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Unlocking Abundance: Mindset Shifts & Strategies for Q4 Success · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  Okay,
• 0:00
  so
• 0:00
  we
• 0:00
  were
• 0:00
  originally
• 0:01
  going
• 0:01
  to
• 0:01
  call
• 0:02
  this
• 0:02
  episode
• 0:02
  in
• 0:02
  our
• 0:02
  planning
• 0:03
  doc,
• 0:03
  how
• 0:03
  to
• 0:04
  set
• 0:04
  your
• 0:05
  business
• 0:05
  on
• 0:06
  autopilot
• 0:07
  for
• 0:07
  the
• 0:07
  holidays.
• 0:08
  But
• 0:08
  when
• 0:09
  we
• 0:09
  came
• 0:09
  to
• 0:09
  scripting
• 0:10
  and
• 0:10
  I
• 0:10
  was
• 0:10
  like,
• 0:10
  rachel,
• 0:10
  we're
• 0:11
  not
• 0:11
  doing
• 0:11
  that
• 0:11
  because
• 0:12
  I'm
• 0:12
  not
• 0:12
  feeling
• 0:13
  the
• 0:13
  autopilot
• 0:15
  vibes.
• 0:15
  I
• 0:16
  just
• 0:16
  got
• 0:16
  back
• 0:16
  from
• 0:16
  a
• 0:17
  business
• 0:17
  retreat,
• 0:18
  or
• 0:18
  it
• 0:18
  was
• 0:18
  actually
• 0:18
  like
• 0:18
  a
• 0:19
  money
• 0:19
  retreat.
• 0:20
  So
• 0:20
  I'm
• 0:20
  very
• 0:20
  energized
• 0:21
  to
• 0:21
  make
• 0:22
  more
• 0:22
  money
• 0:23
  and
• 0:23
  to
• 0:23
  call
• 0:23
  in
• 0:24
  abundance.
• 0:25
  And
• 0:25
  I'm
• 0:25
  not
• 0:25
  really
• 0:25
  feeling
• 0:26
  autopilot.
• 0:27
  I'm
• 0:27
  feeling,
• 0:28
  like,
• 0:28
  locked
• 0:29
  in.
• 0:29
  Yeah,
• 0:30
  I
• 0:30
  completely
• 0:31
  agree.
• 0:31
  I
• 0:31
  have,
• 0:32
  and
• 0:32
  I'm
• 0:32
  sensing
• 0:33
  this
• 0:33
  across,
• 0:33
  like,
• 0:34
  the
• 0:34
  communities
• 0:34
  that
• 0:35
  I'm
• 0:35
  in
• 0:35
  and
• 0:36
  all
• 0:36
  of
• 0:36
  the
• 0:36
  different,
• 0:36
  like,
• 0:37
  people
• 0:37
  that
• 0:37
  I
• 0:38
  talk
• 0:38
  to
• 0:38
  in
• 0:38
  the
• 0:38
  business
• 0:39
  space.
• 0:39
  Honestly,
• 0:40
  I
• 0:40
  think
• 0:41
  my
• 0:41
  projects
• 0:42
  got
• 0:43
  delayed
• 0:43
  so
• 0:44
  hard
• 0:44
  that,
• 0:45
  like,
• 0:45
  I'm
• 0:45
  in
• 0:46
  the
• 0:46
  still
• 0:46
  build
• 0:47
  and,
• 0:47
  like,
• 0:48
  release
• 0:48
  stage
• 0:49
  of
• 0:49
  my
• 0:50
  year.
• 0:51
  This
• 0:51
  year
• 0:51
  went
• 0:51
  by
• 0:52
  so
• 0:52
  fast
• 0:52
  that
• 0:53
  I
• 0:53
  feel
• 0:53
  like
• 0:53
  I
• 0:54
  didn't
• 0:54
  even
• 0:54
  realize
• 0:55
  it
• 0:55
  was
• 0:55
  cubic
• 0:55
  Q4
• 0:56
  already.
• 0:56
  So
• 0:57
  I
• 0:57
  think
• 0:57
  a
• 0:57
  lot
• 0:57
  of
• 0:58
  people
• 0:58
  are
• 0:58
  going
• 0:58
  to
• 0:58
  be
• 0:58
  in
• 0:58
  this
• 0:59
  space
• 0:59
  where
• 0:59
  we're
• 1:00
  like,
• 1:00
  no,
• 1:00
  no,
• 1:01
  no.
• 1:01
  What
• 1:01
  do
• 1:01
  you
• 1:01
  mean?
• 1:02
  Pull
• 1:02
  back
• 1:02
  and
• 1:03
  relax.
• 1:04
  That's
• 1:04
  still
• 1:04
  important.
• 1:05
  And
• 1:05
  we're
• 1:05
  going
• 1:05
  to
• 1:06
  talk
• 1:06
  about
• 1:06
  how
• 1:06
  you
• 1:06
  can
• 1:07
  do
• 1:07
  both.
• 1:08
  But
• 1:08
  I
• 1:08
  think
• 1:09
  it's
• 1:09
  going
• 1:09
  to
• 1:09
  be
• 1:09
  really
• 1:10
  interesting
• 1:11
  to
• 1:11
  see
• 1:11
  the
• 1:11
  energy
• 1:12
  of
• 1:13
  people's
• 1:14
  businesses
• 1:15
  in
• 1:15
  Q4,
• 1:16
  which
• 1:16
  is
• 1:16
  typically
• 1:17
  a
• 1:17
  quiet
• 1:17
  time
• 1:18
  for
• 1:18
  everybody.
• 1:18
  Yeah,
• 1:19
  typically
• 1:19
  I'm
• 1:20
  like,
• 1:20
  I'm
• 1:20
  going
• 1:20
  to
• 1:20
  get
• 1:20
  all
• 1:21
  cozy
• 1:21
  on
• 1:21
  the
• 1:21
  couch
• 1:21
  and
• 1:22
  not
• 1:22
  do
• 1:22
  anything
• 1:22
  and
• 1:22
  take
• 1:23
  the
• 1:23
  last
• 1:23
  two
• 1:23
  weeks
• 1:23
  off.
• 1:23
  That
• 1:24
  is
• 1:24
  not
• 1:24
  the
• 1:24
  energy
• 1:25
  I'm
• 1:25
  feeling.
• 1:25
  But
• 1:26
  with
• 1:26
  all
• 1:26
  things
• 1:27
  we
• 1:27
  do,
• 1:27
  we
• 1:27
  do
• 1:27
  it
• 1:28
  in
• 1:28
  balance.
• 1:28
  So
• 1:29
  we're
• 1:29
  going
• 1:29
  to
• 1:29
  be
• 1:29
  talking
• 1:29
  about
• 1:29
  how
• 1:29
  to
• 1:29
  lock
• 1:30
  in
• 1:30
  and
• 1:30
  not
• 1:31
  burn
• 1:31
  yourself
• 1:31
  out.
• 1:32
  So
• 1:32
  just
• 1:33
  getting
• 1:33
  into
• 1:33
  our
• 1:33
  first
• 1:34
  mindset
• 1:35
  shift
• 1:35
  that
• 1:36
  or
• 1:37
  idea
• 1:37
  of
• 1:37
  how
• 1:38
  to
• 1:38
  do
• 1:38
  this
• 1:39
  that
• 1:39
  we've
• 1:39
  been
• 1:39
  kind
• 1:39
  of
• 1:40
  utilizing
• 1:40
  is
• 1:41
  we
• 1:41
  don't
• 1:42
  need
• 1:42
  to
• 1:42
  necessarily
• 1:43
  create
• 1:43
  anything
• 1:44
  new.
• 1:44
  It's
• 1:44
  more
• 1:45
  about
• 1:45
  revisiting
• 1:46
  and
• 1:46
  going
• 1:46
  back
• 1:47
  and
• 1:47
  optimizing
• 1:48
  what
• 1:49
  you
• 1:49
  already
• 1:49
  have.
• 1:50
  So,
• 1:51
  for
• 1:51
  example,
• 1:52
  this
• 1:52
  podcast,
• 1:53
  it
• 1:53
  is
• 1:53
  almost
• 1:53
  in
• 1:54
  its
• 1:54
  hundredth
• 1:54
  episode.
• 1:55
  This
• 1:55
  is
• 1:55
  episode
• 1:56
  99,
• 1:57
  as
• 1:57
  crazy
• 1:58
  as
• 1:58
  that
• 1:59
  may
• 1:59
  seem.
• 2:00
  And
• 2:00
  we
• 2:01
  hadn't
• 2:02
  really
• 2:02
  gone
• 2:02
  back
• 2:02
  and
• 2:02
  visited,
• 2:03
  like,
• 2:03
  any
• 2:03
  of,
• 2:03
  like,
• 2:03
  the
• 2:03
  fundamental
• 2:04
  basics
• 2:04
  of
• 2:04
  that
• 2:05
  in
• 2:05
  a
• 2:05
  while.
• 2:05
  And
• 2:05
  we
• 2:05
  went
• 2:06
  back
• 2:06
  and
• 2:06
  we
• 2:06
  had
• 2:06
  learned
• 2:07
  so
• 2:07
  much
• 2:07
  since
• 2:07
  we
• 2:08
  originally
• 2:08
  started
• 2:08
  this
• 2:08
  podcast
• 2:09
  and
• 2:09
  shifted
• 2:10
  so
• 2:10
  much
• 2:10
  and
• 2:11
  became
• 2:11
  even
• 2:11
  more
• 2:11
  grounded
• 2:12
  in,
• 2:12
  like,
• 2:12
  who
• 2:13
  we
• 2:13
  are
• 2:13
  and
• 2:13
  what
• 2:13
  we
• 2:14
  offer
• 2:14
  and
• 2:14
  what
• 2:15
  we
• 2:15
  want
• 2:15
  to
• 2:15
  share.
• 2:15
  That
• 2:16
  our
• 2:16
  title,
• 2:17
  our
• 2:18
  description,
• 2:19
  all
• 2:19
  of
• 2:19
  that
• 2:19
  sort
• 2:19
  of
• 2:20
  stuff
• 2:20
  wasn't
• 2:20
  resonating
• 2:21
  anymore,
• 2:21
  and
• 2:21
  it
• 2:21
  definitely
• 2:22
  wasn't
• 2:22
  optimized
• 2:22
  for
• 2:22
  SEO.
• 2:23
  Now
• 2:23
  that
• 2:23
  I
• 2:23
  know
• 2:23
  as
• 2:24
  Much
• 2:24
  as
• 2:24
  I
• 2:24
  know
• 2:24
  about
• 2:25
  SEO.
• 2:25
  So
• 2:26
  that
• 2:26
  was
• 2:26
  one
• 2:26
  of
• 2:26
  the
• 2:27
  things
• 2:27
  we
• 2:27
  went
• 2:27
  back
• 2:28
  and
• 2:28
  did
• 2:28
  and
• 2:28
  started
• 2:28
  focusing
• 2:29
  on.
• 2:29
  And
• 2:29
  like,
• 2:29
  we're
• 2:30
  already
• 2:30
  kind
• 2:30
  of
• 2:30
  seeing
• 2:31
  like
• 2:31
  a
• 2:31
  uptick
• 2:32
  in
• 2:32
  episode
• 2:33
  downloads.
