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  Speaker 3: I'm sure there's parts in that message that may be
• 15:36
  Speaker 3: relevant to me, But if that text had been about
• 15:40
  Speaker 3: specific issues that mattered to me, and more importantly in Spanish,
• 15:44
  Speaker 3: even though as you can tell them, I'm perfectly fluent
• 15:46
  Speaker 3: in English, I pay more attend to say, oh, I
• 15:50
  Speaker 3: actually think this person is really trying to connect with
• 15:52
  Speaker 3: me versus just a broad message that hopes, you know,
• 15:56
  Speaker 3: with a wide net to be able to capture capture everybody.
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  Speaker 1: Well, this is a good way to sort of transition
• 16:01
  Speaker 1: to the politics of the quote unquote Latino vote, which
• 16:05
  Speaker 1: to me is like trying to say, understand the politics
• 16:08
  Speaker 1: of the white vote in America. Meaning nobody in their
• 16:14
  Speaker 1: right mind would say, oh, there's one white vote. Right,
• 16:17
  Speaker 1: there's differences by geography, differences by gender, differences, by income differences.
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  Speaker 1: But the fact that it has taken political consultants and
• 16:25
  Speaker 1: essentially seventy years right when I maybe we can go
• 16:31
  Speaker 1: back seventy years when you had actual, just specific messaging
• 16:35
  Speaker 1: for Latino.
• 16:35
  Speaker 2: Voters in an American campaign.
• 16:37
  Speaker 1: I'm probably being generous, but let's say it was in
• 16:41
  Speaker 1: the sixties and seventies.
• 16:42
  Speaker 2: Were probably the first time that you saw a little
• 16:43
  Speaker 2: bit of that.
• 16:44
  Speaker 1: And it's taken this long to sort of accept the
• 16:47
  Speaker 1: premise that, hey, guess what, a Latino voter in New
• 16:49
  Speaker 1: York is different than Latino voter in Florida, which is
• 16:52
  Speaker 1: different than a Latino voter at the border of Texas.
• 16:54
  Speaker 1: Which is different than a Latino voter in Houston, which
• 16:56
  Speaker 1: is different than the Latino voter in La YadA, YadA, YadA,
• 16:59
  Speaker 1: and the Central l and all this stuff, or never
• 17:02
  Speaker 1: mind the seventh generation Mexican that lives in New Mexico
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  Speaker 1: and has never moved the country's borders have moved, but
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  Speaker 1: they didn't. And it's I do feel like, finally in
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  Speaker 1: twenty twenty four, after it took Democrats sort of probably
• 17:19
  Speaker 1: getting drubbed in the border towns in South Texas for
• 17:23
  Speaker 1: them to realize this, it's like, oh, you have to
• 17:26
  Speaker 1: diversify your Latino pitch. It's not a Latino vote, it's
• 17:30
  Speaker 1: Latinos votes, right, It's multiple demographic groups. So walk me
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  Speaker 1: through the various what you think are like if the concentrated,
• 17:40
  Speaker 1: segmented things, and how much you know, I've got a
• 17:45
  Speaker 1: political call this says, Hey, it's no different than the
• 17:49
  Speaker 1: so called white vote, meaning there's working class Latinos who
• 17:52
  Speaker 1: have one set of issues, there's affluent Latinos who may
• 17:57
  Speaker 1: share the same issues as affluent white voters and that
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  Speaker 1: and you know, so I guess that's where I want
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  Speaker 1: to begin, is walk me through, you know, break up
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  Speaker 1: the Latino vote for me in the United States.
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  Speaker 3: So it's a great question. I would actually take one
• 18:13
  Speaker 3: step further back because I actually think what you just
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  Speaker 3: said is so much more sophisticated than where many of
• 18:22
  Speaker 3: the campaigns are about.
• 18:24
  Speaker 2: Thinking about the spanics.
• 18:28
  Speaker 1: This episode of the Chuck Podcast is brought to you
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  Speaker 1: by Quints. So summer always changes, certainly how I get dressed.
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• 20:25
  Speaker 1: that code. They may intellectually have gotten there, but they're
• 20:32
  Speaker 1: not tactically there yet.
• 20:33
  Speaker 3: Right, Well, no, not even that they're not even there
• 20:38
  Speaker 3: about connecting with Hispanics. Forget about what kind of Hispanics.
• 20:45
  Speaker 3: So I became CEO of this company two months before
• 20:49
  Speaker 3: the twenty twenty four presidential elections, and our data was
• 20:54
  Speaker 3: crystal clear. Number one, it said that the Hispanic vote
• 20:59
  Speaker 3: is no longer younger a Democratic vote like it was
• 21:02
  Speaker 3: a predominantly Democratic vote. It had become an issues vote.
• 21:06
  Speaker 3: Number two, that Hispanics the issues about the economy were
• 21:11
  Speaker 3: number one and number two. Border, to your point, is
• 21:17
  Speaker 3: very complicated, but that was the number three issue. Some
• 21:20
  Speaker 3: were for stricter controls, some were continuing a.
• 21:24
  Speaker 1: Much more like the population as a whole. Some are
• 21:27
  Speaker 1: for some are you know, like this is correct? I
• 21:29
  Speaker 1: mean to me, in some ways this is assimilation in
• 21:32
  Speaker 1: that yes.
• 21:35
  Speaker 3: But but what I say that the more fundamental piece
• 21:41
  Speaker 3: was when we sat down with both campaigns and I said,
• 21:45
  Speaker 3: out with both campaigns and I asked them, all right,
• 21:47
  Speaker 3: what are the key messages that you want to address
• 21:50
  Speaker 3: for the Hispanic vote? Said, oh, we've got it covered.
• 21:54
  Speaker 3: One sent it more than the other. We've got it covered.
• 21:58
  Speaker 3: We know that we can rea Hispanics through our mass communication,
• 22:02
  Speaker 3: and that mass communication is about abortion, it's about totalitarianism,
• 22:12
  Speaker 3: it's about UH border. And by communicating in English to
• 22:20
  Speaker 3: all these these the masses, we know that Hispanics also
• 22:24
  Speaker 3: watch English language television or English language streaming and as
• 22:28
  Speaker 3: we'll be able to hit them with that. That was
• 22:32
  Speaker 3: fundamentally flawed first in terms of understanding what the what
• 22:36
  Speaker 3: the what the community cared about. Now, abortion is an
• 22:40
  Speaker 3: incredibly important issue, you know, UH democracy is an incredibly
• 22:46
  Speaker 3: important issue, but if you were listening to what mattered
• 22:49
  Speaker 3: to the Hispanics and the Hispanic the Hispanics are most
• 22:54
  Speaker 3: impacted because of their social economic status by the economy.
• 23:00
  Speaker 3: You know, when gasoline prices go up, you know, it
• 23:03
  Speaker 3: takes a bigger chunk out of their their wages. When
• 23:07
  Speaker 3: when when you have border enforcement by the McDonald's and
• 23:12
  Speaker 3: the home depots and the and the Lows, well, the
• 23:16
  Speaker 3: foot traffic stops going in these Hispanic neighborhoods, and then
• 23:20
  Speaker 3: as a result, you end up cutting back on spend
• 23:23
  Speaker 3: on McDonald's and lows, and then it impacts the people
• 23:25
  Speaker 3: who are who are hired there who tend to be Hispanics.
• 23:29
  Speaker 3: So all these all these issues were very closely intertwined,
• 23:33
  Speaker 3: but one campaign more than the other. It's obviously I
• 23:36
  Speaker 3: think which one, which one I'm referring to, just did
• 23:40
  Speaker 3: not understand that you needed to address the Hispanics in
• 23:44
  Speaker 3: their language and in the issues that matter.
• 23:47
  Speaker 1: So this was a question, you know, it's very interesting.
