Kate Socatiyanurak on building her first brand, the heritage of Thai silk and staying grounded
Kate Socatiyanurak is one of the co-founders of Merandi, a startup based in Bangkok, Thailand, focusing on luxury bag inserts and accessories crafted out of Thai silk.
The twenty-five-year-old entrepreneur talks to Anne about her journey from boarding school to a masters at London School of Economics to content creation for luxury brands once she was back in Thailand. Kate shares how Merandi, the brand, was born from a single conversation with her friend and other co-founder, Grace. The savvy marketer also talks about branding, the importance of a strong unique selling point and corporate…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.