• 2:33
  So
• 2:33
  it
• 2:33
  just
• 2:33
  goes
• 2:33
  to
• 2:34
  show,
• 2:34
  you
• 2:34
  don't
• 2:34
  have
• 2:34
  to
• 2:35
  create
• 2:35
  new
• 2:36
  to
• 2:36
  bring
• 2:36
  in
• 2:37
  more.
• 2:37
  You
• 2:37
  may
• 2:37
  just
• 2:38
  need
• 2:38
  to
• 2:38
  focus
• 2:38
  on
• 2:38
  refining
• 2:39
  what
• 2:39
  you
• 2:39
  already
• 2:39
  have.
• 2:40
  Yeah.
• 2:40
  And
• 2:40
  I'll
• 2:41
  even
• 2:41
  pose
• 2:42
  this
• 2:42
  for,
• 2:42
  from
• 2:42
  the
• 2:43
  offer
• 2:43
  side
• 2:44
  of
• 2:44
  things,
• 2:44
  like,
• 2:44
  a
• 2:44
  lot
• 2:45
  of
• 2:45
  people
• 2:45
  get
• 2:46
  really
• 2:47
  in
• 2:47
  their
• 2:47
  mindset
• 2:48
  of,
• 2:48
  like,
• 2:49
  how
• 2:49
  come
• 2:50
  things
• 2:50
  aren't
• 2:51
  going
• 2:51
  as
• 2:51
  well
• 2:51
  as
• 2:52
  they
• 2:52
  need
• 2:52
  to
• 2:52
  do
• 2:52
  or
• 2:53
  whatever
• 2:53
  the
• 2:53
  case
• 2:53
  may
• 2:54
  be.
• 2:54
  And
• 2:55
  I
• 2:55
  just
• 2:55
  had
• 2:55
  a
• 2:56
  strategy
• 2:56
  call
• 2:56
  with
• 2:56
  my
• 2:57
  business
• 2:57
  mentor
• 2:58
  and
• 2:58
  she
• 2:59
  called
• 2:59
  out
• 2:59
  some
• 2:59
  very
• 3:00
  obvious
• 3:00
  gaps
• 3:01
  in
• 3:01
  my
• 3:01
  existing
• 3:02
  products
• 3:02
  that
• 3:02
  I
• 3:02
  was
• 3:03
  like,
• 3:03
  oh,
• 3:04
  duh.
• 3:05
  Where
• 3:06
  I
• 3:06
  all
• 3:06
  I
• 3:06
  need
• 3:07
  to
• 3:07
  do
• 3:07
  is
• 3:07
  just
• 3:07
  go
• 3:07
  in,
• 3:08
  reposition
• 3:09
  a
• 3:09
  little
• 3:09
  bit,
• 3:09
  really
• 3:10
  refresh,
• 3:10
  define
• 3:11
  and
• 3:11
  like,
• 3:12
  clarify
• 3:12
  some
• 3:13
  things
• 3:13
  in
• 3:14
  order
• 3:14
  for
• 3:14
  the
• 3:14
  next,
• 3:15
  like,
• 3:15
  boom
• 3:16
  in
• 3:16
  that
• 3:16
  existing
• 3:17
  thing
• 3:17
  to
• 3:17
  take
• 3:17
  off.
• 3:18
  And
• 3:19
  so
• 3:19
  I
• 3:19
  think
• 3:19
  that
• 3:19
  that's
• 3:19
  a
• 3:20
  good
• 3:20
  reminder
• 3:21
  to
• 3:21
  look
• 3:21
  at.
• 3:22
  We
• 3:22
  do
• 3:22
  not
• 3:22
  need
• 3:22
  another
• 3:23
  product.
• 3:23
  We
• 3:24
  do
• 3:24
  not
• 3:24
  need
• 3:25
  to
• 3:25
  create
• 3:26
  a
• 3:26
  whole
• 3:26
  new
• 3:26
  funnel,
• 3:27
  a
• 3:27
  whole
• 3:27
  new
• 3:28
  this,
• 3:28
  a
• 3:28
  whole
• 3:28
  new
• 3:29
  that.
• 3:29
  Sometimes
• 3:30
  it's
• 3:30
  really
• 3:30
  just
• 3:31
  looking
• 3:31
  at
• 3:31
  it
• 3:32
  from
• 3:32
  a
• 3:32
  data
• 3:32
  perspective.
• 3:33
  And
• 3:33
  actually
• 3:33
  I
• 3:34
  have
• 3:34
  a
• 3:34
  new
• 3:34
  blog
• 3:34
  post
• 3:35
  that
• 3:35
  we
• 3:35
  can
• 3:35
  link
• 3:35
  in
• 3:35
  the
• 3:35
  show
• 3:36
  notes
• 3:36
  where
• 3:36
  I
• 3:36
  was
• 3:36
  talking
• 3:36
  about
• 3:37
  the
• 3:37
  three
• 3:38
  habits
• 3:38
  for
• 3:38
  sustainable
• 3:39
  conversions.
• 3:40
  And
• 3:40
  the
• 3:40
  very
• 3:41
  first
• 3:41
  thing
• 3:41
  I
• 3:42
  say
• 3:42
  in
• 3:42
  it
• 3:42
  is
• 3:43
  talking
• 3:43
  about
• 3:44
  looking
• 3:44
  at
• 3:45
  your
• 3:45
  numbers.
• 3:45
  Like,
• 3:46
  you
• 3:46
  cannot
• 3:46
  improve
• 3:47
  what
• 3:47
  you
• 3:47
  do
• 3:48
  not
• 3:48
  measure.
• 3:49
  And
• 3:49
  this
• 3:49
  is
• 3:50
  one
• 3:50
  of
• 3:50
  those
• 3:50
  things
• 3:50
  where
• 3:51
  if
• 3:51
  you're
• 3:51
  looking
• 3:52
  at
• 3:52
  things
• 3:52
  with
• 3:53
  the
• 3:53
  little
• 3:54
  experimental
• 3:55
  mind,
• 3:55
  your
• 3:55
  little
• 3:56
  scientist
• 3:56
  brain,
• 3:57
  you
• 3:57
  have
• 3:58
  to
• 3:58
  be
• 3:58
  able
• 3:58
  to
• 3:58
  look
• 3:58
  at
• 3:58
  it
• 3:59
  from
• 3:59
  variation
• 4:00
  one
• 4:00
  to
• 4:01
  variation
• 4:01
  two,
• 4:02
  rather
• 4:03
  than
• 4:03
  starting
• 4:03
  from
• 4:03
  scratch.
• 4:04
  Because
• 4:04
  starting
• 4:04
  from
• 4:05
  scratch
• 4:05
  is
• 4:05
  where
• 4:05
  you're
• 4:06
  starting
• 4:06
  with
• 4:06
  absolutely
• 4:07
  no
• 4:07
  data
• 4:07
  and
• 4:08
  start
• 4:08
  such
• 4:08
  a
• 4:08
  harder
• 4:09
  hill
• 4:09
  to
• 4:09
  climb.
• 4:10
  Yes.
• 4:11
  And
• 4:11
  that
• 4:11
  being
• 4:12
  said,
• 4:12
  moving
• 4:12
  into
• 4:12
  mindset
• 4:13
  number
• 4:13
  two,
• 4:13
  like,
• 4:13
  it
• 4:14
  doesn't
• 4:14
  mean
• 4:14
  you
• 4:14
  can't
• 4:14
  create
• 4:15
  anything
• 4:16
  new.
• 4:16
  If
• 4:16
  you
• 4:16
  are
• 4:17
  feeling
• 4:18
  that
• 4:18
  spark
• 4:19
  to
• 4:20
  create
• 4:21
  something
• 4:22
  new,
• 4:23
  then
• 4:23
  do
• 4:23
  it.
• 4:23
  Because
• 4:24
  especially
• 4:24
  if
• 4:24
  you're
• 4:25
  like
• 4:25
  me,
• 4:25
  if
• 4:25
  you're
• 4:25
  a
• 4:25
  manifesting
• 4:26
  generator,
• 4:26
  you
• 4:26
  kind
• 4:27
  of
• 4:27
  have
• 4:27
  to
• 4:27
  have
• 4:27
  your
• 4:27
  energy
• 4:28
  all
• 4:28
  over
• 4:28
  the
• 4:28
  place
• 4:28
  or
• 4:29
  you're
• 4:29
  going
• 4:29
  to
• 4:29
  burn
• 4:29
  out.
• 4:29
  I
• 4:30
  was
• 4:30
  actually
• 4:30
  chatting,
• 4:31
  I
• 4:31
  was
• 4:31
  looking
• 4:31
  through
• 4:31
  my
• 4:32
  nose
• 4:32
  because
• 4:32
  I
• 4:32
  was
• 4:32
  chatting
• 4:32
  through
• 4:33
  with
• 4:33
  Chat
• 4:33
  CPU
• 4:34
  about
• 4:34
  this
• 4:34
  the
• 4:34
  other
• 4:35
  day
• 4:35
  about
• 4:35
  like,
• 4:36
  what
• 4:36
  is
• 4:36
  like
• 4:36
  a
• 4:37
  manifesting
• 4:37
  generator's
• 4:39
  ideal,
• 4:39
  like,
• 4:40
  work
• 4:41
  flow
• 4:42
  ratio.
• 4:42
  And
• 4:43
  it
• 4:43
  basically
• 4:43
  told
• 4:43
  me
• 4:43
  is
• 4:44
  that
• 4:44
  I
• 4:44
  need
• 4:44
  to
• 4:44
  have
• 4:45
  like
• 4:45
  at
• 4:45
  least
• 4:45
  20%
• 4:46
  of
• 4:46
  my
• 4:46
  time
• 4:47
  dedicated
• 4:47
  to
• 4:47
  like
• 4:47
  a
• 4:48
  wildflower
• 4:49
  project.
• 4:49
  That's
• 4:50
  like
• 4:50
  a
• 4:50
  creative
• 4:51
  expansion,
• 4:52
  something
• 4:52
  that's
• 4:52
  not
• 4:52
  necessarily
• 4:53
  bringing
• 4:53
  me
• 4:53
  in
• 4:54
  revenue
• 4:54
  right
• 4:55
  now
• 4:55
  and
• 4:55
  it
• 4:55
  might
• 4:56
  never
• 4:56
  bring
• 4:56
  it
• 4:56
  in
• 4:56
  but
• 4:57
  just
• 4:57
  like
• 4:57
  a
• 4:57
  way
• 4:57
  to
• 4:58
  like
• 4:58
  play.
• 4:59
  So
• 4:59
  I've
• 4:59
  been
• 5:00
  really
• 5:00
  into
• 5:00
  lovable,
• 5:01
  I
• 5:01
  think
• 5:01
  I've
• 5:01
  mentioned
• 5:01
  it
• 5:02
  before,
• 5:02
  which
• 5:02
  is
• 5:02
  basically
• 5:03
  like
• 5:03
  an
• 5:03
  app
• 5:03
  that
• 5:04
  you
• 5:04
  chat
• 5:04
  with
• 5:04
  and
• 5:04
  it
• 5:04
  allows
• 5:05
  you
• 5:05
  to
• 5:05
  code
• 5:06
  websites
• 5:06
  and
• 5:07
  apps.
