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257 - Creating an Unshakeable Business with Human Design · Unshakeable with Human Design - A Human Design For Business Podcast

• 0:01
  Nicole Laino: Welcome to Unshakeable with Human Design, the show dedicated
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  to helping entrepreneurs use human design to shift from hustle to
• 0:09
  flow without sacrificing results.
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  Come here to become an unshakeable human and build an unshakeable business
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  according to your human design.
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  I'm your host, Nicole Laino.
• 0:22
  Hello and welcome to Unshakeable with Human Design, everyone.
• 0:25
  I'm your host, Nicole Laino.
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  We are here together today, just the two of us, and I want to welcome you.
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  Hi, how are you doing?
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  How is your day going?
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  I am wonderful and I'm happy to be here with you as always.
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  And today we are going to talk a little bit about the secret to being confident.
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  What's the secret to feeling worthy?
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  Now, Jamie Kern Lima, I don't know if you're familiar with her, she
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  was the founder of It Cosmetics.
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  She's obviously a very successful woman, one of the first female CEOs
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  of a billion dollar cosmetics company.
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  She has a book out called Worthy, and it talks about the difference
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  between confidence and worthiness.
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  And I was really in love with the way that she put it and
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  I wanted to bring it up here.
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  I did talk about worthiness on the show fairly recently, but I want to bring these
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  two together because I want to talk about it in the context of being unshakeable,
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  which is what we talk about on this show, and building an unshakeable business,
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  a lot of people want to know, how do I combine human design and my business, and
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  I want to talk about this piece that's often missed between those two things.
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  So, let's just talk about confidence and worthiness.
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  Jamie Kern Lima in her book talks about how confidence is like the
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  exterior presentation of something.
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  So, it can be shallow, it can be skin deep.
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  People can seem to have a lot of confidence, but not
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  internally feel worthy of things.
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  And then the opposite can be true.
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  People can have that internal deep sense of being worthy or feeling equal to the
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  thing that they want, but lack confidence.
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  Not be able to put it out on the outside and present it to the outside world.
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  They lack that confidence.
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  But both of these are necessary, though, when we're talking about
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  being unshakeable, when we're talking about building an unshakeable
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  business, they are linked.
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  Confidence and worthiness are both necessary.
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  You have to raise your level for both of them.
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  So today I want to talk about these two, and I want to talk about how you can
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  use human design to raise both of these.
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  And I'm going to tell you about a couple of clients, I'm obviously not going
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  to talk about who they are, but I'm going to give some samples of things
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  that we've been working on both inside my Business By Design Mentorship,
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  and then private clients, that I'm just seeing these themes come up.
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  And they come up all the time, and they come up at every level.
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  So, every episode of this show, I end with my little tagline where I say, in
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  order to have an unshakeable business, you must first become an unshakeable
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  human, and then I thank you for letting us help you on your journey of
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  becoming Unshakeable with Human Design.
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  So why does that matter?
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  Why do you have to be an unshakeable human before you can
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  have an unshakeable business?
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  Why?
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  Because if you are easily shaken, if your confidence is shaken, if
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  your worthiness is shaken, if you are shaken, you will make decisions
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  out of panic and out of lack.
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  You will start to be unstable.
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  And then you make bad decisions and then you maybe put out a projection
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  of feeling unworthy or feeling afraid.
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  You send out a frequency of, I don't got this, and people react to it, so
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  sales start to dry up, so you're showing up less, so you are not able to be
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  consistent in the way that you show up, or in the frequency that you show up.
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  And we all have our strategies that we use to try to make us feel safe.
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  So for all of my open head center people, we go, someone else must have the answer.
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  So we run around and we try to pay somebody to solve the problem for
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  us because we think that we don't know because we're not unshakeable.
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  We are being taken off our path because we're afraid, because we got shaken.
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  Because our roots didn't grow down deep enough that the tree
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  started to come out of the ground.
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  And we become ungrounded and then your business becomes ungrounded.
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  And then you're always trying to course correct.
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  And you're trying to right the ship all the time when you are fighting with this.
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  This is why tactics on top of a shaky foundation aren't going to help you.
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  Don't hang a hammock from a brand new tree.
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  It's not strong enough to hold your weight.
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  You'll get in it and you'll break the tree.
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  And that is a very common thing to happen is that we try to hang these fancy
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  strategies, these tactics that work for other people on top of the brand new tree
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  that has not established its roots yet.
