Latest / You Minding Your Own Business / Episode 60- My Pre-conversation with Christina Spaulding about using foreign language in business.

Transcript

Episode 60- My Pre-conversation with Christina Spaulding about using foreign language in business. · You Minding Your Own Business

0:02
Speaker 1: All right, miss Christina, tell me about you your journey
0:05
Speaker 1: and how you get to where you are now to
0:08
Speaker 1: where you're helping so many people in what you do.
0:12
Speaker 2: First of all, thanks for the conversation. I'm super excited
0:16
Speaker 2: to chat with you. And I started. I'm going to
0:24
Speaker 2: say my entrepreneurial journey started in second grade. And it
0:29
Speaker 2: wasn't with like a lemonade stand or anything, but I
0:32
Speaker 2: started learning French, and second grade I picked up German
0:35
Speaker 2: and high school and I took both languages, and I thought, Hey,
0:40
Speaker 2: nobody else is doing this. There's gotta be a way
0:42
Speaker 2: to like sell this language skill set. So I majored
0:48
Speaker 2: in languages in college and picked up a marketing minor,
0:51
Speaker 2: and I was fortunate enough to get an internship in
0:56
Speaker 2: Germany on graduating college. Wow, So that really set my
1:05
Speaker 2: career path for this language linguistic international, multi lingual marketing
1:11
Speaker 2: thing that I'm doing now. And I was in Germany
1:16
Speaker 2: for six years. I came back home to the States
1:20
Speaker 2: and when the economy was good, all I had to
1:24
Speaker 2: do was put German into a job search and I'd
1:26
Speaker 2: have jobs like there were one or two. But that's it,
1:30
Speaker 2: and that's fine. So as the economy got more complicated,
1:38
Speaker 2: I leaned into the marketing more and that was a
1:42
Speaker 2: really smart decision because now I balanced marketing with languages.
1:50
Speaker 3: Okay, so I.
1:53
Speaker 2: Help local small businesses tap into secondary language markets. I see,
2:00
Speaker 2: you've got the Golden gate bridge behind you. So you know,
2:05
Speaker 2: in California there's a really high percentage of Spanish speakers,
2:09
Speaker 2: and if you're only marketing in English, you are missing
2:14
Speaker 2: a lot of that Spanish speaking.
2:18
Speaker 3: Customer base. People are eighty five.
2:22
Speaker 2: Percent more likely to buy if you present information in
2:28
Speaker 2: their native language. And if you're trying to do coaching
2:34
Speaker 2: or instruction, if you've got an online course. Online courses
2:39
Speaker 2: I think are a amazing way to do this because
2:48
Speaker 2: it's all about instruction and communication. You translate everything once
2:55
Speaker 2: and then you can sell your course in English, but
2:57
Speaker 2: then you can sell it in Spanish or Mandarin or
3:03
Speaker 2: I'm in Las Vegas. We have a pretty high Filipino population.
3:06
Speaker 2: Quite a few folks speak Tagalog, so for Las Vegas
3:09
Speaker 2: that's an option. But like whatever your local area needs,
3:21
Speaker 2: the translation actually is small. It's the research and the
3:25
Speaker 2: getting through the mindset of wait. There are customers in
3:30
Speaker 2: my area who speak other languages who are not confident
3:36
Speaker 2: buying something online in English.
3:40
Speaker 4: True, I agree.
3:42
Speaker 3: So that's what my agency does.
3:45
Speaker 2: It helps small medium sized businesses market in other languages,
3:51
Speaker 2: whether you're looking to help folks locally who just happen
3:55
Speaker 2: to speak another language, or if you're like, Okay, we're
3:59
Speaker 2: big enough, I am ready to start exporting. I want
4:03
Speaker 2: to go to Asia, I want to go to Europe
4:06
Speaker 2: with my products and services.
4:08
Speaker 3: How do we do that?
4:10
Speaker 1: So, yeah, I think that's important because I was raised
4:16
Speaker 1: in Germany as well.
4:18
Speaker 4: But yeah, yeah, my dad was a military He passed
4:20
Speaker 4: away February, but.
4:24
Speaker 3: I lost, thank you.
4:25
Speaker 1: And I remember when we first the first time we went.
4:29
Speaker 1: We went to Heidelberg the first time, and we went
4:31
Speaker 1: to Nuremberg the second time, and it was so different
4:35
Speaker 1: because the educational system was so different, and even though
4:38
Speaker 1: we were on a military base, we had a lot
4:40
Speaker 1: of German women that married American men. And I remember
4:47
Speaker 1: when we went for Christmas and everything.
4:50
Speaker 4: It was so beautiful the way it was set up.
4:53
Speaker 1: And their school system was more like, okay, you graduate
4:57
Speaker 1: in the ninth grade, ten through twelve was technical school
5:01
Speaker 1: and college was college, I mean, and you were done
5:06
Speaker 1: by you were done by twenty two, So instead of
5:10
Speaker 1: you going to law school from twenty to to twenty eight,
5:15
Speaker 1: you were in law school when you were eighteen and
5:18
Speaker 1: you were done by the time you were twenty two.
5:22
Speaker 1: And also where a lot of the staffing companies that
5:26
Speaker 1: whole thing in America came from, was from Europe because
5:30
Speaker 1: that's what they did.
5:31
Speaker 4: You didn't go and apply for a job.
5:33
Speaker 1: They placed you in a job, and you didn't go
5:37
Speaker 1: through the interview. They just told you, Okay, these are
5:40
Speaker 1: the places that are hiring. This is where we're gonna
5:42
Speaker 1: send you. You're gonna do your ninety days and that
5:45
Speaker 1: works out, then you'll transition over to that company, whereas
5:49
Speaker 1: over here they do it where it's based on need,
5:54
Speaker 1: which is not correct because if you're going to do
5:59
Speaker 1: the staff companies, then what is the point of having
6:03
Speaker 1: the people do resumes. What is the point of trying
6:09
Speaker 1: to apply for a job. We're in the healthcare field
6:13
Speaker 1: and light industrial field, you have a lot of the
6:19
Speaker 1: staffing companies and stuff like that.
6:22
Speaker 4: So I never it's like America is trying.
6:25
Speaker 1: To do things, and it's like this underlying insanity, as
6:32
Speaker 1: I like to call it. And so when I was
6:36
Speaker 1: thinking about my travel business that that started yesterday and
6:40
Speaker 1: then doing coaching. I said, let me because I was
6:45
Speaker 1: watching Tony Robbins and then another lady named Melissa, and
6:49
Speaker 1: I said, they had all of these different people and
6:53
Speaker 1: the majority of them were from overseas, Scotland, Australia, all
6:59
Speaker 1: around the world, and it was hardly any American people
7:05
Speaker 1: in those those actual programs or those actual webinars or
7:11
Speaker 1: seminars trainings.
7:12
Speaker 4: It was overseas people mainly and primarily.
7:16
Speaker 1: And I said, you know what, there's something to this
7:19
Speaker 1: because when I think about clothing lines, you think about Gucci,
7:23
Speaker 1: you think about Louis Fatan. They all are in multiple places.