• 5:07
  So
• 5:08
  we're
• 5:08
  redoing
• 5:09
  our
• 5:09
  one
• 5:09
  hour
• 5:09
  content
• 5:10
  system
• 5:10
  that
• 5:10
  we
• 5:10
  have
• 5:10
  to
• 5:11
  be
• 5:11
  built
• 5:11
  into
• 5:11
  this
• 5:12
  app
• 5:13
  because
• 5:13
  by
• 5:14
  using
• 5:14
  this
• 5:14
  tool
• 5:15
  like
• 5:15
  we're
• 5:15
  able
• 5:15
  to
• 5:16
  kind
• 5:17
  of
• 5:17
  cut
• 5:17
  out
• 5:17
  some
• 5:17
  of
• 5:17
  the
• 5:18
  steps.
• 5:18
  We're
• 5:18
  all
• 5:18
  about
• 5:18
  optimization
• 5:19
  here.
• 5:19
  So
• 5:20
  it's
• 5:20
  going
• 5:20
  to
• 5:20
  like
• 5:20
  upload
• 5:21
  it
• 5:21
  and
• 5:21
  automatically
• 5:22
  transcribe
• 5:23
  it
• 5:23
  and
• 5:23
  then
• 5:23
  break
• 5:24
  it
• 5:24
  down
• 5:24
  into
• 5:24
  different
• 5:25
  formats
• 5:25
  and
• 5:25
  then
• 5:25
  you're
• 5:26
  going
• 5:26
  to
• 5:26
  be
• 5:26
  able
• 5:26
  to
• 5:26
  break
• 5:26
  it
• 5:26
  down
• 5:26
  into
• 5:27
  different
• 5:27
  platforms
• 5:28
  and
• 5:28
  it's
• 5:28
  all
• 5:28
  going
• 5:28
  to
• 5:28
  be
• 5:28
  one
• 5:28
  in
• 5:29
  place
• 5:29
  and
• 5:29
  hopefully
• 5:29
  it's
• 5:29
  even
• 5:30
  going
• 5:30
  to
• 5:30
  be
• 5:30
  allow
• 5:30
  you
• 5:30
  to
• 5:30
  schedule
• 5:31
  from
• 5:31
  that
• 5:31
  one
• 5:31
  place.
• 5:32
  But
• 5:32
  anyways,
• 5:32
  that's
• 5:33
  just
• 5:33
  like
• 5:33
  one
• 5:33
  of
• 5:33
  like
• 5:34
  the
• 5:34
  creative
• 5:34
  things
• 5:35
  that
• 5:35
  I
• 5:35
  have
• 5:36
  noticed
• 5:36
  that
• 5:36
  I
• 5:36
  needed
• 5:36
  to
• 5:37
  do
• 5:37
  now.
• 5:37
  That's
• 5:38
  the
• 5:38
  20%
• 5:39
  of
• 5:39
  that
• 5:39
  time
• 5:39
  is
• 5:39
  like
• 5:40
  outside
• 5:40
  of
• 5:40
  my
• 5:40
  normal
• 5:41
  working
• 5:41
  hours
• 5:41
  right
• 5:42
  now
• 5:42
  I've
• 5:42
  got
• 5:42
  a
• 5:43
  lot
• 5:43
  of
• 5:43
  stuff
• 5:43
  going
• 5:43
  on
• 5:44
  but
• 5:44
  like
• 5:45
  sometimes
• 5:45
  I
• 5:45
  felt
• 5:46
  like
• 5:46
  in
• 5:46
  the
• 5:46
  past
• 5:47
  I
• 5:47
  would
• 5:47
  hold
• 5:47
  myself
• 5:48
  back
• 5:48
  because
• 5:48
  I
• 5:49
  had
• 5:49
  this
• 5:49
  whole
• 5:49
  idea
• 5:49
  of
• 5:49
  like,
• 5:50
  oh,
• 5:50
  I
• 5:50
  need
• 5:50
  to
• 5:51
  be
• 5:51
  balanced
• 5:51
  and
• 5:51
  I
• 5:51
  need
• 5:52
  to
• 5:52
  like
• 5:52
  not.
• 5:52
  We've
• 5:52
  talked
• 5:53
  about
• 5:53
  this
• 5:53
  before.
• 5:53
  Like
• 5:53
  I
• 5:54
  was
• 5:54
  pursuing
• 5:54
  balance
• 5:55
  so
• 5:55
  much
• 5:56
  that
• 5:56
  like
• 5:56
  I
• 5:57
  was
• 5:57
  shifting
• 5:57
  myself
• 5:58
  off
• 5:58
  balance
• 5:59
  because
• 5:59
  I
• 5:59
  actually
• 5:59
  do
• 6:00
  need
• 6:00
  that
• 6:00
  time
• 6:00
  to
• 6:01
  like
• 6:01
  explore
• 6:02
  and
• 6:02
  get
• 6:02
  creative.
• 6:03
  So
• 6:04
  it's
• 6:04
  really
• 6:04
  funny
• 6:04
  that
• 6:05
  you
• 6:05
  mentioned
• 6:05
  the
• 6:05
  whole
• 6:06
  manifesting
• 6:06
  generator
• 6:07
  thing
• 6:07
  because
• 6:07
  I
• 6:07
  was
• 6:07
  literally
• 6:08
  probably
• 6:08
  about
• 6:09
  a
• 6:09
  week
• 6:09
  or
• 6:09
  so
• 6:09
  ago
• 6:09
  chatting
• 6:10
  with
• 6:10
  Machat
• 6:11
  GPT,
• 6:12
  asking
• 6:12
  it
• 6:12
  to
• 6:12
  combine
• 6:14
  astrology,
• 6:15
  human
• 6:15
  design
• 6:15
  and
• 6:16
  gene
• 6:16
  keys
• 6:17
  to
• 6:17
  help
• 6:17
  me
• 6:17
  understand
• 6:18
  like
• 6:18
  how
• 6:18
  to
• 6:19
  approach
• 6:19
  business
• 6:19
  a
• 6:20
  little
• 6:20
  bit
• 6:20
  more.
• 6:20
  And
• 6:20
  it
• 6:20
  really
• 6:21
  made
• 6:21
  me,
• 6:21
  it
• 6:22
  made
• 6:22
  me
• 6:22
  miss
• 6:22
  the
• 6:23
  days
• 6:23
  where
• 6:23
  that
• 6:23
  was
• 6:24
  like
• 6:24
  the
• 6:24
  big
• 6:24
  boom
• 6:25
  and
• 6:25
  how
• 6:25
  to
• 6:25
  like
• 6:25
  shift
• 6:26
  your
• 6:26
  business
• 6:26
  and
• 6:26
  do
• 6:27
  all
• 6:27
  of
• 6:27
  these
• 6:27
  things.
• 6:28
  What
• 6:28
  was
• 6:28
  hilarious
• 6:29
  is
• 6:29
  that
• 6:30
  my
• 6:30
  conversation,
• 6:31
  like
• 6:31
  the
• 6:32
  thread,
• 6:32
  it
• 6:32
  was
• 6:33
  completely
• 6:33
  inaccurate.
• 6:34
  Like
• 6:34
  I
• 6:34
  gave
• 6:35
  it
• 6:35
  my
• 6:35
  date,
• 6:36
  date
• 6:36
  of
• 6:36
  birth,
• 6:37
  time
• 6:37
  of
• 6:38
  birth,
• 6:38
  location
• 6:38
  and
• 6:39
  it
• 6:39
  gave
• 6:39
  me
• 6:39
  my
• 6:40
  wrong
• 6:40
  like
• 6:40
  it
• 6:41
  was
• 6:41
  like
• 6:41
  the
• 6:41
  wrong
• 6:43
  like
• 6:43
  start
• 6:43
  like
• 6:44
  signs.
• 6:44
  My
• 6:44
  big
• 6:44
  three
• 6:45
  was
• 6:45
  completely
• 6:45
  off.
• 6:46
  So
• 6:46
  I
• 6:46
  was
• 6:46
  questioning
• 6:47
  every
• 6:47
  single
• 6:47
  thing
• 6:48
  in
• 6:48
  there.
• 6:48
  So
• 6:49
  just
• 6:49
  a
• 6:49
  little
• 6:49
  side
• 6:50
  tangent
• 6:50
  that
• 6:52
  sometimes
• 6:52
  the
• 6:52
  people
• 6:53
  who
• 6:53
  are
• 6:53
  studying
• 6:54
  in
• 6:54
  like
• 6:55
  fully
• 6:55
  immersed
• 6:56
  in
• 6:56
  these
• 6:56
  things
• 6:57
  are
• 6:57
  a
• 6:57
  better
• 6:57
  resource
• 6:58
  than
• 6:58
  a
• 6:59
  chat
• 6:59
  GPT
• 6:59
  thread.
• 7:00
  Yeah,
• 7:00
  I
• 7:00
  told
• 7:01
  it
• 7:01
  I
• 7:01
  was
• 7:01
  a
• 7:01
  manifesto
• 7:02
  generator.
• 7:02
  So
• 7:03
  he
• 7:03
  knew
• 7:03
  what
• 7:03
  we
• 7:03
  were
• 7:03
  working
• 7:04
  with.
• 7:05
  All
• 7:05
  right,
• 7:05
  Anything
• 7:05
  to
• 7:06
  add
• 7:06
  on
• 7:06
  creating
• 7:07
  new?
• 7:07
  I
• 7:07
  mean
• 7:07
  you
• 7:07
  just
• 7:08
  did
• 7:08
  create
• 7:08
  new.
• 7:09
  So
• 7:09
  I,
• 7:09
  yeah,
• 7:10
  I
• 7:10
  created
• 7:10
  new
• 7:11
  and.
• 7:11
  I
• 7:11
  am
• 7:11
  still
• 7:12
  in
• 7:12
  the
• 7:12
  new
• 7:14
  energy
• 7:14
  of
• 7:14
  it.
• 7:15
  So
• 7:15
  I'm
• 7:15
  shifting
• 7:15
  a
• 7:16
  few
• 7:16
  things.
• 7:16
  I
• 7:16
  have
• 7:16
  a
• 7:17
  new
• 7:17
  lead
• 7:17
  magnet
• 7:18
  coming
• 7:18
  out
• 7:19
  or
• 7:19
  a
• 7:19
  transition
• 7:20
  lead
• 7:20
  magnet
• 7:21
  from
• 7:21
  my
• 7:21
  existing
• 7:22
  one.
• 7:22
  But.
• 7:22
  But
• 7:23
  I
• 7:23
  really,
• 7:23
  like,
• 7:24
  I've
• 7:24
  never
• 7:24
  been
• 7:24
  a
• 7:25
  new,
• 7:25
  like,
• 7:25
  a
• 7:26
  create
• 7:26
  new
• 7:26
  kind
• 7:26
  of
• 7:27
  person.
• 7:27
  I've
• 7:27
  really,
• 7:28
  like,
• 7:28
  stayed
• 7:29
  tried
• 7:29
  and
• 7:29
  true
• 7:30
  in
• 7:30
  what
• 7:30
  I
• 7:31
  know
• 7:31
  works.
• 7:32
  So
• 7:32
  this
• 7:32
  new
• 7:33
  phase
• 7:33
  of
• 7:33
  creating
• 7:34
  this
• 7:34
  kind
• 7:34
  of,
• 7:34
  like,
• 7:34
  external
• 7:35
  brain
• 7:35
  of
• 7:36
  how
• 7:36
  I
• 7:37
  execute
• 7:38
  my
• 7:38
  client
• 7:38
  strategies,
• 7:40
  like,
• 7:40
  in
• 7:40
  a
• 7:41
  product
• 7:41
  versus,
• 7:42
  like,
• 7:42
  me
• 7:42
  being
• 7:43
  in
• 7:43
  a
• 7:43
  retainer.