• 23:49
  Speaker 1: I can tell you something I've learned from polling over
• 23:51
  Speaker 1: the years on the Latino po yes is that if
• 23:55
  Speaker 1: you essentially that if you don't have a Spanish speaking polltaker,
• 24:03
  Speaker 1: you're just not going to have a reliable sample. You
• 24:05
  Speaker 1: know that the English language Latino respondents are just they're
• 24:12
  Speaker 1: just a different demographic group than the ones that are
• 24:14
  Speaker 1: less comfortable responding in English, and they sort of have
• 24:18
  Speaker 1: slightly different concerns and sometimes you don't get you also
• 24:23
  Speaker 1: you can get the language barrier meaning and this is
• 24:27
  Speaker 1: true of first and second generation Americans. A lot of
• 24:29
  Speaker 1: times they want to give what they think is the
• 24:31
  Speaker 1: correct answer rather than what they're actually thinking because maybe
• 24:36
  Speaker 1: they didn't fully understand because the question is being asked
• 24:39
  Speaker 1: in their second language, not their first.
• 24:41
  Speaker 3: That's a various student observation. I'd say it depends on
• 24:46
  Speaker 3: the polster and how they also position the question. You
• 24:50
  Speaker 3: don't necessarily eat for them to be Spanish speakers, but
• 24:53
  Speaker 3: they need to be well advised by people who will understand.
• 24:56
  Speaker 1: You just need to have the opportunity to, like, if
• 24:57
  Speaker 1: somebody prefers, what's your preferred language, you know, to be
• 25:01
  Speaker 1: interviewed for this poll in You've got to be able
• 25:03
  Speaker 1: to do both.
• 25:04
  Speaker 2: And if you're a Polster.
• 25:05
  Speaker 1: That doesn't do both, you're going you're not going to
• 25:07
  Speaker 1: get a reliable riddon on the Latino voter.
• 25:10
  Speaker 2: Now.
• 25:10
  Speaker 3: But my point, my point, when I say is taking
• 25:13
  Speaker 3: the step back is literally for the campaigns to understand
• 25:18
  Speaker 3: that you need to communicate to the Spanics differently, that
• 25:20
  Speaker 3: you need to communicate to the broader population. And if
• 25:22
  Speaker 3: you show up to the Spanics in their own language,
• 25:28
  Speaker 3: it goes so far, and our data shows it so right.
• 25:31
  Speaker 1: Now, So what matters more? Though, let me ask you
• 25:33
  Speaker 1: this talking them. So for instance, the issues for all
• 25:39
  Speaker 1: voters and Latino voters were basically the same this year
• 25:41
  Speaker 1: or in twenty twenty four. The economy in the border, yes,
• 25:45
  Speaker 1: order was the top five issue overall, right, as was
• 25:48
  Speaker 1: the economy. So you could argue that, you know, and
• 25:52
  Speaker 1: that's probably why Trump had the advantage here, simply because
• 25:55
  Speaker 1: the message he was running on also happened to be
• 25:57
  Speaker 1: the same message that would work with Latino voters, and
• 26:00
  Speaker 1: then they made a slightly better effort to try to
• 26:02
  Speaker 1: talk to them in their in their preferred places to
• 26:06
  Speaker 1: communicate versus maybe maybe not versus the Democratic slattern significantly. Right, Well,
• 26:14
  Speaker 1: the Democratic campaign is saddled with interest groups who believe
• 26:17
  Speaker 1: they speak for Latinos who don't necessarily, who only speak
• 26:21
  Speaker 1: for a faction of Latinos, you know, and and that,
• 26:24
  Speaker 1: and they mislead the Democratic consultants into incorrect ways to
• 26:28
  Speaker 1: targeting Latino voters.
• 26:29
  Speaker 2: It's been my experience, but.
• 26:32
  Speaker 3: I hate to bring this back. It's actually not how
• 26:36
  Speaker 3: they were communicating to the Spanic voters. It's how they
• 26:40
  Speaker 3: were communicating broadly, assuming they were capturing Thosepanic voters. Yeah,
• 26:44
  Speaker 3: so one thing, one thing is is to communicate broadly.
• 26:47
  Speaker 3: The other one is to communicate to the Spanics and
• 26:49
  Speaker 3: not understand what Hispanics care about.
• 26:51
  Speaker 2: Now what I've.
• 26:52
  Speaker 3: Seen now in the data that we're seeing, and also
• 26:57
  Speaker 3: just in the last few elections, Cheryl In against Chearelly
• 27:03
  Speaker 3: in New Jersey, Tall Rico against Crockett in in Texas,
• 27:08
  Speaker 3: Ted Cruz against all Red when he when he had
• 27:11
  Speaker 3: his campaign re election. All three are very very good
• 27:17
  Speaker 3: test points that.
• 27:19
  Speaker 2: If you.
• 27:22
  Speaker 3: Identify the issues that matter to the Panics in your community,
• 27:26
  Speaker 3: New Jersey was something a little bit different than what
• 27:28
  Speaker 3: was for going in Texas. And you weigh in on
• 27:33
  Speaker 3: the Spanish language platforms Telea Rico, for instance, did uh
• 27:37
  Speaker 3: soccer which obviously Hispanics loved their soccer. Did showed up
• 27:42
  Speaker 3: on our on our radio, It showed up on our
• 27:43
  Speaker 3: music programs, and he outspent Crockett by a factor of
• 27:48
  Speaker 3: eight to one. And Lo and Behold, the span was
• 27:52
  Speaker 3: about one.
• 27:53
  Speaker 1: It wasn't even close. It was clear, you know, she
• 27:55
  Speaker 1: had a financial constraints. It's I think that Sea.
• 28:02
  Speaker 3: Targeted the return on investment on targeting on the Hispanic
• 28:06
  Speaker 3: So Cheryl and Chitarelli same thing. She was nine to
• 28:10
  Speaker 3: one on Cheaterarelli. Lo and Behold, same They haven't Ted Cruz.
• 28:14
  Speaker 3: Ted Cruz had never won the Hispanic vote until he
• 28:19
  Speaker 3: had that very contested, contested camp campaign against all Red.
• 28:26
  Speaker 3: And then he pivoted and he said, I'm gonna I'm
• 28:28
  Speaker 3: going to show up to interviews on radio, on TV.
• 28:32
  Speaker 3: I'm going to advertise with it and the loan and
• 28:34
  Speaker 3: behold that that happened. It's playing itself out in California
• 28:39
  Speaker 3: right now, it's playing itself out in Los Angeles. Los Angeles,
• 28:43
  Speaker 3: forty percent of the electorate is Hispanic.
• 28:46
  Speaker 1: I can't believe none of the top three candidates right
• 28:49
  Speaker 1: now in that race or Latino, but.
• 28:52
  Speaker 3: I will say two of the three are leading in
• 28:55
  Speaker 3: very heavily into It's LA.
• 28:58
  Speaker 1: You forgot sakes, you yeah, I mean, it's It's here's
• 29:03
  Speaker 1: arguably the swing vote in the l marriage race.
• 29:05
  Speaker 3: Well, arguably the swing vote not only in LA. And
• 29:10
  Speaker 3: this is the data that we published a couple of
• 29:12
  Speaker 3: weeks ago along with the Harris Polling Company, is that
• 29:18
  Speaker 3: despite what you might read in the media that you know,
• 29:22
  Speaker 3: the lack of popularity of the Democrats, are lack of
• 29:26
  Speaker 3: popularity of the Republicans and what Trump is doing, et cetera.
• 29:29
  Speaker 3: And he's lost the spanning vote. Fifty six percent of
• 29:33
  Speaker 3: Hispanics that we pulled said they're undecided. Yeah, that's over
• 29:42
  Speaker 3: half of them are undecided. So that vote is still
• 29:45
  Speaker 3: up for grabs.
• 29:47
  Speaker 2: And that tells me.
• 29:49
  Speaker 1: When you see an undecided number that big, that tells
• 29:52
  Speaker 1: me campaigns haven't even.
• 29:53
  Speaker 3: Tried, or they think they think they're reaching them, and
• 29:59
  Speaker 3: they're reaching them in the absolute wrong way.
