Latest / The Mental Health Evolution / Ep 16: Why Value-Based Care Can Feel So Hard with Josephine Wilton, Pt. 2
Transcript
- 0:00(Transcribed by TurboScribe. Go Unlimited to remove this message.) Two, and now I'm looking at maybe it's measures like the PHQ
- 0:04or something like that.
- 0:06Maybe it's survey data from the patient, you know, things like that
- 0:12that are suddenly tied to that.
- 0:14That is so brand new and additional layers of systems and work
- 0:22to collect that data.
- 0:24Correct.
- 0:25And when you mentioned patient surveys, that's a touchy one for providers
- 0:32typically, even in my experience working with skilled nursing facilities and
- 0:36home health care providers who are rated on the STAR-based system
- 0:42with CMS and at least in the state where I predominantly work,
- 0:46New York State, there's a patient survey aspect, right?
- 0:51So even for hospitals and there's a lot of debate around, well,
- 0:55should we penalize for a few surveys where it was a patient
- 0:59perspective, but on the whole we, you know, perform in, you know,
- 1:04based off of, you know, this patient is an outlier, per se.
- 1:08So there's always these, to your point, right?
- 1:11What is the best metric and best measures?
- 1:17I really think, and I was listening, participated in a webinar where
- 1:22I was just listening just yesterday with three psychiatrists and it was
- 1:26very interesting.
- 1:27So behavioral health was the focus and topic.
- 1:31And one of the psychiatrists said, you know, we know my colleagues
- 1:35and I on this call and out in the field, we know
- 1:37what schizophrenia looks like from a diagnosis and how we would approach
- 1:42it.
- 1:42But a patient suffering from schizophrenia, person suffering from it in
- 1:48whatever geography doesn't apply to another social setting or geography
- 1:53automatically.
- 1:54And so you're not just, you're not just treating the disease and
- 1:57the illness.
- 1:58It's everything that, right?
- 2:01It's everything that encompasses that individual and impacts their life.
- 2:05If they're in a rural setting versus in an urban setting, what
- 2:08does their access look like?
- 2:10Urban setting does not mean you have excellent access to care.
- 2:15Access to care is not just based off of geography, but certainly
- 2:18that's a big part of it.
- 2:19And then what's acceptable, right?
- 2:22You know, given the practice area, is it acceptable to provide predominantly
- 2:29virtual care?
- 2:30And I'm just saying this hypothetically, I don't even know, for someone
- 2:33with schizophrenia, depending on where they are in their illness versus in
- 2:38person, you know, a lot of times the health plans are setting
- 2:45these measures based off of a lot of data.
- 2:48And it doesn't take a lot of these variables into account, right?
- 2:53So they're, they're massive.
- 2:55And some of these pairs as you're, I'm sure you're watching are
- 2:58getting bigger and bigger.
- 3:00There's a lot of consolidation happening.
- 3:02And with them, right, with that, they're amassing more and more data.
- 3:08And that data is aggregated, sliced and diced.
- 3:11And that's how a lot of the metrics and measures are set.
- 3:13That's why it's so important for the providers to understand their data
- 3:17and push back and say, that's fine and dandy, but here's what's
- 3:21happening within our organization.
- 3:23Because you don't drive the service, right?
- 3:27You don't get to dictate what your patients receive per se.
- 3:31They come to you with what they need.
- 3:34So it's a really neat space, right?
- 3:36That's why we started, there was a time we transitioned not too
- 3:38long ago to referring the patients, we called it to consumer, right?
- 3:43Now, we can certainly, if you look at other industries, retail, Walmart
- 3:48doesn't tell me when I walk in where I should go and
- 3:50what I should buy, but they strategically try to place things at
- 3:53the front of the stores, right?
- 3:58Exactly.
- 4:02And quite honestly, I don't know if there was any deliberate attempt,
- 4:06but that's what value-based care has tried to do, right?
- 4:11You hear about scaring patients, educating the patients, but really we need
- 4:16to lean more into a consumer mindset.
