#10 Branding and Focus

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX · Apr 16, 2019 · 3m

“Our audience is everyone.” If I had a nickel for every time I’ve heard that sentence after asking a marketer or executive, I’d be a very rich man. Instead, in order for a brand to be successful, it must focus its efforts on defining its ideal audiences, even if it ultimately wants to appeal to a broad set of potential customers. I use Apple as an example of this.

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