• 30:02
  Speaker 2: You know, well.
• 30:04
  Speaker 1: You have a you have an other side about that
• 30:06
  Speaker 1: big that's been a bunch of people aren't hearing any
• 30:09
  Speaker 1: of your messages.
• 30:09
  Speaker 2: So whatever message you think are penetrating, aren't, you know, don't.
• 30:14
  Speaker 2: I don't know how.
• 30:16
  Speaker 3: Bilingual your home may or may not have been, you know,
• 30:19
  Speaker 3: growing up in Florida, But when you're when you're in
• 30:24
  Speaker 3: a if you're in a bilingual home like I was,
• 30:29
  Speaker 3: when your parents switched to Spanish, something serious happened, like
• 30:35
  Speaker 3: you paid attention interesting, and the same thing happens here.
• 30:38
  Speaker 3: You know, when when you're hearing this message of I
• 30:42
  Speaker 3: endorse this, this message, and this message is a broad
• 30:45
  Speaker 3: based message. They okay, goes in one year, goes other,
• 30:49
  Speaker 3: but all of a sudden, if you hear it in
• 30:51
  Speaker 3: your own language, then you go, oh, wait, what what
• 30:54
  Speaker 3: are they saying? And you know it's actually reflective of
• 30:57
  Speaker 3: how how Hispanics communicate.
• 31:00
  Speaker 1: Let me go through a few different ways to look
• 31:03
  Speaker 1: at the Latino vote, first and second generation versus third
• 31:09
  Speaker 1: and fourth and beyond.
• 31:11
  Speaker 2: Yes, is there significant differences? Now? Yes, it depends on
• 31:16
  Speaker 2: explain them to me. Yeah, it depends on where so what.
• 31:22
  Speaker 3: Miami is an interesting microcosm because you can have a first, second,
• 31:29
  Speaker 3: and third generation Hispanic in Miami who doesn't speak English
• 31:33
  Speaker 3: or speak very very poor English, and feel very comfortable
• 31:36
  Speaker 3: only with Spanish. You can get by in Miami without
• 31:39
  Speaker 3: speaking a word of English. And it's becoming actually even
• 31:42
  Speaker 3: more and more and more of the case. That used
• 31:45
  Speaker 3: to be the aberration like Miami was that one Cuban
• 31:49
  Speaker 3: microcosm that then attracted Venezuela's et cetera, and then it
• 31:52
  Speaker 3: became just, you know, essentially a Spanish speaking city for
• 31:59
  Speaker 3: the most part. Obviously there are strong pockets of English,
• 32:02
  Speaker 3: but you can really get along without without speaking the language.
• 32:06
  Speaker 1: It's harder, it's harder to be an English only speaker
• 32:10
  Speaker 1: in Miami and get around than it is to be
• 32:11
  Speaker 1: a Spanish only speaker.
• 32:13
  Speaker 2: Exactly. That's the best.
• 32:15
  Speaker 3: That's exactly exactly the case. Now if you look at demographically,
• 32:19
  Speaker 3: what used to happen is when a Hispanic immigrant would
• 32:25
  Speaker 3: come to United States and they would be in a
• 32:26
  Speaker 3: predominantly English speaking environment, the first thing they did is, kids,
• 32:32
  Speaker 3: I want you to learn English. I want you to assimilate.
• 32:35
  Speaker 3: I want you to fit in. I don't want you
• 32:37
  Speaker 3: to be differentiated. But now that you have one in
• 32:41
  Speaker 3: five and getting very close to one in four Americans
• 32:45
  Speaker 3: are Hispanic, the Miami example is starting to happen much
• 32:50
  Speaker 3: much more in many.
• 32:51
  Speaker 2: Cities, in Los Angeles and San.
• 32:53
  Speaker 3: Diego, in Chicago, in Dallas where I live, in Houston,
• 32:59
  Speaker 3: where people are really maintaining their Spanish heritage, Spanish language heritage,
• 33:05
  Speaker 3: and they feel just as comfortable in English and Spanish
• 33:08
  Speaker 3: whether you're second or third generation Hispanic. So the reason
• 33:12
  Speaker 3: why I say it depends if you go to Salt
• 33:15
  Speaker 3: Lake City, if you go to Seattle, that second generation
• 33:21
  Speaker 3: may start feeling much more comfortable in English than they
• 33:23
  Speaker 3: do in Spanish. But that second generation in Texas or
• 33:27
  Speaker 3: New Mexico in Arizona feels very very strong still in connection.
• 33:32
  Speaker 2: So the bigger distinction is.
• 33:33
  Speaker 1: Do you live in a community with thirty percent of
• 33:37
  Speaker 1: the of the community or more speak Spanish versus communities
• 33:42
  Speaker 1: where that isn't that like that? I mean, that's that
• 33:45
  Speaker 1: makes perfect. I mean that's sort of a logic, that's
• 33:47
  Speaker 1: sort of logical, right that if you're an a that's right.
• 33:49
  Speaker 1: More predominantly a Latino city, then you can you can
• 33:54
  Speaker 1: conduct life predominantly in your native language versus if you're right,
• 34:00
  Speaker 1: you're the Idaho. That's why assimilate faster, you know. That's
• 34:03
  Speaker 1: why Puerto Ricans in New York still are very very
• 34:07
  Speaker 1: Puerto Rican and they they speak Spanish, you know, and
• 34:11
  Speaker 1: they do that get us at USA migration between English
• 34:13
  Speaker 1: and Spanish very easily. So let's let me throw some
• 34:18
  Speaker 1: sort of native. So the Cuban voter, the Cuban American
• 34:23
  Speaker 1: voter in Miami has always leaned right, although by the way,
• 34:26
  Speaker 1: it was third generation Cubans that have started to soften
• 34:30
  Speaker 1: a little bit. You know what, the Barack Obama actually
• 34:35
  Speaker 1: won a majority of Cubans in twenty twelve, and then
• 34:37
  Speaker 1: it went downhill.
• 34:39
  Speaker 2: There's a variety of reasons for that.
• 34:41
  Speaker 1: I think the power of the ES word, meaning socialism
• 34:44
  Speaker 1: can has had a huge negative branding effect on the
• 34:47
  Speaker 1: Democratic Party in South Florida more in particular. And I
• 34:51
  Speaker 1: want to ask more about that outside of Florida. But
• 34:55
  Speaker 1: so Cubans predominantly leaned right. Venezuelan's mostly right, Colombians lean left.
• 35:03
  Speaker 1: The Central Americans in general, the Nicaraguans. El Salvadorans also
• 35:06
  Speaker 1: leaned a little bit left. I think some of that
• 35:08
  Speaker 1: was just like, oh, there's more Cubans here, so we're
• 35:09
  Speaker 1: going to be the opposite of the Cubans.
• 35:11
  Speaker 2: You know, a little bit of that. I think you
• 35:14
  Speaker 2: go further out west into me.
• 35:16
  Speaker 1: The Mexican American vote was a bit more generational, right,
• 35:20
  Speaker 1: Sometimes older Mexican Americans could be more conservative than the
• 35:23
  Speaker 1: younger first generation. But i'm those are that's based on
• 35:28
  Speaker 1: sort of twenty years and some of that's lagging indicator stuff.
• 35:31
  Speaker 1: So walk me through the slight distinctions between the different
• 35:36
  Speaker 1: sort of Hispanic origin.
• 35:40
  Speaker 2: Countries of origin.
• 35:42
  Speaker 3: If you start going into the details any way, like
• 35:46
  Speaker 3: Puerto Ricans, the Puerto Ricans in Central Florida very much democratic, right, well,
• 35:51
  Speaker 3: the Cubans, you know.