- 4:18It's what they need, right?
- 4:21So ultimately, if I walk into Walmart, I'm going to see things
- 4:25front and center that I may not need and I may not
- 4:28engage, but how quickly am I able to get to what I
- 4:31need?
- 4:31And that depends on how they structure it and organize a store.
- 4:35And how easy is it for me to get in and get
- 4:38out?
- 4:39But I should be able to, without over-restrictive processes and workflows,
- 4:47work through the process of what do I need?
- 4:49And some things I didn't know I needed, right?
- 4:51That happens in retail and it's for the benefit of the retailer.
- 4:56Right?
- 4:57We end up spending more money than we needed.
- 4:59We're like, oh, I didn't know this was there.
- 5:01And it happens in health care.
- 5:03The patients don't know this and they're coming for the needs that
- 5:07they have.
- 5:08And they shouldn't know the billing structure.
- 5:12They shouldn't really need to be concerned about total costs of care.
- 5:17But the way these measures and metrics are set up, it puts
- 5:20a lot of responsibility on one provider versus another.
- 5:24And I'll share my insights on that.
- 5:27And then it's completely contingent upon, which always blows my mind, of
- 5:33the patient compliance, right?
- 5:35You hear about patient compliance, but why should I?
- 5:38Why should I even know about this and care about your value
- 5:41-based payment?
- 5:42I just have a need and I need to service.
- 5:45So it's really about, I get it about, you do want to
- 5:49provide the care that's needed.
- 5:51This is about outcomes.
- 5:53And there's a way to do that.
- 5:54And I haven't, it's subtle and it has to be deliberate.
- 5:58And that's where understanding your utilization data is so important.
- 6:01So not to belabor it, but when the providers are engaging in
- 6:04those discussions, pre-contract execution for VEP.
- 6:08Health plan says these are the metrics measures based off of national
- 6:12best practice benchmark standards for our network itself, wherever they're
- 6:16getting their data from.
- 6:18You can push back and say, like I said earlier, that's fine.
- 6:22Here's what our utilization looks like.
- 6:25And don't rely on their claims data, right?
- 6:29They're just another organization like you are.
- 6:31And there may be a lot of services and supports your organization's
- 6:36providing that they wouldn't necessarily identify in the claims or their data
- 6:40analysts are not looking for.
- 6:43I've worked with a lot of data analysts, very brilliant, very sharp
- 6:48actuaries, epidemiologists, data scientists, you name it.
- 6:53And they're looking at it from one perspective, but it's not going
- 6:57to be from your perspective as a provider.
- 7:01Just keep that in mind for your listeners and viewers.
- 7:04So it's very incumbent upon you to tell your story in your
- 7:07way.
- 7:08Don't let someone else tell your story.
- 7:11Wow.
- 7:12I love that.
- 7:13And for organizations that are not tracking their utilization data, that then
- 7:18becomes a piece of information that's really important to pay attention to.
- 7:24It is.
- 7:25And I've worked with some, it can seem very daunting and overwhelming.
- 7:31And obviously, I have a passion for contracts.
- 7:33For decades, I've been working with contracts, and everything lies there.
- 7:37But quite often, I keep an attorney's, I've had two attorneys tell
- 7:40me it takes a special kind of person, and they said it
- 7:42would have smiled when you were reading contracts when I said I
- 7:45do.
- 7:46I think that's true, Josephine.
- 7:52Two separate occasions, unsolicited, random, and I said, I think the universe
- 7:57is telling me something.
- 7:59I didn't, and coming from an attorney, right?
- 8:04But I'll give you a use case where, you know, working with
- 8:08an organization, pretty sizable, multi-location, or sites of service across
- 8:14spanning multiple counties.
- 8:16And there were some operational issues, administrative issues with claims
- 8:23denials.
- 8:23And I said, I'd like to look at your contract.
- 8:26It seemed very random for them.
- 8:28I said, listen, everything's in there.
- 8:31Everything's in there.
- 8:32Not just the numerical parts of it either.
