Ep 37: The Modern Content Marketing Strategy for B2B SaaS Brands with Obaid Durrani @ HockeyStack
What does creating “good” content mean? Should all content have the same goal? How do you measure the performance of content? Join Jonathan Bland, the Co-Founder of Omni Lab, and Obaid Durrani, the Head of Content at HockeyStack, for a conversation focused not only on how Obaid thinks about content at HockeyStack, but also walk through the Easy Mode Framework in detail.
The skinny
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