• 35:52
  Speaker 1: So that's what I mean when I say that there's
• 35:54
  Speaker 1: certainly certain you know, this is why you can't just
• 35:57
  Speaker 1: say Latino vote. That's what we just what if we
• 36:00
  Speaker 1: just outlined Princeton, Florida. If you do well with Puerto Ricans,
• 36:03
  Speaker 1: you may not do well with Cubans. And if you
• 36:05
  Speaker 1: do well with Cubans, you may not do well with
• 36:06
  Speaker 1: Puerto Ricans, you know, and in a state wide race
• 36:09
  Speaker 1: in Florida. So tell me how you guys are seeing
• 36:11
  Speaker 1: the segments here based on country of origins.
• 36:14
  Speaker 3: Yeah, look, it's it's my country of origins. Also location.
• 36:18
  Speaker 2: So let me give you.
• 36:19
  Speaker 3: Let me give an example of what I mean by location.
• 36:22
  Speaker 2: That I'll go to. I'd love to know.
• 36:23
  Speaker 1: I'll give you and I'll feed in a follow up.
• 36:25
  Speaker 1: Texas Mexicans versus California Mexicans.
• 36:28
  Speaker 3: Yeah, but I'm actually giving to even be even more
• 36:31
  Speaker 3: granular North Texas Mexicans versus Border Mexicans. You know, if
• 36:37
  Speaker 3: you look at what has transpired in the border, you know,
• 36:43
  Speaker 3: between twenty and twenty twenty four, the amount of just
• 36:49
  Speaker 3: influx of immigrants that came into the border was causing
• 36:54
  Speaker 3: so much frustration, so many issues to border Mexicans. Right,
• 36:58
  Speaker 3: border any any but born of Mexicans. Whereas when you
• 37:02
  Speaker 3: go up to do the Dallas and North Texas area,
• 37:06
  Speaker 3: they weren't they weren't really as affected by it, so
• 37:08
  Speaker 3: they couldn't see it. So you'd have in South Texas
• 37:13
  Speaker 3: Mexicans in general, Mexicans who were actually more in favor
• 37:17
  Speaker 3: of stricter controls of the border than you were in
• 37:21
  Speaker 3: North Texas where they didn't necessarily feel it as much,
• 37:24
  Speaker 3: and their cousins or their friends may have been deported
• 37:29
  Speaker 3: or been impacted by ice. So even within the same
• 37:32
  Speaker 3: state and with the same ethnicity or country of origin,
• 37:38
  Speaker 3: you ended up having different different points of views just
• 37:40
  Speaker 3: because of how they were all impacted. Now, I'd say
• 37:44
  Speaker 3: the one common thread with Hispanics, and and I'll generalize
• 37:52
  Speaker 3: this is that it's no longer a republican and a
• 37:56
  Speaker 3: democratic vote. You know, you can't rely on the Cubans
• 37:58
  Speaker 3: to be Republican. You can't rely on on on Pero
• 38:02
  Speaker 3: Ricans to be democratic. The things that unite the Hispanics,
• 38:08
  Speaker 3: aside from soccer, is the fact that they are very
• 38:12
  Speaker 3: family focused and they're very faith focused. Like family and
• 38:16
  Speaker 3: faith is an important component of what what what brings
• 38:21
  Speaker 3: all Nicaraguan, Salvadorians, Dominicans all all together. But at the core,
• 38:28
  Speaker 3: the issue about the economy and how that impacts them
• 38:33
  Speaker 3: demographically is the same will impact this will You'll have
• 38:38
  Speaker 3: the same reaction with a Cuban if it impacts them
• 38:41
  Speaker 3: economically as it would to a a Dominican, or it
• 38:47
  Speaker 3: would as it would be to a Mexican or Nicaraguan.
• 38:51
  Speaker 3: And that's when you start and then start peeling the
• 38:53
  Speaker 3: peeling the onion. You say, all right, what is happening
• 38:56
  Speaker 3: to Mexican Americans in Los Angeles versus Nicaraguan uh Americans
• 39:03
  Speaker 3: in Los Angeles?
• 39:04
  Speaker 2: What's that?
• 39:05
  Speaker 3: What's what's the economic impact to the to these to
• 39:08
  Speaker 3: these into to whatever policies that may be happening. And
• 39:11
  Speaker 3: for the most part, as you start going into these
• 39:15
  Speaker 3: like you start getting into diminishing returns of targeting, where
• 39:18
  Speaker 3: you say, all right, I'm only going to target a
• 39:20
  Speaker 3: message to Salvadorians, which is going to be different for Nicaraguans,
• 39:23
  Speaker 3: It's gonna be different for watermelons. The campaign can't do that.
• 39:27
  Speaker 3: So what they need to do is to say what
• 39:29
  Speaker 3: is the predominant vote that is going to swing the election?
• 39:33
  Speaker 3: You know, and most of most of the contested elections
• 39:36
  Speaker 3: that we have going on with New Mexico, Arizona and Georgia, Texas, California, Florida,
• 39:42
  Speaker 3: the Hispanic vote is going to be the swing vote
• 39:44
  Speaker 3: and is the one that is the most up for
• 39:47
  Speaker 3: grabs that I've seen in terms of the data that
• 39:49
  Speaker 3: that can lean one way or the other, which is
• 39:51
  Speaker 3: a set very different from what it was eight to
• 39:54
  Speaker 3: or during during the Obama years, eight years or or
• 39:56
  Speaker 3: beyond uh and then just really under stand, like Tallerico
• 40:01
  Speaker 3: was doing, like Cheryl did, like Ted Kruz did, what
• 40:06
  Speaker 3: matters to these individual constituents, and then how do I
• 40:09
  Speaker 3: ensure that I'm communicating and then executing on what it
• 40:12
  Speaker 3: is that I'm promising to them.
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  Speaker 1: code podcast for thirty percent off. And yes, I too,
• 41:50
  Speaker 1: am a customer. How well are Gringo politicians received when
• 41:58
  Speaker 1: they speak Spanish on but on Univision And you know.
• 42:04
  Speaker 3: On the assumption that on the assumption that they're not
• 42:06
  Speaker 3: saying anything offensive, the fact that they're just showing.
• 42:10
  Speaker 1: Up and speaking the native their non native language to communicating.
• 42:16
  Speaker 1: Is that is that a huge advantage for some first candidate.
• 42:19
  Speaker 3: It's a huge advantage obviously if you know, if you're
• 42:24
  Speaker 3: Marco Rubio who speaks fluent Spanish, it helps, right of course.
• 42:28
  Speaker 3: But if you're not, and I say this to all a.
• 42:31
  Speaker 1: Campaign Colerico speaks Spanish, correct, it's just shown up and
• 42:34
  Speaker 1: done Spanish, which is very.
• 42:37
  Speaker 2: How did Boodhaje do? Didn't he attempt? He did? Okay,
• 42:40
  Speaker 2: he did? Okay.
• 42:41
  Speaker 3: Yeah, But I'll say, and I say this to all
• 42:44
  Speaker 3: the campaigns, don't make the mistake of, oh, I'm not
• 42:49
  Speaker 3: going to show up on Univision for an interview because
• 42:54
  Speaker 3: I don't speak the language. So uh, Maria or Jose
• 42:58
  Speaker 3: on my campaign, you go represent me.
• 43:01
  Speaker 2: Oh when you put yeah, that is that worse.
• 43:03
  Speaker 3: Yeah, that's a terrible and that's the worst thing to
• 43:06
  Speaker 3: do because it means you don't think we're important enough
• 43:09
  Speaker 3: to show up. And we have right now, we launched months.
• 43:13
  Speaker 2: Ago, perfect sense.
• 43:14
  Speaker 1: And yet this has been the way that Univision has
• 43:16
  Speaker 1: been stuck with campaign surrogates who literally their only job
• 43:20
  Speaker 1: is to speak Spanish for the campaign, except.
• 43:23
  Speaker 3: For winning campaigns, where they where the candidate actually shows up.
• 43:26
  Speaker 3: So we have we we just launched three months ago
• 43:29
  Speaker 3: a political show that that that is on Sundays called
• 43:34
  Speaker 3: Business About this Week, and we've said to both sides
• 43:38
  Speaker 3: of the aisle, show up.
• 43:40
  Speaker 2: We're going to give you a fair deal.