- 8:34It's all in there.
- 8:35Every word impacts your organization in some way, right?
- 8:40And when I did that, I discovered some other problematic things without
- 8:44even verifying or confirming.
- 8:46There's just some things that just were glaring.
- 8:49Reimbursement, the Jerry, I shouldn't probably, it's not fair to say Jerry
- 8:55Riggins, but just the, I call it hip hopscotch, or gymnastics that
- 9:00the provider unfortunately agreed to and determined reimbursement for any given
- 9:06visit.
- 9:07And it was a combination of the plan, the product, the patient's
- 9:12age, gender, service.
- 9:14It was everything you name it.
- 9:16So it was like, it's this, then that, then this, then that.
- 9:19And then you get this little chunk change.
- 9:23So there were a lot of things going on.
- 9:26And I started to work with leadership to explain how the contract
- 9:30on the whole impacted the entire organization.
- 9:34And folks throughout that hadn't ever reviewed it.
- 9:37They were just used to looking at the output, right?
- 9:42What are we getting paid?
- 9:43And so over time, and I would say the revenue is pretty
- 9:46consistent.
- 9:47I would say for your listeners and viewers out there who are
- 9:50provider organizations and you look at your financials or revenue cycles,
- 9:54probably consistent, but that doesn't mean it's right.
- 9:57That doesn't mean you're optimizing the terms that you agreed to, right?
- 10:04And until you've fully optimized it, then you're kind of, your starting
- 10:10point is not really ideal to layer on a VBP.
- 10:15It doesn't mean you don't do it, but you first want to
- 10:17understand your baseline and where you're at, right?
- 10:21I love that perspective.
- 10:23And I think how many providers have not really looked too deeply
- 10:28at their contracts.
- 10:29I mean, I think that's a pretty common experience.
- 10:33It is.
- 10:34Find someone in your organization, doesn't have to be a lawyer, someone
- 10:37who enjoys reading, who has good reading comprehension skillset, and ask them
- 10:44to read it.
- 10:46When I trained contracting specialists, that reported to me when I did
- 10:51this work in a leadership role on health plan side.
- 10:55First week, there was no test that would say, read this contract.
- 10:58And it was like the biggest contract that we had with all
- 11:00the employees.
- 11:03That was my style because if you're uncomfortable, you're not even intrigued
- 11:08or want to read a contract and I'm not so sure I
- 11:10can trust you to negotiate one.
- 11:14And it's very easy for things to get in, certainly very difficult
- 11:19to get out, but it's very, very important.
- 11:24And you don't need to have an attorney on staff.
- 11:27I mean, ideally if you can, but you're going to run up
- 11:29a big tab to have them review it.
- 11:31And not all attorneys are familiar and adept with provider contracts, where
- 11:38they may be in that space, but they work for a health
- 11:41plan.
- 11:42And so it may be somewhat of a conflict.
- 11:44So just start with someone who has the basic skill set and
- 11:49is not averse to it in your organization.
- 11:52There's someone, there's absolutely someone.
- 11:54And it does not excuse your leadership, your CEO, et cetera, from
- 12:02doing it because contracts and amendments are being signed continuously.
- 12:09And so that's why it's very imperative that there's review and scrutiny.
- 12:13But it can be done.
- 12:15It can be done.
- 12:16It's just acknowledging that it needs to happen.
- 12:18I'll add this note.
- 12:20At a conference, and I was very impressed with the CEO of
- 12:24the federally qualified health center had gotten fairly new to the
- 12:28organization, but noted that in his time there, and certainly I'm sure
- 12:32over a culmination of his experience, he realized data was so important
- 12:37to their success as an organization and to be able to innovate
- 12:41and move forward, that they moved to hiring an actuary.
- 12:45That's impressive.
- 12:47And I've worked with actuaries.
- 12:50A lot of providers and folks in the industry don't understand the
- 12:55difference between an actuary, a data analyst, an accountant, a CEO.
- 12:59You need everyone.
