Wimbledon's Real Winners, Osaka's 350% Spike & Google's World Cup Ads | Five Things Friday UK
The retail marketing stories that matter this week: why the brands winning Wimbledon aren't the official sponsors, Naomi Osaka's 350% search spike, Charlotte Tilbury lands in Boots, and Google's Head of Agencies UK reveals the World Cup ads topping YouTube's leaderboard. Google's Carl Read joins Alex and Simone Oloman (NIFT) to discuss the week's biggest marketing stories, including Wimbledon, Nike, Charlotte Tilbury, Boots, Evian, YouTube, Naomi Osaka, John Lewis, Cult Beauty and more. Topics include: • Why Wimbledon is becoming a creator-first marketing opportunity • Naomi Osaka's powerful…
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