Latest / Host Planet: Airbnb, Holiday Let, and Vacation Rental Insights / Winning World Cup Hosting Strategies: Boost Your Bookings with Tyann Marcink Hammond

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Winning World Cup Hosting Strategies: Boost Your Bookings with Tyann Marcink Hammond · Host Planet: Airbnb, Holiday Let, and Vacation Rental Insights

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  We're going to have a hosting crash course for the World Cup
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  and the city of Kansas City actually reached out to our
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  alliance saying we need help because we are short about 500
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  short term rentals for the World Cup.
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  So this event is for anyone who is planning or thinking about
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  wanting to host during the World Cup.
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  Host planet is heading to Kansas City in Missouri.
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  We'll be helping vacation rental hosts prepare for next year's
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  FIFA World Cup, which has been held in the US of Canada and
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  Mexico. Tian Marcink Hammond is the
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  instigator behind the World Cup hosting Crash Course, which will
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  take place on the 14th and 15th of November.
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  Find out what convinced her to organize this event.
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  Which major? Brands will be involved and what
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  hosts will learn during. The conference on today's.
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  Host Planner Podcast Tian, welcome to the House Planet
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  podcast. Now I'm excited, and that's
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  because House Planet is heading stateside all the way to Kansas
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  City, in fact, in Missouri. Why on earth am I going to
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  Kansas City in November? I mean, besides the Kansas City
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  BBQ. Hello.
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  I mean, that's good enough to come over across the big pond.
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  Just come see us. But there is another little tiny
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  global event happening in Kansas City and Missouri, and that's
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  the World Cup. And we're one of the host cities
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  here in Missouri. And we are so excited to have
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  the world coming to visit us in the United States, Canada,
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  Mexico and our little tiny town, tiny town of Kansas City, MO.
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  And with that, the Missouri Vacation Home Alliance that I
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  represent is we're going to have a hosting crash course for the
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  World Cup. By the way, I'm Tiane Marcin
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  Hammond from Branson family retreats in Missouri, house
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  vacation rentals, and I started in the vacation rental industry
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  back in 2007. So I'm going on 2 decades here.
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  And when the World Cup was coming here and then we throw in
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  some things about politics and property taxes in Missouri.
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  And Fast forward to 2025 in the winter and the city of Kansas
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  City actually reached out to our alliance, the Kansas City Short
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  Term Rental Alliance saying we need help because we are short
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  about 500 short term rentals for the lodging for the World Cup.
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  And the Kansas City Alliance said, yeah, we know what to do.
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  We're going to reach out to the state alliance.
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  And we have all been working together to make this the most
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  impactful event for host globally.
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  Fantastic. Now I should probably explain
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  that this event combines my last two careers really because I
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  spent 10 years in Qatar working on the World Cup projects for
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  the local organizing committee. So and all I know all about
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  accommodation issues because there were plenty over in Qatar.
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  And of course, recently I've been running House Planet, which
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  is very much part of the short term rentals world.
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  So this is very nicely combining 2 of my big passions, football,
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  soccer to you guys in the States and short term rentals.
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  So tell us about the event then the World Cup hosting Crash
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  course. Who is this for?
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  So this event is for anyone who is planning or thinking about
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  wanting to host during the World Cup.
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  So that's approximately 3 months in the summer in North America.
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  And when the city of Kansas City reached out to us saying that
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  they needed more hosts, we realized, you know what, we can
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  help with that. But the caveat is, is I want to
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  lay the foundation of education so that you don't have all these
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  people. Oh, yeah, we're going to make so
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  much money. And then either A, they don't
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  make the money they were expecting because expectations
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  were totally out of whack, or they realize, you know, hosting
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  is not a trip to the beach where you sit there with your little
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  umbrella drink and your toes in the sand type thing.
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  There is a lot of work to do and there is a lot of responsibility
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  in caring for people who come to your home.
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  And so we wanted to make sure that Kansas City specifically is
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  going to be the best guest experience, the safest homes,
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  and have this incredible foundation and experience for
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  everybody who's coming to the World Cup.
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  So that we can be at that shining example to our
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  community, to the economy and to the city as well how important
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  this is to partner and work together.
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  And from that, we realized we can't just keep it to ourselves.
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  So we've invited all of the host cities to join us in this
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  initiative. So we've already got Atlanta and
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  Dallas on board to follow us, as well as the country of Mexico.
