Latest / Slow Flowers Podcast / Episode 576: Georgia Flower Farm Visit with Rita and Mike Williams of WilMor Farms
Transcript
- 0:02Hello again,
- 0:03and welcome back to the slow flowers podcast with Deborah printing.
- 0:07This is episode 576.
- 0:11This is the weekly podcast about slow flowers and the people who grow
- 0:16and design with them.
- 0:17It's all about making a conscious choice and I invite you to join the
- 0:22conversation and the creative community.
- 0:24As we discuss the vital topics of saving our domestic flower farms and
- 0:29supporting a floral industry that relies on a safe, seasonal,
- 0:32and local supply of flowers and foliage.
- 0:35This show is brought to you by slow flowers.com.
- 0:38The free online directory to more than 850 Flos shops and
- 0:43studios who design with local seasonal and sustainable flowers and to the
- 0:48farms that grow those blooms is the conscious choice for buying and sending
- 0:52flowers. And thank you to our lead sponsor. Farm grow flowers,
- 0:57farm grow flowers delivers iconic burlap wrap bouquets and lush abundant
- 1:01arrangements to customers across the us supporting us flower farms
- 1:06by purchasing more than 10 million of us grown fresh and seasonal
- 1:11flowers and foliage annually. Discover more@farmgrowflowers.com.
- 1:16Thank you to Longfield gardens,
- 1:19which provides home gardeners with high quality flower bulbs and perennials.
- 1:24Their online store offers plants for every region and every season from
- 1:28tulips and daffodils to dahlias caladiums and Amarillo's check out the full
- 1:33catalog@longfieldgardens.com while
- 1:38today's episode has been a longtime coming.
- 1:41I first met Rita and Mike Williams owners of Wilmore farms,
- 1:46flowers based in meadow, Georgia.
- 1:48When the low country flower growers invited me to speak at their Southern flower
- 1:53symposium back in August of 2018,
- 1:56the conference took place in Charleston, South Carolina and Rita,
- 2:00and Mike arrived by motorcycle a more than a 150 mile trip.
- 2:03So that impressed me in let me know they were the cool kids.
- 2:07Theirs is a family owned agricultural enterprise rooted deep in history.
- 2:12Wilmore farms is based on land that has been on Rita's side for nine
- 2:16generations. You'll hear more about that in our conversation,
- 2:19as well as how what's started as a hobby farm has grown into a
- 2:24diversified, viable and sustainable operation day in and day out.
- 2:29Wilmore farms, always tags, slow flower society on social media,
- 2:33ensuring that we stop and check out their beautiful flowers that they grow and
- 2:37sell. It gives me a good sense about what they're doing,
- 2:40and I always feel connected to these long time slow flowers members launched in
- 2:452015.
- 2:46Wilmore farms takes its name from Mike's surname Williams and Rita's
- 2:51maiden name Morgan with four children.
- 2:53This is truly a multi-generational project that you'll find inspiring.
- 2:58We recorded this conversation in mid August,
- 3:00and I loved seeing rows of all the delicious blooms on our virtual tour,
- 3:05as well as some of the farming techniques and efficiencies they have developed
- 3:09through trial and error.
- 3:10Let's jump right in and get started and meet Rita and Mike Williams.
- 3:22Hi everybody.
- 3:23I am so excited to introduce Rita and Mike Williams of Wilmore
- 3:28farms. And they're gonna give us a little tour today,
- 3:31so I'm gonna turn it over to Rita and Mike they're in their you're in your golf
- 3:35cart, right?
- 3:36Yes.
- 3:37Okay. Well welcome. And thanks so much for joining me.
- 3:41We haven't seen each other in person since like when was I in the south 2017 or
- 3:45so.
- 3:46Uh, yes. Over at, um, in South Carolina at, um,
- 3:50the low country growers, their symposium.
- 3:53Yes. The Southern flower symposium that,
- 3:55and you guys rode your MI your motorcycle bike there, right?
- 3:59yes, we did. .
- 4:01I was so impressed with that.
- 4:03.
- 4:04Okay. Well, give everyone a little introduction.
- 4:07You said you had a little bit of a disclaimer,
- 4:09which I think every flower farmer who's listening to this will love you more for
- 4:13what you wanna say. cause you teased it.
- 4:16Um, well I'm Rita Williams and my husband Mike Williams,
- 4:19and along with our four children, we are Wilmore farms, flowers. Um,
- 4:24and so before we start the farm tour,
- 4:26I always say this when people visit the farm is no judgment.
- 4:30You can't pass any judgment. Um, we, um,
- 4:33have four children and life just happens to us. Um, uh,
- 4:38we didn't go into any debt, um, for, with the flower farm.
- 4:42So because of that, we just used what was here. This is my grandparents' farm.
- 4:47And so we still use a lot of their old, um, equipment and gates and,
- 4:52um, and we just make due with what we have. So, um, it's not pretty at all.
- 4:56um, but it's functional and it works for us, but I just wanted to,
- 5:01to throw that out there.
- 5:03okay. Well, does she do that all the time, Mike?
- 5:07Yes.
- 5:09It's sort of the corresponding to me as a gardener, the corresponding, uh,
- 5:14apology is, it looks so great last week,
- 5:16but I just haven't had time to weed this week. So.
- 5:20Yeah.
- 5:21Well I guess like you said, everybody can say that, I.
- 5:23Guess. Well, and the other thing I need to say before we start is, um,
- 5:27we cut and made bouquets for whole foods today. And so the fields are, um,
- 5:32are not as abundant as they were this morning. Um, but, um,
- 5:35well we have got things in all different stages.
- 5:38So the flower farmers that are out there will, will understand for sure.
- 5:42Absolutely. We don't wanna see color in the field. We wanna see money in your,
- 5:45in your wallet. That's.
- 5:46Right. That's.
- 5:47Right. Yes. We do have color in the cooler so we can show you.
- 5:49Yeah. We'll show you the cooler.
- 5:50OK. So tell me where met is,
- 5:53is that how you pronounce it met Georgia where you are in Georgia?
- 5:57Um, we are we're, um, uh, Southeast Georgia. Um,
- 6:01we're about an hour or so from Savannah. Okay. West of Savannah.
- 6:05Okay. Okay, great. Um, well,
- 6:08are you gonna drive around or what can you show us from where you.
- 6:12Are? Probably let, we'll probably walk.
- 6:14Okay. Walk.
- 6:15Think, um.
- 6:17Now we recording, we're recording this at 7:00 PM your time. Correct. What,
- 6:21what's the weather like right now?
- 6:23So we're actually believe it or not in a, um,
- 6:26a little cold spell for us, um, which is kind of ridiculous. Um,
- 6:32uh, we were, um, low eighties in the, in the mornings have been sixties.
- 6:36So right now thinking mid seventies, probably. Um,
- 6:40so it's actually very pleasant, which is not typical for us.
- 6:43It's pleasant for mid-August for sure.
- 6:45Yes. And pleasant for the farmers and the flowers probably. Yeah.
- 6:49So I hope I am video and I'm having kind of some issues as far as showing you
- 6:54what I wanna show you. Okay. Do you see the white, um, uh.
- 6:58Row cover there? Blue.
- 6:59There?
- 7:00Yes. Yes.
- 7:00Okay. So let, let me, um, talk about this and,
- 7:03and I will actually send a little video for the show notes. Um, we use, um,
- 7:08uh, this, um, biodegradable mulch, um, as a weed barrier. Um,
- 7:13and, um, we use it behind the tractor and, um,
- 7:16it has been so wonderful for us. Um, not everything gets planted in it. Um,
- 7:21but most everything does, um, um, sunflowers. Um,
- 7:24a lot of times we don't just because, um,
- 7:27we grow so many sunflowers and we're in a hurry,
- 7:29but the things that are gonna last longer, um, not our one hit wonders,
- 7:32what we call them, um, gets planted in that.