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  And we wonder why it keeps getting yanked out of the ground.
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  And then every time we put it back in, it's a little less strong.
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  Why?
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  Because it's got to start all over again.
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  And then we look at that tree and we go, I don't know if it's going to make it.
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  I don't know if it's got what it takes.
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  We do the same thing.
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  Cause we put ourselves into these states of anxiousness and fear.
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  And when we make these decisions from that ungrounded place, from that place of lack,
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  from that place of fear, when we make them from our anxiousness, from our fear,
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  from our uncertainty, From that feeling like we don't know the answer ourselves.
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  So someone else needs to help us.
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  I need somebody to save me, that is causing a lack of confidence and it causes
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  you to question your worthiness So what happens is you make a bad decision, you
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  start to lose your confidence because you're like, oh wow, I shouldn't have
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  done that And you beat yourself up.
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  And then you start to question whether you are really worthy of the thing
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  that you have been charging after.
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  And the truth is that you just made decisions from an ungrounded place.
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  You haven't learned to ground yourself.
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  You haven't learned how to establish the strong roots.
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  This happens at every level.
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  We think that once you have the seven figure business, or you have this
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  success, whatever the goal is, the common misconception is to think,
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  once I get there, this won't be a problem for me anymore, because
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  I'll feel worthy once I get there.
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  But you've heard the saying, new level, new devil.
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  That doesn't happen.
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  Every time you up the stakes, every time you climb to a new level,
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  you're looking for the next level.
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  And there's a whole new set of challenges that are not necessarily
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  challenging you on the exterior alone.
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  It's not just the outside world.
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  It's not just the skills you need to master.
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  It's not just the number of leads that you need to get.
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  It's not the number of sales that you need to make.
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  It's the person you need to be in order to be able to get that result.
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  In order to stay the course.
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  You're gonna have higher stakes.
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  So when you get to that seven figure business model, when you get
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  to that level, you're going to be worrying about different things.
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  But you're still gonna be worrying.
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  There's still going to be stuff there.
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  You're still gonna worry about how you have to make payroll, that
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  you have people depending on you.
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  You have a staff of ten people and their families are relying
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  on you to put food on the table.
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  That's a lot of pressure.
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  It doesn't mean that you don't go to bed at night wondering, can I do this?
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  It's just, as you level up, usually you start investing in the tools that help
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  you to be able to handle anything, to put you in what I call, I've got this energy.
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  Can you be in that all the time?
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  There's a process for you to go through to shed whatever it is that
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  you are feeling, to work through it.
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  And to be able to attach to what you want instead of what you don't want.
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  I call this process becoming unshakeable.
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  It's really becoming an authority.
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  And unshakeable is a necessary state that we have to cultivate.
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  We have to cultivate that state of feeling like I've got this because if you don't
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  have it, your energy and your attention.
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  are completely wrapped up in your fear of, can I make this work?
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  You're thinking from a lower level of mind.
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  So the things that you are doing, this is how we get end up being
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  busy instead of productive.
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  This is how we end up putting a lot of energy into a task or into something
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  that doesn't really make sense.
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  It's because someone told us that was the way.
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  It's because we were taught that it worked that way for somebody else.
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  So that's what I have to do.
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  And you hear about 80 different things that worked for people.
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  So you're trying to do all 80 of them.
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  It's not really a great use of your energy or your time.
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  That comes from not being unshakeable.
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  That comes from not having deep roots.
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  Because you are so caught up in, I don't know how to do this, so I'm
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  going to try to do everything that you end up getting nothing accomplished.
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  You're burnt out.
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  You're tired.
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  You're lacking confidence because it's not working because you're
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  not really channeling your energy into something because you don't
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  know what that something is.
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  So I'll just try everything.
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  That is a sign that you are not grounded.
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  And if you're not grounded, success will take longer for you to achieve.
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  You will not be able to get there.
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  Or when you do, you will be burnt out as all get out.
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  And you won't know how to do it again.
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  Or if you did so many things, you threw so much against the wall to
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  see if something would stick, you got there, but it's not sustainable.
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  So you look at it and you're just like, I don't know if I could do that again,
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  because I don't know if I have the energy.
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  If this is how it's going to be, I don't know if I even want it anymore.
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  All stems from making decisions from a disempowered place.
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  From a fearful place.
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  from a place of anxiety or from a place of pure ego, from pure ego, I
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  want it so I'm going to go get it.
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  And then you frantically take action.