- 13:02You need everyone.
- 13:04And so I was just so impressed by that.
- 13:07And I think it speaks to where the industry is going in
- 13:10terms of understanding more about where the deficiencies are.
- 13:15And I was pleased to hear that that CEO and I'm hearing
- 13:18from other leaders that they're understanding.
- 13:21I need to start looking at my data and I need to
- 13:23start looking at my contracts and taking ownership in that regard and
- 13:29not just accepting where things are.
- 13:35Wow.
- 13:37You have given so much to think about with these implementation steps,
- 13:43even just sort of preparing people for awareness of their own organizations
- 13:48and kind of taking into account where we are right now before
- 13:53even thinking about next steps.
- 13:56Looking ahead, what else do you think might come into play or
- 14:04might be helpful in the industry?
- 14:06What trends are you seeing?
- 14:08What innovations, policy or data or partnership models do you think are
- 14:12going to start happening that will be related to value-based care
- 14:16models?
- 14:17Well, one of the things that Rachel might be right up your
- 14:21alley is that I know this early on and I was the
- 14:24one raising my hand and asking questions when I was on the
- 14:27health plan side.
- 14:28Why aren't we including more of our specialists and ancillary providers into
- 14:32these VBPs?
- 14:33They're just baffled, right?
- 14:36When you look at total cost of care, for example, highest cost,
- 14:41right, hospitals.
- 14:42That's why everybody talks about let's bring down hospital costs for avoidable.
- 14:46Certainly there's a time and place, but if it's avoidable and not
- 14:50medically necessary, we don't want the patient going there.
- 14:53The reasons why those patients have heard it from hospitals and seen
- 14:57it in the data, they're in the providers that are servicing them.
- 15:01A lot of times, depending on geography, their social circumstances, this is
- 15:06where social determinants of health come into play, but you have people
- 15:10trying to shelter from the cold, from the elements, going to the
- 15:13hospital.
- 15:14They don't have utilities.
- 15:17Certainly behavioral health, mental health issues, and it's not linear.
- 15:22It's not one or the other and it's fluid.
- 15:24Today, I'm showing up in the EV because of this.
- 15:26Tomorrow, it's these set of things and unfortunately, the way even now
- 15:32through 1115 waiver, right, through the Social Security Act that is available
- 15:38throughout the country and each state is kind of modeling it how
- 15:41they choose to address social determinants of health.
- 15:45The payment for social determinants of health screening is tied to essentially
- 15:49one screening a year.
- 15:51Well, my situation is changing daily, minute by minute, so how do
- 15:58we address that?
- 15:59How do we ensure?
- 16:00Now, certainly care coordination, there's a little bit more frequency and
- 16:03payment, but it's very low.
- 16:06Social determinants of health screening payment is low, at least when you
- 16:11look at in the aggregate and when I looked at New York
- 16:13State, so then that's where the provider has to use the data
- 16:16to try to make the argument of what they're doing that they're
- 16:19not getting paid for and how it ties to total cost of
- 16:23care.
- 16:23See, that's where you have to make the business case for the
- 16:26health plan because it's not so much that they're trying to be
- 16:28tricky and they don't want to do it.
- 16:30They cannot.
- 16:31If it's not on a claim, they can't get to it and
- 16:35historically, providers of all scopes of practice didn't bill for social
- 16:41determinants of health because there was no payment for it, so it's
- 16:44a resource issue.
- 16:46If I don't get paid for it, I'm not going to burden
- 16:48my administrative team to code and bill for it.
- 16:51Not good practice because now the data can't get over to the
- 16:55health plan and I tested this out personally when I was on
- 16:59the side, but I understand why it happens.
- 17:03What I see that can help is, like I said, bringing in
- 17:09your ancillary providers and specialists who were historically ignored.
- 17:15Everybody agrees behavioral health utilization needs to go up.
- 17:19The need is there.
- 17:20We need to, certainly there's a shortage, but we need to support
- 17:25behavioral health organizations and organizations that provide behavioral
- 17:30health services.