7:27
Speaker 1: When we went on a cruise, I saw KFC, I
7:30
Speaker 1: saw McDonald's. All of them taste differently because the way
7:34
Speaker 1: they do things is different, but it's still the same
7:36
Speaker 1: structure that is in America. But I think the one
7:39
Speaker 1: in London does actual macaroons and they have different type
7:44
Speaker 1: of desserts, but for the most part, it's the same.
7:47
Speaker 4: So when you said that, I agree.
7:49
Speaker 1: I think it's important to tap into those overseas markets
7:53
Speaker 1: and even the people that are over here.
7:56
Speaker 4: I think that's important to be honest.
8:00
Speaker 2: Yeah, the how a brand develops in different countries is
8:06
Speaker 2: absolutely fascinating that you mentioned KFC. The KFC in Asia
8:13
Speaker 2: is its own massive thing, and it's interesting how the
8:21
Speaker 2: brand is viewed differently from country to country.
8:24
Speaker 4: Right we see.
8:25
Speaker 2: KFC kind of is like down home family type thing,
8:33
Speaker 2: not fine dining. You're never going to give a KFC
8:38
Speaker 2: bucket to anybody, like KFC gift card for the birthdays.
8:42
Speaker 1: Like.
8:44
Speaker 3: You can even get me a Chili's gift card.
8:47
Speaker 2: Right, But in Japan KFC seemed completely different, exact same
8:54
Speaker 2: product seen completely differently, Like people will go out dates
9:00
Speaker 2: to KFC.
9:04
Speaker 3: It's crazy.
9:07
Speaker 2: It's crazy because the cultural context is completely different right here.
9:13
Speaker 2: It grew up and marketed a certain way. It was
9:17
Speaker 2: marketed a different way in Japan and then took on
9:21
Speaker 2: a life of its own. When your brand can take
9:24
Speaker 2: on a life of its own, gosh, that's amazing. It
9:27
Speaker 2: is other brands, you know, Louis Vuitton and the luxury brands,
9:30
Speaker 2: like you say, they have a very curated brand experience
9:35
Speaker 2: no matter what country you're in, so that you always
9:38
Speaker 2: get a incredibly high quality, high touch, luxurious, elegant experience.
9:47
Speaker 2: And you know that my Louis Vuitton bag here and
9:49
Speaker 2: my Louis Vuitton bag over there are going to be
9:53
Speaker 2: the same quality and same interaction with the salespeople no
10:03
Speaker 2: matter where you go. So it's interesting to see how
10:07
Speaker 2: brands develop in different countries. Just sometimes you can control
10:11
Speaker 2: it because you can put enough marketing dollars around it.
10:14
Speaker 3: And sometimes it just goes in a weird way.
10:17
Speaker 2: They're like, well, okay, that's what's happening over there, and
10:21
Speaker 2: let's lean into that and.
10:25
Speaker 3: Let it adapt to the local conditions.
10:28
Speaker 1: I agree, because when I was in Jamaica, it was
10:34
Speaker 1: so funny. I see a lot of people travel overseas,
10:38
Speaker 1: and I'm seeing more people in Vietnam in particular, and Thailand.
10:42
Speaker 1: I saw a guy that was African American and he
10:47
Speaker 1: went and built a restaurant in Thailand which is doing
10:52
Speaker 1: very well. And I remember somebody said, well, if you
10:56
Speaker 1: have one hundred thousand dollars in Bali, you can live
10:59
Speaker 1: in Bali and become a SI.
11:00
Speaker 4: A lot of people don't know that, a lot of
11:02
Speaker 4: people don't.
11:03
Speaker 1: Know that you do have to, you know, to have
11:06
Speaker 1: a business over there, you do have to have some
11:08
Speaker 1: type of citizenship.
11:10
Speaker 4: You have to have some type of thing.
11:13
Speaker 1: And you have some countries like Thailand that it's very
11:17
Speaker 1: hard to be to be a citizen. If you go
11:19
Speaker 1: to France, you gotta take you know, French, you gotta
11:22
Speaker 1: learn French. You gotta be able to speak it, write it,
11:25
Speaker 1: and be able to be fluent. And I also know
11:28
Speaker 1: the history in order to become a citizen. So to
11:31
Speaker 1: see people go through that process, I always tell people,
11:34
Speaker 1: if you're gonna move there, then you need to build
11:37
Speaker 1: something there. Because you're an American, you know it's going
11:40
Speaker 1: to be hard for you to work over in certain countries.
11:44
Speaker 1: You're gonna have to build something if you go over there,
11:47
Speaker 1: and say, for example, I don't think there's too many
11:49
Speaker 1: therapists in certain countries. There's not too many, you know
11:53
Speaker 1: where they have when they learn certain things like engineering,
11:58
Speaker 1: things like that, you can say I have one hundred
12:01
Speaker 1: thousand dollars that I want to invest into your country,
12:04
Speaker 1: and I want to build something that is a warehouse
12:08
Speaker 1: or something that's going to help as far as farming
12:11
Speaker 1: and things like that. So for a lot of small
12:14
Speaker 1: business owners, they're only thinking the United States. They're going
12:18
Speaker 1: to like Shark Tank and they're saying, well, we need
12:21
Speaker 1: you to invest into our company. But then you also
12:24
Speaker 1: talk about stock exchange, and I tell people stock exchange
12:28
Speaker 1: is completely different type of investment than a billionaire coming
12:32
Speaker 1: and saying I want to invest in your business. They're
12:35
Speaker 1: getting a certain percentage, whereas a stock whereas somebody is
12:39
Speaker 1: doing a stock exchange, you're putting money into it, but
12:43
Speaker 1: you really don't have to say something, Whereas a stakeholder
12:46
Speaker 1: and an investor are two very different people. So I
12:51
Speaker 1: tell people, like, if you're going to go and you're
12:54
Speaker 1: going to sell your business, you better be able to
12:57
Speaker 1: have something that's going to that up. And me personally,
13:02
Speaker 1: I said, if I was to have someone to invest,
13:06
Speaker 1: one of the stipulations is I buy it back for
13:08
Speaker 1: the price that you bought it for.
13:11
Speaker 4: And somebody was like, I never thought about it.
13:13
Speaker 1: I said, that's how they get you, because when they
13:15
Speaker 1: start investing their time and their money into your business,
13:20
Speaker 1: if that business starts to expand and you say I
13:23
Speaker 1: want to buy back those stakes and those stocks or whatever,
13:27
Speaker 1: they can say, I can charge you one point five
13:30
Speaker 1: million to buy it back. So it's not that easy
13:34
Speaker 1: to buy it back, especially if that company is making
13:37
Speaker 1: a lot of money. And a lot of people when
13:39
Speaker 1: they come to business, they'll make money, they'll.
13:43
Speaker 4: They'll spend the money as soon as they get it.
13:46
Speaker 1: They don't really build it and they don't make it
13:48
Speaker 1: into a legacy. Because you look at Tesla, if you
13:50
Speaker 1: look at Luis Paton, they've been here for decades, even
13:57
Speaker 1: thirty forty years. You're not going to find that with
14:00
Speaker 1: this new generation.
14:01
Speaker 4: As far as.