• 43:42
  Speaker 3: You know, where we've we've decided to go very center
• 43:45
  Speaker 3: as as a network.
• 43:48
  Speaker 2: And you know, we've.
• 43:49
  Speaker 3: Had from Gavin Newsom to to Corny Uh, you know,
• 43:54
  Speaker 3: an incredible breadth of of of of candidates and and
• 43:59
  Speaker 3: currently thin sitting politicians who's shown up. And it's actually
• 44:02
  Speaker 3: been fantastic. But I'll tell you, Chuck, it's actually sometimes
• 44:07
  Speaker 3: tough to even convince people to show up on earned media. Yeah,
• 44:11
  Speaker 3: because you say, I just feel uncomfortable when I said,
• 44:14
  Speaker 3: don't don't make that mistake, don't do it.
• 44:17
  Speaker 1: And still some times tell me, you know, give me
• 44:21
  Speaker 1: three give me three people on both sides of the
• 44:23
  Speaker 1: A because I don't want you to look like you're
• 44:24
  Speaker 1: playing favorites here. Give me three people on both sides
• 44:26
  Speaker 1: of the aisle that you've been impressed with over the
• 44:29
  Speaker 1: last couple of years. It's sort of you think gets
• 44:32
  Speaker 1: it on the that are in the political sphere.
• 44:37
  Speaker 3: Yeah, you're going to get me in trouble by me
• 44:40
  Speaker 3: answering this question. But I've given you, I've given you
• 44:43
  Speaker 3: some examples.
• 44:44
  Speaker 2: You know.
• 44:44
  Speaker 3: I think I think what Tyler Rico did was really smart.
• 44:49
  Speaker 3: I think what Cheryl did in New Jersey was very smart.
• 44:52
  Speaker 3: I think what Donald Trump and Susie Wilds did in
• 44:55
  Speaker 3: the twenty twenty four election was very, very smart.
• 44:58
  Speaker 1: It's interesting you said, it's Susie whe Donald Trump. A
• 45:02
  Speaker 1: campaign run by somebody from not the state of Florida
• 45:07
  Speaker 1: might not have been as in tune with the importance
• 45:10
  Speaker 1: of Spanish language media.
• 45:12
  Speaker 2: Yeah, versus Susie Wiles, who's you know, cut her teeth
• 45:15
  Speaker 2: in Florida politics over. Let me give you an example
• 45:17
  Speaker 2: of years.
• 45:18
  Speaker 3: So another example, we were the only network to host
• 45:22
  Speaker 3: town halls with both Vice President Harris and President Trump.
• 45:27
  Speaker 3: She came first, he came, He came a week ago,
• 45:29
  Speaker 3: a week later, And when we sat down with the campaigns,
• 45:34
  Speaker 3: we said, look, the what I what I reiterated, the
• 45:38
  Speaker 3: Hispanic vote is isn't issues votes. No, no longer a
• 45:41
  Speaker 3: Democratic vote. So if I were in your shoes, you
• 45:44
  Speaker 3: have your candidates showing up, I would actually target your
• 45:48
  Speaker 3: message before the town hall and after the town hall,
• 45:52
  Speaker 3: old the messaging around it, and if you're even more aggressive,
• 45:56
  Speaker 3: hold the messaging around your opponent's town halls. The Hairs
• 46:02
  Speaker 3: campaign said we've got it. As I said, We're going
• 46:05
  Speaker 3: to go on Google, We're going to go on on Facebook.
• 46:09
  Speaker 2: Yeah, they did a great job.
• 46:11
  Speaker 3: When when we when we met with the Trump campaign,
• 46:13
  Speaker 3: they said, I get it. And what they did is
• 46:16
  Speaker 3: they bookend, bookended around the town halls. And we saw
• 46:21
  Speaker 3: a significant shift in momentum towards Trump literally as you
• 46:26
  Speaker 3: led up to the election, and you know, a few
• 46:28
  Speaker 3: days before the election, people were wondering to go this
• 46:30
  Speaker 3: is going to be a toss up, et cetera. The
• 46:33
  Speaker 3: data that we were seeing was the spanning boat was
• 46:36
  Speaker 3: leaning exactly where it ended up going. Now, fast forward
• 46:41
  Speaker 3: two years later, it's up for grabs again, you know,
• 46:44
  Speaker 3: and that's the question is how are you going to
• 46:46
  Speaker 3: be able to message this? Just two more data points
• 46:49
  Speaker 3: that I saw from our recent polling that I think
• 46:51
  Speaker 3: was was really interesting sad. One is that about three
• 46:57
  Speaker 3: quarters of people who were who were were polled, Hispanics
• 47:02
  Speaker 3: that were pulled said that they're they're barely getting by.
• 47:06
  Speaker 2: It's not that they're that.
• 47:07
  Speaker 1: They're saving that now, and how much of that is
• 47:11
  Speaker 1: first chat, how much of how much of that I
• 47:14
  Speaker 1: imagine that over indexes on first gen, It over indexes
• 47:17
  Speaker 1: on first and second first, second, whether this is the
• 47:21
  Speaker 1: story of immigrants in America from since we've started polling,
• 47:25
  Speaker 1: and you can probably you know, if we had had
• 47:27
  Speaker 1: a pole about the Germans and the first you know,
• 47:29
  Speaker 1: Irish and the first right, it was this same thing
• 47:32
  Speaker 1: where they're the ones on the they're the ones that
• 47:36
  Speaker 1: are the most susceptible to consumer sentiment positive and negative.
• 47:39
  Speaker 1: When people have money in their pocket, immigrants have money
• 47:42
  Speaker 1: in their pocket, and when people don't have their money,
• 47:44
  Speaker 1: the first people who lose lose opportunity or immigrants was
• 47:47
  Speaker 1: the one first gen.
• 47:48
  Speaker 2: So that that was one.
• 47:50
  Speaker 3: The other is an interesting all the interesting data is
• 47:53
  Speaker 3: that eighty percent of the people who are polled lend
• 47:57
  Speaker 3: money to family members or their community. Right, So you
• 48:01
  Speaker 3: have a community that's three quarters of them are barely
• 48:04
  Speaker 3: getting by, and those that are barely getting by are
• 48:07
  Speaker 3: also helping member.
• 48:09
  Speaker 1: Help at somebody, maybe it's somebody in another country, maybe
• 48:11
  Speaker 1: they've sent money home, right or is it for the
• 48:14
  Speaker 1: most part to it.
• 48:15
  Speaker 3: But we're seeing is that they're really helping actually in.
• 48:17
  Speaker 2: The local it's a local help. Okay.
• 48:19
  Speaker 1: It was curious how much of this was diaspora versus
• 48:22
  Speaker 1: versus correct they see.
• 48:24
  Speaker 2: That they're being hurt.
• 48:25
  Speaker 3: And then the last one, which I actually thought was
• 48:28
  Speaker 3: a really reinvigorating data point is over ninety percent want
• 48:34
  Speaker 3: to live.
• 48:35
  Speaker 2: The American dream. And that's that's it. That's a quote.
• 48:38
  Speaker 3: You know, we really want to live the American They
• 48:40
  Speaker 3: want to be American, they want to make this country.
• 48:44
  Speaker 3: You know, astronomy came by choice.
• 48:46
  Speaker 1: Now you could say they didn't feel like they had
• 48:48
  Speaker 1: any opport that you could argue they believe they had
• 48:50
  Speaker 1: no choice but to leave, which is why they chose
• 48:53
  Speaker 1: to leave.
• 48:54
  Speaker 2: But it is a choice, and they chose us.
• 48:57
  Speaker 3: They chose us, and they chose they want to build,
• 49:00
  Speaker 3: you know, a better world for their family, for the community,
• 49:03
  Speaker 3: obviously for the United States. But I thought that last
• 49:06
  Speaker 3: point was uh, was was really reinvigorating.
• 49:09
  Speaker 2: Well, that tells you, that tells you you better be
• 49:11
  Speaker 2: a little optimistic. You can't just sell doom and gloom.
