Kerry Sykes - Founder and CEO - BAYE London
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Kerry Sykes is a fashion designer, entrepreneur, and the Founder and CEO of BAYE London, an eco-luxury swimwear and resortwear brand.
The Vision & Genesis
Born in South Africa, Kerry built her deep technical design expertise working in London's premier lingerie and swimwear space. Her career has been uniquely shaped by global travel and a personal passion for coastal culture. After decades of experiencing the frustration of poorly fitting swimwear—and navigating her own personal…
The skinny
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