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  So it's really, really, really exciting, if I can say really as
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  much as possible, because I know I, I've read, I've read that the
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  Brits don't like it when US Americans say really, really all
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  the time. But you know, that's part of my
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  vernacular. It's, it's really wonderful.
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  Thank you. OK, we'll talk now for all you
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  hosts out there. You know that moment when you
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  guest messages you again? With Hey.
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  What's the Wi-Fi code? Or you're staring at 5 different
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  calendars wondering if you've. Accidentally.
• 5:29
  Double booked the cottage yes, we've all been there.
• 5:33
  That's why here at Houseplanner we recommend housefully.
• 5:37
  It's basically your rentals Control Center.
• 5:40
  It handles bookings across all the big platforms, syncs your
• 5:43
  calendars to ensure there are no double bookings, automates guest
• 5:47
  messages and even creates these really slick digital guidebooks
• 5:50
  that stop all the repeat questions.
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  Honestly it just makes your life easier and.
• 5:56
  Keeps your guests happier, helping you achieve.
• 5:59
  Those all important five star reviews and here is a little
• 6:03
  bonus. If you're a House Planet
• 6:04
  listener, you can get $500 off onboarding for House Philly's
• 6:08
  property management software and 30% off digital guidebooks for
• 6:13
  life. Just hit the link in the show
• 6:15
  notes and use the codes Planet 500 for the PMS and House Planet
• 6:20
  GB for the guidebooks. And if you'd like.
• 6:23
  A proper walkthrough. There's also a link to book a
• 6:26
  demo with Frank Bosey from House Philly.
• 6:28
  He will show you how it all works.
• 6:31
  Less stress. More Bookings.
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  Sorted with hopefully. OK, so it's on the 14th and 15th
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  of November, so 2 day event. So who can we expect to hear
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  from? Who are the brands that are
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  going to be there? And what specifically are people
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  going to learn when they come for these two days?
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  So we actually have Airbnb and booking.com headlining the
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  event. Verbo is also a sponsor as well.
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  It is just phenomenal for the online travel agents, the OTAs
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  to understand and under score the importance of this education
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  for people to to learn from and to build that foundational
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  hosting. And so they're coming.
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  We're also bringing in the industry experts like yourself,
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  James. I was so excited when I
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  remembered in the little bit back on my mind that wait, James
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  has hosted before. And what is one of the biggest
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  impacts is when you can talk to someone live in person, face to
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  face of someone who's walked the path before you.
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  So we're really excited that host Fully is sponsoring James
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  to bring him over the pond to talk to everybody.
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  Then we have Justin Ford with Breezeway Safety talking about
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  safety. We've got Nick Massey coming
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  from Proper Insurance to talk about accidental damage
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  protection and your liability protection.
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  And then we have Ashley Ching within Haven to talk about the
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  fees and how you have to consider what is your cleaning
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  fee? What what are some other things
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  you must charge besides your nightly rate.
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  We're going to have Kyle Driscoll from Price Labs to come
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  talk about revenue strategy. So not, not, this is how you use
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  Price Labs, it's how do you price your place, What should
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  your strategy be and what can you expect?
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  We've got Air DNA coming to open the event to talk about the
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  realistic expectations of how much could you charge, what kind
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  of occupancy you should look at, at what point are people going
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  to start booking their places. And that's one of the reasons
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  we're doing it in November is because people are already
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  thinking about booking for next year and you've got to get your
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  listing going. I'm going to talk about being a
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  good neighbor, making sure that you're respectful of your
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  community and your neighbors and the local ordinances, as well as
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  your guest communication, your guest experience, and making
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  sure that you are letting people know all about the absolute best
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  places to visit while they're in the United States and in your
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  area, such as the best Kansas City BBQ.
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  We're going to take James out too.
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  And then we've also got Jen Saxton from host GPO who's going
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  to talk about what is the basic one O 1 supplies you need at
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  your house. Now, to me, this is very
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  important because I have a lot of friends from the UK and
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  Europe. And one of the things that we do
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  in the Midwest is, yeah, we drink tea.
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  But I'm sorry, James, we actually, I don't know if you
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  want to hear this, but we put the mug of water in the
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  microwave to heat it up. And I, I know that.
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  Yes, yes. So one of the things is Jen will
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  be talking about if you're going to host people coming over the
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  pond, make sure you've got a tea kettle for them because that is
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  the proper way to make a cup of tea.