• 7:44
  This
• 7:44
  whole
• 7:45
  new
• 7:45
  phase
• 7:46
  for
• 7:46
  me,
• 7:46
  like,
• 7:47
  I'm
• 7:47
  ready
• 7:47
  to
• 7:47
  get
• 7:47
  out
• 7:47
  of
• 7:48
  it.
• 7:48
  Like,
• 7:48
  I'm
• 7:49
  not.
• 7:49
  I'm
• 7:50
  not
• 7:50
  like,
• 7:50
  Jess,
• 7:50
  where
• 7:51
  I
• 7:51
  want
• 7:51
  to
• 7:51
  create
• 7:51
  new,
• 7:52
  new,
• 7:52
  new.
• 7:52
  I
• 7:52
  want
• 7:52
  to
• 7:53
  get
• 7:53
  to
• 7:53
  my
• 7:53
  comfort
• 7:54
  where
• 7:54
  I
• 7:54
  know
• 7:55
  exactly
• 7:55
  what
• 7:55
  works
• 7:56
  and
• 7:56
  what
• 7:56
  doesn't
• 7:56
  work.
• 7:57
  So
• 7:57
  this
• 7:57
  experimental
• 7:58
  phase
• 7:58
  for
• 7:58
  me
• 7:58
  with
• 7:59
  the.
• 7:59
  With
• 7:59
  the
• 8:00
  email
• 8:00
  first
• 8:00
  essentials
• 8:01
  is
• 8:01
  hard.
• 8:02
  Okay,
• 8:03
  so
• 8:03
  this
• 8:03
  moral
• 8:04
  story
• 8:04
  is
• 8:04
  here.
• 8:05
  Trust
• 8:05
  your
• 8:05
  energy,
• 8:06
  optimize
• 8:07
  what
• 8:07
  you
• 8:08
  have.
• 8:08
  If
• 8:08
  that's
• 8:08
  working
• 8:09
  for
• 8:09
  you,
• 8:09
  but
• 8:09
  also
• 8:10
  if
• 8:10
  there
• 8:10
  is
• 8:11
  a
• 8:11
  spark,
• 8:12
  just
• 8:12
  follow
• 8:13
  it,
• 8:13
  because
• 8:13
  you
• 8:13
  never
• 8:14
  know
• 8:14
  where
• 8:14
  it
• 8:15
  might
• 8:15
  lead.
• 8:16
  Okay,
• 8:17
  Moving
• 8:17
  into
• 8:18
  mindset.
• 8:18
  I
• 8:18
  guess
• 8:19
  this
• 8:19
  is
• 8:19
  like,
• 8:19
  2,
• 8:19
  because
• 8:19
  that
• 8:20
  was
• 8:20
  like,
• 8:20
  a
• 8:20
  1.5.
• 8:22
  I
• 8:22
  have
• 8:22
  been
• 8:22
  going
• 8:23
  back
• 8:23
  to,
• 8:24
  like,
• 8:25
  not
• 8:25
  making
• 8:25
  business
• 8:25
  harder
• 8:26
  than
• 8:26
  it
• 8:26
  needs
• 8:26
  to
• 8:26
  be.
• 8:26
  I
• 8:27
  think
• 8:27
  we've
• 8:27
  all
• 8:27
  done
• 8:27
  things
• 8:27
  in
• 8:28
  our
• 8:28
  business
• 8:28
  that
• 8:30
  has
• 8:30
  worked
• 8:30
  for
• 8:30
  us,
• 8:31
  and
• 8:31
  for
• 8:31
  some
• 8:31
  reason
• 8:32
  we
• 8:32
  stopped
• 8:32
  and
• 8:33
  we're
• 8:33
  like,
• 8:33
  oh,
• 8:33
  why
• 8:33
  are
• 8:34
  we
• 8:34
  getting
• 8:34
  those
• 8:34
  results
• 8:34
  anymore?
• 8:35
  It's
• 8:35
  like,
• 8:35
  well,
• 8:35
  you're
• 8:36
  not
• 8:36
  sending
• 8:36
  out
• 8:36
  20
• 8:37
  pitches,
• 8:38
  you
• 8:38
  know,
• 8:38
  a
• 8:38
  week
• 8:39
  or
• 8:39
  a
• 8:39
  month
• 8:39
  or
• 8:39
  whatever.
• 8:40
  One
• 8:40
  of
• 8:41
  the
• 8:41
  things,
• 8:41
  in
• 8:41
  the
• 8:42
  spirit
• 8:42
  of
• 8:42
  optimization,
• 8:42
  like,
• 8:43
  since
• 8:43
  I
• 8:43
  have
• 8:44
  refined
• 8:44
  that
• 8:44
  process,
• 8:44
  I
• 8:45
  know
• 8:45
  it
• 8:45
  works.
• 8:45
  Like,
• 8:46
  I
• 8:46
  created
• 8:46
  a
• 8:46
  system
• 8:47
  for
• 8:47
  my
• 8:47
  VA
• 8:48
  to
• 8:48
  do
• 8:48
  it
• 8:48
  for
• 8:49
  me
• 8:49
  now,
• 8:50
  but,
• 8:50
  like,
• 8:50
  just
• 8:51
  reflecting
• 8:51
  back
• 8:51
  on
• 8:52
  what
• 8:52
  has
• 8:52
  worked
• 8:52
  for
• 8:52
  you
• 8:53
  in
• 8:53
  the
• 8:53
  past,
• 8:53
  and
• 8:54
  if
• 8:54
  you
• 8:54
  stopped
• 8:55
  doing
• 8:55
  something
• 8:55
  and
• 8:56
  it
• 8:56
  had
• 8:56
  worked,
• 8:57
  maybe
• 8:57
  you
• 8:57
  didn't
• 8:58
  even
• 8:58
  notice
• 8:58
  it.
• 8:59
  Go
• 8:59
  back
• 8:59
  to
• 8:59
  do
• 8:59
  that
• 9:00
  again.
• 9:00
  Oh,
• 9:00
  my
• 9:00
  gosh.
• 9:01
  It's
• 9:01
  like,
• 9:01
  it's
• 9:02
  wild.
• 9:02
  Like,
• 9:02
  let
• 9:02
  me
• 9:02
  just
• 9:03
  have,
• 9:03
  like,
• 9:03
  a
• 9:03
  little
• 9:03
  side
• 9:04
  conversation
• 9:04
  with
• 9:05
  myself
• 9:05
  here.
• 9:06
  It's
• 9:06
  wild
• 9:06
  how
• 9:06
  aligned
• 9:07
  Jess
• 9:07
  and
• 9:07
  I
• 9:08
  are.
• 9:08
  This
• 9:08
  is
• 9:08
  our
• 9:08
  first
• 9:08
  time.
• 9:09
  We're
• 9:09
  talking
• 9:09
  this
• 9:09
  week.
• 9:09
  Like,
• 9:10
  we've
• 9:10
  slacked
• 9:10
  back
• 9:10
  and
• 9:10
  forth,
• 9:11
  but,
• 9:11
  like,
• 9:11
  this
• 9:11
  is
• 9:11
  the
• 9:11
  first
• 9:11
  time
• 9:12
  we're,
• 9:12
  like,
• 9:12
  having
• 9:13
  a
• 9:13
  conversation.
• 9:14
  This
• 9:14
  is
• 9:14
  everything
• 9:15
  I
• 9:15
  put
• 9:15
  in
• 9:16
  my
• 9:16
  book.
• 9:18
  Literally,
• 9:19
  like,
• 9:19
  oh,
• 9:19
  my
• 9:20
  gosh.
• 9:20
  Like,
• 9:20
  did
• 9:20
  you
• 9:21
  read
• 9:21
  that?
• 9:21
  No,
• 9:21
  I
• 9:22
  didn't.
• 9:22
  Sorry.
• 9:23
  I
• 9:23
  got
• 9:23
  your
• 9:23
  email.
• 9:23
  I
• 9:23
  didn't
• 9:24
  open
• 9:24
  again.
• 9:25
  I'm
• 9:26
  just
• 9:26
  kidding.
• 9:26
  So,
• 9:27
  no,
• 9:27
  literally,
• 9:28
  like,
• 9:28
  I
• 9:29
  talked
• 9:29
  about
• 9:29
  the
• 9:29
  great,
• 9:30
  like,
• 9:30
  scaling
• 9:30
  it
• 9:31
  back,
• 9:31
  like,
• 9:32
  phase
• 9:32
  that
• 9:33
  we
• 9:33
  had
• 9:33
  a
• 9:34
  couple
• 9:34
  of
• 9:34
  years
• 9:34
  ago
• 9:34
  where
• 9:35
  people
• 9:35
  were
• 9:35
  building
• 9:35
  these
• 9:35
  super
• 9:36
  complex
• 9:36
  systems
• 9:37
  and
• 9:38
  really,
• 9:38
  like,
• 9:38
  simple
• 9:39
  Scales
• 9:40
  simple
• 9:40
  is
• 9:41
  strategic
• 9:41
  and
• 9:42
  really,
• 9:42
  like,
• 9:43
  honing
• 9:43
  into,
• 9:43
  like,
• 9:44
  what
• 9:44
  you
• 9:44
  know
• 9:45
  works
• 9:45
  is
• 9:46
  so
• 9:47
  powerful
• 9:47
  for
• 9:47
  your
• 9:48
  business.
• 9:48
  And
• 9:49
  there's
• 9:49
  a
• 9:49
  lot
• 9:49
  of
• 9:49
  people
• 9:49
  that
• 9:49
  have
• 9:50
  to
• 9:50
  learn
• 9:50
  that.
• 9:50
  The
• 9:50
  hard
• 9:50
  way
• 9:51
  of
• 9:51
  really
• 9:51
  trying
• 9:51
  to
• 9:52
  do
• 9:52
  all
• 9:52
  of
• 9:52
  these
• 9:53
  hundred
• 9:53
  different
• 9:53
  things,
• 9:54
  but
• 9:54
  coming
• 9:55
  back
• 9:55
  and
• 9:55
  staying
• 9:56
  with
• 9:56
  what
• 9:57
  we
• 9:57
  know
• 9:57
  works,
• 9:58
  like,
• 9:58
  not
• 9:58
  trying
• 9:59
  to
• 9:59
  completely
• 10:00
  shift
• 10:00
  your
• 10:00
  clients,
• 10:01
  like,
• 10:01
  buying
• 10:02
  behavior
• 10:02
  by
• 10:03
  saying,
• 10:03
  hey,
• 10:03
  I'm
• 10:03
  not
• 10:04
  doing
• 10:04
  discovery
• 10:05
  calls
• 10:05
  anymore.
• 10:05
  Like,
• 10:05
  everybody
• 10:06
  just
• 10:06
  spend
• 10:07
  thousands
• 10:07
  of
• 10:07
  dollars
• 10:07
  with
• 10:08
  me
• 10:08
  from
• 10:08
  the
• 10:08
  get.
• 10:08
  Like,
• 10:09
  that's
• 10:09
  not
• 10:10
  what
• 10:10
  we
• 10:10
  know
• 10:10
  works.
