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How to Turn Customers into Brand Advocates and Drive Word-of-Mouth Growth | Ken Rapp | 379
Most SaaS founders obsess over acquisition — but what happens after the sale is where loyalty is either built or silently lost. In this episode, Jeff Mains sits down with Ken Rapp, CEO and co-founder of Blue Stream, to explore the largely overlooked post-purchase experience and why it may be the biggest growth lever hiding in plain sight.
Ken shares the story behind Blue Stream — born from a cracked guitar that nobody warned him to care for — and how that personal frustration became a mission to help brands stay connected to customers from "doorstep to delight." He breaks down the Activate →…
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