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  Human design teaches us how to come back into ourselves, find our process, teach us
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  how to regulate our energy so that we can be the ultimate authority in our lives.
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  So I want to tell you a little story about some clients.
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  I'm going to pepper them through here, but how does worthiness
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  connect to human design?
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  Let's start there.
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  There's something about looking at your chart, and this happened with
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  a couple of clients this past week.
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  So I felt like this theme was coming up, and I wanted to bring it up on the
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  show because there's something about looking at your design and looking
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  at the way that you were created.
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  You were created on purpose and this is who you are.
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  This is who you're meant to be.
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  This is who you're not meant to be.
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  That's what the chart tells us.
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  The definition in your chart, your profile, these are the things that tell
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  you what your path might look like, that tell you why you might operate
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  differently and have a very different looking path than somebody else.
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  Now, maybe you want what that person has.
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  So you're looking at person X, you're seeing how they did it.
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  You're seeing the journey that they've had.
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  And you're looking and you're saying, I want that thing.
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  So you're emulating them and you're trying to be like them.
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  And if your journey looks more difficult than theirs, you're
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  thinking you're doing something wrong.
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  You start to shame yourself.
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  You start to wonder if you have what it takes.
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  But the truth is that they are designed differently than you are.
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  That your path very well may have more obstacles in front of it.
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  So I have a client who is a three line.
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  And the three line definitely learns through trials.
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  It is a path of trial and error.
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  Now, I'm not saying that that is comfortable.
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  I'm not saying that you should be excited about that.
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  Although if you can be, wonderful.
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  If you can really embrace what it means to be a three line, then
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  you can not look with criticism at maybe why some of the things have
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  happened the way they've happened.
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  It's very difficult.
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  It takes a lot of time to go through your design, understand it so deeply, and
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  then be able to observe it in your life.
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  That's the work.
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  To be able to know my design.
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  I know who I am so well.
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  Now I'm going to start to see how these things show up.
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  I'm going to start to see how my design is playing out in the world.
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  For me, I see my five line everywhere.
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  I see my gate 64 everywhere.
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  I see my gate 29 everywhere.
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  I see my gate 26 everywhere.
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  When you start to see the pieces, you can start to see them play out in your
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  life, and you start to be able to more objectively observe them, rather than
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  criticize them, rather than try to fix them, rather than try to change
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  something that is inherently you, which only drives you further into the
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  shadow, and takes you out of your power.
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  So this is the empowerment process that human design holds for us.
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  I had a client where we were talking about some of the things that she's going
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  through, and I was drawing attention to how there is a key piece that I go into
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  in business by design, of how your niche can be sort of unveiled in your chart.
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  And I was saying your niche has this aspect, which you also have.
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  I see this theme of these gates coming up for you right now.
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  And what if your process through this is somehow going to unveil
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  exactly how you help these people.
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  Because that's sort of a gap with where she is right now, figuring out
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  how she's going to help and what she's really here to deliver those people.
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  She knows her skills, she knows what she is, she knows what she
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  does, and she knows what she does well, she knows what she brings.
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  But when she's looking at it through the eyes of what you sell and how you sell
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  it to certain people, I'm like, well, if these certain people have this kind of
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  problem, and you are experiencing that problem, perhaps you are in a stage right
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  now where once you see your way through it, that question will answer itself.
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  Of how you serve these people, of what you have to offer.
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  And unfortunately you have to go through this little journey.
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  Can you look at it now that it actually is serving your purpose for you to be in
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  this situation right this very moment?
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  Now it shifts your energy about the way that you are experiencing whatever it
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  is that you are going through and you're looking at it with greater purpose,
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  with some softer eyes and attention, and you can get curious about it.
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  And then you start to see how you can apply it and help other people.
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  Most people miss this.
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  Most people are just like, how do I use this thing and sell it to somebody?
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  And that doesn't typically work.
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  And they're getting stuck in that space of how do I make this gate part
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  of my message and part of what I do?
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  I know, I'll build a program around this thing because that's what human
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  design tells me I'm here to do.
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  And you know what?
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  That doesn't really translate into an offer that serves people.
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  It might serve you momentarily, doesn't typically serve you long term.
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  So this is the process.
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  It is a much more artistic and living your design process of becoming unshakeable.
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  Because you cannot be an authority to others until you
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  are an authority to yourself.
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  So many people are trying to express their confidence, put themselves
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  out there, stand out online.
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  But you can't do that if underneath it you feel unworthy and you lack confidence.