- 7:35And that has really saved our labor tremendously.
- 7:38I've never heard of biodegradable row cover, is it, um,
- 7:42is it kind of just like a, a plastic type of material, but it, it breaks down.
- 7:47It is it's corn based. And so when you get through with, um, cutting, um,
- 7:51or harvesting that row, you just take the tiller and you till it into the soil.
- 7:56Um, and, um, wow. It's just, it's wonderful. It,
- 7:59we tried doing the landscape fabric method and, um,
- 8:03we about got a divorce over it. , um, I mean,
- 8:06it just really was not good for us. Um, it's so hot here and,
- 8:10um, that was a problem. And then, um, uh, uh,
- 8:16what was it? Fire ants were the problem and then having to, to, um, bring it up.
- 8:20Um, anyway, so it did not work for us. I know a lot of farmers really like it,
- 8:25but it did not work for us.
- 8:26Right, right. So tell me what the one hit wonders are. Like,
- 8:30what crops would go in that.
- 8:32So sunflowers for instance. Um, okay. Um, we can start walking. That would,
- 8:36and so great. This will be, um,
- 8:38our sunflowers that we'll be cutting on in the next two to three weeks. Um,
- 8:42we grow our sunflowers really close together to,
- 8:45to actually keep them from getting those huge heads out.
- 8:48Some sunflowers usually do mm-hmm um,
- 8:50because we found in our bouquets, um,
- 8:53the really big sunflowers took up the whole bouquet sleeve and
- 8:57it was hard to get the other flowers that we wanted to end that. So, um,
- 9:01we grown 'em very close together and we just get, um,
- 9:04about three to four inch diameter, um,
- 9:07faces and they just work really well in our bouquets.
- 9:10So those lush green rows of the sunflowers that are like maybe 12,
- 9:1515 inches tall, the, those are in the, the white mulch,
- 9:20the, or the.
- 9:21The, these right here are not in the mulch. Okay. But, okay.
- 9:25But there.
- 9:25Is an, we will show you some in a, in a little bit. Okay. We,
- 9:28we are actually planting more and more, even the sunflowers in mulch, um,
- 9:33wow. This summer. So these particular group is not,
- 9:36but we have some more that we'll show you later that are okay.
- 9:39So we're pretty much in our lower field,
- 9:41which I don't know how much you can see.
- 9:44I can see all of it. It's gorgeous. Okay.
- 9:46Wow. I'm trying to kind of hold it up, but I'm, it's.
- 9:49You're good. Sorry. Until your arm gets tired. Let's.
- 9:52anyway, we'll, we'll walk down there and saying about most,
- 9:55most everything we're plant and have been for the last, uh,
- 10:00I don't know, month or two.
- 10:02So we got like some Soia right here and it's in the white mulch.
- 10:05Mm-hmm wow.
- 10:06Actually we miss some Soia. Can you see that Deborah?
- 10:08Yes, I can. Yeah.
- 10:09You see that? See that and then poke.
- 10:12Yeah. Do you just poke holes in that material and then.
- 10:14Just, yeah, you can poke holes. It's very thin. So, um.
- 10:19Easy to plant in then. Huh?
- 10:20It's thin. It's kind of interesting because as thin as it is,
- 10:25you would think that it would not be able to be pulled behind a tractor.
- 10:30So like, I don't know. Can you see it up close?
- 10:32Yeah. Oh, I see. So you're saying it, you,
- 10:34you would think because it's thin it might tear.
- 10:36Yeah. Like, do you, can you see my finger?
- 10:38Yes, I can.
- 10:39Yeah. You can like, like, wow. You see that? Yeah.
- 10:42Just.
- 10:43Pop. It's very thin when you're planting in it,
- 10:46but you can pull it behind a tractor with no trouble. Wow.
- 10:50That's.
- 10:50Great. And it, um, it pulls real tight. Well,
- 10:53like the one we just showed you mm-hmm it pulls real tight and it
- 10:57makes a nice bed space.
- 10:59Yeah. So keep, keep all those weeds out. That's that's truly amazing.
- 11:03Can you just mention where you buy it? Is it,
- 11:07is it easy to find?
- 11:09Oh yeah. So you can get it. I get it from, um,
- 11:12Barry hill irrigation.
- 11:14Okay.
- 11:15Now I don't, I think there's other suppliers of it,
- 11:18but that's where I get it from. And it's just, um,
- 11:23you have to buy it as a what's the actual, I wanna say biotech,
- 11:28but I don't know if, I don't know if it's bio or not. I wanna say it's biotech,
- 11:32but it's black on the bottom and white on the top.
- 11:35Mm-hmm you can buy it solid black if you wish as well.
- 11:39But obviously for warmer climates,
- 11:42it's better to the white on the top. Yeah.
- 11:44Maybe I'll, I'll get the, I'll get the link from, from you.
- 11:47And we'll add it to the show notes.
- 11:49Too. Just yes. And you can get it like in three foot,
- 11:51four foot and five foot widths, I think.
- 11:53Like how much acreage do you guys have?
- 11:55Yeah. About an acre and a half. It looks not much really. It.
- 11:59Looks so much, it looks so vast.
- 12:02um, I'm.
- 12:04Sure you're like, no, no more an acre and a half.
- 12:07Is enough. We are kinda at that point for sure. Well, so this is just a row.
- 12:12Let's see. I can't tell if I'm showing you,
- 12:14so we've got a row of cosmos mm-hmm that we're just starting to
- 12:18cut on again, we cut so much today for whole foods that, um.
- 12:22That's amazing.
- 12:23Am I showing it to you? Yes.
- 12:25I see that pretty cosmos. Yeah. And like Salia, we're gorgeous. And then, uh,
- 12:30what do you have behind there? Is that, um.
- 12:32Um, so that's AUM. Oh.
- 12:34AUM. Okay.
- 12:35And that's just getting started for us. Um, in the past,
- 12:38we haven't had a whole lot of luck Withum um, but um,
- 12:43this year, are you seeing it?
- 12:46Yes. It's such a vivid beautiful, like lavender blue. I love it.
- 12:50It is. And you know, you have so few lavender colors, um,
- 12:54of flowers that it's just nice when you have it.
- 12:57Um, so what do you think is your,
- 12:58what do you think it's the secret to maybe having success this year?
- 13:02Well, we planted it in the, the biodegradable, um, fabric. Um,
- 13:06mm-hmm and so I think that helped.
- 13:08And then we planted a little later. A lot of times we would normally plant it,
- 13:12um, like in April and this time we planted it, um, a little later.
- 13:16So I think that helped. Mm. Um,
- 13:19we have some more Soia this is probably one of my favorite.
- 13:22This is the Kramer's burgundy. Oh, wow. It has such a nice color to it.
- 13:27And you're getting such long stems on it. Geez.
- 13:31Yeah. They, they, they kind of get crazy for sure.
- 13:34yeah, that.
- 13:35One. Yeah. Which sets up feather.
- 13:37And so this role is the mirror goals that we hammered today. Um,
- 13:40we grow a lot of mirror goals.
- 13:42They're great for the grocery store bouquets sunflowers me gold
- 13:47and, um, Soia are our big, big three for the market or the,
- 13:51the grocery store bouquets. And Zia's we grow a lot of Xenias too.
- 13:55Yeah. And, you know, um,
- 13:57there's something I learned from you when we met at the, uh,
- 14:02Southern flower symposium. I don't know what the context was, but I've,
- 14:06I've never forgotten it. And you were talking about Rebecca,
- 14:10a tri Loba being a great flower because it,
- 14:14it allows you to, or kind of, it kind of becomes the matrix for,
- 14:18for a bouquet.