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  Fantastic. Yes.
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  Properly making sure that the the Europeans and especially the
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  tea drinkers from England are are properly looked after.
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  I love that. Yeah.
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  Great that you mentioned hostfully there.
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  So hostfully actually are going to be sponsoring an ebook that
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  we're going to be working on together.
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  And this is going to be a free resource for everybody who comes
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  along to the event, but also anybody who wants to download it
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  generally. So what can people expect from
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  that ebook? So the the event itself is going
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  to be your foundation and then the e-book that we're going to
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  release that day will be the next steps after your
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  foundation. So the event will give you
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  everything you need or you don't have to have tech if you don't
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  want to, but there will be tech available.
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  And then those next steps are if you want to do even better, if
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  you want to get a little bit of technology, if you feel like
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  you're already getting addicted to hosting in the industry, what
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  are those next steps that you can do better?
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  What will give you that edge over all your other competitors?
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  Those are the next things. So we're making sure that we're
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  having a good foundation plus the next steps.
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  Now the other thing I forgot to mention, James, they're not
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  speaking, but they're going to be there is we're going to have
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  data LED designs. So they are bringing the data
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  about the interior design of what you can do to make your
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  place stand out. In addition, we'll have touch
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  day there with the event guide and being able to provide
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  guidebooks for you to provide to your guests as well.
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  So it's again, really exciting for all of this to come together
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  and all the support of the industry because this is a level
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  of education that has been missing for quite a while.
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  And I absolutely love seeing everybody coming together and
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  supporting this and supporting MOVA, the Missouri Vacation Home
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  Alliance through this. And OK, one more that I forgot
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  to mention is we are partnering with the City of Kansas City.
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  And I have just gotten confirmation that we're going to
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  have the folks from the city themselves there to speak on the
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  regulations for locally as well as the lodging tax remittance.
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  So that we have the people who are receiving your tax reports
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  and the money. They're going over exactly how
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  to do it so that there is no confusion on what happens and
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  making sure that we're partnering together so that
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  everybody can be responsible. Fantastic.
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  Yeah. So that e-book working title, 6
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  Steps for 26. So look out for that.
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  It will be across our social media and on our websites.
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  An interesting point there you make about major events, because
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  when we go to conferences, we learn a lot about the data and
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  the revenue in relation to major events.
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  But there aren't any events or conferences like this which
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  specifically talk about how you can be a host during a World Cup
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  or an Olympic, the Games, or for a major rock tour or or anything
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  like that. You know, how important is it,
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  do you think to start getting really specific when we have
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  major events like the World Cup? So I think it's so, so important
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  that one, I'm dedicating, volunteering my time to do this.
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  But it creates that foundation of people to understand their
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  responsibility to their own house.
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  They're to respecting their neighbors, to respecting their
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  community and not just trying something out and throwing it up
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  there and realizing they're going to get themselves in a lot
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  of trouble because they don't think through things that could
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  happen. And so one of the things we'll
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  be going over is what are the policy decisions you need to
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  make ahead of time? Are you going to accept pets for
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  someone who might be driving in or flying in with their animal?
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  Are you going to do what time for check in and check out?
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  How does that affect or how is that affected by flight
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  schedules and where people are coming from?
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  Are you going to collaborate with others so that they can go
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  from your city to a vacation area and then come back?
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  What are the logistics in your target market that comes
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  together? And when you dig deep into what
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  people are coming for and who it is that is coming, you can
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  better serve them. And then you can realize, hey,
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  this is something I love to do. Maybe I want to invest in a
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  vacation home in another location or maybe it's the way
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  you can serve your community. Because for instance, one of my
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  brands, it's historical homes in Missouri, wine country, and a
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  lot of our guests are coming for family, whether it's family
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  reunions, weddings, and a lot of funerals even.
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  So it's a very different type of guest and being able to serve
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  that type of guest. So in essence, the same thing.
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  When someone's coming for a very specific event, there are things
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  you need to be aware of to make sure that you're serving that
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  specific guests and making sure that they walk away with a
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  feeling of care and being welcomed and that, hey, they
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  want to return to your area again, Maybe next time to
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  explore more. Yeah.
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  And talking of knowing your guest, I think the draw for the
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  World Cup is going to take place in early December, I think the
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  5th of December. Don't quote me on that.
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  But at that point, you'll start to know which countries are
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  going to be playing in Kansas City.
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  And this, of course, helps house and property managers because
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  they'll know which nations are coming.
