Latest / Alan Weiss's The Uncomfortable Truth®
Bigger Isn't Better
SHOW NOTES: The Super Bowl halftime show; the World Cup; the Masters championship; the US Open Tennis championship; the Oscars; July 4th; Christmas lights; gender reveals; children's birthday parties; destination weddings. Things don't have to get bigger to get better. In fact, the promise of "bigger and better" leads to expectations that can't be met OR exaggeratedly high response to mediocrity to justify the cost of attendance, real or remote. A thousand people marching around a field while someone lip-syncs a song isn't all that impressive. Pre-game, half-time, and post-game analyses by a…
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