14:02
Speaker 1: Business is lasting that long, where it's transferred, you're not
14:05
Speaker 1: gonna have another Microsoft. You're not gonna have another PlayStation
14:09
Speaker 1: where they've been here for a good thirty years and
14:11
Speaker 1: they're still going Amazon. So, you know, I think we
14:16
Speaker 1: have really dropped the ball in teaching people that a
14:20
Speaker 1: business is about growing it to as a legacy, to
14:26
Speaker 1: franchise it versus is you selling it? Why not franchise
14:31
Speaker 1: it into other countries? Why not take that and say
14:34
Speaker 1: you know what, no, I'm not gonna sell it. It's
14:37
Speaker 1: making me money. You know, there's no guaranteed and at
14:40
Speaker 1: least if I if I build something else, that's gonna
14:45
Speaker 1: be my foundation and everything else is going to be
14:48
Speaker 1: the extension of it, like all of franch So I
14:50
Speaker 1: kind of look at it like a tree. You have
14:52
Speaker 1: a route, You have a foundation, and that foundation is
14:57
Speaker 1: what everything else extends from. So if it doesn't work out,
15:01
Speaker 1: I can say my foundation is still making money.
15:06
Speaker 2: I think you've got a lot of really interesting topics there.
15:11
Speaker 2: I think it's interesting. Just yesterday, I was chatting with
15:14
Speaker 2: somebody who helps businesses plan for an exit, and he says,
15:19
Speaker 2: what people forget when you're a small business, when you're
15:23
Speaker 2: just starting, that's when you should start to think about
15:27
Speaker 2: what do I want this business to look like and
15:28
Speaker 2: how do I want to get out of it? And
15:30
Speaker 2: I was like, really, because a lot of times business
15:35
Speaker 2: owners build the business that they remain critical to the business.
15:41
Speaker 2: And I'm three years into my business and I'm finding
15:47
Speaker 2: that my business is growing in certain ways and clients
15:52
Speaker 2: are coming in and it's things that I am not
15:54
Speaker 2: personally passionate about. I can do these things, but man,
15:58
Speaker 2: do I really want to be a social media manager
16:01
Speaker 2: twenty four to seven for seven different clients? Not really
16:10
Speaker 2: like I'm passionate about my clients. Love my clients, want
16:14
Speaker 2: to do the best I can for them, want them
16:16
Speaker 2: to grow and achieve success. Do I want to do
16:19
Speaker 2: the nitty gritty of creating all those posts I have
16:21
Speaker 2: to go out. No, So I've actually hired on I've
16:27
Speaker 2: done my first my first contractor hired last year, and
16:30
Speaker 2: my first in house higher. I actually have a W
16:33
Speaker 2: two employee this last month in April. So I'm seeing
16:40
Speaker 2: the light that I don't have to do it all,
16:43
Speaker 2: and that it's actually more productive and more profitable for
16:47
Speaker 2: me to give the work that does not keep me
16:52
Speaker 2: passionate to people who are looking for the chance to
16:57
Speaker 2: grow themselves and who are more passionate about it, and
17:00
Speaker 2: they just don't have the capital of the resources to
17:03
Speaker 2: pursue a business owner life or their students and they
17:08
Speaker 2: just need work experience. I love, love, love working with interns.
17:16
Speaker 2: You know I mentioned I got my break as an intern.
17:18
Speaker 2: It changed my life. I want to pay that forward
17:22
Speaker 2: and give other people who are just starting their careers
17:26
Speaker 2: that same chance to make a break in the industry,
17:30
Speaker 2: get relevant experience, get paid for it.
17:35
Speaker 3: Right.
17:36
Speaker 2: Somebody can work with Donalds, or they can intern for me.
17:39
Speaker 2: I hope the intern for me. I think I pay
17:44
Speaker 2: a little bit more than McDonald's does, So I'm trying
17:48
Speaker 2: to give students a good fair shake. That means I
17:53
Speaker 2: invest some time in guiding them, but they deliver quality work,
18:02
Speaker 2: and they deliver it from a different generational perspective. And
18:09
Speaker 2: for social media, obviously, gen Z approaches social media in
18:13
Speaker 2: a different way than gen X does. I'm gen X,
18:16
Speaker 2: so this way, I have my approach, my intern has
18:21
Speaker 2: her approach, and we can hit both demographics as well
18:27
Speaker 2: as the millennials in between. But we can hit everybody
18:31
Speaker 2: because we have folks in both generations. So one of
18:37
Speaker 2: us who can guide the strategy big picture, and then
18:42
Speaker 2: my intern does the individual posts and takes the big
18:47
Speaker 2: picture concepts and distills them down into Okay, we're gonna
18:51
Speaker 2: put this in like a carousel, We're gonna put it
18:53
Speaker 2: in a video. And it's a really great way to
18:57
Speaker 2: free yourself up from things that you don't want want
19:00
Speaker 2: to do, or you've done so much you're like, okay,
19:03
Speaker 2: like how can I pass this on? And you can
19:06
Speaker 2: do it in a really affordable way. So always always
19:10
Speaker 2: look for interns. Look for folks at universities colleges near
19:14
Speaker 2: you to help you shore up your business so that
19:17
Speaker 2: you can build a business that runs itself without you
19:22
Speaker 2: having to do too much. Right now, checking on a
19:25
Speaker 2: monthly meeting, you're taking a maybe on a weekly meeting,
19:29
Speaker 2: make sure that all the financials are good, make sure
19:30
Speaker 2: things are getting paid, make sure that work is getting done.
19:34
Speaker 3: But you're not so bogged down in the day to
19:39
Speaker 3: day that.
19:39
Speaker 2: You can't do the bigger things, and that you can
19:41
Speaker 2: eventually sell your business, franchise your business, hire a CEO
19:49
Speaker 2: so that you can just become founder emeritus and go
19:52
Speaker 2: and do the things you want to do. Like so,
19:55
Speaker 2: there's so many options. Once you get over the I
19:59
Speaker 2: need to own all of it it. Once you get
20:02
Speaker 2: over the I need to own all of it, then
20:05
Speaker 2: you can start to think tactically.
20:06
Speaker 3: About your own business. And that's right.
20:10
Speaker 2: So I'm going through this right now, and I'm like, Okay,
20:13
Speaker 2: I see demand coming in for this product. I think
20:16
Speaker 2: I can grow demand for this other product. I really
20:20
Speaker 2: want to do this third product, but it's got a
20:23
Speaker 2: long sales cycle. It it takes more time, it's higher touch,
20:31
Speaker 2: but it's a higher ticket as well. But if I
20:35
Speaker 2: have the first product and the second product rolling, they
20:40
Speaker 2: can bankroll the expansion and the waiting period for that
20:45
Speaker 2: third product. So while you're out elephant hunting, you have
20:49
Speaker 2: other people who are doing like hunting gallery, like harvesting
20:53
Speaker 2: mushrooms and stuff so that you have the finances to
20:58
Speaker 2: have your business role. I had to pay yourself while
21:02
Speaker 2: you go out and try and get high profile clients,
21:05
Speaker 2: complicated clients, enterprise level clients, whatever that hard goal is.
21:12
Speaker 3: Like you can find with the small stuff to get
21:14
Speaker 3: the big stuff.
21:18
Speaker 4: That makes sense. Somebody they're getting as right in my background.
21:22
Speaker 4: But yeah, and I.