- 14:19Yes. Yes. And actually you're seeing our trio, but right now,
- 14:22and it is on its way out. Um, we've been what a great,
- 14:26so for about a month now, and, um,
- 14:29we probably have maybe two more weeks left that we can harvest some from,
- 14:32but it is, so it is so great. It's my favorite filler for the summer, for sure.
- 14:36So, so far we've seen all your lot,
- 14:39all annual field crops, right. Is.
- 14:43That that's the.
- 14:44Core of.
- 14:45Of Wilmar besides Sal lo um, it's a perennial for us. Oh.
- 14:48It is.
- 14:49Oh, it is. Yep. It is. Um, and I'll have to say that is one mistake.
- 14:54And so any flower farmer that's out there and you're just starting make sure to
- 14:59get onto the perennial game early. Um,
- 15:02had we known that we would be where we're at when we started we
- 15:06would've invested, um, in, in perennials a lot earlier,
- 15:10so that's something that I regret. Um, but I hope that each year we can add,
- 15:15um, more and more, um, to our perennials mm-hmm.
- 15:17well, yeah. I mean, it's just like your labor, uh,
- 15:22you know, you save your labor savings to have perennials.
- 15:26Oh, yes, yes, definitely. Mm-hmm um, show 'em our.
- 15:29Phones.
- 15:29Yes. So let's see, we'll come here to the deer fence. Um, so when we,
- 15:35so, you know, when we first started out, um, we were a hobby farm. It,
- 15:40we truly were, were,
- 15:41we wanted our children to learn how to work and how to go to market and talk to
- 15:45adults and make change and that sort of thing. Um,
- 15:48we had no idea that this would actually become a source of revenue and actually
- 15:52one of our children wants to do this for a living. Um,
- 15:54so we had no idea how that was gonna happen. Um, but when we started, um,
- 15:59getting kind of serious about it,
- 16:00we knew we needed to protect things a little better. So we put up a deer fence.
- 16:04This is from deer busters. Um, uh, wow. I'll let me,
- 16:08let Mike talk about it, cuz he knows I'll I'll record you.
- 16:12Just, well it's I mean like she says from deer busters, the,
- 16:16the particular one we have is a seven and a half foot,
- 16:19which is kind of the minimum for deer protection. Um, but you can get,
- 16:23'em an eight foot, you can get 'em shorter than seven and a half two. Sure.
- 16:26But it's seven and a half is probably as low as you'd want to go.
- 16:30And we've got almost our entire
- 16:35operation surrounded with the deer fence. We do have one,
- 16:38we call it our top field and it's not fenced currently, but it will be fenced.
- 16:43I hope this winter. Um, so that's a big investment.
- 16:47I mean, it was pretty easy to put up and it's been durable.
- 16:52Um.
- 16:53And, and, and then the grand scheme of pricing, it was relatively cheap.
- 16:58Yes. For high fence. It's, it's very cheap compared to other high fence methods.
- 17:03Mm-hmm.
- 17:03so is it, um, the, is the post metal and then the, the mesh, it.
- 17:08Is the post, the post actually, um, fits into a sleeve.
- 17:13So you actually pound sleeves into the ground and then you put the post into the
- 17:17sleeve. So you actually could pull this post out.
- 17:19I could pull this post outta the ground if I wanted to. Right.
- 17:21But it sits down in a two foot sleeve.
- 17:24So you,
- 17:24you put all those sleeves in the perimeter line that you wanted first.
- 17:29Yeah. So you, everything else. So put the sleeves in with, uh, sledgehammer.
- 17:32That's really the hardest part of it is putting the sleeves in. Yeah.
- 17:35So you put the sleeve in and then you just put the feed,
- 17:37the post and then the fence,
- 17:40I mean a good portion of this I did on my own, but wow.
- 17:44Um, but you can, with two people, you can do a,
- 17:47you can do a pretty big section in a pretty short period of time. It's,
- 17:51it's pretty easy to put up.
- 17:53So when you mentioned wanting to kind of making that transition from hobby to
- 17:58Sirius, when was that? Like, how, how did that, what inspired that to happen?
- 18:03Uh, I mean, obviously your flowers are beautiful,
- 18:05so people responded positively, but how long ago did that? Well.
- 18:09I think it was just more of like the, like she said,
- 18:12we kind of did it the really honest, honestly, the first year it was literally,
- 18:17we threw seed in the ground. like, it was really that, like,
- 18:21I think we tore up the ground a little bit,
- 18:23but we threw seed in the ground and then yeah.
- 18:25Technical. Right. .
- 18:26Right.
- 18:27And then a couple months later we had flowers and we were kinda like, okay,
- 18:32what do we do now?
- 18:33We didn't have anything else playing behind it cuz we didn't even, you know,
- 18:35we weren't thinking that far ahead. Mm-hmm so we,
- 18:38I called a florist friend of mine and said, Hey, we have flowers,
- 18:41you'd be interested, buy him. And she said, yes. And we thankfully and.
- 18:46We, and actually, you know, her Deborah, um,
- 18:48Christy Halsey with colonial house of flowers.
- 18:51Oh yeah.
- 18:51Christy actually bought actually, uh, bought our very first flowers we ever did.
- 18:56Yeah. So anyway, so that was, oh.
- 18:58Wow.
- 18:59And then the next year it was kind of like, okay,
- 19:03let's see what we can do. Um, we still didn't.
- 19:08So like we didn't have a cooler, we didn't have, um,
- 19:13we didn't really have anything mm-hmm I mean,
- 19:14so we were just like, what section do we wanna try to do?
- 19:17And what flowers do we wanna try to grow?
- 19:19We still didn't really know about se succession planning.
- 19:22So we still were kind of like, you know, we just learning as we go sort of sure.
- 19:27Yeah. Hands on. Like you created your own system to teach yourself.
- 19:31Basically doing, basically we had been to a couple of the, the as, uh,
- 19:35as CFG conferences mm-hmm um,
- 19:40and so that, and with some help from some other people, we just,
- 19:45it kind of, so it literally we've grown from a land perspective.
- 19:49We've actually, I think we've gone. I think we've increased.
- 19:54I think now five times, I think this winter,
- 19:57I think was our fifth time mm-hmm wow.
- 19:59So we've just added on and added on and added on we've added irrigation,
- 20:04added irrigation added, you know, we got off, we finally got a,
- 20:06well just for our irrigation. Um,
- 20:10we've added some tunnels and, and it's just kind of grown and grown.
- 20:15I mean, we took into,
- 20:17we got into whole foods that was kind of a process to get into whole foods,
- 20:20but we did that, uh, what, three years ago?
- 20:2419.
- 20:25And.
- 20:25Before, before COVID then yes.
- 20:28Yes. Right. But I will tell you COVID actually helped us.
- 20:33Um, our sales went through the roof, um, and I think it was because,
- 20:38or at least my take on it,
- 20:40flowers were a fairly inexpensive way for people to feel good. Yeah.
- 20:45And they were stuck in their homes and they needed something to make them feel
- 20:48good. Mm-hmm um,
- 20:49and so we really saw a huge increase in ourselves, um,
- 20:53during the two years of COVID.
- 20:55Well, I've heard that from other people too. And it's, it seems like it hasn't.
- 20:59I mean, I guessing that it hasn't slumped off since.
- 21:03No, not no, no, not.
- 21:04Really. Mm-hmm and the, as far as like the stores are concerned,
- 21:08we could do more stores right now. We're, we're actually in the,
- 21:13we're sort of in the process right now of just there she is out like.
- 21:18How problem to.
- 21:19Expand, how big we want it to be.
- 21:21Well.
- 21:22Cause we don't know, um.
- 21:25It's a risk. We.
- 21:26All know where to go right now because the, the whole foods, again,
- 21:29for where we're at, we've got a good opportunity to, to do as kind of,
- 21:33as much as we wanna bite off. And we're just trying to decide what it,
- 21:35what that actually is.
- 21:37Mike, what, what market is that? That, I mean,
- 21:40or is there a distribution center near you? How, how are you?
