
245: Building a brand that is used by 20% of India's D2C Market | Chirag Taneja, CEO - GoKwik | Unstarted
Chirag Taneja built GoKwik into 1 in 5 D2C checkouts in India. But the path there was a series of bets that didn't work, jobs that didn't last, and one moment in 2020 where the suitcases for Canada were packed and waiting in his living room.
In Episode 12 of Unstarted, Chirag sits down with Avnish Bajaj to talk about what it actually means to keep tinkering, and when tinkering becomes the thing that holds you back.
They get into:
1. What's really important to start a business: idea, capital, or knowledge?
2. Why choosing the right problem matters more than solving any problem
3. The Canada PR…
The skinny
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