Latest / The Experimentation Edge
The 2% close rate increase that turned Ford Credit's product teams into believers
Summary
On this edition of The Experimentation Edge, Ashley Stirrup talks with Geoffrey Bell, Experimentation Product Specialist at Ford Credit, about building an experimentation practice inside a captive auto lender. Geoffrey shares the losing test that earned his program credibility, the "experimentation piggy bank" he picked up at Microsoft, and the breakthrough of connecting online experiments to offline dealership receivables. The throughline: a program proves its worth not just by the wins it ships, but by the expensive mistakes it prevents and the revenue it can finally trace. It's for…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.