- 21:42There is a, well, there is a distribution center. So, um,
- 21:46we currently are delivering to Savannah that's our store.
- 21:50Okay.
- 21:50But we are going to,
- 21:54I think test the waters with a couple,
- 21:56another couple stores coming up actually this month.
- 21:59Wow.
- 22:00And so again, we have to decide if, if we get,
- 22:04I think if we go beyond like three or four stores,
- 22:08we will just go to the distribution center. So the cause otherwise is about,
- 22:12it's about three hours from us.
- 22:15And, um, cause otherwise you're, you're individually delivering too. We're.
- 22:19Just delivering right now. Correct. We're just delivering to the store. Yeah.
- 22:21And then if we, these other stores we're gonna do,
- 22:23we're gonna deliver straight to the store.
- 22:25It's great that you can take 10 stores of material to it,
- 22:29but there's also, you gotta worry about the packaging.
- 22:31There's there's other things involved with it. Mm-hmm and,
- 22:35and I'm, and I'm not saying we're not gonna do that. We just haven't decided
- 22:40we've kind of crossed a lot of barriers this year with,
- 22:43with kind of the labor thing. And we've figured out some more stuff,
- 22:47I think this year. Um,
- 22:50but we still don't really know what we want our next step
- 22:55to be, I guess mm-hmm .
- 22:56Mm-hmm.
- 22:56and I really like the fact that we can have a relationship with
- 23:00the stores when you deliver to the stores. Um, uh,
- 23:04we just have we've we've met the staff there and they are really champion
- 23:08supporters, cheerleaders for our product.
- 23:10And if we went to the distribution center, then we would,
- 23:13we would lose a little of that. Um, mm-hmm.
- 23:15, you'd be more like just a, another commodity.
- 23:18Yeah. Yeah. And, uh, so again, it,
- 23:21one day it might be the best bet just for, from a,
- 23:26a business decision. But for right now, I just really like being able to,
- 23:30to, uh, to have that one on one with the store.
- 23:34So, um,
- 23:35let's just talk about how that happened because prior to branching out
- 23:39into wholesale, you were primarily selling at your local farmer's market,
- 23:43is that correct?
- 23:44Correct. So, um, so again, I'll have to brag on, um,
- 23:48we get a better something to look at in the back um,
- 23:51we're walking around.
- 23:53I.
- 23:53Love it. Um, uh, so this, this is a row of, um,
- 23:58of, uh, Flamingo, feather, um.
- 24:00Oh.
- 24:01Wow. Um, we use this, um, as our, um, um, kind of our,
- 24:06it just adds such, um, interest to bouquets, um.
- 24:10The dark, the dark stem. Yeah. It's gorgeous.
- 24:13To it. Um.
- 24:14It looks tropical in a way, you know, it has exotic mind. Yeah.
- 24:18Um, but back to what you were asking. So, um, David Gerald,
- 24:22he is the flower guy at whole foods in Savannah.
- 24:25And he had seen us at precise farmer's market,
- 24:28which is the farmer's market in Savannah. And he reached out and said,
- 24:33I really would like to have your flowers in our store. And, um,
- 24:36I'll be honest had da David not been such a supporter and pushing us
- 24:41through the process we may have given up. Um, um,
- 24:46it just, it's just, it's just a lot, um,
- 24:49which is which now looking back, it makes me feel good, um,
- 24:53about our product, the fact that it could meet all of their requirements.
- 24:58Um, right. And, um,
- 25:00it also makes me feel good about the food that I buy when I go to whole foods,
- 25:03because I know what that pro what those products have had to go through, um,
- 25:07to be allowed to be sold in their store. Mm-hmm um,
- 25:11so for anybody.
- 25:12So, yeah. So for anybody who's interested, like,
- 25:14what were the biggest hurdles that you had to, uh.
- 25:17Um, it is just a paperwork nightmare, um, and, um, just stay the course,
- 25:21just stay with it. Um, I've heard there's a,
- 25:25a flower farmer in Atlanta that's reached out to me and it sounds like the
- 25:29processes has gotten better that it streamlined some. Um,
- 25:32so I do hope that that's the case. Um, yeah,
- 25:35we actually did it before Amazon bought 'em so maybe, yeah, we,
- 25:38we did it before Amazon, um, bought whole foods. So, um, so anyway,
- 25:42I hear that it's better, but my advice to anybody is it's worth it. Um,
- 25:46you know, just hang in there and, um, you know, just keep trudging along and,
- 25:50and really make a, uh, a, um, a contact at the store. Um,
- 25:55again, you know, David was just such a cheerleader for us and, um, you know,
- 25:58he just made sure that we, um, you know, stayed, um, on task,
- 26:03you know, and got in there.
- 26:05Well sort of like everything, it boils down to relationships and yeah.
- 26:09Yeah. You know, and you know, that's live right. You know?
- 26:12Yeah. Yeah. Um,
- 26:14so are you are still selling at farmer's market then for like closer to home?
- 26:18We, every week we do states for farmers' market. Um,
- 26:21let me get to a different section. Uh,
- 26:24every week we do state states for farmers' market, um,
- 26:27which is about 30 miles per month. That's our closest market. Okay.
- 26:30And then we try two to three times a month to go down to fury and Savannah.
- 26:35Um, we've just got such a good customer base down there.
- 26:38I hate not to go down there to, um, we just made some good relationships. Um,
- 26:42and so.
- 26:43They're wait, they're waiting for you. And if you don't come,
- 26:45they start messaging you, right?
- 26:47Yes, they do. They do. And faithfully, I can say, Hey,
- 26:50I just delivered the whole foods swing by there. .
- 26:52Mm-hmm , mm-hmm, , isn't that amazing.
- 26:55But it's still not the same.
- 26:56No, but that's so interesting that like, they,
- 26:59the fact that you're at whole foods is not taking away from the customers who
- 27:03wanna come buy it.
- 27:05Be it not, not be it. Um, and I think people, you know,
- 27:08you've got your market people who like going to the market, um, you know,
- 27:12that's just a whole different kind of subculture of Firo mm-hmm .
- 27:15Um, and, um, and, you know, I think they, like just, it's a,
- 27:20I mean, they love our product, but it is more an experience, you know,
- 27:23that's what they do on Saturday mornings, you know? Yeah. Um,
- 27:26and which I think's wonderful. You know?
- 27:29So how many of your children are now involved? Um,
- 27:33I know you've told me that one of your, I think your daughters does all,
- 27:36all your social media, so well.
- 27:38She did.
- 27:39Congratulations to that.
- 27:40Well, well, unfortunately I've lost her.
- 27:42We actually just took her to university of Georgia on Friday. Oh, wow. And so,
- 27:47so she is, she has spread her wings and she has flown. Okay.
- 27:51And, uh, so I'm, I'm pretty devastated over that. Um, happy for her sad for me.
- 27:57Um, and so it will be me again on social media. So you will see,
- 28:00there'll probably be a drop off .
- 28:03We'll share the love back.
- 28:05When it comes to social media. Um, uh, so I had, so Mary Jen's gone,
- 28:10um, and, um, and she did my market. She did one of my markets for me too.
- 28:15So that's another kind of hole that I've happened to try to fill. Right. Um,
- 28:19and then we have another daughter, Josie who's 16 and Josie who Josie is,
- 28:24who will take over the flowers. Um, that's what she wants to do for her, um,
- 28:28for her living, um, and, um, in her, in adulthood. And, um,
- 28:32I wish she could be here with us today. Um, but, um,
- 28:35as children are busy with school and activities, she's not here. Um, but, um,
- 28:39she knows so much, it's amazing that a 16 year old, I mean, she runs it like,
- 28:44I mean, I mean, she truly can, she knows when to plant where to plant,
- 28:48when to harvest what to harvest, what bouquets need to be made.
