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From Individual to Empire: The Brand Matrix for Founders & Executives ft. Laura Bull
Most people start with content. Laura Bull says that's exactly the wrong place to start.
In this episode of the Brandinc PR Podcast, Dr. Brandi Sims sits down with Laura Bull , Founder and CEO of The Brand Management Company, Amazon bestselling author of From Individual to Empire, and a brand strategist who spent a decade at Sony Music Entertainment becoming one of the company's youngest executives at just 28 years old. During her tenure at Sony, Laura led artist development and marketing for globally recognized, multi-million dollar brands including Carrie Underwood, Gwyneth Paltrow, and…
The skinny
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