• 10:11
  So
• 10:11
  we
• 10:11
  go
• 10:11
  back
• 10:12
  to,
• 10:12
  like
• 10:12
  Jess
• 10:13
  said,
• 10:13
  pitching
• 10:13
  networking
• 10:14
  events.
• 10:15
  We
• 10:15
  know
• 10:15
  the
• 10:16
  things
• 10:16
  that
• 10:17
  have
• 10:17
  helped
• 10:17
  you
• 10:17
  get
• 10:18
  clients
• 10:18
  in
• 10:18
  the
• 10:19
  past.
• 10:19
  If
• 10:19
  you
• 10:20
  have
• 10:20
  reflected
• 10:21
  back
• 10:21
  on
• 10:22
  your
• 10:23
  lead
• 10:23
  sources,
• 10:24
  you've
• 10:24
  gotten
• 10:25
  clarity
• 10:25
  on
• 10:26
  what
• 10:26
  your
• 10:26
  conversions
• 10:27
  even
• 10:27
  look
• 10:27
  like,
• 10:28
  these
• 10:28
  are
• 10:28
  the
• 10:28
  things
• 10:29
  that
• 10:29
  are
• 10:29
  really,
• 10:30
  I
• 10:30
  think,
• 10:31
  the
• 10:31
  most
• 10:32
  impactful
• 10:33
  for
• 10:33
  business
• 10:34
  to
• 10:34
  stay
• 10:35
  sustainable,
• 10:36
  but
• 10:36
  also,
• 10:36
  like,
• 10:37
  consistently
• 10:37
  converting.
• 10:38
  Yeah,
• 10:39
  I
• 10:39
  think
• 10:39
  it's
• 10:39
  important.
• 10:39
  And
• 10:40
  I
• 10:40
  love
• 10:40
  the
• 10:40
  way
• 10:40
  that
• 10:40
  my
• 10:41
  chatgpt,
• 10:41
  like,
• 10:42
  broke
• 10:42
  my
• 10:42
  time
• 10:42
  down.
• 10:43
  It's
• 10:43
  like,
• 10:43
  okay,
• 10:43
  you're
• 10:44
  gonna
• 10:44
  do,
• 10:44
  like,
• 10:44
  60%
• 10:45
  of,
• 10:46
  like,
• 10:46
  what
• 10:46
  you
• 10:46
  know
• 10:47
  already
• 10:47
  works,
• 10:48
  but
• 10:48
  then,
• 10:48
  like,
• 10:48
  20%,
• 10:49
  you
• 10:49
  can
• 10:49
  kind
• 10:50
  of
• 10:50
  experiment.
• 10:51
  And
• 10:51
  then
• 10:51
  as
• 10:51
  you
• 10:51
  kind
• 10:52
  of
• 10:52
  shift
• 10:52
  into
• 10:52
  that,
• 10:53
  like,
• 10:53
  it's
• 10:53
  more
• 10:54
  of
• 10:54
  a
• 10:54
  flow
• 10:54
  and
• 10:54
  not,
• 10:55
  like,
• 10:55
  so
• 10:55
  much
• 10:55
  of
• 10:55
  a
• 10:56
  hard
• 10:56
  pivot.
• 10:57
  Yes,
• 10:57
  totally.
• 10:58
  So
• 10:59
  mindset
• 10:59
  shift
• 11:00
  number
• 11:00
  three
• 11:01
  is
• 11:02
  really
• 11:02
  not
• 11:03
  looking
• 11:03
  for
• 11:04
  more
• 11:05
  motivation,
• 11:05
  but
• 11:06
  finding
• 11:06
  some
• 11:07
  type
• 11:07
  of
• 11:08
  collaboration
• 11:09
  or
• 11:09
  accountability
• 11:10
  person
• 11:11
  to
• 11:12
  tap
• 11:12
  into
• 11:14
  movement
• 11:15
  with
• 11:15
  our
• 11:15
  moving
• 11:16
  business
• 11:17
  with
• 11:17
  speed
• 11:18
  with
• 11:18
  that
• 11:19
  accountability.
• 11:19
  Like,
• 11:19
  I
• 11:20
  use
• 11:20
  Jess
• 11:20
  and
• 11:20
  I
• 11:20
  as,
• 11:21
  like,
• 11:21
  the
• 11:21
  perfect
• 11:21
  example.
• 11:22
  Like,
• 11:22
  we
• 11:23
  work
• 11:23
  together
• 11:23
  on
• 11:24
  some
• 11:24
  projects,
• 11:24
  but
• 11:25
  a
• 11:25
  lot
• 11:25
  of
• 11:25
  the
• 11:25
  times,
• 11:26
  like,
• 11:26
  when
• 11:26
  I
• 11:26
  get
• 11:26
  on
• 11:27
  this
• 11:27
  call
• 11:27
  and
• 11:27
  we
• 11:27
  give
• 11:28
  each
• 11:28
  other
• 11:28
  a
• 11:28
  little
• 11:29
  business
• 11:29
  update,
• 11:29
  like,
• 11:30
  it
• 11:30
  is
• 11:30
  me
• 11:31
  saying,
• 11:31
  hey,
• 11:31
  hold
• 11:32
  me
• 11:32
  accountable,
• 11:32
  like,
• 11:33
  help
• 11:33
  me
• 11:34
  make
• 11:34
  sure
• 11:34
  that
• 11:34
  I
• 11:35
  execute,
• 11:35
  like,
• 11:36
  all
• 11:36
  of
• 11:36
  these
• 11:36
  things.
• 11:37
  Because
• 11:37
  there's
• 11:37
  so
• 11:38
  much
• 11:38
  magic
• 11:38
  in,
• 11:38
  like,
• 11:39
  having
• 11:39
  somebody,
• 11:40
  like,
• 11:40
  in
• 11:40
  it
• 11:41
  with
• 11:41
  you.
• 11:41
  And
• 11:42
  as
• 11:42
  a
• 11:42
  solopreneur
• 11:43
  and
• 11:43
  somebody
• 11:44
  who
• 11:45
  maybe
• 11:45
  just
• 11:45
  has
• 11:45
  a
• 11:46
  small
• 11:46
  team
• 11:46
  that
• 11:46
  are
• 11:47
  all
• 11:47
  virtual,
• 11:47
  like
• 11:48
  assistants
• 11:48
  and
• 11:48
  not
• 11:49
  really
• 11:49
  somebody
• 11:49
  that's,
• 11:50
  like,
• 11:50
  at
• 11:50
  your
• 11:50
  level,
• 11:51
  it
• 11:51
  can
• 11:51
  make
• 11:52
  the
• 11:52
  world
• 11:52
  of
• 11:52
  a
• 11:52
  difference
• 11:53
  by
• 11:53
  having
• 11:53
  somebody
• 11:54
  just,
• 11:54
  like,
• 11:55
  move
• 11:55
  things
• 11:56
  forward
• 11:56
  with
• 11:56
  you.
• 11:57
  You
• 11:57
  know
• 11:57
  what
• 11:57
  I
• 11:57
  mean?
• 11:57
  I
• 11:57
  don't
• 11:57
  know.
• 11:58
  What's
• 11:58
  your.
• 11:58
  What's
• 11:59
  your.
• 12:00
  I
• 12:00
  am.
• 12:00
  I'm
• 12:01
  covering
• 12:02
  this
• 12:02
  as
• 12:02
  more
• 12:02
  and
• 12:02
  more
• 12:03
  as,
• 12:03
  like,
• 12:03
  an
• 12:03
  ADHD
• 12:04
  entrepreneur,
• 12:04
  like,
• 12:05
  an
• 12:05
  essential
• 12:05
  for
• 12:06
  me
• 12:06
  and
• 12:06
  not
• 12:06
  just,
• 12:06
  like
• 12:07
  a
• 12:07
  nice
• 12:07
  to
• 12:07
  have.
• 12:08
  I
• 12:09
  think
• 12:09
  that
• 12:09
  I
• 12:09
  probably
• 12:10
  could
• 12:10
  have
• 12:11
  learned
• 12:11
  this
• 12:11
  a
• 12:11
  lot
• 12:12
  faster
• 12:12
  if
• 12:12
  I
• 12:12
  just
• 12:13
  like,
• 12:13
  reflected
• 12:13
  on,
• 12:13
  like,
• 12:14
  me
• 12:14
  in
• 12:14
  corporate.
• 12:14
  Like,
• 12:14
  in
• 12:15
  corporate,
• 12:15
  I
• 12:15
  really
• 12:15
  love
• 12:16
  to
• 12:16
  have,
• 12:16
  like,
• 12:17
  a
• 12:17
  peer
• 12:17
  team
• 12:18
  that
• 12:18
  I
• 12:18
  was
• 12:18
  almost,
• 12:18
  like,
• 12:19
  competing
• 12:19
  with.
• 12:19
  And
• 12:20
  I
• 12:20
  love
• 12:20
  to
• 12:20
  have,
• 12:20
  like,
• 12:20
  a
• 12:21
  Boss
• 12:21
  and
• 12:21
  I
• 12:21
  love
• 12:21
  to
• 12:22
  get
• 12:22
  recognition.
• 12:23
  And
• 12:23
  when
• 12:23
  you
• 12:23
  become
• 12:23
  an
• 12:24
  entrepreneur,
• 12:24
  like,
• 12:25
  you
• 12:25
  don't
• 12:25
  have
• 12:26
  any
• 12:26
  of
• 12:26
  that
• 12:26
  anymore,
• 12:27
  naturally,
• 12:28
  so
• 12:28
  you
• 12:28
  have
• 12:28
  to
• 12:29
  kind
• 12:29
  of
• 12:29
  like
• 12:29
  build
• 12:29
  it
• 12:30
  for
• 12:30
  you.
• 12:31
  So
• 12:31
  I've
• 12:32
  noticed
• 12:32
  over
• 12:32
  time
• 12:33
  that
• 12:33
  projects
• 12:34
  that
• 12:34
  I
• 12:34
  do
• 12:34
  with
• 12:34
  people
• 12:35
  tend
• 12:35
  to
• 12:35
  move
• 12:36
  forward
• 12:36
  faster
• 12:37
  and
• 12:38
  have
• 12:38
  better
• 12:38
  results.
• 12:39
  So,
• 12:39
  for
• 12:39
  example,
• 12:40
  this
• 12:40
  podcast
• 12:40
  would
• 12:40
  I've
• 12:41
  ever
• 12:41
  gotten
• 12:41
  to
• 12:41
  a
• 12:41
  hundred
• 12:42
  episodes
• 12:43
  by
• 12:43
  myself?
• 12:44
  Heck
• 12:44
  no.
• 12:45
  Explicit.
• 12:46
  Hell
• 12:47
  no.
• 12:47
  Hell,
• 12:48
  hell
• 12:49
  no.
• 12:49
  I
• 12:50
  would
• 12:50
  have
• 12:50
  gotten
• 12:50
  to
• 12:51
  episode
• 12:51
  14
• 12:51
  probably.
• 12:53
  But
• 12:54
  because
• 12:54
  I'm
• 12:54
  doing
• 12:54
  it
• 12:54
  with
• 12:55
  Rachel,
• 12:55
  like,
• 12:55
  I
• 12:55
  have
• 12:56
  motivation
• 12:56
  to
• 12:56
  show
• 12:57
  up
• 12:57
  every
• 12:58
  time.