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  Or if you're presenting confidence but there's internal unworthiness, then
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  that is going to keep you from really being able to put out a strong signal.
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  What we refer to as magnetism in this industry.
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  There's going to be a sense that people can feel from you
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  that something's not right.
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  Something is off.
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  You're not fully believing what you are putting out there.
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  And if you have worthiness but you don't have confidence, you're still
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  feeling sheepish about the way that you show up, human design makes it
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  both very personal, all the things that you are, and less personal.
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  You look at yourself through very different eyes.
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  Your awareness shifts and it becomes a fun game of figuring out, how do I step
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  into this highest version of myself?
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  And the more you do, the more the right people will be coming to you.
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  So when you are unshakeable, you feel worthy.
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  Inherently, you just do.
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  You are in that, I've got this energy all the time.
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  And if this concept interests you, I'm doing a free masterclass on my entire
• 17:13
  process of taking you from unshakeable human, to an unshakeable business.
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  I'm taking you through my entire process.
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  It is a five day masterclass where I take you through becoming unshakeable,
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  becoming that authority, becoming an authority to yourself, building
• 17:28
  a business and a brand by design.
• 17:30
  Then the strategic side of business.
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  Because it is not all energetic.
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  You still need a strategic process.
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  So we take you through strategic messaging.
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  How to get leads by design.
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  What is your way of both strategically and energetically putting yourself
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  out there so the right people are being attracted to you?
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  How to build an authority platform and an authority funnel so that
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  you are constantly bringing in new people, nurturing them,
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  making them into raving fans, and actually bringing them to a close.
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  How do you consistently make sales in your business, without feeling
• 18:03
  like you need to be on social media 24 hours a day, 7 days a week?
• 18:07
  So we're doing this masterclass.
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  It starts April 8th.
• 18:09
  If you are listening to this episode anytime before April 16th, when
• 18:13
  we take all of the replays down.
• 18:15
  If you would like to be a part of it you can actually DM me the word
• 18:18
  masterclass on Instagram and we will register you right there in the DMs.
• 18:22
  I'm @NicoleLainoOfficial.
• 18:24
  Just send that to me.
• 18:25
  And if you just want to go to the website, you could go to
• 18:27
  nicolelaino.com/masterclass and you can register right there.
• 18:31
  So this is the process of becoming unshakeable.
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  This is the process of building an unshakeable business by design.
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  You being unshakeable is the foundation for you and your
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  decisions for your business.
• 18:46
  You are what everything stands on.
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  And this goes beyond the healing work, all of that is incorporated, but what
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  I think I do, and I'm going to show you in the masterclass, is most things are,
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  here's the energetic work you could do, here's all the healing, here's all of
• 19:04
  this, and then somebody else teaches you business, and then somebody else
• 19:08
  teaches you this, or there's these little pieces that they have, but nobody
• 19:11
  really ties them together and shows you how the energetic work gets tied to
• 19:16
  the strategic work that you are doing.
• 19:18
  How it is an ongoing process for you all the time of re regulating yourself
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  and bringing yourself back to who you are, what your message is, and a core
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  strategic message that is built to sell.
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  How do we link all of these things together?
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  That is exactly what I'm going to show you in this master
• 19:37
  class starting on April 8th.
• 19:38
  So please register @NicoleLainoOfficial, DM me the word masterclass.
• 19:41
  We will sign you up right there or go to nicolelaino.com/masterclass, and you
• 19:46
  can register right there on our website.
• 19:47
  Thank you so much for being here.
• 19:49
  I hope you enjoyed this episode.
• 19:51
  I hope that it got you a little step closer, a little more curious
• 19:53
  about becoming unshakeable yourself.
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  And remember, in order to have an unshakeable business, you must
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  first become an unshakeable human.
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  So thanks for letting us help you on your journey of becoming unshakeable
• 20:03
  with human design, everyone.
• 20:05
  We will see you next time.
• 20:07
  If you love this episode and you're a fan of the show, please show
• 20:10
  us the love on iTunes, Spotify, or wherever you're listening to
• 20:12
  the show and leave us a review.
• 20:14
  And if you'd like to connect with other entrepreneurs on their human
• 20:16
  design journey, join our free Facebook community, Human Design for Entrepreneurs.
• 20:21
  Go to nicolelaino.
• 20:22
  me forward slash podcast links to join the group, book a human
• 20:26
  design reading with me, or access our free human design resources.
• 20:30
  We'll see you there.