• 49:15
  Speaker 1: And you know this, you know, it's interesting the two
• 49:18
  Speaker 1: Republicans that have that have I could say, three Republicans
• 49:24
  Speaker 1: in this century who have really understood the Latino vote culturally,
• 49:30
  Speaker 1: even though they were not sort of of it. And
• 49:34
  Speaker 1: it was on this issue the projection of of a
• 49:38
  Speaker 1: of the American dream, and it was Bush, Arnold and Trump.
• 49:44
  Speaker 1: And Arnold and Trump are very similar figures, right they
• 49:47
  Speaker 1: are they're they're they're they're a bit you know, they're promoters. Yeah,
• 49:53
  Speaker 1: you know, they're they're selling something. Arnold's selling something. Trump
• 49:56
  Speaker 1: has always been selling something. But you know that's you know,
• 50:02
  Speaker 1: there's an immigrant dream story here that that that that
• 50:07
  Speaker 1: I think is a real connection and and I think
• 50:10
  Speaker 1: that that's that positivity. It might explain why Obama overdid
• 50:15
  Speaker 1: it over you know, end up overperforming with Latinos. And
• 50:18
  Speaker 1: I think now in hindsight we know he overperformed with latinos.
• 50:21
  Speaker 1: Is he also was very optimistic. He wasn't negative and
• 50:25
  Speaker 1: the negative messaging right with Hillary Clinton's campaign was very
• 50:28
  Speaker 1: much watch out there coming for you. Yes, And and
• 50:32
  Speaker 1: you know, she may think, she may think she thought,
• 50:35
  Speaker 1: you know, and I think she was listening to the
• 50:36
  Speaker 1: interest groups too much rather than actually talking with average
• 50:40
  Speaker 1: everyday American Hispanics right of what their life was like
• 50:44
  Speaker 1: they they wanted, they wanted what Trump was selling, even if.
• 50:48
  Speaker 2: They didn't like Trump the person.
• 50:50
  Speaker 1: And I think that that optimism, I don't know, that's
• 50:52
  Speaker 1: an interesting and an underappreciated aspect. I think this has
• 50:57
  Speaker 1: been true of immigrant communities the history of our country
• 51:01
  Speaker 1: is that they're you know, they're almost more bullish on
• 51:03
  Speaker 1: America than the average American.
• 51:06
  Speaker 3: What what you have to go through to come to
• 51:09
  Speaker 3: this country, whatever it is that you're escaping from, you know,
• 51:12
  Speaker 3: either the comfort of your family and extended family and
• 51:15
  Speaker 3: where you are, or you know, an oppressive regime to
• 51:19
  Speaker 3: come here, You're you're you're aspirational and and that's the part,
• 51:23
  Speaker 3: you know, I think the positivism, but also that the
• 51:27
  Speaker 3: opportunity is there and we're going to help you live
• 51:31
  Speaker 3: up to that opportunity.
• 51:32
  Speaker 1: One more that's one more American politics question, and then
• 51:35
  Speaker 1: I have a Mexican political question for you. Hey, I
• 51:39
  Speaker 1: also have family in Mexico, and and and there's I know,
• 51:43
  Speaker 1: it's a I know how much Amlo and shinebamb can
• 51:47
  Speaker 1: can divide Mexicans in a variety of ways, especially the
• 51:50
  Speaker 1: higher up on the income scale you go, but identity,
• 51:56
  Speaker 1: you know, there's gonna be a lot of Democrats who
• 51:58
  Speaker 1: are not familiar with the Latino vote. Go, Ruben Diego,
• 52:02
  Speaker 1: He's got to be on the ticket. That's the answer
• 52:05
  Speaker 1: that'll fix all that ails. He's from the border, you know,
• 52:09
  Speaker 1: he's from a state that borders Mexico.
• 52:12
  Speaker 2: Powerful.
• 52:12
  Speaker 1: How powerful is identity, Marco Ruby? How powerful is that identity?
• 52:17
  Speaker 1: I mean, I I think it can matter on the margins,
• 52:24
  Speaker 1: you know, but I don't know.
• 52:25
  Speaker 2: And you know this better.
• 52:27
  Speaker 1: Would a Latino candidate overperformed with Latinos in the way
• 52:30
  Speaker 1: that Barack Obama overperformed with African Americans?
• 52:34
  Speaker 3: Not necessarily, not necessarily. You may get an initial bump
• 52:39
  Speaker 3: and excitement of Okay, here's someone who understands us, you know,
• 52:45
  Speaker 3: here's someone who who speaks our language. Here's someone who
• 52:48
  Speaker 3: maybe had a similar background to what we've gone through
• 52:51
  Speaker 3: and understands what it takes, you know, to survive, you know,
• 52:56
  Speaker 3: to barely get by. As I mentioned earlier, But if
• 53:01
  Speaker 3: you know the other part that I've also I've also
• 53:05
  Speaker 3: noticed because the vote has become an issue's vote, they
• 53:10
  Speaker 3: are so much more energized and so much more attuned
• 53:14
  Speaker 3: to what's going on, and they know that their vote matters.
• 53:17
  Speaker 3: We have a well back on Bigo approach where we're
• 53:21
  Speaker 3: actually getting people out to vote. And just in the
• 53:24
  Speaker 3: first ten days we already had twenty eight thousand people
• 53:28
  Speaker 3: registered to vote. We had seven thousand, I think in
• 53:30
  Speaker 3: Atlanta in just a matter of like thirty six forty
• 53:33
  Speaker 3: eight hours. So they're eager, they're really wanting to vote,
• 53:36
  Speaker 3: and they are going to smoke through, you know, any
• 53:40
  Speaker 3: fake promises or platitudes just because you're Hispanic or just
• 53:44
  Speaker 3: because you know you're from Los Angeles or from you know,
• 53:47
  Speaker 3: a border town. They they are listening and they are
• 53:53
  Speaker 3: paying attention. So the fact that you bring someone who's Hispanic,
• 53:58
  Speaker 3: sure that is to be favorable because maybe that person
• 54:02
  Speaker 3: actually has lived through what we know and maybe more tune.
• 54:05
  Speaker 3: But if that individual is made up, you know, it's
• 54:09
  Speaker 3: it's it's a phony approach behind it, and they're only
• 54:12
  Speaker 3: doing it just to to see see, yeah, I get
• 54:15
  Speaker 3: Hispanics and here's here's my token.
• 54:17
  Speaker 2: Hispanic m.
• 54:20
  Speaker 3: Very very quickly, they'll see through that, and this is
• 54:22
  Speaker 3: a very engaged electorate.
• 54:25
  Speaker 1: Very Marco Rubio versus Reuben Diego, what would that be
• 54:28
  Speaker 1: like for the Latino community.
• 54:31
  Speaker 2: To Hispanics.
• 54:33
  Speaker 1: Yeah, just not going to culturally very different no no, no,
• 54:36
  Speaker 1: I mean, but also culturally very different, right, you know,
• 54:39
  Speaker 1: you would have right the West Coast experience, the Western
• 54:43
  Speaker 1: experience for Latinos, or it is different than the Florida
• 54:46
  Speaker 1: experience from Yeah.
• 54:47
  Speaker 3: But you know, the right candidate can unify the vote.
• 54:50
  Speaker 3: It doesn't necessarily have to be uh, you know, the
• 54:53
  Speaker 3: a Mexican to vote for Mexicans or a Cuban that
• 54:56
  Speaker 3: gets the Cuban that gets the Mexican vote.
• 54:58
  Speaker 2: You know, you.