21:23
Speaker 1: Agree with that because I said that coaching was my
21:28
Speaker 1: primary focus. And when I was going through this transition,
21:31
Speaker 1: I was the person that lost my job. And the
21:37
Speaker 1: fact that it's so easy for someone to lose their
21:40
Speaker 1: job and they did nothing wrong. The fact that you
21:45
Speaker 1: heard about this woman she passed away while she was
21:50
Speaker 1: working at her desk, and then three weeks later the
21:54
Speaker 1: job was posted. The guy from United Healthcare, he passed away.
21:58
Speaker 1: The job was posted. And I was speaking to someone
22:01
Speaker 1: yesterday that was an entrepreneur, and he said that he
22:05
Speaker 1: overworked himself so much that he just decided to sell
22:08
Speaker 1: it and said, I'm only keeping one and now he
22:12
Speaker 1: has more time with his children. But see, they don't
22:15
Speaker 1: talk about that side of it as far as the entrepreneur.
22:20
Speaker 1: They think that you know, you see Donald Trump, you
22:23
Speaker 1: see eon musk and you're seeing, well they always got time. Yeah,
22:29
Speaker 1: they do, but they also have people that are up
22:32
Speaker 1: under them. But when you start a business, you're doing everything.
22:36
Speaker 1: You're doing it all until you hire people to come
22:40
Speaker 1: in and do those things and then you have more time.
22:45
Speaker 1: But my thing for me is, I said, when I
22:47
Speaker 1: start bringing people in, I want to incorporate them into
22:51
Speaker 1: the business.
22:51
Speaker 4: By one.
22:53
Speaker 1: Let's say somebody wants to be a fitness coach, somebody
22:55
Speaker 1: wants to be a child, you know, special needs coach.
23:01
Speaker 1: They have their own businesses, but it's under my umbrella,
23:05
Speaker 1: meaning that I'm going to coach them and teach them
23:08
Speaker 1: everything that they need to know. If I have clients
23:10
Speaker 1: that take their experiences and they write a book, might
23:13
Speaker 1: decide to do a publishing company where they can publish
23:15
Speaker 1: their books and they're able to put their books out there.
23:19
Speaker 1: And I said, the reason that works is because if
23:22
Speaker 1: we do webinars and seminars, and if I say, okay,
23:24
Speaker 1: I want to build a retreat in Costa Rica where
23:29
Speaker 1: coaches can come and they can actually do their actual
23:35
Speaker 1: retreats there. And let's say one of the people say,
23:41
Speaker 1: you know what, I would love to move out of
23:44
Speaker 1: the country and we build something. It's still their businesses,
23:50
Speaker 1: but we do our webinars and stuff together. We have,
23:54
Speaker 1: you know, staff that works for all of us, so
23:58
Speaker 1: it's not like, you know, they're making their own money,
24:02
Speaker 1: but yet instill it's primarily under my umbrella because if
24:08
Speaker 1: I do the retreats, then the only thing they're doing
24:11
Speaker 1: is they're paying me. You know, we're all working together
24:15
Speaker 1: and we're all making money because it may be something
24:18
Speaker 1: in coaching that I may have to send to one
24:20
Speaker 1: of them.
24:21
Speaker 4: You know, I may have to send to one of
24:23
Speaker 4: them for.
24:25
Speaker 1: Different types of you know, no different than a therapist says,
24:28
Speaker 1: where I have to refer you to a doctor, I
24:29
Speaker 1: have to refer you to this place to that place.
24:32
Speaker 4: So that kind of works.
24:33
Speaker 1: I don't want to see people stay in one place.
24:37
Speaker 1: I want them to grow because then somebody knew could come.
24:40
Speaker 4: In and learn.
24:42
Speaker 1: And I don't think a lot of entrepreneurs understand that.
24:45
Speaker 1: And I think that's where gen X's problem is. They're like,
24:48
Speaker 1: we can't move up gm Z, gen Z can't retire,
24:52
Speaker 1: Babe boomers can't retire, So why would I work a
24:55
Speaker 1: job when I'm doing three or four jobs only getting.
24:57
Speaker 4: Paid one wage. I can't move up management.
25:01
Speaker 1: I can't learn the business to build something on my own,
25:04
Speaker 1: because that's what I thought.
25:05
Speaker 4: The whole purpose of building a business was for.
25:08
Speaker 1: You to learn that business, to go to school to
25:11
Speaker 1: learn that business, and then build something that is of
25:13
Speaker 1: your own. I never thought it was about keeping somebody
25:17
Speaker 1: for thirty forty years unless there are workers. Because some
25:20
Speaker 1: people are workers and they don't want to be entrepreneurs.
25:23
Speaker 1: But there are people that want to move up because
25:26
Speaker 1: they want to build something of their own. And I
25:28
Speaker 1: think there was one company where they told people they
25:32
Speaker 1: had made them sound an nda and they could not
25:33
Speaker 1: take none of their clients with them, but their clients
25:36
Speaker 1: ended up leaving anyway. You can't stop clients for leaving
25:41
Speaker 1: with someone else to another company, especially if that person
25:45
Speaker 1: was helping them. Why would you say they can't take
25:48
Speaker 1: their clients. Their clients shouldn't have the choice on whether
25:51
Speaker 1: they stay or you know, whether they go.
25:56
Speaker 3: I think you mentioned something really important here. Out of.
26:02
Speaker 2: Gen Z doesn't there's no path for them. So I think,
26:08
Speaker 2: similar to you, I was laid off. I was laid
26:10
Speaker 2: off for the seventh time, and I said no more
26:14
Speaker 2: instead of going and pitching a whole bunch of big
26:18
Speaker 2: companies to get a job. I was like, I'm going
26:20
Speaker 2: to pitch small companies as a business owner, as a partner,
26:26
Speaker 2: and I have a bunch of small companies pay me
26:28
Speaker 2: so that if one falls out, no problem. But also
26:32
Speaker 2: when we have a great results, the impact is so big.
26:37
Speaker 2: But what's getting back to the gen Z thing. I
26:42
Speaker 2: was at a conference and somebody from Bosh. They make
26:46
Speaker 2: headlights for cars, along with washing machines and a whole
26:48
Speaker 2: bunch of other stuff. But she's a manufacturing leader in
26:53
Speaker 2: BOSH and she's like, we're using AI and we're using
26:56
Speaker 2: it for a lot of things that we would use
26:58
Speaker 2: junior and entry level positions for. And we're already thinking
27:04
Speaker 2: what do we do, how do we get junior and
27:08
Speaker 2: entry level workers and what do we give them to
27:12
Speaker 2: do so that we can have a senior level person
27:16
Speaker 2: in five years, in ten years, as the workforce retires
27:20
Speaker 2: and as the baby boomers leave the workforce, whether they
27:23
Speaker 2: want to or not, how are we going to be
27:29
Speaker 2: sustainable in five ten years and have a workforce that
27:32
Speaker 2: does that guides the AI stuff that we're doing, because
27:36
Speaker 2: we know you need a person in the loop when
27:39
Speaker 2: you have AI creating stuff for you or analyzing data,
27:43
Speaker 2: but the person has to have the knowledge to understand
27:51
Speaker 2: where AI could be going wrong, hallucinating, drawing incorrect conclusions,
27:58
Speaker 2: like they have to know the patterns, they have to
28:01
Speaker 2: know the business. She didn't have an answer for how
28:06
Speaker 2: do we give opportunities to the future, because you can't
28:10
Speaker 2: skip over the learning process to do the work that
28:15
Speaker 2: needs to be done to guide an AI. And I
28:20
Speaker 2: think we're going to have that in a lot of
28:22
Speaker 2: different industries. Right for creative workers, journalists, writers, artists, graphic designers,
28:32
Speaker 2: the question is, right now, what value do you add
28:36
Speaker 2: that AI doesn't I'm in web design and search engine
28:41
Speaker 2: optimization and multi lingual marketing. Right translate you can translate
28:47
Speaker 2: automatically with your phone. It's not always perfect, usually gets
28:53
Speaker 2: the message across. What value do I add as a
28:58
Speaker 2: language professional to a business owner that AI can't provide? Well,
29:06
Speaker 2: that's a question that I know. I provide the cultural
29:09
Speaker 2: context along with a high level of reliable quality translation
29:14
Speaker 2: by a native speaker or near a native speaker who
29:17
Speaker 2: understands culture. So you're not just translating, you're adapting it
29:21
Speaker 2: into that culture. But on the broader scale, we're starting
29:26
Speaker 2: to ask ourselves what do we do better than robots?