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  You can start preparing. You can even maybe put some
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  flags or merchandise of those countries in, in your photos.
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  And that might entice them to start to start actually booking.
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  And then of course, you can prepare things like, you know,
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  different languages, you might, you might need videos in Spanish
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  if you've got fans from Spain or Mexico or, or something coming
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  along. So it leads me on really like in
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  terms of the excitement, how much is the excitement building
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  in Kansas City? Are people thinking much about
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  the World Cup? And obviously you are, but I
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  mean, generally, oh, they, they are.
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  And there's, there's a call out for volunteers to actually help
• 15:44
  with the event. There's a full, full on
• 15:47
  committee just for the event. And so much preparation is going
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  on, so many partnerships and collaborations.
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  It's very quite exciting that all of this is coming together
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  in this manner. And when you mentioned, you
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  know, making videos on how things work, it reminds me of
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  the first time I went to London and I got into my hotel room and
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  James, I could not figure out how to turn the light on.
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  I was tired. I was so completely exhausted
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  after the flight over there. And I couldn't, I was, I was in
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  tears, literally in tears because I could not figure out
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  how to turn the light on in the hotel room.
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  And instead of calling the front desk, I called my friend Andy
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  McNulty, who brought me over there for an event.
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  And I said, Andy, I, I know this is a simple question, but I
• 16:36
  cannot turn the light on. And he's like, what, what do you
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  mean you put your card in the slot, right?
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  I'm like, what do you mean I put the card in my slot.
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  So, you know, you guys are used to, oh, you put the card in the
• 16:47
  slot by the door to make sure that the electric says, Oh yeah,
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  there's someone here and we can turn the electricity on for the
• 16:54
  room. Or the fact that you have little
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  on off switches on every single outlet and that if I plug my
• 17:00
  phone in the charge and that outlet isn't turned on, my
• 17:03
  phone's not going to charge. You know, there are little
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  idiosyncrasies between the different cultures that, you
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  know, we will need to be reminded here in Kansas City and
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  Missouri and the United States. OK, What is it that is normal
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  for us that is not normal for someone else?
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  And then create those videos, as you said, put it into your touch
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  day guidebook and make sure they're also translated for
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  their language. And there's so many little
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  things that you have to navigate when you host someone to make
• 17:32
  sure that they have a great time.
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  Definitely. Yeah.
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  And it even like extends to just the, the cultures and different
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  tips and things to, to, to expect.
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  I mean, even if you're coming like from from Europe or the UK,
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  there's a lot of things that are different.
• 17:45
  If it's your first time in the States, you know, leaving tips,
• 17:47
  for example, you know, it's kind of tips everywhere in the States
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  is is expected, which is not necessarily something that
• 17:53
  you're used to. And I'm looking forward as well
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  actually to comparing the World Cup in Qatar, which is in a
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  very, very small area compared to the World Cup in 2026, where
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  which is obviously in three countries.
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  So you've got the US, you've got Canada, you've got Mexico.
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  I think, I think the 16 venues, 16 stadiums in 2026, we had
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  eight and the longest distance between stadiums in Qatar was
• 18:19
  about 55 kilometers and the longest distance between
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  stadiums in this World Cup in 2026 is going to be thousands of
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  kilometers. So there's going to be some
• 18:30
  really interesting comparisons, I think.
• 18:33
  And, and another thing as well is just as the scale of the
• 18:36
  World Cup, I mean, obviously, you know, soccer isn't the most
• 18:39
  popular sport in the US. We know that.
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  But I think the average viewership for a match in the
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  World Cup is about the same as the average, average viewership
• 18:48
  globally for the Super Bowl. So it's like having a lot of
• 18:51
  Super Bowls back-to-back over a / a month long period.
• 18:55
  So yeah, it's going to be going to be really exciting.
• 18:58
  Fantastic. So 14th and 15th of November.
• 19:00
  Where can people go to find out more information and how much is
• 19:05
  a ticket? Yeah.
• 19:06
  So head to hostingcrashcourse.com.
• 19:09
  Super simple posting crashcourse.com and the ticket
• 19:12
  for a alliance member in Missouri is only $79 for the
• 19:17
  early bird rate. You can also sign up for our
• 19:19
  video course. We're going to record all of
• 19:22
  this because it is such good foundational education that we
• 19:25
  want to make sure everybody has an opportunity to access it, not
• 19:30
  just at the event, but leading up to and throughout the World
• 19:33
  Cup event and then beyond that as well.