• 55:00
  Speaker 1: Together, which political community attacks you guys the most, the
• 55:05
  Speaker 1: Mexican political community for bias or the American political community
• 55:08
  Speaker 1: for bias, like you know, I mean, I'm joking, but
• 55:11
  Speaker 1: it's sort of like you know, I know, in Mexican
• 55:12
  Speaker 1: politics it works just like American bob oh, that network
• 55:16
  Speaker 1: is for that candidate or that networks for that party. Right,
• 55:19
  Speaker 1: we have it here, It's true in Mexico. I'm just
• 55:22
  Speaker 1: curious where where do you as the CEO, you know,
• 55:26
  Speaker 1: do you just hear it in stereo or or is
• 55:28
  Speaker 1: it more so that this conversation happens in America than
• 55:31
  Speaker 1: it happens in Mexico or vice versa.
• 55:34
  Speaker 3: What what I think we're going through an evolution as
• 55:38
  Speaker 3: a as a network because, to be completely frank, if
• 55:42
  Speaker 3: you just go back five years, we were a very
• 55:46
  Speaker 3: left leaning network.
• 55:47
  Speaker 1: Well I think Jorge Ramos was the face whether you know, look,
• 55:51
  Speaker 1: we had that Look this happened to me. I'm gonna
• 55:54
  Speaker 1: I'm going to sort of relieve you of this issue
• 55:56
  Speaker 1: here a second. Like, you know, sometimes people perceived my
• 56:02
  Speaker 1: politics based on MSNBC, yes, even though I was not,
• 56:07
  Speaker 1: you know, and and sometimes NBC's political supposed leanings were
• 56:13
  Speaker 1: defined by the cable channel and the most prominent people
• 56:17
  Speaker 1: on that cable channel, rather than actually the work we
• 56:20
  Speaker 1: were actually doing. So I Jorge Ramos is my guess
• 56:24
  Speaker 1: is his outsized political awareness, right, the awareness and the
• 56:31
  Speaker 1: political community created a perception that all of Univision was
• 56:34
  Speaker 1: Forge Ramos.
• 56:35
  Speaker 2: Is that correct?
• 56:36
  Speaker 1: Where you would go, Yeah, I'd like I said, I
• 56:38
  Speaker 1: say it that way. It feels very familiar to what
• 56:40
  Speaker 1: I dealt with between the peacock being and MS and
• 56:44
  Speaker 1: on NBC and what the political viewers decided to look at.
• 56:49
  Speaker 3: Yes, And what we did is we made a concerned
• 56:52
  Speaker 3: effort in twenty twenty three to say, Okay, we're going
• 56:56
  Speaker 3: to represent the voice of the Spans, we represent all
• 56:58
  Speaker 3: voice of his Hispanics. We we hosted an interview with
• 57:01
  Speaker 3: Donald Trump, uh, and we also hosted an interview with
• 57:05
  Speaker 3: President Biden at the time.
• 57:07
  Speaker 1: And I remember people looked at it as a transactional
• 57:10
  Speaker 1: I remember you guys got hit on transactional terms. But
• 57:13
  Speaker 1: the fact is, look, Republicans Latinos would not go on Universion,
• 57:18
  Speaker 1: but would go on Telemundo, and it was probably turning
• 57:21
  Speaker 1: into a headache for you guys.
• 57:22
  Speaker 2: Correct.
• 57:23
  Speaker 3: And Democrats just assumed that universions on our side, so
• 57:30
  Speaker 3: they wouldn't even show up. So when we go to
• 57:32
  Speaker 3: the center, what happens. Uh, People who were who were
• 57:36
  Speaker 3: on the left and and would construe us as being
• 57:39
  Speaker 3: a left leaning network thought we went right.
• 57:43
  Speaker 2: Yep, we did. We did.
• 57:44
  Speaker 3: We left center, We didn't go right of center.
• 57:49
  Speaker 2: Right.
• 57:49
  Speaker 1: And then just because you're not liberal doesn't make you
• 57:51
  Speaker 1: a conservative. It just because you're not conservative doesn't make
• 57:54
  Speaker 1: you a liberal. Correct, that's exactly right. And then on
• 57:58
  Speaker 1: the right they still think where they would think, oh no, no,
• 58:02
  Speaker 1: that's that's the that's.
• 58:03
  Speaker 2: The we can't catch you up.
• 58:06
  Speaker 3: So we've been very, very very careful and committed, And
• 58:10
  Speaker 3: I've been committed in CEO, you know, since I've been
• 58:13
  Speaker 3: CEO for for almost two years, of ensuring equal access
• 58:17
  Speaker 3: and equal opinions and then let the audience decide what
• 58:22
  Speaker 3: it is. So I think we're now at a really
• 58:24
  Speaker 3: good place.
• 58:24
  Speaker 2: As I said, with that.
• 58:26
  Speaker 1: In Mexico, I see, I think you are in the
• 58:28
  Speaker 1: American political landscape. I'm just curious how about the Mexican
• 58:30
  Speaker 1: political landscape, which to me is also somewhat complicated, even
• 58:34
  Speaker 1: though it's such a one party rule state at the
• 58:36
  Speaker 1: moment or a country at the moment.
• 58:38
  Speaker 3: I think I think we've we've been able to maneuver
• 58:40
  Speaker 3: that very very very well, to be able to be
• 58:45
  Speaker 3: you know, impartial and give the right side of the
• 58:49
  Speaker 3: like the different size of the story, and let the
• 58:52
  Speaker 3: audience decide. I don't think people see us as are
• 58:57
  Speaker 3: in a news or they see us your bun news.
• 59:02
  Speaker 3: We we really try to provide the right level of
• 59:04
  Speaker 3: information of what they is society.
• 59:06
  Speaker 1: Yeah, I'm endlessly fascinated with the rise of Claudia Shinebomb
• 59:14
  Speaker 1: because yes, just the idea that I don't know if
• 59:16
  Speaker 1: the United States of America would ever elect somebody with
• 59:18
  Speaker 1: the last name of Shinebomb and Mexico, did I mean
• 59:24
  Speaker 1: not only Look, I followed the election very closely. I
• 59:26
  Speaker 1: know how it happened. But it is sort of an
• 59:28
  Speaker 1: interesting it's an interesting juxtaposition. We've yet to elect a woman,
• 59:31
  Speaker 1: let alone a Jewish woman.
• 59:33
  Speaker 3: That's what I was going to I was going to say,
• 59:34
  Speaker 3: there's not only the Shinebom, it's the Claudia. Honestly, it's
• 59:37
  Speaker 3: a testament to Mexico, you know, the you might say
• 59:41
  Speaker 3: Mexico is a very conservative country or.
• 59:44
  Speaker 1: You know, not the so called you know, Metchism, whatever
• 59:47
  Speaker 1: you want to call it. You know, uh, the little
• 59:49
  Speaker 1: male dominated you know.
• 59:51
  Speaker 3: They elected a you know, a woman of faith, which
• 59:56
  Speaker 3: is a minority to what is in the rest of
• 59:58
  Speaker 3: the country. And woman that's that's actually actually made me
• 1:00:02
  Speaker 3: very proud, to be completely honest.
• 1:00:03
  Speaker 1: Yeah, she manages it's it's interesting to watch her relationship.
• 1:00:08
  Speaker 1: The fact, if I told you that the president of
• 1:00:10
  Speaker 1: Mexico would have a better relationship with the President of
• 1:00:13
  Speaker 1: the United States than the Prime Minister of Canada, what
• 1:00:15
  Speaker 1: would that tell you, right, I mean it's unusual.
• 1:00:20
  Speaker 3: Yeah, it's uh, obviously a complicated, tricky situation.
• 1:00:24
  Speaker 1: But yeah, outside of Mexican Americans in the largest Spanish
• 1:00:30
  Speaker 1: language identity group that watches your programs.
• 1:00:37
  Speaker 3: Outside of Mexican Americans. Uh, it's uh, I'd probably say
• 1:00:45
  Speaker 3: it's the Cuban in Venezuela.
• 1:00:48
  Speaker 2: Interesting, yeah, before Puerto Ricans, before Puerto Rican.
• 1:00:52
  Speaker 3: Yeah, well, you know Puerto Rican. What we've we've done
• 1:00:55
  Speaker 3: is you said that, you said this earlier. You know,
• 1:00:58
  Speaker 3: te le Munda was more of h per Rican, Dominican
• 1:01:03
  Speaker 3: and Cuban, And what we've done is we really.