29:31
Speaker 2: And how do we provide value? And I think for
29:35
Speaker 2: every business is the question of what do we do
29:40
Speaker 2: better than a robot? How do we provide value is
29:43
Speaker 2: going to be critical in sustaining the business going forward.
29:48
Speaker 1: That's true because when it comes down to the emotional
29:52
Speaker 1: connection customer service, for example, you have to have empathy,
29:56
Speaker 1: sympathy and understanding when you're.
29:59
Speaker 4: Dealing with human beings.
30:00
Speaker 1: You're talking about a connection, and that is something that
30:03
Speaker 1: AI can't give you. AI can answer every single question,
30:08
Speaker 1: but it cannot give you any emotional connection. AI can't
30:12
Speaker 1: be a therapist and talk to somebody. It can only
30:16
Speaker 1: give you the analytical answer, but it can't give you
30:20
Speaker 1: the emotional answer.
30:23
Speaker 4: It's just like.
30:25
Speaker 2: AI doesn't it doesn't. It's not intelligence. It is pattern recognition.
30:33
Speaker 2: It is text autocomplete on steroids. It is one hundred
30:37
Speaker 2: monkeys in a room, but you've taken away a lot
30:40
Speaker 2: of the bad one hundred monkeys in a room with
30:42
Speaker 2: a typewriter, but you've taken a lot of the nonsense.
30:44
Speaker 2: Keis AI generative AI ll MS doesn't understand what a
30:51
Speaker 2: sock is.
30:54
Speaker 3: It understands sock.
30:55
Speaker 2: Is related to shoe, is related to foot, sock is
30:57
Speaker 2: related to heal and toe is related to cotton and knit.
31:02
Speaker 2: But it doesn't know what a sock is. It understands
31:06
Speaker 2: things in context of how they are related to each other.
31:10
Speaker 2: So AI for therapy is probably one of the most
31:13
Speaker 2: dangerous things out there right now because it is autocomplete
31:23
Speaker 2: on steroids. You've been telling it all these things about you,
31:29
Speaker 2: and it's just going to finish those sentences for you
31:32
Speaker 2: based on the data it was trained on. Most AI
31:37
Speaker 2: is trained on online data. It scraped the web, including
31:47
Speaker 2: all of those crappy racist sites where it's all user
31:52
Speaker 2: generated content and poorly written. All of that went into
31:56
Speaker 2: the training data for AI.
31:58
Speaker 4: Oh wow.
32:01
Speaker 2: So AI is built by a specific set of people
32:05
Speaker 2: in a specific area for a specific reason, and that
32:11
Speaker 2: reason is not to improve people's mental health. That is
32:17
Speaker 2: not why I was built. That's what it's supposed to do.
32:23
Speaker 2: It was built to make things easier kind of in
32:26
Speaker 2: this general way. But if you have been telling AI,
32:32
Speaker 2: I don't feel I'm good enough, I feel like I
32:35
Speaker 2: would the world would be better off without me. I
32:38
Speaker 2: don't know if I should still be here. You are
32:42
Speaker 2: training AI to follow you in your depression.
32:48
Speaker 3: Wow.
32:49
Speaker 2: And AI is not a licensed therapist. AI has not
32:54
Speaker 2: been to school. I might have been certain reference books
33:03
Speaker 2: on mental health, but and it might have been given
33:08
Speaker 2: guidelines to tell people not to kill themselves, but it
33:12
Speaker 2: has ignored those guidelines previously.
33:15
Speaker 3: Wow.
33:16
Speaker 2: There was a news story about how an AI actually
33:19
Speaker 2: did recommend. Somebody's like, here's all the things, and I
33:23
Speaker 2: think I'd be better off with the world would be
33:25
Speaker 2: better off without me. And I was like, yeah, you've
33:28
Speaker 2: presented a really good case study analysis.
33:31
Speaker 3: You're correct.
33:32
Speaker 4: Oh wow, Oh well.
33:37
Speaker 2: So AI for mental health? Oh man, Please please do
33:42
Speaker 2: not use AI for mental health unless you are building
33:45
Speaker 2: yourself up in a positive way. If you need AI
33:47
Speaker 2: to reinforce that you are an amazing human being, go
33:49
Speaker 2: ahead use it that way. But if you're having mental
33:54
Speaker 2: health struggles, please please please see a professional, call the
34:00
Speaker 2: mental health the suicide outline, talk to an actual person,
34:06
Speaker 2: because AI.
34:10
Speaker 5: Is not trained for that. It's not no, and I
34:16
Speaker 5: think it's crazy dangerous. Yeah, school system as well.
34:21
Speaker 1: The school system will be just as bad because you're
34:24
Speaker 1: talking about kids and behavior. So people don't realize if
34:28
Speaker 1: you look at the business foundation and you look at
34:32
Speaker 1: personal growth, they're pretty much the same.
34:36
Speaker 4: And people don't understand that.
34:38
Speaker 1: And depending on where your personal growth is the same
34:42
Speaker 1: way you elevate in a job is the same way
34:44
Speaker 1: you elevate in life. And I tell people all the time,
34:48
Speaker 1: when you build your friendships, you build your marriage, it
34:51
Speaker 1: is technically a business because depending on who you bring
34:56
Speaker 1: into your world, nobody should say I don't wants you
35:00
Speaker 1: to work if before they met you, that's who you were,
35:05
Speaker 1: and that's who you are and when they come to
35:08
Speaker 1: healing and recovery. That is something that I tell people.