- 28:51Like she can run it from start to finish.
- 28:53Sounds like she kind of learned it along with you and Mike, like, you.
- 28:56Know, she did, she did. Um, she, um, she's been with it every step of the way.
- 29:01Um, and then our son is 14 and, um, he, he,
- 29:05him and his dad are kind of the muscle mm-hmm . Um,
- 29:08they do the tractor work and, um,
- 29:09driving tea post and putting up fence and all the things that I just don't wanna
- 29:14do. , that's great. Um, and, uh,
- 29:18Mason doesn't, he does it, him and Morgan. Um, who's my baby, she's 12.
- 29:23Um, they, they work because they want to earn some money. Yeah. They,
- 29:27they don't do it because they, they have no desire to, to,
- 29:30to be flower farmers mm-hmm , but, um,
- 29:32it's a good way for them to earn money. Um, sure.
- 29:36It kind of achieved what your original goal was, was to create a family.
- 29:40Business. Yep, yep. It, it actually has. Yes. Um, so we're very blessed.
- 29:45Um, and then this year I found two Hispanic ladies, um,
- 29:48that are helping me that, um, have just been wonderful. Um,
- 29:52we really had some, um, some labor issues and, um,
- 29:57it was never stable. Um, and this year, um, it is stable and,
- 30:01um, they've learned so much and they enjoy the flowers.
- 30:04And so I've been real blessed. Um,
- 30:07it really is our first year of having stable labor help.
- 30:10And, wow, that's amazing. And is that, is that also because,
- 30:14um, do one of you work off farm? I can't remember exactly.
- 30:19Um, yes. Um, Mike, um,
- 30:21has a landscape company and so he really is, um,
- 30:26just after evenings and weekends, um, help, um,
- 30:30cuz he's full time and um, I'm, I'm a nurse by education and stopped nursing,
- 30:34um, uh, a year and a half ago. Um wow. And, um,
- 30:39that has been nice to be able to focus because I've never really been able to
- 30:43focus on the flowers prior to that. Oh.
- 30:45I had no.
- 30:46Idea even with that, I, I still needed more help .
- 30:50So, so I'm just curious, you mentioned this was at your grandparents' farm. How,
- 30:53how long have you lived there? Did you, um,
- 30:56was this sort of something that you ha you lived,
- 30:59you lived there before you had kids or did the,
- 31:01having a growing family kind of prompt you to move there?
- 31:04Well, when we got married, we knew we wanted to move here. Um,
- 31:08and so this land's real special. So my ancestor, um,
- 31:12John Deel, he re uh,
- 31:14acquired this land and our piece of land is part of his original, um,
- 31:18that he secured as a land grant from the queen of England in the early 17
- 31:23hundreds.
- 31:24Wow.
- 31:24And, um, it has, um, the land has continued in our family. Um,
- 31:28and my children are the ninth generation, um, from him, um, on land.
- 31:33Oh, oh my goodness.
- 31:34That's and so that's really, really special to me, um, that, um, um,
- 31:38we've been able to maintain the, it in the family for that long.
- 31:41And other people, other people have other generations that have farmed,
- 31:46it sounds like, uh, at the, on the land,
- 31:50was it mainly to just feed their, their families or was it.
- 31:53More well, my, my grandfather prior to that, yes. Um, and then my grandfather,
- 31:57um, he earned his living as a farmer.
- 31:59He grew tobacco and cotton and soybeans and peanuts. Wow. Um, and then, um,
- 32:03once he passed away, um, um,
- 32:05we've continued to rent out the farmland to a local farmer. Um,
- 32:09and so the bulk of our land is, um, in traditional row crops. Wow. Um, and,
- 32:14um, we have cut out this, I don't know, probably all of this together.
- 32:18They were not growing on all of it,
- 32:19but this little area where we could grow on it is probably three acres. Yeah.
- 32:23Um, and, uh, for us, you know, for the flowers.
- 32:27Wow. Well, so interesting that, that you have, um, well,
- 32:32obviously Mike's skills at a,
- 32:34as a landscape designer or a landscape installer in that business probably
- 32:39came in quite handy. You can grow anything too, Mike, right.
- 32:42He, well, he has a degree in horticulture from the university of Georgia. So,
- 32:46um, he already knew like, like he had,
- 32:49he had some knowledge coming into it and then especially his knowledge of
- 32:52irrigation, um, and tractor, we had a tractor, which is huge.
- 32:56A lot of people don't have tractors when they start off.
- 32:58So we had equipment already. And so all of those were just kind of bonuses,
- 33:02you know? Oh my goodness.
- 33:03Get started. Oh my gosh. And, and then, uh,
- 33:06the design that you do with the,
- 33:10the floral design does, do you think that that's like your inner creative,
- 33:15uh, tapping your inner creative artists that you hadn't been able to do when you
- 33:19were nursing? Or is it just something that, you know,
- 33:22you guys figured out together?
- 33:24Well, I'll be honest with you. The bouquets are assembly line bouquets.
- 33:28I am not a designer. I have no desire to be a designer. Um,
- 33:33my love is growing flowers. Mm-hmm um, and, um,
- 33:37so our bouquets are not, um,
- 33:40there's not mean like it's about a minute that a bouquet, you know,
- 33:43from start to finish. And what I have found is if you have good flowers,
- 33:48it really doesn't matter, you know? Um,
- 33:51and either the person's gonna buy your bouquet and they're just gonna flop it in
- 33:54a base because they don't care or they're gonna spend their time themselves
- 33:59designing how they want the bouquet to look at home.
- 34:01Mm-hmm mm-hmm . And so we have found that, um,
- 34:04we just end up getting frustrated at ourselves and each other, if,
- 34:08if we really try to design anything. Um, and so interesting.
- 34:12So definitely that, that is different for us,
- 34:14cuz I know a lot of flower farmers are, you know, they,
- 34:18they have the design element, they do weddings, they, um, do events.
- 34:22And at this point I have no desire to, to expand that way.
- 34:26Mm. That is so interesting Rita because, uh, you know,
- 34:30that saying like the flower's so beautiful, it arranges itself, you're kind of,
- 34:35you're kind of proving that like yeah, yeah. You come up with us. It's true.
- 34:38It really is. And you know,
- 34:39for the longest time our children made the bouquets mm-hmm um, uh,
- 34:42Josie still makes the bouquets now,
- 34:44but the other ones have gotten so busy that they're not able to help me. Um,
- 34:48but you know, years ago, I mean there was little kids making those bouquets,
- 34:51you know, so it really is all about the flowers.
- 34:54Oh my goodness. I love it.
- 34:55So that means your recipe is constantly changing because.
- 34:58It is so.
- 34:59What's available. Right.
- 35:01Right. Like for instance, this morning when we made for whole foods, you know,
- 35:04after we finished cutting, I looked in the cooler and what we had.
- 35:06And so then it was three of this, two of this, you know, it is,
- 35:09it changes from the volume of what we have, um, and,
- 35:13and somewhat the colors, but, you know, our bouquets are just really,
- 35:17really colorful and they always have been, um, and full of sunflowers.
- 35:21We've become, become known for that. Um, so, um, you know, yeah,
- 35:26it does change based on the volume of, of flour that I have. Um,
- 35:30but we really don't,
- 35:31don't do a lot in regards to certain pallets and that sort of thing.
- 35:35Well, it, I think think vivid is, is definitely your palette because yeah.
- 35:40, you know,
- 35:41you know what people are drawn to and if you're going more retail yep.
- 35:45Then pastels kind of don't have a, I suppose you have a few pastels tucked in.
- 35:50I.
- 35:50Do, especially in the spring, um, the spring,
- 35:52we definitely have the lighter colors, but summer is just full of color.
- 35:55And then as we go into the fall,
- 35:57we'll have a lot of just the oranges and rust and burgundies, mm-hmm,
- 36:01that just, you know, mm-hmm, just, you know, um,
- 36:04it's nice to see how the season changed naturally.
