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Joel Vermaas on How Vibrant Insights is Redefining Market Research | Ep 152 | DevReady Podcast

In this insightful episode of the DevReady Podcast, Anthony Sapountzis sits down with Joel Vermaas, Founder & Director of Vibrant Insights to explore the transformative role of market research in the business landscape. Joel, a seasoned expert in market research and strategy, shares his wealth of knowledge on how businesses can leverage research to bridge the gap between customer needs and effective solutions. From discussing the nuances of qualitative and quantitative data to unveiling modern research techniques and the impact of AI tools, Joel provides a comprehensive guide for startups and…

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