35:13
Speaker 1: When you become a business owner, you're going to see
35:15
Speaker 1: how similar it's going to be relationships, because your relationships
35:20
Speaker 1: are no different than the employees. When you can go
35:23
Speaker 1: to dinner and you have a date, what is the
35:25
Speaker 1: thing you're asking questions you're interviewing that person. You're seeing
35:29
Speaker 1: if that person's qualified to be in your world and
35:32
Speaker 1: where they're going to fit, So the same way that
35:35
Speaker 1: you got to figure out where they're going to fit
35:36
Speaker 1: in your life, whether they're gonna be a friend, whether
35:38
Speaker 1: they're gonna be romantic, whether they're gonna be family, it's
35:41
Speaker 1: the same way when it comes to that job. And
35:43
Speaker 1: as that person comes in your life, the longer they're
35:46
Speaker 1: in your life is the more they upgrade, the more raises,
35:51
Speaker 1: the more advanced they are in your life. And people
35:55
Speaker 1: don't look at it that way. I said, you have to,
35:57
Speaker 1: because when you get like thirty, and you go back
36:01
Speaker 1: to what was our thinking, you were at an age where,
36:05
Speaker 1: just like kids, people think that children cannot be mothers
36:10
Speaker 1: to other children or fathers to other children. And I
36:13
Speaker 1: said yes, And it was like, what do you mean.
36:17
Speaker 1: Let's say your child. You tell your child don't wear
36:19
Speaker 1: no makeup? Right, so I use Clare and Clifton Claire
36:21
Speaker 1: from The Cosby Show. She told Vanessa, you can't wear
36:25
Speaker 1: makeup till you're fifteen. She went to school, didn't have
36:28
Speaker 1: no makeup. The little girl said, well, your mom doesn't
36:33
Speaker 1: have to know. What do you mean, she doesn't have
36:35
Speaker 1: to know, So right then and there, that person has
36:38
Speaker 1: now become a parent, even if it's a child. Anybody
36:41
Speaker 1: that influences your child is now that child's new parents.
36:45
Speaker 1: And I know some people will probably say that's kind
36:48
Speaker 1: of a bold statement.
36:49
Speaker 4: No, it ain't. Because you have girls that go against
36:52
Speaker 4: their parents.
36:53
Speaker 1: When it comes to a boy and their friends, when
36:56
Speaker 1: it comes to smoking, when it comes to doing drugs
36:58
Speaker 1: and alcohol, it's the same thing. So I tell people
37:03
Speaker 1: when it comes to your healing and recovery, you have
37:06
Speaker 1: to maintain that even in a job work life balance.
37:10
Speaker 1: Like the guy I inter of it yesterday, Mike, he said,
37:15
Speaker 1: if one of my employees came to me and said
37:17
Speaker 1: they had mental health challenges or they had an issue
37:21
Speaker 1: and they had to go pick up their child, I
37:22
Speaker 1: will tell them, go pick up your child, take some
37:25
Speaker 1: time off. You need time to deal with what you're
37:29
Speaker 1: dealing with. Don't worry about it, because things do happen.
37:36
Speaker 1: But he said at the same time, he lost all
37:39
Speaker 1: of his employees when he took over a business because
37:41
Speaker 1: they didn't give him the chance to prove that he
37:44
Speaker 1: was going to turn it around. He turned that whole
37:47
Speaker 1: entire business around. But like he said, it's about putting
37:50
Speaker 1: the right people in police. But you also got to
37:53
Speaker 1: do that in your personal life, because that doesn't matter.
37:57
Speaker 4: If you have a bunch of people.
37:59
Speaker 1: Telling you, no, you shouldn't start a business, No you
38:01
Speaker 1: shouldn't follow your dreams, you should do this.
38:04
Speaker 4: You got kids, that are taking care.
38:06
Speaker 1: Of their whole entire family and are broke and their
38:09
Speaker 1: family is not, and then as soon as they lose
38:11
Speaker 1: the money, it's like, well, I don't want nothing to
38:14
Speaker 1: do with you. You know, you're paying for everything, but
38:18
Speaker 1: you're not invited. So it's like, wait a minute, when
38:23
Speaker 1: am I gonna stop doing this? So one day you
38:25
Speaker 1: wake up and you say I've had enough, Well that's
38:28
Speaker 1: when you're healing begins when you said I had enough,
38:32
Speaker 1: When you say I'm tired, you one day and say
38:34
Speaker 1: I don't want to be married anymore, And some people.
38:37
Speaker 4: Say, well that's wrong.
38:38
Speaker 1: No, it's not, because you your instincts eventually are gonna
38:44
Speaker 1: say one day you gonna wake up and it's not
38:47
Speaker 1: gonna be your emotions. It's gonna be guiding you. You
38:50
Speaker 1: gonna wake up one day and say I can't do
38:53
Speaker 1: this anymore. But the problem is when we do it
38:57
Speaker 1: is after we have kids, after we got married. But
39:01
Speaker 1: the signs and the signals were already there. So when
39:04
Speaker 1: I think about universal language, it's the same thing as
39:07
Speaker 1: that same barrier. If I walk into a CEO in
39:11
Speaker 1: Japan and say I'm coming in with this particular thing
39:16
Speaker 1: and he looks at me as a black woman and says.
39:20
Speaker 4: And doesn't pay me an attention.
39:21
Speaker 1: And I say, I already know as a black woman
39:24
Speaker 1: what I'm dealing with because of reputation, and he's a
39:25
Speaker 1: black woman.
39:27
Speaker 4: Let me go in here and change their perspective.
39:29
Speaker 1: I go in there and they're talking in Japanese and
39:34
Speaker 1: I just start speaking Japanese and they're like, you know
39:39
Speaker 1: I speak Japanese. Yeah, I lived in Japanese just paying
39:43
Speaker 1: for two years. I said, you don't know my background.
39:46
Speaker 1: You only know my work background, but you don't know
39:51
Speaker 1: my personal background. You don't know how many languages did
39:55
Speaker 1: I speak. You don't know where I've traveled person. You
40:01
Speaker 1: only know me from this job. No, when you walk,
40:06
Speaker 1: when you go home, they don't know you will go
40:08
Speaker 1: on your marriage unless you tell them at work.
40:12
Speaker 4: But other than that, you know nothing.
40:15
Speaker 1: So I always say to people, just like a job,
40:19
Speaker 1: like a business, you're marketing yourself no matter what, No
40:23
Speaker 1: matter what you do, you're marketing yourself. You're going after something.
40:27
Speaker 1: You have to go through the process of being interviewed,
40:30
Speaker 1: and you have to be chosen and accepted, not just
40:33
Speaker 1: chosen or accepted or not at all.
40:37
Speaker 4: It has to be both.
40:38
Speaker 1: You have to be chosen and you have to be accepted,
40:42
Speaker 1: and the people that don't those are not your people anyway.
40:45
Speaker 1: So you're gonna have a lot of people that's not
40:47
Speaker 1: going to buy your albums. And I would use Chris
40:49
Speaker 1: Brown for example. He's came up with an album last week,
40:52
Speaker 1: well for our last Friday, and it went number one.
40:57
Speaker 1: But I said, if you compare him to Nicki Minaj,
41:01
Speaker 1: she has one hundred and twenty two million. She only
41:04
Speaker 1: sold six hundred and fifty thousand, and everybody said, well,
41:07
Speaker 1: that's good, I said, is it?
41:10
Speaker 4: She has one hundred and twenty two million followers.
41:13
Speaker 1: Don't you think should have made one hundred and twenty
41:15
Speaker 1: twenty five million in money?
41:18
Speaker 4: No, that is not good if you have a if your.