• 12:58
  I've
• 12:59
  also
• 12:59
  noticed,
• 13:00
  you
• 13:00
  know,
• 13:00
  and
• 13:01
  I'm
• 13:01
  kind
• 13:01
  of
• 13:02
  taking
• 13:02
  that,
• 13:02
  like,
• 13:03
  as
• 13:03
  my,
• 13:04
  my
• 13:04
  marching
• 13:05
  orders
• 13:05
  going
• 13:05
  forward.
• 13:05
  I'm
• 13:06
  not
• 13:06
  trying
• 13:06
  to
• 13:06
  do
• 13:06
  anything
• 13:06
  by
• 13:07
  myself.
• 13:07
  So
• 13:07
  in
• 13:07
  my
• 13:07
  own
• 13:08
  business,
• 13:08
  I've
• 13:08
  got
• 13:08
  a
• 13:08
  VA
• 13:09
  where
• 13:09
  she's
• 13:09
  doing
• 13:09
  it
• 13:10
  with
• 13:10
  me.
• 13:10
  Got
• 13:10
  Rachel
• 13:11
  for
• 13:11
  the
• 13:11
  podcast.
• 13:12
  I've
• 13:12
  got
• 13:12
  another
• 13:12
  project
• 13:13
  going
• 13:13
  on
• 13:13
  where
• 13:14
  I'm
• 13:14
  like
• 13:14
  partnering
• 13:14
  with
• 13:14
  another
• 13:15
  dietitian
• 13:15
  to
• 13:16
  build
• 13:16
  an
• 13:16
  app
• 13:16
  with
• 13:17
  her
• 13:17
  together.
• 13:17
  I
• 13:18
  just
• 13:18
  like,
• 13:18
  get
• 13:19
  really
• 13:19
  more
• 13:19
  excited
• 13:20
  about
• 13:20
  these,
• 13:21
  that
• 13:21
  I
• 13:21
  do
• 13:22
  these
• 13:22
  work
• 13:23
  than
• 13:23
  I
• 13:23
  do
• 13:23
  with
• 13:23
  other
• 13:24
  people.
• 13:25
  And
• 13:25
  that
• 13:25
  also
• 13:25
  made
• 13:25
  me
• 13:26
  look
• 13:26
  like
• 13:26
  hiring
• 13:26
  a
• 13:26
  coach.
• 13:27
  I've
• 13:27
  never
• 13:27
  done
• 13:27
  that.
• 13:28
  Probably
• 13:28
  need
• 13:28
  to
• 13:28
  do
• 13:28
  that
• 13:29
  if
• 13:29
  I
• 13:29
  have
• 13:29
  recognized
• 13:30
  my
• 13:30
  in
• 13:30
  myself
• 13:31
  that
• 13:31
  this
• 13:31
  is
• 13:31
  something
• 13:32
  that
• 13:32
  needs
• 13:33
  to
• 13:33
  happen
• 13:33
  for
• 13:33
  me.
• 13:34
  But
• 13:34
  I
• 13:34
  know
• 13:34
  you've
• 13:35
  worked
• 13:35
  with
• 13:35
  a
• 13:35
  coach,
• 13:35
  Rachel,
• 13:36
  so
• 13:36
  how
• 13:36
  has,
• 13:36
  like,
• 13:36
  that
• 13:37
  impacted
• 13:37
  you?
• 13:38
  It's
• 13:38
  really
• 13:39
  just
• 13:39
  like,
• 13:39
  depends
• 13:39
  on
• 13:40
  the
• 13:40
  style
• 13:40
  of
• 13:40
  the
• 13:40
  coach,
• 13:41
  right?
• 13:41
  Like,
• 13:41
  is
• 13:41
  it
• 13:41
  a
• 13:42
  collaborative
• 13:42
  experience
• 13:43
  or
• 13:43
  is
• 13:43
  it
• 13:43
  somebody
• 13:44
  just
• 13:44
  being
• 13:44
  like,
• 13:45
  you
• 13:45
  can
• 13:45
  do
• 13:45
  it?
• 13:45
  Like,
• 13:46
  that's
• 13:46
  not
• 13:46
  helpful
• 13:47
  for
• 13:47
  me.
• 13:47
  I've
• 13:47
  hired,
• 13:48
  I've
• 13:48
  spent
• 13:49
  thousands
• 13:50
  of
• 13:50
  a
• 13:51
  person
• 13:51
  who
• 13:51
  had
• 13:51
  that
• 13:51
  style
• 13:52
  and
• 13:52
  I
• 13:52
  was
• 13:53
  like,
• 13:53
  this
• 13:53
  is
• 13:53
  such
• 13:53
  a
• 13:54
  waste
• 13:54
  of
• 13:54
  my
• 13:54
  time.
• 13:54
  Like,
• 13:54
  I
• 13:55
  could
• 13:55
  have
• 13:55
  done
• 13:55
  this.
• 13:55
  I
• 13:56
  could
• 13:56
  have
• 13:56
  put
• 13:56
  a
• 13:56
  sticky
• 13:57
  note
• 13:57
  up
• 13:57
  and
• 13:57
  this
• 13:57
  would
• 13:57
  have
• 13:58
  been
• 13:58
  more
• 13:58
  motivational.
• 13:59
  So
• 14:00
  having
• 14:00
  a
• 14:00
  coach
• 14:01
  that
• 14:01
  is
• 14:01
  like,
• 14:01
  no,
• 14:02
  you
• 14:02
  need
• 14:02
  to
• 14:02
  shift
• 14:02
  this,
• 14:02
  like,
• 14:03
  be
• 14:03
  more
• 14:03
  like
• 14:04
  hands
• 14:04
  on
• 14:04
  and
• 14:05
  like,
• 14:05
  critical
• 14:05
  of
• 14:06
  what
• 14:06
  I
• 14:06
  need
• 14:06
  to
• 14:07
  like,
• 14:07
  break
• 14:07
  apart
• 14:08
  and
• 14:08
  being
• 14:09
  somebody
• 14:09
  that's
• 14:09
  like,
• 14:10
  I
• 14:10
  need
• 14:10
  somebody
• 14:10
  that's
• 14:10
  going
• 14:11
  to
• 14:11
  tell
• 14:11
  me,
• 14:11
  like,
• 14:11
  straight
• 14:11
  up,
• 14:12
  like,
• 14:12
  tactical
• 14:13
  things.
• 14:14
  I
• 14:14
  have
• 14:15
  leaps
• 14:16
  and
• 14:16
  bounds
• 14:17
  of
• 14:17
  progress
• 14:18
  from
• 14:18
  working
• 14:19
  with
• 14:19
  Ashley
• 14:19
  at
• 14:20
  the
• 14:20
  Doers
• 14:20
  and
• 14:20
  I'll
• 14:20
  link
• 14:21
  her
• 14:21
  information
• 14:21
  in
• 14:22
  the
• 14:22
  show
• 14:22
  notes
• 14:22
  because
• 14:23
  she
• 14:23
  has
• 14:23
  evolved
• 14:24
  my
• 14:25
  business
• 14:25
  in
• 14:26
  so
• 14:26
  many
• 14:26
  different
• 14:27
  ways,
• 14:27
  just
• 14:28
  personally
• 14:28
  as,
• 14:29
  like,
• 14:29
  who
• 14:29
  I
• 14:29
  exist
• 14:30
  in
• 14:30
  my
• 14:30
  business,
• 14:30
  but
• 14:31
  also
• 14:31
  like
• 14:31
  in
• 14:31
  my
• 14:31
  offers,
• 14:32
  in
• 14:32
  my
• 14:32
  pricing,
• 14:33
  in
• 14:33
  my
• 14:33
  messaging,
• 14:34
  like,
• 14:34
  so
• 14:35
  evolutionary
• 14:36
  for
• 14:37
  my
• 14:37
  business.
• 14:38
  So
• 14:38
  you
• 14:38
  got
• 14:38
  to
• 14:39
  just
• 14:39
  find
• 14:39
  the
• 14:39
  right
• 14:39
  person.
• 14:39
  I
• 14:40
  have
• 14:40
  been
• 14:40
  in
• 14:40
  Ashley's
• 14:41
  space,
• 14:41
  I
• 14:41
  think
• 14:42
  for
• 14:42
  two
• 14:43
  plus
• 14:43
  three
• 14:44
  years
• 14:44
  now.
• 14:45
  Never
• 14:45
  looking
• 14:46
  back,
• 14:46
  I'm
• 14:46
  never
• 14:46
  spending
• 14:47
  in
• 14:47
  another
• 14:47
  investment
• 14:48
  anywhere
• 14:49
  else.
• 14:49
  Because
• 14:50
  the
• 14:50
  coaches
• 14:50
  I
• 14:51
  worked
• 14:51
  with,
• 14:51
  and
• 14:51
  she's
• 14:51
  not
• 14:52
  even
• 14:52
  a
• 14:52
  coach,
• 14:52
  she's
• 14:52
  just
• 14:52
  a
• 14:52
  mentor.
• 14:53
  But
• 14:53
  like
• 14:53
  the
• 14:53
  coaches
• 14:54
  I've
• 14:54
  worked
• 14:54
  with
• 14:54
  before,
• 14:55
  scams,
• 14:56
  scam.
• 14:57
  I
• 14:57
  know.
• 14:57
  I
• 14:58
  think
• 14:58
  that's
• 14:58
  why
• 14:58
  I
• 14:58
  haven't.
• 14:59
  It's
• 14:59
  taken
• 14:59
  me
• 14:59
  so
• 14:59
  long
• 14:59
  to,
• 15:00
  like,
• 15:00
  jump
• 15:00
  into
• 15:00
  that
• 15:01
  fully.
• 15:01
  But
• 15:02
  anyway,
• 15:03
  so
• 15:04
  I
• 15:04
  have
• 15:04
  learned
• 15:04
  I
• 15:05
  don't
• 15:05
  need
• 15:05
  more
• 15:05
  motivation.
• 15:06
  I
• 15:06
  need
• 15:06
  more
• 15:06
  collaboration.
• 15:07
  So
• 15:08
  moving
• 15:08
  into
• 15:09
  mindset
• 15:09
  number
• 15:10
  four,
• 15:10
  my
• 15:10
  energy
• 15:11
  and
• 15:11
  my
• 15:12
  time
• 15:12
  is
• 15:13
  worth
• 15:13
  protecting.
• 15:15
  So
• 15:15
  recently
• 15:15
  I
• 15:16
  have
• 15:16
  noticed
• 15:16
  a
• 15:16
  lot
• 15:17
  of
• 15:17
  things
• 15:17
  that
• 15:17
  I
• 15:17
  am
• 15:17
  not
• 15:18
  so
• 15:18
  good
• 15:18
  at
• 15:18
  in
• 15:19
  my
• 15:19
  business.
• 15:19
  Taxes,
• 15:20
  money,
• 15:21
  following
• 15:22
  up
• 15:22
  with
• 15:22
  emails,
• 15:23
  making
• 15:23
  sure
• 15:23
  invoices
• 15:24
  get
• 15:25
  like,
• 15:25
  these
• 15:26
  things.
• 15:26
  Just
• 15:26
  like,
• 15:26
  they
• 15:27
  drain
• 15:27
  me.
• 15:28
  I'm
• 15:28
  not
• 15:28
  good
• 15:28
  at
• 15:29
  them.
• 15:29
  I
• 15:29
  don't
• 15:30
  like
• 15:30
  looking
• 15:30
  at
• 15:30
  them.