- 36:06Yeah. Now, do you, are you guys growing Dalia at all?
- 36:10.
- 36:11Or is that a, a, a bad question? .
- 36:14So I'll tell you that is that's my nemesis. Um.
- 36:17No, really guilt. Right? We said that no guilt.
- 36:21Um, every year we try. Okay. Um,
- 36:23and I can get a hundred or so nice blooms, but I want like thousands.
- 36:28Yes.
- 36:29And, um, I have not found the recipe yet for us here.
- 36:34Okay. Um, I have tried to do it counter seasonal, like a lot of people do.
- 36:38Um, and that did not work because we still do get cold here, you know? Yeah.
- 36:42And I didn't have a way to protect them. We've tried growing them under lights.
- 36:47Um, we've tried growing 'em with shade cloth. Um,
- 36:49this year we are just growing 'em out in the full sun and just trying to keep
- 36:53them alive through our heat and see what happens. Come, come, um,
- 36:58fall.
- 36:59When things maybe cool off a little bit.
- 37:01Yep. Yeah. But they hate our heat. They hate it. Mm.
- 37:05Yeah. And I remember that when, when we were at that conference, um,
- 37:08our mutual friend, uh,
- 37:10Rita and Andrews came from cuts of color and we were all blown away about how
- 37:14she's growing winter dahs, but she has.
- 37:17She's amazing.
- 37:18She has the structures. She's got, um, a different setup than you.
- 37:22Yep. Yep. And she's amazing. Like Rita's my life goal, you know? Um,
- 37:26and whenever we get together, we laugh, we call each other. We're do Rita's. Um,
- 37:31and, um, I remember that she, she has been such a mentor to me. Um,
- 37:35especially in the beginning, like she would text me and say, Reed,
- 37:38I'm doing this today. Are you doing this today? Um, that's.
- 37:41Lovely.
- 37:42She, um, she, she,
- 37:43what you see today really is on the back of R Anders.
- 37:47Ah, well, we had, we had her, um, guest, uh,
- 37:52present at the SL flowers member meetup, um, this past spring.
- 37:57And it was specifically to tell people about her winter growing processes.
- 38:01So I'll just send you a link to that.
- 38:03Oh, that would be great. That would be great.
- 38:05I know you never have time to get on those meetings with us, but uh, .
- 38:09This is I'm going, I'm gonna.
- 38:11. No, no, this is, this is the next best thing. Well, um, what,
- 38:14the reason I brought up the Dahlia is I was just kind of curious what your end
- 38:17of season crops are. Is it,
- 38:19is it just that the sunflowers and solo just, uh,
- 38:23keep going until we do we get, have a frost?
- 38:25We, we do. We, we, we keep planting. Um, we try to make it to Thanksgiving.
- 38:29Sometimes a frost will get us prior to some Thanksgiving.
- 38:32Sometimes a hurricane will get us prior to Thanksgiving. Um, but we do plant,
- 38:36um, with that, with the end goal of Thanksgiving.
- 38:39And it really is just our summer. We, um, sunflowers, we do switch. Um,
- 38:43actually we can show you these right here.
- 38:45So this is our first group that will be the pro cut reds. Okay.
- 38:49And then the ones behind it will be the Mullan rouges. Um, so.
- 38:53You're kind going into the darker colors. Yeah.
- 38:55Now our customers love those. You put a couple of those in,
- 38:58with the nice Vincents choice and that is some kind of bouquet. Um,
- 39:02and then of course we'll still have Zia's, we'll have gunna, um,
- 39:06we'll have basil, we'll have mahogany hibiscus. Um, I've got it started, um,
- 39:10up in the upper field right now. It's a great filler and our bouquets. Um,
- 39:15so it's just, we shift it's essentially the same flower.
- 39:17We just shift to darker colors.
- 39:19Mm-hmm and these sunflowers are planted in the fabric.
- 39:22Can you see that?
- 39:23Yes. Oh, it's.
- 39:24Yes. It's and actually most, most everything in this lower section.
- 39:30Um, that's great. Almost everything is planted in the fabric.
- 39:33So, um, when you talked about the close, uh,
- 39:35placement of the seeds or of the, of the flowers,
- 39:40how, how many inches apart are the sunflowers?
- 39:43So right now we've got all of our sunflowers on, uh,
- 39:48six inch spacing.
- 39:49Okay. Wow.
- 39:50And, and like, so like these are Xena and they've been chopped off.
- 39:54Like we've already pruned them.
- 39:56Mm-hmm but these will be really pushing strong here in the next
- 40:00couple weeks.
- 40:01So we got, so you'll get the next flush then.
- 40:04The next flush we've been cutting on an area in the top field,
- 40:07which we might make it up there, but, um, the top field we've been,
- 40:12we've been working on it now for about a month.
- 40:15So here's some gum Freea now this is not in fabric, but it's,
- 40:19it is weeded pretty well. Um, it's great. Can you see it? Okay.
- 40:23Yeah. It's beautiful. That's a great color too. So that,
- 40:27is it still on a six inch grid, even though you, you don't, these.
- 40:30Are all six inch. Yep. We pretty much have everything. Um, that's love.
- 40:35I mean, that's worked pretty good for us, uh, so far, so yeah, it's kind of the,
- 40:40if it's not broke, you don't fix it kind of thing.
- 40:42So I noticed that you have some structures way in the distance.
- 40:45Are those just hoop houses or high tunnels?
- 40:48Uh, yeah, so up there. Yeah.
- 40:51Mm-hmm.
- 40:51can you see those?
- 40:53I can. Yeah.
- 40:54So we've got three smaller ones and one big one and the big
- 40:59one right now is kind of our main area for our, we call 'em our babies,
- 41:03but all of our transplants. Okay. So we see them and then they go in there.
- 41:08So that we'll go up there in a second, but it's full of,
- 41:11of stuff that needs to be planted.
- 41:14Yeah. That be.
- 41:15The other three are just kind of a mess right now.
- 41:18We've gotta get 'em cleaned up for fall mm-hmm . Cause we,
- 41:21we use our tunnels BA mainly just for season extension.
- 41:25Got.
- 41:25It. So, um, we're not really.
- 41:28You'll.
- 41:29We have grown in them in the summer, but.
- 41:34Probably gets too hot. Right.
- 41:35It's mainly the, it's mainly the season extension stuff.
- 41:39Ah, that's great. Well, before we wrap up, why don't you hop in your, um,
- 41:44in your cart and take us over there or if,
- 41:47if you don't have time that's okay too. Yeah.
- 41:49Yeah, no, we can walk up there.
- 41:50Sure. That, oh, so this is another, um, this one actually is, um,
- 41:55Flamingo, feather. It's another Salia instead of having the purple tips,
- 42:00it has the white and then as it gets older, it, um, goes to like a blush color.
- 42:05Yes. Um, another really good, um, filler for, or accent flower for us.
- 42:10I'm, I'm shocked at how tall those stems are or that is amazing.
- 42:14Yeah. They, they, those feathers get, they, they, when we're cutting them,
- 42:18they're usually in the four foot range or,
- 42:21or better be four to five foot probably.
- 42:24And these were sunflowers we planted last week.
- 42:26Yeah. Those would be last week sunflowers.
- 42:28And then just other areas that we're about to turn up or we've turned up and we
- 42:32gotta keep working on them.
- 42:33Wow. So Mike,
- 42:35you come home from landscaping and put in a couple extra hours. Uh .
- 42:39And read, it keeps right up with you. .
- 42:42Yeah. I mean, usually in the evenings, I, I just do whatever I gotta do,
- 42:46you know, mm-hmm sometimes it's what, whatever. I mean,
- 42:50sometimes I help withou. Okay.