- 17:31They need the financial support, so reimbursement on the fee-for-service
- 17:35level needs to be increased and providers can negotiate.
- 17:38It's a free market.
- 17:39It's America.
- 17:42They can say no.
- 17:44I'm used to no.
- 17:45They will tell you no and you just keep pushing past the
- 17:49no until you get to yes, right?
- 17:51I think there's even a book titled that, Get a PS.
- 17:55I haven't read it, but yeah, it was recommended some time ago.
- 18:00I'm not opposed to reading it, but yeah, I think it's called
- 18:03Getting PS or Getting Past No.
- 18:05I think there's two.
- 18:08I would say to providers, don't be afraid to hear no.
- 18:11Again, look to the person on your team, but the CEOs, maybe
- 18:14it's not your strength.
- 18:16Maybe it's not something you've practiced yet, but you've got a pretty
- 18:19well-informed and eager CMO who's willing to do it.
- 18:24It doesn't matter.
- 18:24There's no rule that says it has to be this person or
- 18:27that person.
- 18:28Just make sure it's data driven and they understand some of the
- 18:31fundamentals of it and just go for it.
- 18:34It's not going to happen on its own.
- 18:37Behavioral health, I'm hearing more and more about services like that being
- 18:43put on direct value-based payment arrangements, which is awesome.
- 18:49We'll give you more money, but we're going to incentivize it.
- 18:53We recognize you need more in terms of revenue.
- 18:56Well, it could be a combination of fee-for-service and a
- 18:59VBP methodology that could be risk-based or non-risk-based, purely
- 19:04incentive, maybe upfront funds.
- 19:06A lot of times you'll see a per member per month payment.
- 19:10That's strictly volume-based where I talked about attribution, how many
- 19:14patients are attributed to this VBP on a monthly basis.
- 19:18They'll give you $10, $5, $2, whatever it is to cover your
- 19:23administrative costs.
- 19:24These are all negotiation points.
- 19:26You're seeing more and more where health plans are offering it to
- 19:30ancillary and specialist providers.
- 19:32Again, primary care cannot do it alone.
- 19:35You need cardiology, endocrinology, podiatry, everyone involved, and they
- 19:39typically haven't so they're contributing to the total cost.
- 19:46They're seeing different needs of the patients than the other providers.
- 19:53Everyone needs to talk.
- 19:55There needs to be data sharing, more data sharing, and in a
- 20:00way that's actionable depending on your provider types and scopes of practice
- 20:07or specialties is very, very key.
- 20:11Dental, oral care has been left out.
- 20:14I'll be honest, I don't see as much happening in VBP space
- 20:17around that, but I hope we get there.
- 20:20I truly do.
- 20:21The data is there.
- 20:22It's incumbent upon those oral care providers and institutions or organizations
- 20:28that provide oral care or other disciplines of care.
- 20:33They have to make the case.
- 20:35They have to make the case, and they're only going to be
- 20:37able to make the case through the data.
- 20:39That's what I feel like I am learning from you in this
- 20:43conversation is understand your own data, your own values, your own numbers,
- 20:50and then be able to make the case for yourself.
- 20:54We are pretty much out of time.
- 20:58Josephine, you are a wealth of knowledge, and I feel like you
- 21:01could keep talking.
- 21:02We've already made kind of a part one and part two episode,
- 21:06which I love because I think this is so crucial, and there
- 21:10are so many things that people do not understand about value-based
- 21:14care systems.
- 21:15Thank you for everything that you've shared.
- 21:19We will definitely include Josephine's information if you want to reach out
- 21:23and contact her, get more data, get more information.
- 21:27She's clearly an expert in this field.
- 21:29Thank you so, so much for being here.
- 21:32I have enjoyed every moment of chatting with you today.
- 21:36Thank you, Rachel.
- 21:37This has been a pleasure, and thank you to everyone who's listening
- 21:40and watching and who knew.
- 21:42I really appreciate it.
- 21:43This has been a great discussion.