• 1:01:06
  Speaker 1: Have more Caribbean and one was more Latin American, right, yeah.
• 1:01:09
  Speaker 3: Ever so much more what we do. But I've we
• 1:01:14
  Speaker 3: have very very strong presence in Pennsylvania and New York
• 1:01:17
  Speaker 3: and we're investing a lot of that to get closer
• 1:01:20
  Speaker 3: to those communities. So I'd say in general we're broad based. Obviously,
• 1:01:26
  Speaker 3: Mexican Americans being the largest swath of Hispanics in the
• 1:01:30
  Speaker 3: United States, we have a much much, much larger percentage
• 1:01:33
  Speaker 3: of Mexicans. But our content really, you know, not only
• 1:01:38
  Speaker 3: our content, but our platforms, which is streaming, TV and radio,
• 1:01:44
  Speaker 3: is playing playing broader.
• 1:01:46
  Speaker 1: Forgive my ignorance. Do you have the World Cup in
• 1:01:50
  Speaker 1: Mexico and in the United States?
• 1:01:51
  Speaker 2: Or just Mexico.
• 1:01:52
  Speaker 3: We have the World Cup in Mexico, both in streaming
• 1:01:56
  Speaker 3: and in television, and we have radio rights for in
• 1:02:01
  Speaker 3: the World Cup in the Dead States.
• 1:02:03
  Speaker 1: So the country that if Mexico's out early, you guys
• 1:02:09
  Speaker 1: are not happy, correct, they better they better get to
• 1:02:14
  Speaker 1: the knockout round, right.
• 1:02:15
  Speaker 3: Well, that that would that would be that would be fantastic.
• 1:02:18
  Speaker 3: But look, Hispanics and Mexicans, they just love their soccer,
• 1:02:23
  Speaker 3: you know.
• 1:02:23
  Speaker 1: And so even if Mexico's out, you feel like your
• 1:02:25
  Speaker 1: numbers will be good.
• 1:02:27
  Speaker 2: Our numbers are going to be are going to be fantastic.
• 1:02:30
  Speaker 3: People, people, and it's it's in Mexico, it's in the US,
• 1:02:33
  Speaker 3: it's in Canada.
• 1:02:34
  Speaker 2: Like its you that really excited me.
• 1:02:37
  Speaker 1: I really hope politics doesn't get in the way of this,
• 1:02:40
  Speaker 1: this idea of North America working as one on this.
• 1:02:43
  Speaker 1: I mean, I'd really love to see the MLS become
• 1:02:46
  Speaker 1: a true sort of hemispheric soccer league.
• 1:02:49
  Speaker 2: I think there's some real.
• 1:02:50
  Speaker 1: Opportunity if the MLS would look south rather than always
• 1:02:53
  Speaker 1: always trying to compare itself to to what's in Europe.
• 1:02:56
  Speaker 1: And and it's like the opportunity of of an mL
• 1:03:00
  Speaker 1: last that is from South Paalo to Vancouver and everything
• 1:03:05
  Speaker 1: in between could be extraordinarily powerful and agree. This was
• 1:03:11
  Speaker 1: this was an interesting experiment. I just hope, like I said,
• 1:03:14
  Speaker 1: I hope our politics will screw it up.
• 1:03:16
  Speaker 3: Yeah, but look, I uh soccer. Soccer is obviously massive
• 1:03:20
  Speaker 3: in the United States. Seventy percent of all soccer games
• 1:03:24
  Speaker 3: that are broadcast, both in English and Spanish and whatever
• 1:03:27
  Speaker 3: language are broadcast division. So like we we have any.
• 1:03:31
  Speaker 1: There you guys, you guys are owning it the way
• 1:03:34
  Speaker 1: ESPNOS college football.
• 1:03:35
  Speaker 2: You're your home.
• 1:03:36
  Speaker 1: You're the home of America where the American soccer or
• 1:03:39
  Speaker 1: international football right.
• 1:03:42
  Speaker 3: Exactly, and they love it. They turned into us. It's uh.
• 1:03:47
  Speaker 3: And that's that's why I like, you know, I go
• 1:03:48
  Speaker 3: back to this. I keep e mentionally the term that
• 1:03:51
  Speaker 3: we are the voice of Hispanics. My my real goal
• 1:03:54
  Speaker 3: in what I do is as CEOs, I really want
• 1:03:57
  Speaker 3: to make sure, whether it's advertisers, whether it's candidates, can
• 1:04:02
  Speaker 3: connect with Hispanics and with the issues that matter to them.
• 1:04:06
  Speaker 1: And this your goal is anybody with any Hispanic heritage
• 1:04:10
  Speaker 1: is going to be watching something on Univision.
• 1:04:12
  Speaker 3: And they're going to be They're getting their news from us.
• 1:04:14
  Speaker 3: They're getting to get their laughter from us, They're going
• 1:04:16
  Speaker 3: to get their sports from us. But the most important
• 1:04:19
  Speaker 3: part for me is that their voice is hurt. You know,
• 1:04:24
  Speaker 3: every campaign, every election cycle to go, this is the
• 1:04:27
  Speaker 3: most important election in the.
• 1:04:29
  Speaker 1: Yet to cover one that wasn't. That's always my joke.
• 1:04:32
  Speaker 1: I can't wait to cover my first presidential election. That's
• 1:04:34
  Speaker 1: not the most important in my lifetime. Let me know
• 1:04:36
  Speaker 1: when that happens.
• 1:04:37
  Speaker 3: But look at twenty twenty four, Hispanics elected who was
• 1:04:41
  Speaker 3: going to be president. Twenty second, Hispanics are going to
• 1:04:45
  Speaker 3: decide who is going to have control of Congress. So
• 1:04:49
  Speaker 3: my message to all those campaigns out there is you
• 1:04:53
  Speaker 3: need to understand the issues that matter to that your
• 1:04:56
  Speaker 3: Hispanic constituents. They are going to be the swing vote.
• 1:04:59
  Speaker 3: Their vote is up for grabs, and if you ignore
• 1:05:02
  Speaker 3: this vote, it's at your pair.
• 1:05:05
  Speaker 1: Well, Daniel, I'm excited that you guys are investing more.
• 1:05:07
  Speaker 1: I'd love to see more polling out of you guys.
• 1:05:10
  Speaker 1: More data, more data, more data I want and if
• 1:05:14
  Speaker 1: I could order up something I want. You know, the
• 1:05:17
  Speaker 1: Pew Charitable Trust used to do this sort of super
• 1:05:22
  Speaker 1: large sample of all American voters and then create these
• 1:05:25
  Speaker 1: like nine categories to remind people. You know, yes, you
• 1:05:28
  Speaker 1: can simplify it and say it's red and blue, but
• 1:05:30
  Speaker 1: it's very complicated. I want the great sort of political
• 1:05:34
  Speaker 1: census of the Latino vote and seeing it, you know,
• 1:05:38
  Speaker 1: by country of origin, by your you know which generation,
• 1:05:44
  Speaker 1: and all these things. You guys can own this. I'm
• 1:05:49
  Speaker 1: so glad to hear you guys are investing in more
• 1:05:51
  Speaker 1: data because you know, nothing demystifies anything like data.
• 1:05:56
  Speaker 3: I agree, And then we're the impartial source. So we've
• 1:05:59
  Speaker 3: done polling in Texas, we did polling in California, we
• 1:06:02
  Speaker 3: did the seventeen battleground states polling that we just released
• 1:06:06
  Speaker 3: two weeks ago, and there's more to come. Challenge accepted, Chuck, Awesome,
• 1:06:10
  Speaker 3: I can't wait. I love what you're doing. Daniel, great
• 1:06:13
  Speaker 3: to get enjoyed this conversation a lot.
• 1:06:15
  Speaker 2: Appreciate it. Thank you for having me. All right, my friend.
• 1:06:18
  Speaker 3: Bye,