- 42:51Sometimes it's tractor work sometimes it's like spreading compost.
- 42:55We're about to walk up to a big pile of compost right now. .
- 42:57So that's something else that some people may want to know. So, um,
- 43:02every bed before we pull the plastic on, or before we plan in it, it gets, um,
- 43:07a layer of compost. Um, and then, um, a, um,
- 43:11a fertilizer, just a, just an application of a general fertilizer.
- 43:15Okay. So.
- 43:16And then after that, we really do not.
- 43:17Fertilize. It's an organic, this is organic compost. It's,
- 43:21it's certified organic. And the fertilizer we use is, is organic as well.
- 43:26Are you are, is one more farms, uh, certified organic.
- 43:29We are not certified organic, but we,
- 43:31we try to use armory rated chemicals.
- 43:35So we use, um, like the ne oils and sure.
- 43:39Just anything that's, that's more of the, um,
- 43:45you know, approved yeah. Armory rated, but no, we are not certified organic.
- 43:48I said we're regulated by whole foods.
- 43:50Mm-hmm as far as what we can use.
- 43:52And so we have to follow recommended list.
- 43:56It sounds like they didn't require it though. And,
- 43:58and I think from what I've learned from other flower farmers is just, um,
- 44:03it doesn't necessarily, you know,
- 44:06add up because the there's so,
- 44:09so many other regulations for certified organic that are E maybe easier
- 44:14for food growers than flower growers. And you're so diversified.
- 44:18Right? Yeah. I mean, we certainly try to use, I mean,
- 44:22we try to use the practices of it, but mm-hmm yeah. It's uh, well,
- 44:27you know, it's a long process to get certified, so I don't know if we,
- 44:31we ever will or not.
- 44:32You know,
- 44:32we don't grow anything edible and what we found that's important to the customer
- 44:36is that it's local.
- 44:37Yeah. I was just gonna say,
- 44:40your brand already has an excellent reputation and your customers know you're
- 44:44local and they, they know your affiliated with whole foods.
- 44:49So they've got this sort of sense that you're doing good things and, uh, I,
- 44:54I applaud you for it. I mean, I think just trying to maintain,
- 44:59you know, those practices is hard enough.
- 45:01yeah, yeah. Yep. So these are some of the babies.
- 45:04Can you see these okay.
- 45:06Yeah. What.
- 45:07Are they? There's some mayor goals and Sotia and wow.
- 45:11Basil and gumph and sunflower.
- 45:15Oh ahead. No, no, I was just gonna say it's like, you use what you have.
- 45:18You have, um, pallets.
- 45:19Yeah. Yeah. They're sitting on pallets and buckets. I'm impressed. I mean,
- 45:23it's not, it's not the greatest looking thing, but, uh.
- 45:27Structure's beautiful and it's doing the job. That's wonderful.
- 45:30Doing the job. This is an old trailer but the good thing,
- 45:35the good thing about this trailer is we have a lot of, a lot of, uh,
- 45:38seed trays on it. We can move it quickly. So Hey.
- 45:40You just haul it out to the field, to, to transplant.
- 45:44So Deborah, this is Josie.
- 45:45That's Josie. That's our say.
- 45:47Hi to Deborah. Hi Josie, the future, the future generation. I love it.
- 45:52She's the future. She's the future. She's not,
- 45:54she doesn't really like this kind of thing, but she is the future. So, ah, okay.
- 45:58So maybe, maybe one day you'll be talking to her on your podcast.
- 46:01I would love it. I would love it. Let let's plan on that. Okay. I'm serious.
- 46:05That's so inspiring. Little, did you know when you had this idea that it was,
- 46:11I was just gonna blow up and be such a amazing change in your lives to have this
- 46:16beautiful flower farm?
- 46:17Yeah. Yep, yep. You're right. So, um,
- 46:20we'll walk you over to the barn real quick in the cooler.
- 46:23Great. That sounds great. And then we'll, we'll, uh, we'll say goodbye.
- 46:28Um, for sure. When we, uh, post this, um, interview,
- 46:32I'll get some extra photos from your feed, your,
- 46:37your flowers are packaged so beautifully and you're using like a
- 46:41branding on like a, a, a label or a sticker to brand.
- 46:45New. Yeah. We've got a, we've got a stamp on there that we've used. And uh,
- 46:51so now we,
- 46:52we kind of started that several years ago and we started it and people are sort
- 46:55of just used to it now.
- 46:57I love it. So I love the business name and obviously it's a play on Williams.
- 47:01Right.
- 47:02Right, right. For the yeah. Williams and Morgan mm-hmm Morgan is,
- 47:06is Re's maiden name and one of our children's name Morgan. Oh.
- 47:10Yeah.
- 47:10This is our, this is our old barn. Can you see it? Okay.
- 47:13Mm-hmm that we've kind of, uh,
- 47:18rebuild and changed and added.
- 47:21And this serves as our main
- 47:25like processing facility.
- 47:28Okay. So this is where you're making your bouquets.
- 47:30It is. And so it's about 150 years old. Wow.
- 47:35Um, it was about to fall down when we moved out here.
- 47:39And so we've had to do a fair amount of
- 47:44work. I know it still looks rough, but from where it's come from.
- 47:48It's come a long ways. Hey.
- 47:49You, you, you used what you had back to that story. Is this, um,
- 47:54is this your cooler then on the outside? Or do you have, oh.
- 47:56You have a, so there's one cooler here. Can you see that one? Yeah,
- 48:00that was our very first cooler. I got it out of an,
- 48:02all of us subway that they had torn down.
- 48:04Oh my goodness. Perfect price, right?
- 48:07Yeah, yeah. Yeah. So we got, so we used it and, uh,
- 48:10and it was fine for us for the first, uh, couple years. And then,
- 48:15I don't know. Can you see.
- 48:17Oh, wow. That's gorgeous inside you guys.
- 48:20So this is kind of the structure, there's the tables.
- 48:25So we truly, it's like an assembly line when we make bouquets. Yep.
- 48:28But buckets on the tables and we just go at it.
- 48:31I have a little whiteboard over on the wall and that's where the recipe of the
- 48:35day gets written. And, um.
- 48:37That's wonderful. That's, that's what.
- 48:39We do.
- 48:39I love all the old windows, but you have the cafe lights. So I could,
- 48:44I could imagine you could throw a, a great workshop or party in there. If you,
- 48:47you went that.
- 48:48Route. We actually had, my sister actually got married in here.
- 48:51Oh my goodness. I bet it was so dreamy.
- 48:53It was kinda funny. Yeah. Um, so this is the back of an old truck.
- 48:57That's an old like reefer truck and we're not affiliated with that company.
- 49:02but we just haven't, we haven't, we're gonna paint it one day,
- 49:05but anyway.
- 49:05You're gonna put the Wilmar Wilmore logo up there pretty soon. Right? Yeah.
- 49:09We'll have something, but we kind of built on this section this year,
- 49:13actually this winter, and we put this cooler,
- 49:15used to be on the other side of the barn, but it was kind of a hassle.
- 49:18So now we've put it here.
- 49:20Yeah. You're like walk right in from the production.
- 49:22Area. Yeah. You can walk right in from the production, which is very handy.
- 49:27And then, uh.
- 49:28So practical. So.
- 49:29The, the cooler is on, but I'll try to take you in here.
- 49:32Oh, that's okay.
- 49:33We'll just love to take a peek and all these babies are going out the door
- 49:36tomorrow. It looks like. So.
- 49:37There's some of our bouquets for whole foods.
- 49:39Oh my goodness. Those are amazing.
- 49:43And there's can you see, okay.
- 49:46Yes. So are you putting yeah. You.
- 49:50Have right here. We're delivering in the morning. Okay.
- 49:53And then we've got stuff that we cut today. There's a lot of
- 49:57sunflowers and ALS.
- 50:00And you'll make those tomorrow into new bookcase.