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  So there's going to be a video course that you can sign up for
• 19:39
  if you're not going to come to Kansas City.
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  And you don't have to be someone who lives in Kansas City or the
• 19:45
  area to come to the event. So if you are just interested in
• 19:49
  hosting or you think, Oh yeah, are my, I'm going to host in our
• 19:52
  area, but then you're not having an event, come over to Kansas
• 19:55
  City. We've got an International
• 19:56
  Airport, easy fly. If you are in the Midwest, you
• 20:00
  know that anything under 15 hour drive is absolutely doable.
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  So you can do that. And come stay with any of our
• 20:07
  Kansas City Alliance members or the hotels in the area.
• 20:11
  We're really excited that the event venue is a recently
• 20:15
  renovated historical auditorium that the city of Kansas City
• 20:19
  runs. So it's been sponsored by a city
• 20:21
  Councilwoman to take care of it for us.
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  So even in a city venue as well, it I'm just so thrilled.
• 20:30
  It's absolutely fantastic. And then James, one of the
• 20:33
  things that also really excites me is that this event will now
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  give us the opportunity to have a story of data to tell when an
• 20:44
  area has education versus an area that doesn't have
• 20:47
  education. What happens with new host?
• 20:51
  Is there a difference in the reviews they get?
• 20:53
  Is there a difference in the what the guests say in the
• 20:57
  reviews with the cleanliness, with the experience, all of that
• 21:00
  story? We're going to now have the data
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  for by next year. And what's really fun is Air DNA
• 21:07
  is going to give us that data and they're going to sponsor for
• 21:10
  us the World Cup hosting challenge.
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  So I'm going to come up with some various awards that the
• 21:18
  different areas can go after for this challenge.
• 21:21
  So it's the World Cup hosting challenge between the different
• 21:23
  host cities. And we'll see who can do the
• 21:26
  best with the increase in reviews and the way the guests
• 21:30
  feel, as well as the increase in new host and new properties.
• 21:35
  And did they meet the demands? Did they fill up with occupancy?
• 21:39
  What kind of rates are they getting?
• 21:40
  All of that data story is going to be in front of us.
• 21:43
  Superb. That is fantastic.
• 21:45
  Yeah. Because so often people start
• 21:47
  with a property, you know, like me really years ago, don't
• 21:50
  really know what they're doing. You know, there aren't many of
• 21:52
  these crash courses knocking around where you can pay $79 and
• 21:55
  come along for a couple of days and learn about it.
• 21:58
  So yeah, really, it'll be great to see the impact of a course
• 22:02
  like this on people who are new hosts and they're doing it for
• 22:04
  the first time and, you know, getting involved during such a
• 22:06
  massive event like the, like, the World Cup as well.
• 22:09
  Tiane. Fantastic.
• 22:10
  I'm really looking forward to November and being a part part
• 22:13
  of this. Everybody should look out for
• 22:15
  all the comms that we'll be doing across our channels,
• 22:18
  including the links to the event and of course, the ebook that
• 22:20
  we're doing with Housefully. Thanks again to to Housefully
• 22:23
  for getting involved with this. And and yeah, I'll see you for
• 22:26
  that barbecue in a couple of months.
• 22:28
  All right, Sounds good. Thanks, James.
• 22:29
  Safe travels, Grace chatter Tiane Marcin Hammond there about
• 22:33
  the World Cup hosting crash course.
• 22:35
  Hope to see you in Missouri. All right, that's it for today's
• 22:38
  show. Remember, this podcast is
• 22:39
  brought to you in collaboration with House Philly, which is
• 22:42
  trusted by short term rental professionals across the globe.
• 22:46
  As a House Planet listener, you get 2 exclusive offers, $500 off
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  onboarding for House Philly's property management software.
• 22:53
  Just use the code Planet 530% of digital guidebooks for life.
• 22:59
  Use the code. Houseplanet GB.
• 23:01
  To grab these deals, click the link in the show notes or head
• 23:04
  to housefullet.com. For more free education tips and
• 23:07
  trends from the STR industry, visit Houseplanet dot club,
• 23:11
  where you can sign up for our newsletter, listen to our
• 23:14
  podcasts and download a suite of ebooks for hosts and property
• 23:17
  managers. That's it for today's episode.
• 23:19
  Until next time, happy host.