• 15:31
  So
• 15:31
  I,
• 15:32
  I.
• 15:33
  But
• 15:33
  if
• 15:33
  I
• 15:33
  don't
• 15:33
  do
• 15:34
  them,
• 15:34
  it
• 15:34
  costs
• 15:34
  me
• 15:34
  a
• 15:34
  lot
• 15:34
  of
• 15:34
  money.
• 15:37
  So
• 15:38
  I've
• 15:38
  decided,
• 15:38
  like,
• 15:39
  it's
• 15:40
  worth
• 15:40
  investing,
• 15:41
  like
• 15:41
  using
• 15:41
  the
• 15:42
  profits
• 15:42
  that
• 15:42
  I
• 15:42
  do
• 15:42
  have
• 15:43
  in
• 15:43
  investing
• 15:43
  in
• 15:44
  somebody
• 15:44
  to
• 15:44
  kind
• 15:44
  of
• 15:44
  handle
• 15:45
  that
• 15:45
  for
• 15:45
  me.
• 15:45
  So
• 15:45
  I
• 15:45
  brought
• 15:46
  on
• 15:46
  a
• 15:46
  tax
• 15:46
  strategist.
• 15:47
  I
• 15:47
  have
• 15:47
  a
• 15:47
  money
• 15:48
  kind
• 15:48
  of
• 15:48
  like
• 15:48
  budgeting
• 15:49
  coach
• 15:49
  now,
• 15:50
  and
• 15:50
  I've
• 15:50
  got
• 15:50
  my
• 15:51
  VA
• 15:51
  who's
• 15:52
  helping
• 15:52
  me,
• 15:52
  like,
• 15:53
  make
• 15:53
  sure
• 15:53
  that
• 15:53
  everyone
• 15:53
  actually,
• 15:54
  like,
• 15:54
  gets
• 15:54
  invoiced
• 15:55
  and
• 15:55
  all
• 15:55
  of
• 15:55
  those
• 15:56
  things.
• 15:57
  Yeah.
• 15:57
  I
• 15:57
  will
• 15:57
  use
• 15:59
  the
• 15:59
  massive
• 16:01
  rebuild
• 16:01
  in
• 16:02
  my
• 16:02
  business
• 16:02
  as
• 16:03
  proof
• 16:04
  to
• 16:04
  this
• 16:04
  exact
• 16:05
  statement.
• 16:05
  Because
• 16:06
  after
• 16:07
  I
• 16:07
  came
• 16:07
  back
• 16:07
  from
• 16:07
  maternity
• 16:08
  leave,
• 16:08
  I
• 16:08
  had
• 16:09
  a
• 16:09
  handful
• 16:09
  of
• 16:09
  clients
• 16:10
  still
• 16:10
  that
• 16:10
  I
• 16:10
  worked
• 16:11
  in
• 16:11
  their
• 16:11
  business
• 16:12
  every
• 16:12
  single
• 16:13
  week.
• 16:13
  And
• 16:14
  it
• 16:14
  was
• 16:14
  really
• 16:15
  removing
• 16:16
  me
• 16:17
  from
• 16:17
  this
• 16:18
  new
• 16:18
  chapter
• 16:19
  of
• 16:19
  my
• 16:19
  life,
• 16:19
  which
• 16:20
  is
• 16:20
  motherhood
• 16:21
  and
• 16:21
  having
• 16:21
  to,
• 16:22
  like,
• 16:22
  you
• 16:22
  know,
• 16:23
  protect
• 16:23
  and
• 16:24
  raise
• 16:24
  a
• 16:24
  little
• 16:24
  tiny
• 16:25
  human
• 16:26
  and
• 16:27
  making
• 16:27
  sure
• 16:28
  that,
• 16:29
  like,
• 16:29
  I
• 16:29
  was
• 16:30
  full
• 16:30
  on,
• 16:30
  on
• 16:30
  the
• 16:30
  verge
• 16:31
  of
• 16:31
  burnout
• 16:31
  on
• 16:32
  top
• 16:32
  of
• 16:32
  postpartum
• 16:33
  hormones.
• 16:35
  So,
• 16:35
  like,
• 16:35
  honoring
• 16:36
  your
• 16:37
  energy
• 16:38
  is
• 16:38
  what
• 16:38
  led
• 16:39
  me
• 16:39
  to
• 16:40
  saying,
• 16:40
  you
• 16:40
  know
• 16:40
  what?
• 16:41
  I'm
• 16:41
  holding
• 16:41
  on
• 16:42
  to
• 16:42
  these
• 16:42
  couple
• 16:43
  of
• 16:43
  retainers
• 16:44
  that
• 16:44
  I
• 16:44
  know
• 16:45
  will
• 16:45
  I
• 16:45
  can
• 16:45
  protect
• 16:46
  my
• 16:46
  energy
• 16:46
  because
• 16:47
  systems
• 16:47
  and
• 16:47
  strategies
• 16:48
  and
• 16:48
  all
• 16:48
  of
• 16:48
  this,
• 16:49
  I'm
• 16:49
  not
• 16:50
  taking
• 16:50
  any
• 16:50
  new
• 16:50
  ones
• 16:51
  and
• 16:51
  I'm
• 16:51
  reshifting
• 16:52
  my
• 16:52
  business
• 16:53
  and
• 16:53
  how
• 16:53
  it's
• 16:54
  doing
• 16:55
  that
• 16:55
  is
• 16:55
  how
• 16:55
  you
• 16:56
  kind
• 16:56
  of
• 16:56
  like,
• 16:57
  shift
• 16:57
  in
• 16:57
  a
• 16:58
  way
• 16:58
  that
• 16:58
  is,
• 16:58
  like,
• 16:59
  so
• 16:59
  intentional.
• 17:00
  Because
• 17:01
  going
• 17:01
  into
• 17:02
  Q4,
• 17:02
  if
• 17:03
  I
• 17:03
  would
• 17:03
  have
• 17:03
  held.
• 17:04
  Well,
• 17:04
  I
• 17:04
  did
• 17:04
  do
• 17:04
  Q4
• 17:05
  last
• 17:05
  year
• 17:06
  postpartum
• 17:07
  with
• 17:07
  all
• 17:08
  of
• 17:08
  the
• 17:08
  clients.
• 17:09
  I
• 17:10
  couldn't
• 17:10
  even
• 17:10
  sit
• 17:11
  down
• 17:11
  and
• 17:11
  enjoy
• 17:12
  my
• 17:12
  holidays
• 17:13
  because
• 17:13
  of
• 17:14
  how
• 17:14
  chaotic
• 17:15
  my
• 17:15
  business
• 17:15
  was
• 17:16
  and
• 17:16
  all
• 17:16
  of
• 17:16
  that.
• 17:16
  So
• 17:17
  really
• 17:17
  making
• 17:18
  sure
• 17:18
  that,
• 17:18
  like,
• 17:18
  you're
• 17:19
  acknowledging
• 17:20
  balance
• 17:21
  in
• 17:21
  your
• 17:21
  business
• 17:22
  or
• 17:22
  else
• 17:22
  it
• 17:22
  will
• 17:22
  literally
• 17:23
  come
• 17:24
  and
• 17:24
  bite
• 17:24
  you
• 17:25
  in
• 17:25
  the
• 17:25
  butt,
• 17:25
  which
• 17:25
  I
• 17:26
  had
• 17:26
  to
• 17:26
  deal
• 17:26
  with
• 17:27
  head
• 17:27
  on,
• 17:27
  which
• 17:27
  is,
• 17:28
  hello,
• 17:28
  my
• 17:29
  new
• 17:29
  business
• 17:29
  model.
• 17:30
  Yeah.
• 17:30
  And
• 17:30
  I
• 17:30
  Think
• 17:30
  a
• 17:30
  lot
• 17:30
  of
• 17:31
  it
• 17:31
  is
• 17:31
  about
• 17:31
  self
• 17:31
  awareness.
• 17:32
  I
• 17:32
  know
• 17:32
  sometimes
• 17:32
  we're
• 17:33
  so
• 17:33
  busy
• 17:33
  in
• 17:33
  our
• 17:33
  business
• 17:34
  that
• 17:34
  we
• 17:34
  don't,
• 17:34
  like,
• 17:35
  stick
• 17:35
  our
• 17:35
  head
• 17:35
  up
• 17:35
  to,
• 17:36
  like,
• 17:36
  how
• 17:36
  is
• 17:36
  this
• 17:37
  affecting
• 17:37
  me?
• 17:38
  One
• 17:38
  of
• 17:38
  the
• 17:38
  things
• 17:39
  that
• 17:39
  I
• 17:39
  love
• 17:39
  to
• 17:39
  do,
• 17:39
  why
• 17:39
  I
• 17:40
  love
• 17:40
  to
• 17:40
  track
• 17:40
  my
• 17:41
  task,
• 17:41
  is
• 17:41
  that
• 17:41
  I
• 17:41
  can
• 17:42
  look
• 17:42
  through,
• 17:43
  like,
• 17:43
  at
• 17:43
  the
• 17:43
  end
• 17:43
  of
• 17:43
  the
• 17:43
  day
• 17:44
  and
• 17:44
  be
• 17:44
  like,
• 17:44
  hey,
• 17:44
  these
• 17:45
  are
• 17:45
  all
• 17:45
  the
• 17:45
  things
• 17:45
  that
• 17:45
  I
• 17:45
  did
• 17:46
  today.
• 17:46
  And
• 17:46
  I
• 17:46
  feel
• 17:46
  really
• 17:47
  drained.
• 17:47
  Like,
• 17:47
  what
• 17:48
  is
• 17:48
  the
• 17:48
  issue
• 17:49
  here?
• 17:49
  And
• 17:49
  then
• 17:50
  the
• 17:50
  next
• 17:50
  step
• 17:51
  becomes
• 17:51
  like,
• 17:51
  how
• 17:51
  can
• 17:52
  I
• 17:52
  get
• 17:52
  this
• 17:52
  off
• 17:52
  my
• 17:52
  plate
• 17:53
  if
• 17:53
  it's
• 17:53
  like,
• 17:53
  super
• 17:54
  draining
• 17:55
  my
• 17:55
  energy?
• 17:56
  So
• 17:56
  I
• 17:57
  highly
• 17:57
  recommend
• 17:57
  just
• 17:58
  doing
• 17:58
  a
• 17:58
  audit,
• 17:59
  outsourcing
• 18:00
  what
• 18:00
  you
• 18:00
  don't
• 18:00
  need
• 18:00
  anymore.
• 18:01
  It
• 18:01
  might
• 18:01
  cost
• 18:02
  you
• 18:02
  a
• 18:02
  little
• 18:02
  more
• 18:02
  money
• 18:02
  up
• 18:02
  front,
• 18:02
  but
• 18:03
  I
• 18:03
  promise,
• 18:03
  like,
• 18:03
  tenfold,
• 18:04
  that
• 18:04
  energy
• 18:04
  is
• 18:04
  going
• 18:05
  to
• 18:05
  come
• 18:05
  back.
• 18:05
  You're
• 18:05
  going
• 18:05
  to
• 18:05
  be
• 18:05
  able
• 18:05
  to
• 18:05
  redirect
• 18:06
  it
• 18:06
  to
• 18:06
  something
• 18:06
  else
• 18:07
  and
• 18:07
  make
• 18:08
  more
• 18:08
  money.