- 50:03Yeah. They'll be, these will be processed for our next thing in a couple days.
- 50:08Wow. So you built this, you built this from a reefer truck and then did,
- 50:12did you have to put a CoolBot in it or did it come with a refrigeration?
- 50:16No, we had to put, so it did have it had this in it,
- 50:18which is just a normal cooler unit, but we didn't do that.
- 50:22We just used the cool box of the CoolBot. Is, can you see it? Oh.
- 50:27Yes, it's fabulous.
- 50:28So there's the, the AC the window unit and then the cool bot itself. Yeah.
- 50:33Um, so we had it that's trick. We had it, or we put it in here.
- 50:37That's amazing.
- 50:38And it's good. It keeps it'll keep run stuff down to about 40 degrees.
- 50:42We usually keep it between 40 and 42. And,
- 50:47uh, perfect. Yeah. So that's our cooler.
- 50:50Wow. What a great tour and visit. Um,
- 50:53Rita knows that I've been bugging her to do, uh,
- 50:56record an interview for a while. It's a bonus that you could join us, Mike,
- 51:01and what a team you guys make. I'm really inspired.
- 51:03And I know other people will be happy to have a little bit of a
- 51:08virtual visit to Wilmore farms. It's really, um,
- 51:13congratulations. I'm really impressed and inspired.
- 51:15I look forward to hearing what you decide to do as you grow, um, in the future.
- 51:20Um, we see a lot of people who, um,
- 51:27I suppose I just wanna say it's hard work. Um,
- 51:30and I think a lot of people don't realize it and then they get very,
- 51:35um, discouraged. Um, and you know,
- 51:39it's been six years and we still don't have it figured out . Um,
- 51:44and so I, I suppose I just wanted to,
- 51:47if there's the people out there that are listening to this and they're ready to
- 51:51give up, because they're so discouraged just to encourage them not to, and that,
- 51:55you know, ever, ever failure that you experience, that's a learning process.
- 51:59Mm-hmm and you know, to do something different the next time.
- 52:02That's a good attitude. And,
- 52:04and also you you've decided what to specialize in you've you've kind of
- 52:09stayed focused and stayed in your lane. You're not trying to, you know,
- 52:13try things that maybe like garden roses or something that just wouldn't do well
- 52:18in your region. Yeah.
- 52:19Could you imagine .
- 52:21Yeah, but I know, I know you're gonna crack that. Not with the,
- 52:24with the dahlias. I'm not sure how, but I wanna hear the story when you,
- 52:27when you tell me.
- 52:28Well, I don't up that send.
- 52:30Me some photos phone okay, good.
- 52:33We'll get it eventually. But, but for right now,
- 52:35this what we're doing works for us.
- 52:38And like Rita said, I think the biggest, like with so many people,
- 52:43especially at the farmer's market, you know, if we had a,
- 52:47a nickel for every time someone comes and offers to work for free and
- 52:52all that kind of stuff. I mean, I, you know, I think people, because.
- 52:56It would be so fun .
- 52:57Yeah. I think people have the vision sometimes that like,
- 53:02we just skip around and listen to music all day and the flowers are so CRA,
- 53:07you know, it's like, and it's kind of like a fantasy world.
- 53:09And so when you actually have to get into it and realize how hard it is,
- 53:15it's, it is, it can be discouraging. It can be frustrating,
- 53:18especially where we live. What's very hot. It's very humid. It's just,
- 53:23sometimes it's brutal working conditions,
- 53:26but you gotta keep going and keep, you gotta be persistent. And, uh,
- 53:32just try to, you're gonna make mistakes,
- 53:36but we've made millions of mistakes and we continue to make 'em. And the,
- 53:40and I think the worst part about it is, you know,
- 53:43I've used this analogy a lot where if you build a wall wrong,
- 53:47you can tear it down and build another wall. When you,
- 53:51when you in this business and what we do,
- 53:54sometimes you have to wait a full 12 months to fix what you messed
- 53:58up. That's and that's really, that's hard, point's hard,
- 54:02but it's kind of the reality of the business. It's just, it is what it is.
- 54:05So you just try to,
- 54:07that's a really good learn from your mistakes and do the best you can and keep
- 54:10being persistent or be, as we, as we say around here,
- 54:14we are pathologically optimistic.
- 54:17and you make great team. I, I love it.
- 54:21Thank you both so much. This has been wonderful. And I really look forward to,
- 54:25uh, sharing it with, uh, the SL flowers community and beyond,
- 54:29and I hope to visit someday. I would love to.
- 54:34Thanks. So
- 54:54Thanks so much for joining me today. Visit SL flowers,
- 54:57podcast.com to watch the replay video of today's conversation and that terrific
- 55:02farm tour look for episode 576.
- 55:05I've also grabbed links to some of the resources that Mike discussed,
- 55:09including the compostable mulch, sheeting,
- 55:12the deer fencing and their CoolBot system.
- 55:15So you'll wanna check that out as well as follow links to Wilmore farm's
- 55:20social places. Our next sponsor. Thank you goes to the Gardener's workshop,
- 55:24which offers a full curriculum of online education for flower farmers and
- 55:29farmer Flos online. Education is more important than ever,
- 55:32and you'll want to check out the course
- 55:34offerings@thegardensworkshop.com. Hey,
- 55:39this coming weekend, if you're available,
- 55:41you're invited to join me virtually as I share the story of slow flowers and our
- 55:46mission at the Fria summit,
- 55:48a virtual three day conference taking place September 23rd,
- 55:5224th and 25th.
- 55:54Fria stands for Floris recognizing environmental and ECOS sustain
- 55:59ideas and applications hosted by hit Gillum and Gregor lurch.
- 56:04The first Fria summit will cover presentations from industry leaders on
- 56:08sustainability in floristry,
- 56:11I'll be presenting a new lecture called walking the talk,
- 56:14putting your sustainable values into practice.
- 56:18And I'm excited that SL flowers members,
- 56:20Susan McCleary and Holly chapel are also part of the speaker lineup.
- 56:25They'll present design, demonstrations and lectures,
- 56:28and they'll be an international slate of designers offering 15 hours of live
- 56:32presentation in all the standard registration is $99 and the full
- 56:36registration, which includes a bonus session with Gregor. Lurch is $129.
- 56:42You can find the registration link in today's show notes or visit Frisia
- 56:46summit.com. Our final thank you goes to Johnny's selected seeds,
- 56:51an employee-owned company that provides our industry with the best flower herb
- 56:56and vegetable seeds supply to farms, large and small,
- 56:59and even backyard cutting gardens like mine.
- 57:02Find the full catalog of flower seeds and bulbs at Johnny's seeds.com.
- 57:07Thanks so much for joining us today.
- 57:09The slow flowers podcast is a member supported endeavor downloaded more
- 57:13than 889,000 times by listeners like you, thank you for listening,
- 57:18commenting and sharing.
- 57:20It means so much as our movement gains more supporters and more passionate
- 57:24participants who believe in the importance of our domestic cut flower industry.
- 57:28The momentum is contagious. I know you feel it too.
- 57:32If you're new to our weekly show or our long running podcast,
- 57:35check out all of our resources@slowflowersociety.com and consider
- 57:40making a donation to sustain SL flowers' ongoing advocacy,
- 57:44education and outreach activities.
- 57:47You can find the donate button at slow flowers, podcast.com.
- 57:51I'm Debra printing,
- 57:52host and producer of the slow flowers show and the slow flowers podcast.
- 57:56The slow flowers podcast is engineered and edited by Andrew BNN.
- 58:00The content and opinions expressed here are either mine alone or those of my
- 58:05guests alone, independent of any podcast sponsor or other person, company,
- 58:09or organization. Next week,
- 58:12you're invited to join me in putting more slow flowers on the table.
- 58:16One stem one base at a time. I'll see you then.