41:22
Speaker 1: Following is more than the people that actually buy your
41:27
Speaker 1: products and services. And even with Beyonce, everybody wants Beyonce
41:32
Speaker 1: to do music, but when it comes to her hair
41:35
Speaker 1: care products, when it came to Blue Ivy, when it
41:38
Speaker 1: came to her what was the other brand she did
41:43
Speaker 1: other things, they don't support it. But they only want
41:47
Speaker 1: to support music because once you get a subscription, all
41:50
Speaker 1: you have to do is download it, and there's a difference.
41:54
Speaker 1: And I said, that is the problem because when you
41:57
Speaker 1: had to buy albums, that's when you really knew what
42:00
Speaker 1: your audience was. So going back to the AI is
42:04
Speaker 1: the same thing when we got subscriptions, and we did
42:08
Speaker 1: not have to pay for certain things when we got it,
42:11
Speaker 1: like PlayStation games, because now you can go on there
42:14
Speaker 1: and download, you put your card on there, you pay
42:17
Speaker 1: for your PlayStation games on the Astra console.
42:19
Speaker 4: You don't have to go into the store anymore.
42:22
Speaker 1: But it's a different thing with iTunes and Spotify and
42:26
Speaker 1: all of that because you have a subscription. So once
42:31
Speaker 1: you have a subscription, you don't have to pay for
42:34
Speaker 1: movies anymore. You don't have to pay for music anymore.
42:38
Speaker 4: You just download it. That's it. So they get paid for.
42:43
Speaker 1: I think it's like one hundred and seventy five thousand
42:47
Speaker 1: is platinum, seventy five is gold. So I tell people
42:51
Speaker 1: it's changed so much, But the question.
42:54
Speaker 4: Is was it for in a good way?
42:57
Speaker 2: I would say, I think you bring up an interesting
43:02
Speaker 2: point of are we a society of people that own
43:07
Speaker 2: things or that rent things? Right before the Internet. Let
43:16
Speaker 2: me get my cane out talk about the time of dinosaurs.
43:20
Speaker 2: But before before Amazon, before the Internet, you went to
43:24
Speaker 2: a store, you bought a thing, you bought an album,
43:26
Speaker 2: you bought a book, You took it home. It was yours.
43:29
Speaker 2: You could do whatever you wanted to it. You could
43:32
Speaker 2: mark it up, you could highlight it. You can use
43:34
Speaker 2: purple Crans on your records to figure out where the
43:36
Speaker 2: track was right, where the riff was. You could do
43:40
Speaker 2: all those things and nobody could take it away from you. Well,
43:45
Speaker 2: I mean, okay, people could come into your house, you
43:46
Speaker 2: can lend it out, they could not return it, things
43:48
Speaker 2: like that. But like you were in control of your
43:51
Speaker 2: media and your own records, your photos, all of that,
43:58
Speaker 2: and you paid for it. Now you subscribe to a
44:03
Speaker 2: streaming service. You pay every month for access to all
44:07
Speaker 2: the things that you want. So, yeah, you have these
44:12
Speaker 2: amazing massive catalogs of media, But do you consume enough
44:19
Speaker 2: media to make the exchange right? If buying a CD
44:26
Speaker 2: or buying an album is ten bucks, your monthly subscription
44:31
Speaker 2: is five. If you only listen to ten CDs one
44:34
Speaker 2: hundred dollars, then you're actually better off buying ten CDs
44:41
Speaker 2: than subscribing for a year. I agree, but it also
44:46
Speaker 2: means that if you stop your subscription, you stop access
44:50
Speaker 2: to those items. You don't own the stuff. So for
44:57
Speaker 2: people in my generation, Boomers, gen X, a little bit
45:01
Speaker 2: of millennials during the millennials lifespan, that's when we just
45:05
Speaker 2: flipped into the subscription services. We have legacy media that
45:09
Speaker 2: we have bought already, we've already paid for them, and
45:15
Speaker 2: then as we switch into a subscription environment, we feel
45:20
Speaker 2: like we have to pay for them again and again
45:23
Speaker 2: and again and then every month. And it's incredibly frustrating
45:30
Speaker 2: for somebody who comes from that ownership era to the
45:36
Speaker 2: switch to subscriptions.
45:38
Speaker 3: We're seeing it now in cars.
45:41
Speaker 2: You buy your car, but then you have to buy
45:43
Speaker 2: a subscription for your navigation system or your maintenance or
45:48
Speaker 2: your whatever. Well, there was a time where you didn't
45:53
Speaker 2: have to have a care package for your car. So
45:57
Speaker 2: the way that we perceive cars of things. Because the
46:01
Speaker 2: subscription fee is small as opposed to a purchains fee,
46:06
Speaker 2: which is usually five to ten times your subscription fee,
46:10
Speaker 2: the subscriptions fee is small, so we think, oh, it's
46:15
Speaker 2: just a few bucks a month, Well, it's a few
46:20
Speaker 2: bucks a month that winds up being one hundred dollars
46:21
Speaker 2: at the end of the year, and you have ten subscriptions,
46:24
Speaker 2: so that's in dollars. You're spending on subscriptions and at
46:29
Speaker 2: the end of the day, you have nothing.
46:30
Speaker 3: For it afterwards.
46:33
Speaker 4: Very true.
46:34
Speaker 2: So it's an interesting shift that's happening in our society
46:41
Speaker 2: as companies find ways to increase recurring revenue. Grocery store
46:49
Speaker 2: subscriptions feels insane to me, feels so insane. But when
46:58
Speaker 2: you say, okay, well, delivery is a charge, that's an
47:02
Speaker 2: extra service, Okay, I get that, it'll cover your delivery fees.
47:06
Speaker 3: You can order as much as you want to have
47:07
Speaker 3: it delivery.
47:08
Speaker 2: Okay, Now that makes sense to me. But sometimes the
47:11
Speaker 2: value proposition of these subscriptions is really hard to understand
47:16
Speaker 2: the first time around. It's an interesting business model.
47:20
Speaker 1: I agree. I said the same thing about Sam's Club
47:23
Speaker 1: because I'm like, why do you need to have that
47:26
Speaker 1: and you don't deliver.
47:30
Speaker 4: No Walmart delivers.
47:31
Speaker 1: I don't mind keeping my Walmart prescription and that's once
47:34
Speaker 1: a year, and you pay that once a year and
47:37
Speaker 1: then that's it.
47:38
Speaker 4: You don't pay it anymore.
47:40
Speaker 1: And some of these some of these subscriptions are outrageous.
47:43
Speaker 1: Two hundred and something dollars. We were talking about Riverside
47:46
Speaker 1: versus Streamyard and a friend of mine and we was like,
47:49
Speaker 1: it's forty four dollars for stream Yard. They don't went
47:52
Speaker 1: up and now Riverside is thirty four. But it's it's insane.
47:56
Speaker 1: But yeah, I'm definitely, you know, wants to have this
48:00
Speaker 1: conversation because the past model of business and the current
48:04
Speaker 1: model of business, there's got to be like a balance
48:08
Speaker 1: between them.
48:09
Speaker 4: And then also with.