• 18:08
  All
• 18:09
  right,
• 18:09
  complete
• 18:09
  wrap
• 18:10
  us
• 18:10
  up,
• 18:10
  Rachel.
• 18:12
  All
• 18:12
  right,
• 18:13
  let's
• 18:13
  go
• 18:13
  through
• 18:13
  some
• 18:14
  of
• 18:14
  the
• 18:14
  mindset
• 18:15
  shifts
• 18:15
  that
• 18:15
  we
• 18:15
  had
• 18:15
  talked
• 18:16
  about
• 18:16
  for
• 18:17
  maintaining
• 18:18
  momentum
• 18:19
  and
• 18:19
  locking
• 18:19
  in
• 18:20
  for
• 18:20
  the
• 18:20
  rest
• 18:20
  of
• 18:20
  the
• 18:21
  year
• 18:21
  is
• 18:22
  one
• 18:23
  is
• 18:24
  not
• 18:24
  creating
• 18:25
  new,
• 18:25
  but
• 18:25
  really
• 18:26
  focusing
• 18:26
  on
• 18:26
  refinement,
• 18:27
  optimization
• 18:29
  and
• 18:29
  evolving
• 18:30
  what
• 18:31
  currently
• 18:31
  exists.
• 18:32
  And
• 18:32
  that
• 18:32
  really
• 18:33
  brings
• 18:33
  us
• 18:33
  to
• 18:34
  the
• 18:35
  second
• 18:35
  one,
• 18:35
  which
• 18:35
  is
• 18:36
  knowing
• 18:36
  what
• 18:37
  works.
• 18:37
  When
• 18:37
  you
• 18:37
  start
• 18:38
  with
• 18:38
  something
• 18:38
  new,
• 18:39
  it's
• 18:39
  really
• 18:39
  hard
• 18:39
  to
• 18:40
  know
• 18:40
  what
• 18:40
  works.
• 18:40
  So
• 18:41
  these
• 18:41
  two
• 18:41
  go
• 18:42
  hand
• 18:42
  in
• 18:42
  hand
• 18:43
  together
• 18:43
  by
• 18:44
  saying,
• 18:45
  I'm
• 18:45
  going
• 18:45
  to
• 18:45
  optimize
• 18:46
  this,
• 18:47
  but
• 18:47
  I'm
• 18:47
  going
• 18:47
  to
• 18:48
  look
• 18:48
  at
• 18:48
  what's
• 18:48
  working
• 18:49
  and
• 18:49
  I'm
• 18:49
  going
• 18:49
  to
• 18:50
  help
• 18:50
  those
• 18:51
  two
• 18:51
  paths,
• 18:51
  like,
• 18:52
  blend
• 18:52
  together.
• 18:53
  And
• 18:54
  then
• 18:54
  if
• 18:54
  you
• 18:54
  want
• 18:55
  on
• 18:55
  the
• 18:55
  side
• 18:55
  to
• 18:56
  create
• 18:56
  something
• 18:56
  new,
• 18:57
  don't
• 18:58
  make
• 18:58
  it
• 18:58
  your
• 18:58
  whole
• 18:59
  profit
• 18:59
  spread.
• 19:00
  Allow
• 19:00
  it
• 19:01
  to
• 19:01
  have
• 19:01
  its
• 19:01
  space
• 19:02
  and
• 19:02
  be
• 19:02
  your
• 19:02
  creative
• 19:03
  outlet,
• 19:03
  but
• 19:04
  still
• 19:04
  work
• 19:05
  with
• 19:06
  what's
• 19:06
  working,
• 19:07
  shifting
• 19:08
  what
• 19:08
  you
• 19:08
  have
• 19:08
  data
• 19:09
  on
• 19:09
  and
• 19:09
  all
• 19:09
  of
• 19:09
  that.
• 19:10
  And
• 19:10
  then
• 19:10
  third
• 19:12
  is
• 19:12
  acknowledging
• 19:13
  sometimes
• 19:14
  you
• 19:14
  just
• 19:14
  need
• 19:14
  somebody
• 19:14
  to
• 19:15
  do
• 19:15
  things
• 19:15
  with
• 19:16
  and
• 19:16
  finding
• 19:16
  a
• 19:17
  biz
• 19:17
  bestie.
• 19:18
  Jess
• 19:18
  and
• 19:18
  I
• 19:18
  are
• 19:19
  always
• 19:19
  open
• 19:19
  for
• 19:19
  more
• 19:19
  biz
• 19:20
  besties.
• 19:20
  So
• 19:20
  if
• 19:21
  you
• 19:21
  want
• 19:21
  to
• 19:21
  drop
• 19:21
  in
• 19:21
  our
• 19:22
  DMs,
• 19:23
  we're
• 19:23
  always
• 19:23
  looking
• 19:23
  to,
• 19:24
  like,
• 19:24
  do
• 19:25
  coworking
• 19:25
  or
• 19:26
  whatever
• 19:26
  the
• 19:27
  case
• 19:27
  may
• 19:27
  be.
• 19:27
  Like,
• 19:28
  collaboration
• 19:29
  is
• 19:29
  the
• 19:29
  name
• 19:29
  of
• 19:29
  our
• 19:30
  game.
• 19:30
  So
• 19:30
  if
• 19:31
  you
• 19:31
  need
• 19:31
  somebody,
• 19:32
  look
• 19:32
  no
• 19:32
  further.
• 19:33
  We're
• 19:33
  here.
• 19:34
  Just
• 19:34
  come
• 19:34
  and
• 19:34
  say
• 19:34
  hi
• 19:35
  to
• 19:35
  us.
• 19:36
  Then
• 19:36
  lastly,
• 19:37
  is
• 19:37
  honoring
• 19:38
  your
• 19:38
  energy,
• 19:39
  especially
• 19:39
  as
• 19:39
  we
• 19:40
  come
• 19:40
  into
• 19:41
  the
• 19:42
  holiday
• 19:42
  season.
• 19:43
  If
• 19:43
  you're
• 19:44
  on
• 19:44
  the
• 19:44
  social
• 19:45
  media
• 19:45
  side
• 19:45
  and
• 19:45
  you're
• 19:46
  dealing
• 19:46
  with
• 19:46
  Black
• 19:46
  Friday
• 19:47
  campaigns
• 19:47
  or
• 19:48
  email
• 19:48
  side,
• 19:48
  and
• 19:48
  dealing
• 19:49
  with
• 19:49
  Black
• 19:49
  Friday
• 19:49
  campaigns
• 19:50
  or
• 19:50
  even
• 19:50
  operations
• 19:51
  side,
• 19:51
  acknowledge
• 19:52
  your
• 19:52
  energy
• 19:53
  because
• 19:54
  we
• 19:54
  are
• 19:54
  here
• 19:54
  living
• 19:55
  life
• 19:55
  first
• 19:55
  businesses
• 19:56
  as
• 19:56
  well.
• 19:56
  And
• 19:57
  we
• 19:57
  really
• 19:57
  want
• 19:57
  to
• 19:58
  make
• 19:58
  sure
• 19:58
  that
• 19:59
  we
• 19:59
  have
• 20:00
  enough
• 20:00
  of
• 20:00
  us
• 20:01
  to
• 20:01
  exist
• 20:02
  while
• 20:02
  we're
• 20:02
  trying
• 20:02
  to
• 20:03
  spend
• 20:03
  time
• 20:03
  in
• 20:03
  the
• 20:03
  holidays.
• 20:04
  So
• 20:04
  I
• 20:05
  think
• 20:05
  that's
• 20:05
  everything.
• 20:05
  Yeah.
• 20:06
  So
• 20:06
  we
• 20:06
  encourage
• 20:07
  you
• 20:07
  to
• 20:07
  pick
• 20:07
  one
• 20:08
  shift.
• 20:08
  You
• 20:08
  know,
• 20:09
  whether
• 20:09
  it
• 20:09
  be
• 20:09
  optimizing
• 20:10
  something
• 20:10
  you
• 20:10
  already
• 20:10
  created
• 20:11
  or
• 20:11
  going
• 20:11
  back
• 20:12
  to
• 20:12
  something
• 20:12
  that's
• 20:12
  working,
• 20:13
  calling
• 20:13
  up
• 20:13
  a
• 20:14
  collab
• 20:14
  partner,
• 20:14
  or
• 20:15
  cutting
• 20:15
  out
• 20:15
  a
• 20:16
  task
• 20:16
  or
• 20:16
  delegating
• 20:17
  something
• 20:17
  that's
• 20:17
  draining
• 20:18
  you,
• 20:18
  do
• 20:19
  it.
• 20:19
  Give
• 20:19
  yourself
• 20:19
  more
• 20:20
  space
• 20:20
  so
• 20:20
  that
• 20:20
  you
• 20:21
  can
• 20:21
  lock
• 20:21
  in
• 20:21
  for
• 20:21
  the
• 20:22
  holidays.
• 20:22
  Let
• 20:23
  us
• 20:23
  know,
• 20:23
  like
• 20:24
  in
• 20:24
  the
• 20:24
  dms,
• 20:24
  like,
• 20:25
  what
• 20:25
  is
• 20:25
  your
• 20:25
  energy?
• 20:26
  What's
• 20:26
  like
• 20:27
  shift.
• 20:27
  How
• 20:27
  are
• 20:27
  you
• 20:28
  feeling
• 20:28
  going
• 20:28
  into
• 20:28
  the
• 20:28
  new
• 20:29
  year?
• 20:29
  Drop
• 20:30
  it
• 20:30
  in
• 20:30
  the
• 20:30
  DMs.
• 20:30
  We're
• 20:31
  at
• 20:31
  deeply
• 20:31
  Rooted
• 20:32
  Business
• 20:32
  on
• 20:32
  Instagram
• 20:34
  or
• 20:34
  comment
• 20:35
  down
• 20:35
  below.
• 20:35
  If
• 20:35
  you're
• 20:35
  watching
• 20:35
  on
• 20:36
  YouTube
• 20:36
  and
• 20:36
  if
• 20:37
  this
• 20:37
  episode
• 20:38
  resonated
• 20:38
  with
• 20:38
  you,
• 20:39
  share
• 20:39
  it
• 20:39
  with
• 20:39
  a
• 20:40
  business
• 20:40
  bestie
• 20:40
  because
• 20:41
  we
• 20:41
  love
• 20:41
  growing
• 20:42
  our
• 20:42
  community
• 20:43
  and
• 20:43
  make
• 20:43
  sure
• 20:44
  that
• 20:44
  you
• 20:44
  tune
• 20:44
  in
• 20:44
  next
• 20:45
  week.
• 20:45
  We
• 20:45
  don't
• 20:45
  know
• 20:45
  what
• 20:46
  we're
• 20:46
  talking
• 20:46
  about
• 20:46
  yet
• 20:46
  because
• 20:47
  we
• 20:47
  haven't
• 20:47
  done
• 20:47
  our
• 20:47
  queue
• 20:48
  for
• 20:48
  planning,
• 20:49
  but
• 20:49
  it's
• 20:50
  going
• 20:50
  to
• 20:50
  be
• 20:50
  good.
• 20:50
  And
• 20:51
  so
• 20:51
  until
• 20:51
  next
• 20:52
  week,
• 20:53
  we
• 20:53
  are
• 20:54
  rooting
• 20:55
  for
• 20:55
  you.