Autonomous Driving Chips: Tesla, Xpeng, Rivian and the In-House Revolution
Most automakers are racing to master the most critical component of autonomous driving: the semiconductor.
Augustin Friedel, Associated Partner at MHP and an expert in software-defined vehicles, advanced driver assistance systems, and AI-enabled mobility, exposes how industry giants like Tesla, Rivian, and Chinese OEMs are not just buying chips—they’re designing their own to unlock better performance, lower costs, and greater control.
But what does it really take to build a competitive chip program? And why are industry-wide collaboration and strategic control points the future of automotive…
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