48:10
Speaker 1: Marketing, the way marketing is and the we grigitation of
48:15
Speaker 1: everything from the past, it's just like there's this like this,
48:21
Speaker 1: I would say, some things for the past should be kept,
48:25
Speaker 1: some things from the of the past need to be
48:27
Speaker 1: left behind. And I think that's something we need to
48:30
Speaker 1: figure out. So yeah, I think the language, the language
48:35
Speaker 1: thing is so important because that's the thing that kind
48:39
Speaker 1: of is the same thing. And I think everything is
48:44
Speaker 1: that same model. And I learned that about healing, that
48:47
Speaker 1: it is all the same, the language barriers, the businesses,
48:51
Speaker 1: the keeping people stagnant, keeping people in this sort of
48:55
Speaker 1: certain space. And I tell people it's like when somebody
48:59
Speaker 1: keep telling you you're not good enough, you're not worthy,
49:01
Speaker 1: you'll fight and FTE and FTE until eventually more than
49:04
Speaker 1: one person says it. Then you start to believe it,
49:07
Speaker 1: and then you're not reaching your goals. You're not reaching
49:10
Speaker 1: what you're trying to achieve. And then you see the
49:14
Speaker 1: celebrities here, the rich and wealthy people here, and then
49:18
Speaker 1: you see the middle class and the lower class, and
49:21
Speaker 1: there's like you would think that.
49:23
Speaker 4: They would be the middle class would be the bridge
49:27
Speaker 4: between the two, and unfortunately it's not. So.
49:31
Speaker 1: I think having that conversation about bridging that gap and
49:35
Speaker 1: hearing more entrepreneurs really saying, you think we don't work,
49:39
Speaker 1: you think this is easy, it's not. You don't know
49:43
Speaker 1: all of the things we had to do before we
49:45
Speaker 1: got there, and everything that we had to sacrifice and
49:49
Speaker 1: everything that we had to leave behind, and now we're
49:51
Speaker 1: finally at a place where our business, like you said,
49:54
Speaker 1: you had to now hire people to do the jobs
49:58
Speaker 1: that you didn't want to do or couldn't do, and
50:03
Speaker 1: now that takes so much off your plate. But like
50:06
Speaker 1: I said, with working, it's a whole different thing because
50:08
Speaker 1: you don't get that you're doing the same job every day,
50:11
Speaker 1: so you don't get someone to take that off your
50:14
Speaker 1: plate unless you go on vacation and only give you
50:18
Speaker 1: one week to two weeks for that a year plus
50:20
Speaker 1: your PTO. Well they're gonna change that now because they
50:23
Speaker 1: don't even give you a week off at the end
50:26
Speaker 1: of the year. That's all included in your PTO. So yeah,
50:30
Speaker 1: a lot has changed, but then some things remained the
50:33
Speaker 1: same at the same time. So I thank you for
50:35
Speaker 1: doing this for me, and I definitely am looking forward
50:39
Speaker 1: to doing this conversation because I think it's a conversation
50:42
Speaker 1: that needs to be had because I'm meeting a lot
50:45
Speaker 1: of entrepreneurs and they're saying that they're like, I missed
50:49
Speaker 1: out on family. You know, I missed out on a
50:52
Speaker 1: lot and I had to really downsize and not do
50:56
Speaker 1: everything myself, you know, that transition to buying a new
51:01
Speaker 1: new company and all of a sudden everybody quits and
51:05
Speaker 1: you gotta start over from scratch. I don't think people
51:08
Speaker 1: really understand that far as that is concerned.
51:11
Speaker 4: And then a lot of.
51:12
Speaker 1: People don't understand, you know, like social media content creators,
51:15
Speaker 1: about marketing and the importance of marketing and what marketing entails.
51:20
Speaker 1: So I really especially if you're going to be dealing
51:23
Speaker 1: with people around the world that the language, learning different languages,
51:27
Speaker 1: or even having an app that helps you with that
51:29
Speaker 1: even when you travel. Those things are important, indeed very important.
51:35
Speaker 3: It's interesting conversation. Man, We've done for everything.
51:39
Speaker 4: Right, Yeah, that's that's why.
51:42
Speaker 1: That's why this is more personal, because it gives me
51:44
Speaker 1: a chance to get to know you and how your
51:46
Speaker 1: mind works, and then I figure out from just talking
51:49
Speaker 1: to you how the conversation goes. And people said they
51:53
Speaker 1: loved it because they were like, I don't have to
51:56
Speaker 1: talk about business. That's it, I said, because it's when
52:00
Speaker 1: you're recovery for multiple different fasts. Because yeah, your company
52:04
Speaker 1: is important, and I do discuss the company more so
52:07
Speaker 1: in the podcast, but now it's you. Now people can say, oh, okay,
52:14
Speaker 1: now I see her story, I see how she thinks, I.
52:17
Speaker 4: See who she is. And I said, you can't.
52:20
Speaker 1: Get all of that in a podcast, and you can't
52:23
Speaker 1: get all of that into an interview. So I said,
52:26
Speaker 1: I'm just doing something completely different. And my audience loves it.
52:31
Speaker 1: They love it because they get to show there. When
52:34
Speaker 1: I send it back to them, they post both and
52:36
Speaker 1: they're like, I love the fact that I get to
52:39
Speaker 1: be comfortable and I'm able to have just these conversations
52:43
Speaker 1: and go more in depth and I don't have to
52:46
Speaker 1: feel like I'm.
52:46
Speaker 4: Just talking about my child.
52:49
Speaker 2: Yeah.
52:50
Speaker 4: Yeah, So I'm definitely looking forward to it.
52:53
Speaker 1: So if you still have the calendar, then you can
52:55
Speaker 1: schedule a time that works for you. If not, I
52:57
Speaker 1: will send it back to you and then we can
52:59
Speaker 1: go from there.
53:01
Speaker 4: Excellent, it's greatly.
53:04
Speaker 2: Thank you so much for the opportunity. Like talking to
53:07
Speaker 2: you has been super interesting. Yeah, it's such a unique
53:11
Speaker 2: view and a whole lot of things. It's great, thank you.
53:14
Speaker 1: But the direction I do want to go with it
53:16
Speaker 1: is basically about the language barrier. The language, but I
53:20
Speaker 1: want to incorporate that into the you know, like say,
53:25
Speaker 1: for example, you're going on a trip, right and you
53:28
Speaker 1: go into another country, we always go to the same
53:31
Speaker 1: things we're customed to. I want to go in that
53:34
Speaker 1: direction and the business part of it so people can understand,
53:38
Speaker 1: you know, yeah, it's scary and yeah, but that thing,
53:42
Speaker 1: that language barrier. Once you overcome those barriers, you'll be
53:47
Speaker 1: amazed how much money you'll make when you get into
53:52
Speaker 1: those barriers of different countries in different places. Because some
53:56
Speaker 1: people that are just making money in the United States.
53:59
Speaker 1: So it's really about broadening people's you know, horizons.
54:02
Speaker 4: So I'm looking forward to it. Thank you so much
54:05
Speaker 4: for taking the time to do this with me.
54:07
Speaker 2: Absolutely, we're gonna have a good time when we get
54:10
Speaker 2: to the whole podcast, Thank.
54:12
Speaker 4: You so much.
54:14
Speaker 1: It should be about an hour to an hour and
54:16
Speaker 1: a half, just depending how the conversation goes.
54:18
Speaker 3: Awesome, Thanks so much, Thank you.
54:21
Speaker 4: Day you two have a good weekend.
54:24
Speaker 3: Thank you.
54:25
Speaker 4: Bye.