How Ecommerce Brands Should Use Organic Social Media To Drive Sales
Social media has become the new storefront. And in 2026, AI-driven algorithms are rewarding organic content over paid ads.
In this episode of the Pitch to Product Podcast, Natalia Reese and Leanne Eggimann break down why quantity and quality content is outperforming traditional ad spend for e-commerce brands, how to tell the difference between AI-generated content and UGC that builds real trust, and why shares are the most valuable metric for measuring success.
They dig into practical strategy: starting with short-form content to gather data, then "riding the wave" into long-form storytelling…
The skinny
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