Latest / No Days Off with Brian Gubernick

3 Essential Steps to Making a Change
In this episode, I share the story of Schwinn, the well-known bicycle company, and its unwillingness to adopt new ideas or make changes, which later led them to bankruptcy.
What can be learned from the downfall of Schwinn? There are 3 lessons we can take away from this, and these can be applied to either business or life.
I believe there are 3 essential steps to making a change:
Unwilling vs unable
Have a better solution or a better direction to change to
You must be able to execute the change
Today's challenge: In both your business and your personal world, think about: Where do you think…
The skinny
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